IN THE INCOME TAX APPELLATE TRIBUNAL 'F' BENCH, MUMBAI BEFORE SHRI JASON P. BOAZ, ACCOUNTANT MEMBER AND SHRI SANDEEP GOSAIN , JUDICIAL MEMBER ITA NO. 2801/MUM/2012 (ASSESSMENT YEAR: 2008-09) M/S. CAPITA L FIRST LTD. VS. ADD. CIT, RANGE 8(1) (FORMERLY FUTURE CAPITAL HOLDINGS LTD.) INDIA BULLS FINANCE CENTRE TOWER 2, 15 TH FLOOR, SENAPATI BAPAT MARG, ELPHINSTON (W) MUMBAI 400013 AAYAKAR BHAVAN M.K. ROAD MUMBAI 400020 PAN AACCK6863C APPELLANT RESPONDENT ITA NO. 2137/MUM/2012 (ASSESSMENT YEAR: 2008-09) ADD. CIT, RANGE 8(1) VS. M/S. CAPITA L FIRST LTD. AAYAKAR BHAVAN M.K. ROAD MUMBAI 400020 (FORMERLY FUTURE CAPITAL HOLDINGS LTD.) INDIA BULLS FINANCE CENTRE TOWER 2, 15 TH FLOOR, SENAPATI BAPAT MARG, ELPHINSTON (W) MUMBAI 400013 PAN AACCK6863C APPELLANT RESPONDENT ASSESSEE BY: SHRI MANISH DESAI REVENUE BY: MS. POOJA SWAROOP DATE OF HEARING: 15.11.2016 DATE OF PRONOUNCEMENT: 18.11.2016 O R D E R PER JASON P. BOAZ, A.M. THESE ARE CROSS APPEALS, ONE BY THE ASSESSEE AND TH E OTHER BY REVENUE, DIRECTED AGAINST THE ORDER OF THE CIT(A)-1 6, MUMBAI DATED 05.01.2012 FOR A.Y. 2008-09. 2. THE FACTS OF THE CASE, BRIEFLY, ARE AS UNDER: - 2.1 THE ASSESSEE IS AN NBFC INCORPORATED ON 18.10.2 005 AND ALSO ENGAGED IN INVESTMENT ADVISORY ACTIVITIES, TREASURY AND WHOLESALE CREDIT ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 2 ACTIVITIES AND RETAIL FINANCIAL SERVICES. FOR A.Y. 2008-09, THE ASSESSEE FILED ITS RETURN OF INCOME ON 29.08.2008 DECLARING LOSS O F ` 3,92,97,426/-. SUBSEQUENTLY, A REVISED RETURN OF INCOME WAS FILED ON 02.03.2010 DECLARING LOSS OF ` 3,92,97,426/-. THE RETURN WAS PROCESSED UNDER SECTI ON 143(1) OF THE ACT OF THE INCOME TAX ACT, 1961 (IN S HORT 'THE ACT') AND THE CASE WAS THEN TAKEN UP FOR SCRUTINY. THE ASSESSMENT WAS COMPLETED UNDER SECTION 143(3) OF THE ACT OF THE ACT VIDE ORDER DAT ED 24.12.2010; WHEREIN THE ASSESSEES LOSS WAS DETERMINED AT ` 1,94,76,340/-, INTER ALIA, IN VIEW OF THE FOLLOWING ADDITIONS/DISALLOWANCES: - (I) ADVERT ISEMENT ` 70,50,500/ - (II) DISALLOWANCE UNDER SECTION 14A ` 94,11,637/ - (III) CLUB MEMBERSHIP ` 16,62,928/ - (IV) EXPENSES FOR INCREASE IN SHARE CAPITAL ` 94,11,637/ - 2.2 AGGRIEVED BY THE ORDER OF ASSESSMENT DATED 24.1 2.2010 FOR A.Y. 2008-09, THE ASSESSEE PREFERRED AN APPEAL BEFORE CI T(A)-16, MUMBAI. THE LEARNED CIT(A) DISPOSED OFF THIS APPEAL VIDE ORDER DATED 04.01.2012 ALLOWING THE ASSESSEE PARTIAL RELIEF. 3. THE ASSESSEE AND REVENUE BEING AGGRIEVED BY THE ORD ER OF THE LEARNED CIT(A)-16, MUMBAI DATED 04.01.2013 FOR A.Y. 2008-090 HAVE PREFERRED CROSS APPEALS. 3.1 REVENUES APPEAL IN ITA NO. 2137/MUM/2012 FOR A.Y. 2008-09 REVENUE HAS RAISED THE FOLLOWING GROUNDS OF APPEAL : - (I) ON THE FACTS AND IN THE CIRCUMSTANCES OF THE C ASE AND IN LAW, THE LD. CIT(A) FAILED TO INTERPRET THE PROVISIONS OF SE CTION 14A OF THE INCOME TAX ACT, 1961 AND RULE 8D IN ITS RIGHT PERSP ECTIVE AND TRUE MEANING. (II) ON THE FACTS AND IN THE CIRCUMSTANCES OF THE C ASE AND IN LAW, THE LD. CIT(A) DELETED THE DISALLOWANCE MADE BY THE A.O . OF RS.1,05,54,142/- U/S.14A OF THE ACT ON THE GROUND T HAT THERE WAS NO ACTUAL EXPENDITURE INCURRED BY THE ASSESSEE FOR EARNING THE EXEMPT INCOME WITHOUT APPRECIATING THE FACT THAT TH E DISALLOWANCE WAS RIGHTLY MADE BY THE A.O. AS PER RULE 8D WHICH I S APPLICABLE W.E.F. A.Y. 2008-09. (III) ON THE FACTS AND IN THE CIRCUMSTANCES OF THE CASE AND IN LAW, THE LD. CIT(A) HAS ERRED IN TREATING THE EXPENDITURE IN CURRED FOR ADVERTISEMENT FILMS AS REVENUE IN NATURE WITHOUT AP PRECIATING THE ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 3 FACT THAT THE ASSESSEE BECOMES OWNER OF THE ADVERTI SEMENT FILMS WHICH ARE REUSABLE OVER INDEFINITE PERIOD OF TIME A ND WHICH GIVES ENDURING BENEFIT TO THE ASSESSEE. 2. THE APPELLANT PRAYS THAT THE ORDER OF THE CIT(A) ON THE ABOVE GROUNDS BE SET ASIDE AND THAT OF THE A.O. BE RESTOR ED. 3.2 ASSESSEES APPEAL IN ITA NO. 2891/MUM/2012 FOR A.Y. 2008-09 ASSESSEE HAS RAISED THE FOLLOWING GROUNDS OF APPEA L: - 1. DISALLOWANCE UNDER SECTION 14A OF THE ACT RS.1,05 ,54,142/- (A) THE COMMISSIONER OF INCOME-TAX (APPEALS) -16, M UMBAI [CIT(A)] HAS ERRED IN NOT ACCEPTING THE LEGAL PLEA RAISED BY THE APPELLANT DURING THE COURSE OF APPELLATE PROCEEDING S THAT ONLY RS.9,46,325/- IS DISALLOWABLE U/S 14A OF THE ACT, W ITHOUT GIVING ANY FINDING/REASONING FOR SUCH NON ACCEPTANC E. (B) THE APPELLANT PRAYS THAT SINCE THE DISALLOWANCE AS PER THE PROVISIONS OF SECTION 14A CANNOT BE HIGHER THAN RS. 9,46,325/-, THE EXCESS DISALLOWANCE BE DELETED. 2. LEAVE TO ADD, ALTER AND/OR SUPPLEMENT GROUNDS OF AP PEAL THE APPELLANT CRAVES LEAVES TO ADD, ALTER, AND SUPP LEMENT ANY GROUND OR GROUNDS, IF NECESSARY, AT THE TIME OF HEARING OF THE APPEAL. 4. GROUNDS (I) & (II) OF REVENUES APPEAL & GROUND 1 O F ASSESSEES APPEAL DISALLOWANCE UNDER SECTION 14A R.W. RULE 8 D 4.1 IN THESE GROUNDS (SUPRA) REVENUE HAS ASSAILED T HE IMPUGNED ORDER OF THE LEARNED CIT(A) IN DELETING THE DISALLOWANCE OF ` 1,05,54,142/- MADE BY THE AO UNDER SECTION 14A R.W. RULE 8D ON THE GRO UND THAT THERE WAS NO ACTUAL EXPENDITURE INCURRED BY THE ASSESSEE FOR EAR NING THE EXEMPT INCOME WITHOUT APPRECIATING THE FACT THAT THE DISALLOWANCE WAS RIGHTLY MADE UNDER RULE 8D. THE LEARNED D.R. WAS HEARD IN SUPPORT OF T HE GROUNDS RAISED AND PLACED STRONG RELIANCE ON THE DECISION OF THE AO IN DISALLOWING AN AMOUNT OF ` 1,99,65,779/- UNDER SECTION 14A R.W. RULE 8D (WRONG LY MENTIONED AS ` 1,05,54,142/- IN THE GROUNDS RAISED) WHICH WAS REST RICTED BY THE LEARNED CIT(A) TO ` 1,05,54,142/-, THE SUO MOTO DISALLOWANCE MADE BY TH E ASSESSEE. IT WAS PRAYED THAT THE FINDING OF THE LEARNED CIT(A ) BE REVERSED AND THAT OF THE ASSESSING OFFICER (AO) RESTORED ON THIS ISSUE. 4.2 ON THE OTHER HAND, THE ASSESSEE IN ITS GROUND ( SUPRA) HAS ASSAILED THE ACTION OF THE LEARNED CIT(A) IN THE IMPUGNED OR DER IN NOT ACCEPTING THE LEGAL PLEA IT RAISED IN THE COURSE OF APPELLATE PRO CEEDINGS THAT ONLY AN ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 4 AMOUNT OF ` 9,46,325/- IS DISALLOWABLE UNDER SECTION 14A R.W RU LE 8D, WITHOUT ASSIGNING ANY REASON FOR SUCH NON-ACCEPTANC E. IT IS PLEADED THAT THIS GROUND BE CONSIDERED ON MERITS. 4.3.1 WE HAVE HEARD THE RIVAL CONTENTIONS AND PERUS ED AND CAREFULLY CONSIDERED THE MATERIAL ON RECORD. THE FACTS OF THE MATTER THAT EMANATES FROM THE RECORD ARE THAT IN THE COURSE OF ASSESSMEN T PROCEEDINGS, THE AO OBSERVED THAT THE ASSESSEE HAD EARNED EXEMPT INCOME OF ` 72,32,077/- AND HAD SUO MOTO DISALLOWED AN AMOUNT OF ` 1,05,54,142/- AS BEING AMOUNT OF DEDUCTION INADMISSIBLE IN TERMS OF SECTION 14A OF T HE ACT. THE AO WAS OF THE VIEW THAT THE AFORESAID SUO MOTO DISALLOWANCE M ADE BY THE ASSESSEE HAS NOT BEEN CORRECTLY CARRIED OUT AS PER THE PROVI SIONS OF RULE 8D OF THE I.T. RULES, 1962 AND PROCEEDED TO COMPUTE THE DISAL LOWANCE UNDER SECTION 14A R.W. RULE 8D AT ` 1,99,65,779/-. ON APPEAL, THE ASSESSEE CHALLENGED THIS DISALLOWANCE OF ` 199,65,779/- MADE BY THE AO UNDER SECTION 14A R.W. RULE 8D, SEEKING DELETION OF THE SAME ENTIRELY. WIT HOUT PREJUDICE TO THIS, THE ASSESSEE ALSO CONTENDING THAT IF AT ALL DISALLO WANCE UNDER SECTION 14A R.W. RULE 8D WAS TO BE MADE, AO SHOULD HAVE EXCLUDE D INTEREST INCOME DIRECTLY ATTRIBUTABLE TO ANY TAXABLE INCOME; UNDER RULE 8D THE AO OUGHT NOT TO HAVE CONSIDERED INVESTMENT IN SUCH DEBENTURE S, SHARE WARRANTS, THE INCOME OF WHICH IS NOT EXEMPT FROM TAX ETC. AT PARA 2.2.2 OF THE IMPUGNED ORDER IT IS ALSO NOTED BY THE LEARNED CIT(A) THAT T HE ASSESSEE HAD FURTHER SUBMITTED THAT THE DISALLOWANCE UNDER SECTION 14A O F THE ACT SHOULD BE RESTRICTED TO ` 9,46,325/- AND CONTENDED THAT THE LEARNED CIT(A) SH OULD ENTERTAIN AND ALLOW THE ASSESSEES CLAIM, IF PERMIS SIBLE IN LAW, EVEN THOUGH THAT CLAIM WAS NOT MADE IN THE RETURN OF INCOME, BU T WAS MADE IN THE COURSE OF ASSESSMENT PROCEEDINGS OR APPELLATE PROCE EDINGS. 4.3.2 ON A PERUSAL OF THE FINDINGS RENDERED BY THE LEARNED CIT(A) IN THE IMPUGNED ORDER, WHEREIN HE HAS SUSTAINED THE DISALL OWANCE OF ` 1,99,65,779/- MADE BY THE AO UNDER SECTION 14A R.W. RULE 8D TO ` 1,05,54,512/-, WE FIND THAT THE LEARNED CIT(A) HAS NOT ADDRESSED THE ASSESSEES CLAIM THAT THE DISALLOWANCE UNDER SECTIO N 14A R.W. RULE 8D ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 5 SHOULD BE RESTRICTED TO ` 9,46,325/-. IN HIS FINDING AT PARAS 2.3.1 TO 2.3.4 OF THE IMPUGNED ORDER THE LEARNED CIT(A) HAS HELD AS U NDER: - 2.3.1 I HAVE CAREFULLY CONSIDERED THE CONTENTOIN O F THE APPELLANT COMPANY AS WELL AS CAREFULLY GONE THROUGH THE AVAIL ABLE DOCUMENTS ON RECORD. I FIND THT THIS ISSUE HAS BEEN DECIDED BY T HE HON'BLE BOMBAY HIGH COURT IN THE CASE OF GODREJ & BOYCE MFG CO. LTD. VS DCIT RANGE 10(2), (2010) 328 ITR 81 WHILE CONCLUDING THE ISSUE THE HON'BLE COURT HAS HELD AS UNDER: - I) DIVIDEND INCOME AND INCOME FROM MUTUTAL FUNDS FA LLLING WITHIN THE AMBIT OF SECTION 10(33) OF THE INCOME TA X ACT 1961, AS WAS APPLICABLE FOR ASSESSMENT YEAR 2002-03 IS NOT I NCLUDIBLE IN COMPUTING THE TOTAL INCOME OF THE ASSESSEE. CONSEQU ENTLY, NO DEDUCTION SHALL BE ALLOWED IN RESPECT OF EXPENDITUR E INCURRED BY THE ASSESSEE IN RELATION TO SUCH INCOME WHICH DOES NOT FORM PART OF THE TOTAL INCOME UNDER THE ACT BY VIRTUE OF THE POS 14(A)(1); II) THE PAYMENT BY A DOMESTIC COMPANY UNDER SECTION 115O(1) OF ADDITIONAL INCOME TAX ON PROFITS DECLARED, DISTR IBUTED OR PAID IS A CHARGE ON A COMPONENT OF THE PROFITS OF THE CO MPANY. THE COMPANY IS CHARGEABLE TO TAX ON ITS PROFITS AS A DI STRICT TAXABLE ENTITY AND IT PAYS TAX IN DISCHARGE OF ITS OWN LIAB ILITY AND NOT ON BEHALF OF OR AS AN AGENT FOR ITS SHAREHOLDERS. IN T HE HANDS OF THE SHAREHOLDER AS THE RECIPIENT OF DIVIDEND, INCOME BY WAY OF DIVIDEND DOES NOT FORM PART OF THE TOTAL INCOME BY VIRTUE OF THE POS 10(33). INCOME FROM MUTUAL FINDS STANDS ON THE SAME BASIS; III . ) THE PROVISIONS OF SUB SECTIONS (2) AND (3) OF S ECTION 14A OF THE INCOME TAX ACT 1961 ARE CONSTITUTIONALLY VALID; IV) THE PROVISIONS OF RULE 8D OF THE INCOME TAX R ULES AS INSERTED BY THE INCOME TAX (FIFTH AMENDMENT) RULES 2008 ARE NOT ULTRA VIRES THE PROVISIONS OF SECTION 14A, MORE PARTICULARLY SUB SECTION (2) AND DO NOT OFFEND ARTICLE 14 OF THE CONSTITUTION; V) THE PROVISIONS OF RULE 8D OF THE INCOME TAX RULE S WHICH HAVE BEEN NOTIFIED WITH EFFECT FROM 24 MARCH 2008 S HALL APPLY WITH EFFECT FROM ASSESSMENT YEAR 2008-09; VI) EVEN PRIOR TO ASSESSMENT YEAR 2008-09, WHEN RU LE 8D WAS NOT APPLICABLE, THE ASSESSING OFFICER HAS TO ENFORC E THE PROVISIONS OF SUB SECTION (7) OF SECTION 14A. FOR T HAT PURPOSE, THE ASSESSING OFFICER IS DUTY BOUND TO DETERMINE THE EX PENDITURE WHICH HAS BEEN INCURRED IN RELATION TO INCOME WHICH DOES NOT FIRM PART OF THE TOTAL INCOME UNDER THE ACT. THE AS SESSING OFFICER MUST ADOPT A REASONABLE BASIS OR METHOD CONSISTENT WITH ALL THE RELEVANT FACTS AND CIRCUMSTANCES AFTER FURNISHING A REASONABLE OPPORTUNITY TO THE ASSESSEE TO PLACE ALL GERMANE MA TERIAL ON THE RECORD; VII) THE PROCEEDINGS FOR ASSESSMENT YEAR 2002-03 SH ALL STAND REMANDED BACK TO THE ASSESSING OFFICER. THE ASSESSI NG OFFICER ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 6 SHALL DETERMINE AS TO WHETHER THE ASSESSEE HAS INCU RRED ANY EXPENDITURE (DIRECT OR INDIRECT) IN RELATION TO DIV IDEND INCOME/ INCOME FROM MUTUAL FUNDS WHICH DOES NOT FORM PART O F THE TOTAL INCOME AS CONTEMPLATED UNDER SECTION 14A. THE ASSES SING OFFICER CAN ADOPT A REASONABLE BASIS FOR EFFECTING THE APPORTIONMENT. WHILE MAKING THAT DETERMINATION, THE ASSESSING OFFICER SHALL PROVIDE A REASONABLE OPPORTUNITY TO T HE ASSESSEE OF PRODUCING ITS ACCOUNTS AND RELEVANT OR GERMANE MATE RIAL HAVING A BEARING ON THE FACTS AND CIRCUMSTANCES OF THE CAS E. 2.3.2 THE HON'BLE SC, IN THE CASE OF CIT VS. WALFOR T SHARE & STOCK BROKERS (P.) LTD. REPORTED IN 192 TAXMAN 211 (SC). HAS OBSERVED THAT THE INSERTION OF SECTION 14A WITH RETROSPECTIVE EFF ECT IS THE SERIOUS ATTEMPT ON THE PART OF THE PARLIAMENT NOT TO ALLOW DEDUCTION IN RESPECT OF ANY EXPENDITURE INCURRED BY THE ASSESSEE IN RELA TION TO INCOME, WHICH DOES NOT FORM PART OF THE TOTAL INCOME UNDER THE ACT AGAINST THE TAXABLE INCOME (SEE CIRCULAR NO. 14 OF 2001 DATED 2 2-11-2001). IN OTHER WORDS, SECTION 14A CLARIFIES THAT EXPENSES IN CURRED CAN HE ALLOWED ONLY TO THE EXTENT THEY ARE RELATABLE TO TH E EARNING OF TAXABLE INCOME. IN MANY CASES, THE NATURE OF EXPENSES INCUR RED BY THE ASSESSEE MAY BE RELATABLE PARTLY TO THE EXEMPT INCO ME AND PARTLY TO THE TAXABLE INCOME. IN THE ABSENCE OF SECTION 14A, THE EXPENDITURE INCURRED IN RESPECT OF EXEMPT INCOME WAS BEING CLAI MED AGAINST TAXABLE INCOME. THE MANDATE OF SECTION 14A IS CLEAR . IT DESIRES TO CURB THE PRACTICE TO CLAIM DEDUCTION OF EXPENSES INCURRE D IN RELATION TO EXEMPT INCOME AGAINST TAXABLE INCOME AND AT THE SAM E TIME, AVAIL THE TAX INCENTIVE BY WAY OF EXEMPTION OF EXEMPT INCOME WITHOUT MAKING ANY APPORTIONMENT OF EXPENSES INCURRED IN RELATION TO EXEMPT INCOME. THE BASIC REASON FOR INSERTION OF SECTION 14A IS TH AT CERTAIN INCOMES ARE NOT INCLUDIBLE WHILE COMPUTING TOTAL INCOME AS THES E ARE EXEMPT UNDER CERTAIN PROVISIONS OF THE ACT. IN THE PAST, THERE H AVE BEEN CASES IN WHICH DEDUCTION HAS BEEN SOUGHT IN RESPECT OF SUCH INCOMES WHICH IN EFFECT WOULD MEAN THAT TAX INCENTIVES TO CERTAIN IN COMES WAS BEING USED TO REDUCE THE TAX PAYABLE ON THE NON-EXEMPT IN COME BY DEBITING THE EXPENSES INCURRED TO EARN THE EXEMPT INCOME AGA INST TAXABLE INCOME. THE BASIC PRINCIPLE OF TAXATION IS TO TAX T HE NET INCOME, I.E., GROSS INCOME MINUS THE EXPENDITURE. ON THE SAME ANA LOGY, THE EXEMPTION IS ALSO IN RESPECT OF NET INCOME. EXPENSE S ALLOWED CAN ONLY BE IN RESPECT OF EARNING OF TAXABLE INCOME. THIS IS THE PURPORT OF SECTION 1 4 A. IN SECTION 14A, THE FIRST PHRASE IS 'FOR THE PUR POSES OF COMPUTING THE TOTAL INCOME UNDER THIS CHAPTER' WHICH MAKES IT CLEAR THAT VARIOUS HEADS OF INCOME AS PRESCRIBED UNDER CHAPTER IV WOUL D FALL WITHIN SECTION 14A. THE NEXT PHRASE IS IN RELATION TO INC OME WHICH DOES NOT FORM PART OF TOTAL INCOME UNDER THE ACT'. IT MEANS THAT IF AN INCOME DOES NOT FORM PART OF TOTAL INCOME, THEN THE RELATE D EXPENDITURE IS OUTSIDE THE AMBIT OF THE APPLICABILIT Y OF SECTION 14A. FURTHER, SECTION 14 SPECIFIES FIVE HEADS OF INCOME WHICH ARE CHARGEABLE TO TAX. IN ORDER TO BE CHARGEABLE, AN INCOME HAS TO BE BROUGHT UNDER ON E OF THE FIVE HEADS. SECTIONS 15 TO 59 LAY DOWN THE RULES FOR COM PUTING INCOME FOR THE PURPOSE OF CHARGEABILITY TO TAX UNDER THOSE HEA DS. SECTIONS 15 TO ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 7 59 QUANTIFY THE TOTAL INCOME CHARGEABLE TO TAX. THE PERMISSIBLE DEDUCTIONS ENUMERATED IN SECTIONS 15 TO 59 ARE NOW TO BE ALLOWED ONLY WITH REFERENCE TO INCOME WHICH IS BROUGHT UNDER ONE OF THE ABOVE HEADS AND IS CHARGEABLE TO TAX. IF AN INCOME LIKE D IVIDEND INCOME IS NOT A PART OF THE TOTAL INCOME, THE EXPENDITURE/DED UCTION, THOUGH OF THE NATURE SPECIFIED IN SECTIONS 15 TO 59 BUT RELATED T O THE INCOME NOT FORMING PART OF TOTAL INCOME, COULD NOT BE ALLOWED AGAINST OTHER INCOME INCLUDIBLE IN THE TOTAL INCOME FOR THE PURPOSE OF C HARGEABILITY TO TAX. THE THEORY OF APPORTIONMENT OF EXPENDITURE BETWEEN TAXA BLE AND NON- TAXABLE HAS, IN PRINCIPLE, BEEN NOW WIDENED UNDER S ECTION 14A. 2.3.3 THE HON'BLE SC FURTHER OBSERVED THAT THE SCHE ME OF SECTIONS 30 TO 37 IS THAT PROFITS AND GAINS MUST BE COMPUTED SUBJECT TO CERTAIN ALLOWANCES FOR DEDUCTIONS/EXPENDITURE. THE CHARGE I S NOT ON GROSS RECEIPTS; IT IS ON PROFITS AND GAINS. PROFITS HAVE TO BE COMPUTED AFTER DEDUCTING LOSSES AND EXPENSES INCURRED FOR BUSINESS . A DEDUCTION FOR EXPENDITURE OR LOSS WHICH IS NOT WITHIN THE PROHIBI TION MUST BE ALLOWED IF IT IS ON THE FACTS OF THE CASE A PROPER DEBIT IT EM TO BE CHARGED AGAINST THE INCOMINGS OF THE BUSINESS IN ASCERTAINING THE T RUE PROFITS. A RETURN OF INVESTMENT OR A PAY-BACK IS NOT SUCH A DEBIT ITE M AS EXPLAINED ABOVE AND, HENCE, IT IS NOT 'EXPENDITURE INCURRED' IN TERMS OF SECTION 14A. EXPENDITURE IS A PAY-OUT. IT RELATES TO DISBUR SEMENT. A PAY-BACK IS NOT AN EXPENDITURE IN THE SCHEME OF SECTION 14A. FOR ATTRACTING SECTION 14A, THERE HAS TO BE A PROXIMATE CAUSE FOR DISALLOWANCE, WHICH IS ITS RELATIONSHIP WITH THE TAX EXEMPT INCOME AND SINCE PAY-BACK OR RETURN OF INVESTMENT IS NOT SUCH PROXIMATE CAUSE, S ECTION 14A WAS NOT APPLICABLE IN THE INSTANT CASE. THUS, IN THE ABSENC E OF SUCH PROXIMATE CAUSE FOR DISALLOWANCE, SECTION 14A COULD NOT BE IN VOKED. RETURN OF INVESTMENT COULD NOT BE CONSTRUED TO MEAN 'EXPENDIT URE' AND IF IT WAS CONSTRUED TO MEAN 'EXPENDITURE' IN THE SENSE OF PHYSICAL SPENDING, STILL THE EXPENDITURE WAS NOT SUCH AS COULD BE CLAIMED AS AN 'ALLOWANCE' AGAINST THE PROFITS OF THE RELEVANT ACCOUNTING YEAR UNDER SECTIONS 30 TO 37 AND, THEREFORE, SECTION 14A COULD NOT BE INVOKED . HENCE, THE TWO ASSET THEORY WAS NOT APPLICABLE IN THE INSTANT CASE AS THERE WAS NO EXPENDITURE INCURRED IN TERMS OF SECTION 14A. 2.3.4 THEREFORE, IN BOTH CASES I.E IN GODREJ & BOY CE MFG. CO. LTD. VS. DY. CIT (2010) 234 CTR (BOM) 1, THE HON'BLE BOMBAY HIGH COURT HAS HELD THAT IN ORDER TO DISALLOW THE EXPENDITURE UNDE R S. 14A THERE SHOULD BE SOME EXPENDITURE ACTUALLY INCURRED FOR EA RNING THE EXEMPT INCOME. THUS, THE PRIMARY CONDITION FOR DISALLOWANC E IS FACTUAL INCURRENCE OF EXPENDITURE IN RELATION TO THE INCOME NOT FORMING THE PART OF THE TOTAL INCOME. SIMILAR VIEW WAS EXPRESSED BY THE HON'BLE SUPREME COURT IN THE CASE OF WALFORT SHARE & STOCK BROKERS (P) LTD. (2010) 233 CTR SC) 42. THE LD. AO HAS MECHANICALLY UNDERTAKEN THE EXERCISE OF COMPUTING THE DISALLOWANCES OF EXPENDIT URE AS PER RULE 8D WITHOUT FINDING ANY FAULTS OR INCORRECTNESS IN THE DISALLOWANCES OFFERED BY THE APPELLANT IN ITS COMPUTATION. FURTHER, AS PO INTED OUT BY THE APPELLANT SAID COMPUTATION ' SUFFERS FROM THE TAKING THE FIGURES OF INVESTMENT AND ATTRIBUTING THE COST OF INTEREST EXP ENSES. THE APPELLANT ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 8 HAS POINTED OUT THAT THE MONEY BORROWED ON INTEREST HAS BEEN ACTUALLY UTILIZED FOR EARNING THE INCOME WHICH IS TAXABLE AN D THE INTEREST INCOME SO EARNED HAS BEEN ALSO OFFERED TO TAX BY IT. FURTH ER, THE INVESTMENT IN SHARE APPLICATION MONEY DEBENTURES AND SHARE WARRAN TS ARE NOT EXEMPT FROM THE LEVY OF INCOME TAX SHOULD NOT HAVE BEEN PART OF THE DISALLOWANCES. IN VIEW OF THE FOREGOING, I AM OF TH E CONFIRMED VIEW THAT THE PROVISIONS OF SECTION 14A ARE NOT RIGHTLY INVOK ED BY THE LD. AO AND THE COMPUTATION MADE BY THE LD.AO SUFFERS FROM FACT UAL INACCURACIES. THEREFORE THE LD. AO IS DIRECTED TO RESTRICT THE D ISALLOWANCES TO THE EXTENT OFFERED BY THE APPELLANT I.E. ` 1,05,54,142/- ONLY. .THIS GROUND OF ADDITION IS THUS ALLOWED IN. FAVOUR OF THE APPELLAN T. 4.3.3 IN VIEW OF THE FACT THAT THE LEARNED CIT(A) H AS NOT ADDRESSED THE ASSESSEES CLAIM MADE BEFORE HIM THAT THE DISALLOWA NCE UNDER SECTION 14A R.W. RULE 8D OUGHT TO BE NOT MORE THAN ` 9,46,325/-, AFTER HAVING NOTED THE ASSESSEES AVERMENTS IN THIS REGARD AT PARAS 2.2.2 TO 2.2.6, WE ARE OF THE VIEW THAT IT WOULD NOT BE APPROPRIATE FOR US TO ADJ UDICATE ON THE MERITS OF THE DISALLOWANCE UNDER SECTION 14A W.R. RULE 8D IN THE IMPUGNED ORDER AT THIS STAGE, WITHOUT HAVING THE ASSESSEES CLAIM ADD RESSED BY THE LEARNED CIT(A)/AO. IN THIS FACTUAL MATRIX OF THE CASE WE AR E OF THE OPINION THAT THE BEST INTEREST OF JUSTICE WOULD BE SERVED IF THE ISS UE OF THE DISALLOWANCE UNDER SECTION 14A R.W. RULE 8D BE SET ASIDE TO THE FILE OF THE LEARNED CIT(A) TO BE RECONSIDERED AFRESH AND ALSO IN THE LIGHT OF THE UNADDRESSED CLAIM OF THE ASSESSEE THAT THE SAME SHOULD BE RESTRICTED TO ` 9,46,325/-. NEEDLESS TO ADD THAT THE ASSESSEE BE AFFORDED ADEQUATE OPPORTUN ITY OF BEING HEARD AND TO FILE DETAILS/SUBMISSIONS IN THIS REGARD AND ALSO TO THE AO FOR REBUTTAL OF THE SAME. IT IS ACCORDINGLY ORDERED. CONSEQUENTLY, GROUND (I) AND (II) OF REVENUE APPEAL AND GROUND NO. 1 OF THE ASSESSEES A PPEAL ARE TREATED AS ALLOWED FOR STATISTICAL PURPOSES. 5. GROUND NO. (III) OF REVENUES APPEAL EXPENDITURE ON ADVERTISEMENT FILM 5.1 IN THIS GROUND, REVENUE CONTENDS THAT THE LEARN ED CIT(A) HAS ERRED IN TREATING THE EXPENDITURE INCURRED FOR ADVERTISEM ENT FILMS AS REVENUE IN NATURE WITHOUT APPRECIATING THAT THE ASSESSEE BECOM ES OWNER OF THE ADVERTISEMENT FILMS WHICH ARE REUSABLE OVER AN INDE FINITE PERIOD OF TIME AND GIVES ENDURING BENEFIT TO THE ASSESSEE. THE LEA RNED D.R. WAS HEARD AND PLACED STRONG RELIANCE ON THE FINDING IN THE OR DER OF THE AO ON THIS ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 9 ISSUE IN HOLDING THE SAID EXPENDITURE TO BE CAPITAL IN NATURE AND ALLOWING DEPRECIATION THEREON. 5.2 PER CONTRA, THE LEARNED A.R. OF THE ASSESSEE SU PPORTED THE FINDING OF THE LEARNED CIT(A) THAT THE EXPENDITURE OF ` 70,50,500/- INCURRED ON SHORT COMMERCIAL ADVERTISEMENT FILM AS REVENUE IN NATURE. IT IS SUBMITTED THAT THE LEARNED CIT(A) CORRECTLY FOLLOWED THE DECISION OF THE HON'BLE BOMBAY HIGH COURT IN THE CASE OF CIT VS. GEOFFREY MANNERS AND CO. LTD. (2009) 315 ITR 134 (BOM) WHEREIN THE DECISION IN THE CASE OF P ATEL INTERNATIONAL FILMS LTD. (102 ITR 219) RELIED ON BY THE AO HAS BEEN DI STINGUISHED BY THE HON'BLE BOMBAY HIGH COURT. 5.3.1 WE HAVE HEARD THE RIVAL CONTENTIONS AND PERUS ED AND CAREFULLY CONSIDERED THE MATERIAL ON RECORD INCLUDING THE JUD ICIAL PRONOUNCEMENTS CITED. THE FACTS OF THE MATTER AS EMANATE FROM THE RECORD ARE THAT IN THE COURSE OF ASSESSMENT PROCEEDINGS THE AO OBSERVED TH AT THE ASSESSEE HAD DEBITED AN AMOUNT OF ` 70,50,500/- PAID TO BAPPADITYA ROY PICTURES TOWARDS MAKING A SHORT COMMERCIAL ADVERTISEMENT FIL M TO BE SHOWN ON TELEVISION, CLAIMING THE SAME TO BE REVENUE IN NATU RE. THE ASSESSEES EXPLANATION DID NOT FIND FAVOUR WITH THE AO, WHO WA S OF THE VIEW THAT SUCH EXPENSES ON ADVERTISEMENT/ BUSINESS PROMOTION IS VE RY CRUCIAL AND THE COPY OF THE ADVERTISEMENT FILM BECOMES CAPITAL ASSE T IN THE HANDS OF THE ASSESSEE; IS BOUND TO BE USED REPEATEDLY BY THE ASS ESSEE OVER A LONG PERIOD OF TIME TO PROMOTE ITS BUSINESS, THEREBY RESULTING IN ENDURING BENEFIT TO THE ASSESSEE. IN THAT VIEW OF THE MATTER, THE AO DI SALLOWED THE ASSESSEES CLAIM AND HELD THE EXPENDITURE TO BE CAPITAL IN NAT URE AND ALLOWED DEPRECIATION THEREON. ON APPEAL, THE LEARNED CIT(A) ALLOWED THE ASSESSEES CLAIM FOLLOWING THE DECISION OF THE HON'BLE BOMBAY HIGH COURT IN THE CASE OF CIT VS. GEOFFREY MANNERS & CO. LTD. (2009) 315 I TR 134 (BOM). 5.3.2 ACCORDING TO THE ASSESSEE THE ABOVE EXPENDITU RE OF ` 70,50,500/- INCURRED TOWARDS MAKING A SHORT COMMERCIAL ADVERTIS EMENT FILM IS A REVENUE EXPENDITURE WHICH DID NOT BRING INTO EXISTE NCE ANY CAPITAL ASSET OR BENEFIT OF ENDURING NATURE TO THE ASSESSEE. THE SAI D EXPENSE HAS MADE ONLY WITH RESPECT TO ITS ONGOING BUSINESS AND THERE FORE IS ALLOWABLE UNDER ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 10 SECTION 37 OF THE ACT. WE FIND THAT, AS IN THE CASE ON HAND, THE SIMILAR ISSUE WAS THERE IN THE JUDICIAL PRONOUNCEMENT RELIE D UPON BY THE ASSESSEE, I.E. THE CASE OF CIT VS. GEOFFERY MANNERS & CO. LTD . (SUPRA) WHERE THE QUESTION FOR CONSIDERATION BEFORE THEIR LORDSHIPS O F THE HON'BLE BOMBAY HIGH COURT WAS : - WHETHER ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW THE HON'BLE TRIBUNAL WAS RIGHT IN DELETING THE DISALLOW ANCE MADE BY THE ASSESSING OFFICER FOR THE EXPENSES INCURRED BY THE ASSESSEE FOR PROMOTION FILMS, SLIDE, ADVERTISEMENT FILMS AND TRE ATING THE SAME AS CAPITAL EXPENDITURE? 5.3.3 WE FIND FROM THE FACTS OF THE CITED CASE, THA T AS IN THE CASE ON HAND, THE ASSESSEE THERE HAD INCURRED EXPENDITURE ON FILM PRODUCTION BY WAY OF ADVERTISEMENT FOR MARKETING ONGOING PRODUCTS MANUFA CTURED BY THEM; CLAIMING THAT THESE EXPENSES ARE PURELY REVENUE IN NATURE, HELPING THE ASSESSEE TO MAKE CUSTOMERS AWARE OF ITS PRODUCTS, W HICH DOES NOT RESULT IN A CAPITAL ASSET OR BENEFIT OF ENDURING NATURE. I N OUR CONSIDERED VIEW THE ASSESSEES CASE ON THIS ISSUE IS SQUARELY COVERED B Y THE DECISION OF THE HON'BLE BOMBAY HIGH COURT IN GEOFFREY MANNERS & CO. LTD. (2009) 315 ITR 134 (BOM) WHEREIN IT IS HELD AS UNDER: - A SIMILAR ISSUE HAD COME UP FOR CONSIDERATION BEFO RE THE DIVISION BENCH OF THE HIGH COURT OF PUNJAB AND HARYANA IN CI T V. LIBERTY GROUP MARKETING DIVISION [2008] 8 DTR 28. IN THAT CASE TH E ASSESSEE HAD CLAIMED EXPENDITURE INCURRED ON GLOW SIGN BOARDS AS ALSO T.V. FILMS, THE EXPENDITURE WAS HELD TO BE REVENUE IN NATURE. IN OUR OPINION THE CORRECT TEST TO BE APPLIED IN SU CH A CASE WOULD BE, THAT IF THE EXPENDITURE IS IN RESPECT OF AN ONGOING BUSINESS OF THE ASSESSEE AND THERE IS NO ENDURING BENEFIT IT CAN BE TREATED AS REVENUE EXPENDITURE. IF, HOWEVER, AND IF IT IS IN RESPECT O F BUSINESS WHICH IS YET TO COMMENCE THEN THE SAME CANNOT BE TREATED AS REVE NUE EXPENDITURE AS EXPENDITURE IS ON A PRODUCT YET TO BE MARKETED. CONSIDERING THE ABOVE, IN OUR OPINION THE JUDGMENT IN PATEL INTERNA TIONAL FILM LTD. (SUPRA) IS CLEARLY DISTINGUISHABLE. THE COMMISSIONE R (APPEALS) AND THE TRIBUNAL ON THE FACTS OF THIS CASE WERE CLEARLY WIT HIN THEIR JURISDICTION IN HOLDING THAT THE EXPENDITURE WAS BY WAY OF REVEN UE EXPENDITURE AS IT WAS IN RESPECT OF PROMOTING ONGOING PRODUCTS OF THE ASSESSEE HEREIN. 5.3.4 IN THE AFORESAID DECISION (SUPRA), THE HON' BLE BOMBAY HIGH COURT HAS ALSO DISTINGUISHED THE DECISION IN THE CASE OF PATEL INTERNATIONAL FILM LTD. (SUPRA) RELIED ON BY THE AO. WE CONCUR WITH TH E OBSERVATIONS OF THE ITA NOS. 2801&2137/MUM/2012 M/S. CAPITAL FIRST LTD. 11 LEARNED CIT(A) THAT IN TODAYS WORLD WHERE BUSINESS PROCESSES AND PRODUCTS CHANGE RAPIDLY, IT CANNOT BE SAID THAT ANY ADVERTISEMENT EXPENDITURE INCURRED BY THE ASSESSEE WILL BE LONG L ASTING AS MOST ADVERTISEMENT FILMS HAVE A SHORT LIFE. MOST LEADING BRANDS IN DIFFERENT BUSINESS KEEP ON CHANGING THEIR ADVERTISEMENTS FROM TIME TO TIME BASED ON THE POPULARITY OF THEIR BRAND AMBASSADORS. IN TH IS FACTUAL MATRIX OF THE CASE ON HAND AS DISCUSSED FROM PARA 5.1 TO 5.3.3 OF THIS ORDER (SUPRA), AND RESPECTFULLY FOLLOWING THE DECISION OF THE HON'BLE BOMBAY HIGH COURT IN THE CASE OF GEOFFREY MANNERS & CO. LTD. (SUPRA) WHICH A PPLIES SQUARELY TO THE FACTS OF THE ASSESSEE IN THE CASE ON HAND, WE UPHOL D THE ORDER OF THE LEARNED CIT(A) IN HOLDING THAT THE SAID EXPENDITURE INCURRED BY THE ASSESSEE ON MAKING OF SHORT COMMERCIAL ADVERTISEMEN T FILM TO BE REVENUE IN NATURE. CONSEQUENTLY, GROUND NO. (III) OF REVENU ES APPEAL IS DISMISSED. 6. IN THE RESULT, REVENUES APPEAL FOR A.Y. 2008-09 IS TREATED AS PARTLY ALLOWED FOR STATISTICAL PURPOSES AND THE ASSESSEES CROSS APPEAL IS TREATED AS ALLOWED FOR STATISTICAL PURPOSES AS INDICATED AB OVE. ORDER PRONOUNCED IN THE OPEN COURT ON 18 TH NOVEMBER, 2016. SD/ - SD/ - (SANDEEP GOSAIN) (JASON P. BOAZ) JUDICIAL MEMBER ACCOUNTANT MEMBER MUMBAI, DATED: 18 TH NOVEMBER, 2016 COPY TO: 1. THE APPELLANT 2. THE RESPONDENT 3. THE CIT(A) -16, MUMBAI 4. THE CIT - 8, MUMBAI 5. THE DR, F BENCH, ITAT, MUMBAI BY ORDER //TRUE COPY// ASSISTANT REGISTRAR ITAT, MUMBAI BENCHES, MUMBAI N.P.