DCIT, Circle - 10(1), Kolkata , Kolkata V. M/s. Goodcare Pharma Pvt. Ltd., , Kolkata

ITA 2486/KOL/2017

• Counselvise Citation: [2019] 117 COUNSELVISE.COM (IT) 9458 (ITAT-KOLKATA)
• Duration Of Justice: 1 year(s) 3 month(s) 17 day(s)
• Appeal Type: Income Tax Appeal
• Pronouncement Date: 05-04-2019
• Appeal Filed By: Department
• Order Result: Dismissed
• Bench Allotted: C
• Assessment Year: 2013-2014
• Appeal Filed On: 19-12-2017
• Result in Favour of: Assessee
• Court: TRIBUNAL
• Department Lawyers: SAURABH KUMAR
• Assessee Lawyers: S M SURANA
• Keywords: Business income; Revision of order; Transfer pricing; Revised return; Set aside
• Section: 143(3); 92E; 133(6); 80IA; 263

Judgement Text

I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 1 IN THE INCOME TAX APPELLATE TRIBUNAL, KOLKATA C BENCH, KOLKATA BEFORE SHRI P.M. JAGTAP, VICE-PRESIDENT (KZ) AND SHRI S.S. VISWANETHRA RAVI, JUDICIAL MEMBER I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-2013 & 2013-2014 DEPUTY COMMISSIONER OF INCOME TAX,...... .........APPELLANT CIRCLE-10(1), KOLKATA, AAYAKAR BHAWAN, 3 RD FLOOR, P-7, CHOWRINGHEE SQUARE, KOLKATA-700 069 -VS.- M/S. GOODCARE PHARMA PVT. LIMITED,............. ............RESPONDENT 1, GUPTA LANE, KOLKATA-700 006 [PAN: AAACG 9260 B] APPEARANCES BY: SHRI SAURABH KUMAR, ADDL. CIT (D.R.), FOR THE APPELLANT SHRI S.M. SURANA, ADVOCATE, FOR THE RESPONDENT DATE OF CONCLUDING THE HEARING : JANUARY 22, 2019 DATE OF PRONOUNCING THE ORDER : APRIL 05, 2019 O R D E R PER SHRI P.M. JAGTAP, VICE-PRESIDENT (KOLKATA ZONE) :- THESE TWO APPEALS ARE PREFERRED BY THE REVENUE AGA INST THE COMMON ORDER PASSED BY THE LD. COMMISSIONER OF INCO ME TAX (APPEALS)-4, KOLKATA DATED 27.09.2017 FOR A.YS. 2012-13 AND 2013 -14 AND SINCE SOME OF THE ISSUES RAISED THEREIN ARE COMMON, THE SAME H AVE BEEN HEARD TOGETHER AND ARE BEING DISPOSED OF BY A SINGLE CONS OLIDATED ORDER. 2. FIRST WE TAKE UP THE APPEAL OF THE REVENUE FOR A .Y. 2012-13 BEING ITA NO. 2485/KOL/2017 . THE RELEVANT FACTS OF THE CASE GIVING RISE TO THIS APPEAL ARE AS FOLLOWS:- I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 2 THE ASSESSEE IN THE PRESENT CASE IS A COMPANY, WHI CH IS ENGAGED IN THE BUSINESS OF TRADING AND MANUFACTURING OF AYURVE DIC MEDICINE. THE RETURN OF INCOME FOR THE YEAR UNDER CONSIDERATION W AS ORIGINALLY FILED BY THE ASSESSEE ON 13.09.2012 DECLARING TOTAL INCOME O F RS.1,33,52,899/-. SUBSEQUENTLY A REVISED RETURN WAS FILED BY THE ASSE SSEE ON 07.10.2013 DECLARING TOTAL INCOME OF RS.1,32,36,575/-. IN THE ASSESSMENT ORIGINALLY COMPLETED UNDER SECTION 143(3) VIDE AN ORDER DATED 22.09.2014, THE TOTAL INCOME OF THE ASSESSEE WAS DETERMINED BY THE ASSESS ING OFFICER AT RS.2,40,51,000/- AFTER MAKING ADDITION, INTER ALIA, ON ACCOUNT OF DISALLOWANCE OF ASSESSEES CLAIM FOR DEDUCTION UNDE R SECTION 80IC TO THE EXTENT OF RS.1,04,78,226/-. THE SAID ASSESSMENT WAS SUBSEQUENTLY SET ASIDE BY THE CONCERNED LD. PRINCIPAL CIT VIDE AN OR DER DATED 02.02.2016 PASSED UNDER SECTION 263 WITH A DIRECTION TO THE AS SESSING OFFICER TO MAKE THE ASSESSMENT AFRESH ON CERTAIN ISSUES SPECIF ICALLY RAISED BY HIM. 3. ONE OF THE ISSUES RAISED BY THE LD. PRINCIPAL CI T IN THE ORDER UNDER SECTION 263 WAS RELATING TO THE SALES OF RS.7,16,01 ,719/- MADE BY THE ASSESSEE TO ITS GROUP CONCERN M/S. SHREE BAIDYANATH AYURVED BHAWAN PVT. LIMITED AT THE RATE RANGING BETWEEN 45 TO 50% OF THE M.R.P. SINCE THE SAID SALES TO THE EXTENT OF RS.4.89 CRORES WERE MAD E BY THE ASSESSEE OUT OF THE PRODUCTION OF BAIDYANATH UNIT, THE PROFIT OF WHICH WAS EXEMPT UNDER SECTION 80IA, IT WAS OBSERVED BY THE LD. PRIN CIPAL CIT IN THE ORDER UNDER SECTION 263 THAT THE FAILURE OF THE ASSESSEE TO TAKE THE MARKET VALUE OF SALES ATTRACTED THE PROVISIONS OF SECTION 80IA(8) OF THE ACT. WHEN THIS ISSUE WAS RAISED BY THE ASSESSING OFFICER DURI NG THE COURSE OF THE FRESH ASSESSMENT PROCEEDINGS INITIATED IN PURSUANCE OF THE ORDER OF THE LD. PRINCIPAL CIT PASSED UNDER SECTION 263, IT WAS EXPLAINED BY THE ASSESSEE THAT ITS DEHRADUN UNIT WAS MANUFACTURING T HE PATENTED AYURVEDIC MEDICINES OF M/S. SHREE BAIDYANATH AYURVE D BHAWAN PVT. LIMITED AND SINCE SHREE BAIDYANATH AYURVED BHAWAN P VT. LIMITED WAS ULTIMATELY SELLING ITS PATENTED PRODUCTS TO THE ULT IMATE CUSTOMERS THROUGH SEQUENTIAL CHAIN OF INTERMEDIARIES INVOLVED IN THE DISTRIBUTION I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 3 CHAIN, THERE WAS A DIFFERENCE IN THE PRICE CHARGED BY THE ASSESSEE AND THE MRP OF THE PRODUCTS TO TAKE CARE OF THE PROFITS OF THE SAID INTERMEDIARIES INVOLVED AT EVERY STAGE. THIS EXPLANATION OF THE AS SESSEE WAS NOT FOUND ACCEPTABLE BY THE ASSESSING OFFICER. ACCORDING TO H IM, THERE WAS NO VALID REASON FOR THE ASSESSEE-COMPANY TO SELL ITS PRODUCT S AT ONLY 45% TO 50% OF THE MRP TO THE SISTER CONCERN M/S. SHREE BAIDYAN ATH AYURVED BHAWAN PVT. LIMITED AND TREATING THIS AS UNDERVALUATION OF ITS SALES BY THE ASSESSEE BY 50%, HE MADE AN ADDITION OF RS.7,16,01, 719/- TO THE TOTAL INCOME OF THE ASSESSEE BY INVOKING THE PROVISIONS O F SECTION 80IA(8). 4. ANOTHER POINT THAT WAS RAISED BY THE LD. PRINCIP AL CIT IN THE ORDER UNDER SECTION 263 WAS RELATING TO THE ADVERTISEMENT EXPENDITURE OF RS.59,18,098/- INCURRED BY THE ASSESSEE AND CLAIMED AS EXPENDITURE ENTIRELY AGAINST THE PROFIT OF THE KOLKATA UNIT, WH ICH WAS CHARGEABLE TO TAX. AS NOTED BY THE LD. PRINCIPAL CIT, THE TOTAL SALES OF THE ASSESSEE- COMPANY TO THIRD PARTIES WAS ONLY ABOUT RS.80 LAKHS AND THE EXPENDITURE INCURRED ON ADVERTISEMENT AGAINST THE SAID SALES WA S VERY HIGH. IT WAS ALLEGED THAT THE EXPENDITURE RELATING TO ADVERTISEM ENT OF DIFFERENT PRODUCTION OF THE GROUP WAS DEBITED BY THE ASSESSEE -COMPANY IN THE NON- EXEMPTED UNIT. IN THIS REGARD, IT WAS SUBMITTED ON BEHALF OF THE ASSESSEE BEFORE THE ASSESSING OFFICER THAT THE ADVERTISEMENT EXPENDITURE WAS NOT REQUIRED TO BE INCURRED FOR EFFECTING SALES TO GROU P COMPANIES AND IT WAS INCURRED FOR THESE PRODUCTS WHICH WERE MANUFACTURED IN KOLKATA UNIT FOR ENHANCING THE SALES OF THE ASSESSEE-COMPANY THROUGH ITS OWN DEALERS. THE ASSESSING OFFICER DID NOT FIND MERIT IN THESE SUBMI SSIONS MADE ON BEHALF OF THE ASSESSEE-COMPANY. ACCORDING TO HIM, THERE WA S A DEVIATION FROM THE MATCHING PRINCIPLE IN RESPECT OF UNIT TO UNIT F OR SETTING OFF ADVERTISEMENT EXPENDITURE. HE HELD THAT THE ASSESEE -COMPANY BY NOT CLAIMING ANY ADVERTISEMENT EXPENDITURE IN DEHRADUN UNIT HAD INFLATED ITS PROFIT FOR CLAIMING HIGHER DEDUCTION UNDER SECTION 80IC. HE ALSO NOTED THAT THE PROFIT BOOKED BY THE ASSESSEE-COMPANY IN D EHRADUN UNIT AT 45.18% WAS NOT IN CONFORMITY WITH THE NET PROFIT DE RIVED BY OTHER I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 4 MANUFACTURING UNITS OF THE ASSESSEE-COMPANY AT KOLK ATA AND GURGAON, WHICH WERE NOT ELIGIBLE FOR DEDUCTION UNDER SECTION 80IC. SINCE THE SALES OF THE SAID UNITS WAS ONLY 10% OF THE TOTAL SALES, THE ASSESSING OFFICER RESTRICTED THE DEDUCTION CLAIMED BY THE ASSESSEE ON ACCOUNT OF TOTAL ADVERTISEMENT EXPENDITURE OF RS.59,18,098/- TO 10% AND DISALLOWED THE BALANCE EXPENDITURE OF RS.53,26,288/-. IN THE ASSES SMENT COMPLETED UNDER SECTION 143(3)/263 OF THE ACT VIDE AN ORDER D ATED 17.12.2016, TWO ADDITIONS OF RS.7,16,01,719/- AND RS.53,26,288/- TH US WERE MADE BY THE ASSESSING OFFICER TO THE TOTAL INCOME OF THE ASSEES SEE OF RS.2,40,51,000/- AS ASSESSED IN THE ASSESSMENT ORIGINALLY COMPLETED UNDER SECTION 143(3) AND THE TOTAL INCOME OF THE ASSESSEE WAS ACCORDINGL Y DETERMINED BY HIM AT RS.10,09,79,000/-. 5. AGAINST THE ORDER PASSED BY THE ASSESSING OFFICE R UNDER SECTION 143(3)/263, AN APPEAL WAS PREFERRED BY THE ASSESSEE BEFORE THE LD. CIT(APPEALS). DURING THE COURSE OF APPELLATE PROCEE DINGS BEFORE THE LD. CIT(APPEALS), THE ISSUE RELATING TO THE DISALLOWANC E OF RS.1,04,78,226/- AS MADE BY THE ASSESSING OFFICER ON ACCOUNT OF ITS CLAIM FOR DEDUCTION UNDER SECTION 80IC IN THE ASSESSMENT ORIGINALLY COM PLETED UNDER SECTION 143(3) WAS ALSO RAISED BY THE ASSESSEE. THE LD. CIT (APPEALS) ENTERTAINED THE SAID CLAIM AND DECIDED THIS ISSUE IN FAVOUR OF THE ASSESSEE FOR THE FOLLOWING REASONS GIVEN IN HIS IMPUGNED ORDER:- 7. I HAVE GONE THOUGH THE ASSESSMENT ORDER AND TH E WRITTEN SUBMISSIONS FILED BY THE ASSESSEE. I FIND THAT THE AO HAS ADOPTED THE FIGURES OF TOTAL INCOME AS PER THE ORIG INAL ASSESSMENT ORDER BUT HAS NOT DISCUSSED THE ISSUE WI TH REGARD TO PART DISALLOWABILITY OF PART OF THE CLAIM OF DEDUCT ION U/S 80IC WHICH WAS DISCUSSED BY THE AO IN THE ORIGINAL ASSES SMENT ORDER. SINCE HOWEVER, THE AO HAS TAKEN THE FIGURES OF ORIG INAL ASSESSMENT WHILE STARTING THE COMPUTATION, THE GRIE VANCE OF THE ASSESSEE IN GROUND NO 1 REMAINS TO BE ADDRESSED WITH REGARD TO THE DISALLOWANCE OF PART OF THE CLAIM FOR DEDUCTION SS] S BOLC IN THE ORIGINAL ASSESSMENT ORDER. 7.1. I FIND THAT THE ASSESSEE HAVE BEEN CLAIMING DE DUCTION U/S 80IC ON THE PROFIT FROM ITS DEHRADUN UNIT SINCE ASS ESSMENT YEAR 2009-10. THE SALES OF DEHRADUN UNIT DURING THE YEAR WAS MADE TO SREE BAIDYANATH AYURVED BHAWAN P LTD.. THE PROFI T IN I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 5 DEHRADUN UNIT DURING THE YEAR WAS 45.18% AS AGAINST PROFIT OF 23.78% IN JOKA UNIT. THE AO VIEWED THAT SREE BAIDYA NATH AYURVED BHAWAN P LTD., WAS OWNED AND CONTROLLED BY THE SAME SHARMA FAMILY, RELATIVES AND ASSOCIATES. THIS PROMP TED THE AO TO MAKE ENQUIRY AS TO THE REASONABLENESS OF THE PRO FIT AT DEHRADUN UNIT. THE AO CALLED FOR THE EXPLANATION WI TH REGARD TO THE HIGHER PROFIT AT DEHRADUN UNIT AS WELL WITH REGARD TO THE ADVERTISEMENT EXPENSES BOOKED IN JOKA UNIT ALONE. I FIND THAT THE ASSESSEE FILED EXPLANATION ON 4.8.2014. IT WAS EXPLAINED THAT THE ADVERTISEMENT EXPENSES INCURRED BY THE ASS ESSEE AT JOKA UNIT WERE FOR ITS OWN BRANDED GOODS WHICH WERE SOLD TO OUTSIDE PARTIES. THE DETAILS OF SUCH SALES WERE FIL ED. THE AO VIDE HIS NOTICE DATED 18.8.2014 AGAIN ASKED FOR THE EXPLANATION OF THE ASSESSEE WITH REGARD TO THE APPLICATION OF S ECTION 80I(10) AND 80IC(7) AND ALSO PROPOSED TO DISALLOW 9 0% OF THE ADVERTISEMENT EXPENSES. THE ASSESSEE BY HIS LETTER DATED 28.08.2014 EXPLAINED THAT THE ADVERTISEMENT EXPENSE S AT JOKA UNIT WAS ONLY FOR CREATING MARKET FOR ITS OWN BRAND ED PRODUCTS. AS REGARDS THE HIGHER PROFIT AT DEHRADUN UNIT THE ASSESSEE FILED ITS EXPLANATION ON 4.8.2014 WHEREIN IT WAS STATED THAT THERE WERE SEVERAL FACTORS BECAUSE OF WHICH TH E PROFIT AT DEHRADUN UNIT WAS HIGHER. THE ASSESSEE SUBMITTED TH AT IN JOKA UNIT, THE SELLING AND DISTRIBUTION EXPENSE WERE CLA IMED BECAUSE THERE WAS SALES TO OUTSIDERS WHEREAS NO SUCH EXPENS ES WERE REQUIRED IN DEHRADUN UNIT SINCE THE SALE DURING THI S YEAR WAS MADE JO SREE BAIDYANATH AYURVED BHAWAN P LTD., ONLY . IT ALSO EXPLAINED THAT LABOUR COST WAS HIGHER AT 8.57% IN C ALCUTTA BEING METROPOLITAN CITY AS AGAINST 4.52% IN DEHRADU N. IT WAS ALSO EXPLAINED VIDE LETTER DATED 4.8.2014 THAT THE ASSESSEE CANNOT BE TREATED AS RELATIVE OR CLOSE ASSOCIATE OF SREE BAIDYANATH AYURVED BHAWAN P LTD. THE AO, IN ORDER T O VERIFY THE TRANSACTIONS ALSO ISSUED NOTICE U/S 133(6) ON 1 8.8.2014 TO SREE BAIDYANATH AYURVED BHAWAN P LTD., WHICH WAS DU LY REPLIED BY THEM VIDE THEIR LETTER ON 12.9.2014 WHER EIN, THEY CONFIRMED THAT THEY DID NOT INCUR ANY EXPENSES OF T HE ASSESSEE. THE ASSESSEE ALSO EXPLAINED THE COST OF PRODUCTION AT DEHRADUN UNIT AS WELL AS THE REASONS FOR HIGHER MARGIN. THE ASSESSEE EXPLAINED THAT THE MATERIALS PURCHASED FROM THE LOC AL MARKET AT DEHRADUN WAS CHEAPER SINCE SUCH MATERIAL ALSO EN JOYED THE BENEFIT OF TAX EXEMPTIONS LIKE CENTRAL EXCISE, VAT, SALES TAX, SUBSIDY ETC AT THAT PLACE AND HENCE THE OVERHEAD CO STS WERE ALSO LOWER RESULTING IN HIGHER PROFIT AT DEHRADUN U NIT. THE ASSESSEE ALSO SUBMITTED THAT THE PROFIT AT DEHRADUN UNIT SINCE ITS INCEPTION WAS HIGHER THAN JOKA UNIT. I FIND THA T THE AO HAS NOT CONTROVERTED THE EXPLANATION FILED BY THE ASSES SEE. THE AO HAS NOT BROUGHT ON RECORD ANY EVIDENCE TO SHOW THAT THE COST OF THE MATERIALS PURCHASED AT KOLKATA AND DEHRADUN WAS SAME. THE AO HAS ALSO NOT CONTROVERTED THE SUBMISSIONS OF THE ASSESSEE THAT THE LABOUR COST AT KOLKATA WAS HIGHER . THE AO HAS ALSO NOT BROUGHT ON RECORD ANY EVIDENCE TO SUGGEST THAT THE ADVERTISEMENT EXPENSES INCURRED WERE RELATED TO SRE E BAIDYANATH AYURVED BHAWAN P LTD., OR THAT SAME WERE RELATED I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 6 TO THE SALES MADE BY THE ASSESSEE FROM ITS DEHRADUN IT, THE ASSESSEE FILED EVIDENCE BEFORE THE AO TO SHOW THAT THE ASSESSEE WAS SELLING ITS OWN PRODUCES UNDER ITS OWN BRAND FO R WHICH ADVERTISEMENT WERE MADE. I ALSO FIND THAT DEDUCTION U/S 80IC WAS ALLOWED TO THE ASSESSEE ON SAME FACTS AND CIRCU MSTANCES IN EARLIER YEARS. SALES FROM DEHRADUN UNIT WAS ADMITTE DLY MADE TO SREE BAIDYANATH AYURVED BHAWAN P LTD., IN ALL EA RLIER YEARS AND THE RATIO OF PROFIT AT DEHRADUN UNIT WAS ALWAYS HIGHER. I ALSO FIND THAT IN THE INITIAL ASSESSMENT YEAR 2009- 10 PROCEEDINGS U/S 263 WERE INITIATED BY THE CIT-KOL.- 4 WITH REGARD TO THE ALLOWABILITY OF THE DEDUCTION U/S 80I C BUT THE LD CIT-KOL-4 HELD THAT ON THE FACTS AND CIRCUMSTANCES OF THE CASE THE ASSESSEE WAS ENTITLED TO THE DEDUCTION U/ S BOI C. I ALSO FIND THAT THE ASSESSEE VIDE IS LETTER DATED 4.8.2014 ALS O EXPLAINED THE BASIS OF PRICE FIXATION OF THE GOODS SOLD TO M/ S SREE BAIDYANATH AYURVED BHAWAN P. LTD., THE DISCOUNT ALL OWED TO THEM, CALCULATION OF BILLING RATES, COMPARATIVE RAT E OF RAW MATERIALS AND PACKING MATERIALS OF KOLKATA UNIT AND DEHRADUN UNIT, DETAILS OF SALES OF SIMILAR PRODUCTS BY OTHER AYURVEDIC MEDICINE MANUFACTURERS TO JUSTIFY THE RATE OF SALES TO SREE BAIDYANATH AYURVED BHAWAN P LTD., I ALSO FIND THAT THE ASSESSEE DULY EXPLAINED THAT SREE BAIDYANATH AYURVE D BHAWAN P LTD., IS NOT A RELATED PARTY WITHIN THE MEANING O F SECTION 80I(10) OR 80IC(7). AS AGAINST THE EXPLANATION' AND OVERWHELMING EVIDEN CES FILED BY THE ASSESSEE, THE AO HAS NOT BROUGHT ON RE CORD ANY EVIDENCE TO SHOW THAT RAW MATERIAL COST OR THE LABO UR COST OF BOTH THE UNITS WAS SAME AND THE EXPLANATION OF THE ASSESSEE WAS NOT ACCEPTABLE. THE AO HAS ALSO NOT BROUGHT ON RECORD ANY EVIDENCE TO SUGGEST THAT THE PRICE CHARGED FROM SRE E BAIDYANATH AYURVED BHAWAN P LTD., WAS HIGHER OR LOW ER THAN THE MARKET PRICE OF SUCH GOODS EVEN AFTER THE EXPLA NATION AND EVIDENCES FILED BY THE ASSESSEE. THE AO HAS ALSO NO T DISTINGUISHED THE FACTS OF THE CASE AS WERE PREVAIL ING IN THE EARLIER YEARS TO SUGGEST THAT THE PRINCIPLES OF CON SISTENCY ARE NOT APPLICABLE. THE DEDUCTION IS BEING ALLOWED FROM THE INITIAL YEAR ITSELF. CONSIDERING THE FACTS AND CIRCUMSTANCE S OF THE CASE I AM OF THE OPINION THAT THE AO WAS NOT JUSTIFIED I N RESTRICTING THE DEDUCTION U/S 80IC BY ESTIMATING THE PROFIT @23 .78% OF THE SALES AT DEHRADUN UNIT. THE AO IS DIRECTED TO ALLOW DEDUCTION U/S 80IC AS CLAIMED. 6. IN THE APPEAL FILED BEFORE THE LD. CIT(APPEALS), BOTH THE ADDITIONS MADE BY THE ASSESSING OFFICER TO ITS TOTAL INCOME I N THE ASSESSMENT COMPLETED UNDER SECTION 143(3)/263 OF THE ACT WERE CHALLENGED BY THE ASSESSEE AND AFTER CONSIDERING THE SUBMISSIONS MADE BY THE ASSESSEE AS I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 7 WELL AS THE MATERIAL AVAILABLE ON RECORD, THE LD. C IT(APPEALS) DELETED THE SAID ADDITIONS FOR THE FOLLOWING REASONS GIVEN IN H IS IMPUGNED ORDER:- THE RECORDS SHOW THAT THE TOTAL SALE OF THE ASSESS EE AT KOLKATA AND DEHRADUN UNIT WAS RS.8,03,81,472/- OUT OF WHICH THE SALE TO SREE BAIDYANATH AYURVED BHAWAN P LTD. WAS RS.7,16,01,719/- FROM BOTH THE UNITS. NO DEDUCTION WAS CLAIMED U/S 80IC IN SO FAR THE SALE FROM KOLKATA UNIT WAS C ONCERNED. OUT OF THE TOTAL SALE, THE SALE OF THE PRODUCTS OF DEHRADUN UNIT WAS FOR RS.4,89,49,308/- TO THE SAID SREE BAIDYANA TH AYURVED BHAWAN P LTD. THE PROFIT AT DEHRADUN UNIT WAS DECLA RED AT RS.2,21,18,372/- WHICH WAS CLAIMED AS DEDUCTION U/S 80IC AS IN EARLIER YEARS. THE LD. AO ACCEPTED THAT THE ASSESSE E WAS ELIGIBLE TO THE CLAIM OF DEDUCTION U/S 80IC IN RESP ECT OF PROFITS FROM DEHRADUN UNIT FOR THE ASSESSMENT YEAR IN QUEST ION. THE AO HOWEVER RESTRICTED THE DEDUCTION AT 23.78% OF TH E SALES. IN MY DECISION VIDE PARA.6, I HAVE CONSIDERED THE CLAI M OF THE ASSESSEE AND IN MY OPINION THE ASSESSEE WAS ENTITLE D TO THE CLAIM AS MADE IN THE RETURN OF INCOME. IN THE ORDER U/S. 263, THE PR. CIT-4 FOUND THAT THE SALE HAS BEEN MADE BY THE ASSESSEE TO SHRI BAIDYANATH AYURVED BHA VAN P LTD. AT 45% TO 50% OF MARKET PRICE. (MRP OF SHRI BAIDYAN ATH AYURVED BHAWAN P LTD.]. THE PR CIT DIRECTED THE AO TO EXAMINE THE SALES PRICE WHICH SHOULD HAVE BEEN MADE. THE AO NOTED THAT THE TOTAL SALE FROM BOTH THE UNITS TO SHRI BAIDYANA TH AYURVED BHAVAN PVT LTD. WAS RS.7,16,01,719/- THE AO NOTED T HAT THE GOODS WERE SOLD TO THE SAID PARTY AT 45% TO 50% DIS COUNT OF THE MRP THE AO HAS TAKEN THE MRP OF SHRI BAIDYANATH AYURVED BHAWAN PVT LTD. AS SALES PRICE AND ADDED BACK RS.7, 16,01,719/- AS FURTHER PROFIT WHICH THE ASSESSEE SHOULD HAVE MA DE. THE AO IN THE ORIGINAL ASSESSMENT CONSIDERED THAT THE ASSE SSEE DECLARED PROFIT @ 45.18% OF THE SALES PRICE AT THE SAID UNIT WHICH AS PER THE AO WAS EXCESSIVE. THE AO RESTRICTE D THE PROFIT @ 23.78% AND ACCORDINGLY DISALLOWED RS.1,04,78,226/ - U/ S. 80IC WHICH WAS CLAIMED AT RS.2,21,18,372/-. THE AO IN THE REASSESSMENT TOOK OPPOSITE VIEW AND CONSIDERED THAT THE SALES PRICE SHOULD HAVE BEEN TAKEN AT MRP AND ACCORDINGLY FURTHER ADDED RS.7,16,01,719/- AS PROFIT INCLUDING RS.4,89, 49,308/- AT DEHRADOON UNIT. I FIND THAT THE AO IN THE ASSESSMEN T FOR ALL EARLIER YEARS HAVE ACCEPTED THE DETERMINATION OF TH E PRICE MECHANISM IN RESPECT OF SALES TO SREE BAIDYANATH AY URVED BHAWAN PVT. LTD., NOT ONLY THAT THE PROVISIONS OF S ECTION 92BA (DOMESTIC TRANSFER PRICING) CAME INTO FORCE FROM AS SESSMENT YEAR 2013-14, AND IN THAT YEAR THE ASSESSEE OBTAINE D REPORT OF THE AUDITOR AS REQUIRED U/S. 92E IN FORM NO 3CEB AN D SUBMITTED THE SAME BEFORE THE AO. THE AO ALSO RAISED VARIOUS QUERIES IN RESPECT OF THE DTA IN THE SAID YEAR. THE ENTIRE MEC HANISM OF PRICE FIXATION WHICH WAS PREVALENT FROM EARLIER YEA RS WAS EXPLAINED. SIMILAR BILLING PRICE AT WHICH MANUFACTU RED PRODUCTS WERE SOLD TO SHRI BAIDYANATH AYURVED BHAWA N P. LTD., WAS ACCEPTED BY THE AO IN THAT YEAR AFTER EXAMINATI ON. IN FACT I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 8 THE PRICE FIXATION DURING THE ASSESSMENT YEAR IN QU ESTION WAS ALSO EXPLAINED BY THE ASSESSEE VIDE HIS LETTER DATE D 4.8.2014 ON SPECIFIC QUERY FROM THE AO AND THE SAID PRICE WAS A CCEPTED. THE SALE PRICE WAS ALSO NOT DISPUTED IN EARLIER YEARS. IT WAS EXPLAINED THAT SALE WAS MADE TO SHRI BAIDNATH AYURV ED BHAVAN P LTD., AT 45 TO 50% OF THE MRP BECAUSE THE SAID ME DICINES WERE SOLD BY THEM UNDER THEIR BRAND DEVELOPED BY TH EM AFTER WORKING FOR YEARS, THAT THEY HAD ALSO TO INCUR ALL MARKETING EXPENSES FOR SALE THROUGH THEIR NET WORK, WHOLESALE DEALERS, STOCKISTS AND RETAILERS TO WHOM SUFFICIENT MARGIN H AS TO BE GIVEN. I FIND THAT THE SALE WAS AT ARMS LENGTH WHI CH WAS ACCEPTED AFTER EXAMINATION OF THE SAME DURING THE O RIGINAL ASSESSMENT AS WELL AS IN THE NEXT YEAR UNDER DOMEST IC TRANSFER PRICE MECHANISM. I ALSO FIND THAT IN THE REASSESSME NT THE AO HAS ADOPTED THE IN COMPUTED IN THE ORIGINAL ASSESSM ENT MEANING THEREBY HE WAS OF THE VIEW THAT THE PROFIT OF DEHRADUN UNIT SHOULD HAVE BEEN ONLY 23.78% AND IN THE REASSE SSMENT HAS REVERSED HIS OWN FINDING. THE MRP OF SREE BAIDYA NA TH AYURVED BHAWAN P LTD. CANNOT BE CONSIDERED AS SALES PRICE O F THE ASSESSEE SINCE ALL MARKETING EXPENSES ARE BORNE BY THE SAID PARTY. THE AO HAS NOT BROUGHT ON RECORD ANY EVIDENC E CONTRARY TO THE CLAIM OF THE ASSESSEE THAT THE PRICE FIXED F OR ANY EVIDENCE CONTRARY TO THE CLAIM OF THE ASSESSEE THAT THE PRICE FIXED FOR SHREE BAIDYA NATH AYURVED BHAWAN WAS FAIR AND REASONABLE. FURTHER THE JUDGMENT OF SATSANG 193 ITR 321 IS WELL FOUNDED. THE SUPREME COURT CLEARLY LED DOWN TH AT THE PRINCIPLES OF CONSISTENCY SHOULD BE MAINTAINED WHEN THE FACTS CONTINUED TO BE THE SAME. THE RELIANCE ON THE JUDGE MENT OF DELHI HIGH COURT IN THE CASE OF AMADEUS INDIA PVT L TD. REPORTED IN 395 ITR PAGE 659 ALSO SUPPORTS THE VIEW THAT WHE N THERE WAS NO CHANGE IN MODUS OPERANDI, RULE OF CONSISTENC Y SHOULD BE FOLLOWED. IT WILL NOT BE OUT OF PLACE TO MENTION TH AT IF THE VERSION OF THE AO IS ACCEPTED, THE INCOME AS COMPUT ED FOR DEHRADUN UNIT SHALL GO UP AND SHALL FORM PART OF DE DUCTION U/S 80IC AS HAS BEEN HELD IN THE CASE OF DURGA INDUSTRI ES IN ITA 'NO. 2376JDE12010 DATED 21.9.2010, SPECIAL BENCH CA LCUTTA REPORTED IN 116 ITD PAGE 1 AND DELHI HIGH COURT DEC ISION REPORTED IN 289 ITR PAGE 475. FURTHER THE AO HAS NO T GIVEN ANY BASIS AS TO WHY THE MRP OF SHRI BAIDYANATH AYURVED BHAWAN P LTD., SHOULD BE TAKEN AS SALES PRICE OF THE ASSESS EE. HENCE THE ADDITION MADE BY THE AO TAKING MRP AS SALES PRICE I S DELETED. IN THIRD GROUND, THE ASSESSEE HAS DISPUTED THE DISALLOWANCE OF RS.53,26,288/- OUT OF ADVERTISEMENT EXPENSES. THE AO WAS OF THE VIEW THAT 90% OF THE SALES WAS TO SREE BAIDYANATH AYURVED BHAWAN P LTD., AND ON THE BASIS OF MATCHING PRINCIPLES 90% OF THE EXPENSE RELATED TO T HE SALES OF SRI BAIDYANATH AYURVED BHAWAN P LTD, THE AO ALSO FO UND THAT THE ADVERTISEMENT EXPENSES WERE PAID THROUGH GROUP COMPANY. THE AO THEREFORE DISALLOWED 90% OF ADVERTISEMENT EX PENSES. I FIND THAT THE ASSESSEE HAS EXPLAINED THAT THE ADVER TISEMENT EXPENSE WERE INCURRED SOLELY FOR MARKETING ITS OWN BRAND AND I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 9 EVIDENCES OF THE SAME WAS FILED IN THE COURSE OF AS SESSMENT PROCEEDINGS ALONG WITH THE ADVERTISED MATTERS. THE AO HAS NOT CONTROVERTED THE SAID EVIDENCES AND EXPLANATION. IN SO FAR AS THE EXPENSES AS SUCH ARE CONCERNED, THE SAME IS NOT DISPUTED. THEREFORE IT HARDLY MATTERS WHETHER THE PAYMENT IS DIRECTLY MADE OR MADE THROUGH GROUP COMPANY. THE GENUINITY O F THE EXPENSES INCURRED IS NOT DISPUTED. IN VIEW OF THE A BOVE THE DISALLOWANCE MADE IN NOT MAINTAINABLE. THE SAME IS DELETED. 7. AGGRIEVED BY THE ORDER OF THE LD. CIT(APPEALS), THE REVENUE HAS PREFERRED THIS APPEAL BEFORE THE TRIBUNAL FOR A.Y. 2012-13 ON THE FOLLOWING GROUNDS:- 1. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW THE LD.CIT(A) HAS ERRED IN DELETING THE DISALLOWANCE OF CLAIM FOR DEDUCTION U/S.80IC AMOUNTING TO RS.1,04,78,226/- IG NORING THE FACT THAT THE ASSESSEE ATTEMPTED TO INFLATE PRO FIT OF DEHRADUN UNIT TO AVOID PAYING ANY TAX BY WAY OF CLA IMING EXCESS DEDUCTION U/S.80IC. 2. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND I N LAW THE LD.CIT(A) HAS ERRED IN IGNORING THE FACT THAT THE A SSESSEE COMPANY'S IS COVERED BY THE SUB-SECTION 10 TO THE S ECTION 80IA WITH RELEVANCE TO THE SECTION 80IC(7) OF THE I. T. ACT,1961. 3. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND I N LAW THE LD.CIT(A) HAS ERRED IN DELETING THE ADDITION MADE U /S.80IA(8) IGNORING THE FACT THAT THE ASSESSEE COMPANY COULD N OT GIVE VALID REASONS FOR SELLING THEIR PRODUCTS AT PRICES WHICH IS ONLY 45% TO 50% OF MRP TO 'SHREE BAIDYANATH AYURVED BHAW AN PVT. LTD.. 4. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND I N LAW THE LD. CIT(A) HAS ERRED IN DELETING THE DISALLOWANCE O F ADVERTISEMENT EXPENDITURE OF RS.53,26,288/- IGNORIN G THE FACT THAT THE ASSESSEE COMPANY HAS NOT BOOKED ANY ADVERT ISEMENT EXPENSES FOR DEHRADUN UNIT FOR MAKING 100% SALE TO ITS ASSOCIATED/RELATED COMPANIES WHEREAS THE COMPANY HA S CLAIMED 100% ADVERTISEMENT EXPENSES WHEN ONLY 10% S ALES HAS BEEN MADE TO THE OUTSIDE PARTIES FROM JOKA (KOL KATA) UNIT AND 90% OF SALES OF MANUFACTURED GOODS BY JOKA UNIT MADE TO ITS SAME ASSOCIATED/RELATED COMPANIES. 8. WE HAVE HEARD THE ARGUMENTS OF BOTH THE SIDES AN D ALSO PERUSED THE RELEVANT MATERIAL AVAILABLE ON RECORD. AS REGARDS T HE ISSUE INVOLVED IN GROUNDS NO. 1 & 2 RELATING THE DELETION BY THE LD. CIT(APPEALS) OF THE ADDITION MADE BY THE ASSESSING OFFICER IN THE ASSES SMENT ORIGINALLY I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 10 COMPLETED UNDER SECTION 143(3) BY WAY OF DISALLOWAN CE OF ASSESSEES CLAIM FOR DEDUCTION UNDER SECTION 80IC TO THE EXTEN T OF RS.1,04,78,226/-, THE LD. D.R. HAS RELIED ON THE ORDER OF THE ASSESSI NG OFFICER IN SUPPORT OF THE REVENUES CASE. THE LD. COUNSEL FOR THE ASSESSE E, ON THE OTHER HAND, HAS SUBMITTED THAT THE DEDUCTION CLAIMED BY THE A SSESSEE UNDER SECTION 80IC IN RESPECT OF PROFIT DERIVED FROM THE ELIGIBLE DEHRADUN UNIT WAS RESTRICTED BY THE ASSESSING OFFICER ON THE GROUND T HAT THE PROFIT OF THE SAID UNIT AS DECLARED BY THE ASSESSEE WAS ALLEGEDLY HIGHER. IN THIS REGARD, HE HAS INVITED OUR ATTENTION TO THE RELEVANT DETAIL S FURNISHED AT PAGE NO. 561 OF THE PAPER BOOK TO POINT OUT THAT THE PROFITA BILITY OF DEHRADUN UNIT WAS ALWAYS HIGHER AND IT WAS ACCEPTED BY THE ASSESS ING OFFICER IN THE EARLIER YEARS. HE ALSO SUBMITTED THAT THE ENTIRE SA LES OF DEHRADUN UNIT WAS MADE BY THE ASSESSEE-COMPANY TO ITS ASSOCIATE C ONCERN M/S. SHREE BAIDYANATH AYURVED BHAWAN PVT. LIMITED AND THE TRAN SACTIONS INVOLVING THE SAID SALES WERE THE SUBJECT MATTER OF TRANSFER PRICING EXERCISE FOR A.Y. 2013-14. HE HAS POINTED OUT THAT THE TRANSFER PRICING OFFICER AFTER MAKING THE TRANSFER PRICING ANALYSIS BASED ON COMPA RABLE CASES FOUND THE SALE PRICE CHARGED BY THE ASSESSEE TO M/S. SHRE E BAIDYANATH AYURVED BHAWAN PVT. LIMITED AS AT ARMS LENGTH. AS FURTHER POINTED OUT BY THE LD. COUNSEL FOR THE ASSESESE, THE REASONS FOR THE HIGHE R PROFIT MARGIN EARNED BY THE DEHRADUN UNIT WERE ALSO EXPLAINED BY THE ASS ESSEE BY SHOWING AS TO HOW THE COST OF PRODUCTION OF THE SAME UNIT WAS LOWER DUE TO VARIOUS INCENTIVES AND THE AVAILABILITY OF RAW MATERIAL AT CHEAPER RATES IN THE LOCAL MARKET. KEEPING IN VIEW ALL THESE RELEVANT AS PECTS HIGHLIGHTED BY THE LD. COUNSEL FOR THE ASSESSEE AS WELL AS THE OTH ER REASONS GIVEN BY THE LD. CIT(APPEALS) IN HIS IMPUGNED ORDER, WE ARE OF T HE VIEW THAT THERE WAS NO JUSTIFIABLE REASONS FOR THE ASSESSING OFFICER TO DOUBT OR DISPUTE THE HIGHER RATE OF PROFIT DECLARED BY THE ASSESSEE-COMP ANY IN ITS DEHRADUN UNIT AND TO ESTIMATE THE SAME AT A LOWER RATE THERE BY RESTRICTING THE CLAIM OF THE ASSESSEE FOR DEDUCTION UNDER SECTION 8 0IC. IN THAT VIEW OF THE MATTER, WE UPHOLD THE IMPUGNED ORDER OF THE LD. CIT (APPEALS) DELETING THE DISALLOWANCE MADE BY THE ASSESSING OFFICER ON A CCOUNT OF ASSESSEES I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 11 CLAIM FOR DEDUCTION UNDER SECTION 80IC AND DISMISS GROUNDS NO. 1 & 2 OF THE REVENUES APPEAL. 9. AS REGARDS THE ISSUE INVOLVED IN GROUND NO. 3 RE LATING TO THE DELETION BY THE LD. CIT(APPEALS) OF THE ADDITION MA DE BY THE ASSESSING OFFICER BY INVOKING SECTION 80IA(8), IT IS OBSERVED THAT THE SALE PRICE CHARGED BY THE ASSESSEE TO THE OTHER GROUP CONCERN NAMELY M/S. SHREE BAIDYANATH AYURVED BHAWAN PVT. LIMITED WAS ALLEGED BY THE ASSESSING OFFICER AS UNDERSTATED BY THE ASSESSEE ON THE BASIS OF M.R.P. OF THE RELEVANT PRODUCTS. AS EXPLAINED ON BEHALF OF THE AS SESSEE BEFORE THE AUTHORITIES BELOW AS WELL AS BEFORE US, THE MRP WAS THE PRICE FINALLY CHARGED BY M/S. SHREE BAIDYANATH AYURVED BHAWAN PVT . LIMITED TO THE ULTIMATE CONSUMERS AND THE SAME, THEREFORE, WAS INC LUSIVE OF THE PROFIT OF M/S. SHREE BAIDYANATH AYURVED BHAWAN PVT. LIMITED A S WELL AS THE SUBSTANTIAL EXPENDITURE INCURRED BY THEM INCLUDING ESPECIALLY THE MARKETING EXPENSES INCURRED FOR SELLING THE PRODUCT S THROUGH THEIR NETWORK, WHICH COMPRISED OF WHOLESALE DEALERS, STOC KISTS, RETAILERS ETC. THE MRP OF THE PRODUCTS OF M/S. SHREE BAIDYANATH AY URVED BHAWAN PVT. LIMITED THUS WAS NOT COMPARABLE WITH THE SALE PRICE CHARGED BY THE ASSESESE TO M/S. SHREE BAIDYANATH AYURVED BHAWAN PV T. LIMITED AND SINCE THE PRICE SO CHARGED HAD FETCHED A NET PROFIT OF 45.17% TO THE ASSESSEE, WE FIND THAT THE ALLEGATION OF THE ASSESS ING OFFICER REGARDING UNDER CHARGING OF SALE PRICE BY THE ASSESSEE WAS TO TALLY UNFOUNDED. AS A MATTER OF FACT, A CONTRADICTORY STAND TAKEN BY THE ASSESSING OFFICER HIMSELF WHILE RESTRICTING THE CLAIM OF THE ASSESSEE FOR DEDUCTION UNDER SECTION 80IC IN RESPECT OF DEHRADUN UNIT WHEN HE AL LEGED THAT THE PROFIT OF DEHRADUN UNIT, WHICH SOLD ITS ENTIRE PRODUCTION OF M/S. SHREE BAIDYANATH AYURVED BHAWAN PVT. LIMITED, WAS INFLATE D BY THE ASSESSEE FOR CLAIMING HIGHER DEDUCTION UNDER SECTION 80IC. I T IS DIFFICULT TO COMPREHEND AS TO HOW THE SALE PRICE COULD BE LOWER WHEN PROFITABILITY SHOWN BY THE ASSESSEE WAS HIGHER. MOREOVER, THE SAL E PRICE CHARGED BY THE ASSESSEE TO ITS ASSOCIATE CONCERN M/S. SHREE BA IDYANATH AYURVED I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 12 BHAWAN PVT. LIMITED WAS THE SUBJECT MATTER OF TRANS FER PRICING EXERCISE IN A.Y. 2013-14 AND AS ALREADY NOTED BY US, THE SAM E WAS ACCEPTED BY THE TRANSFER PRICING OFFICER AS AT ARMS LENGTH AFTER C ARRYING OUT THE TRANSFER PRICING ANALYSIS BASED ON COMPARABLE CASES. IT WAS ALSO PERTINENT TO NOTE HERE THAT THE SALE PRICE CHARGED BY THE ASSESSEE TO M/S. SHREE BAIDYANATH AYURVED BHAWAN PVT. LIMITED ON THE SAME BASIS WAS A CCEPTED BY THE ASSESSING OFFICER IN THE ASSESSMENTS FOR ALL THE EA RLIER YEARS AND THERE WAS NO COGENT MATERIAL BROUGHT ON RECORD BY THE ASS ESSING OFFICER TO DISPUTE THE PRICE MECHANISM ADOPTED BY THE ASSESSEE IN THE YEAR UNDER CONSIDERATION. HAVING REGARD TO ALL THESE FACTS AND CIRCUMSTANCES OF THE CASE, WE ARE OF THE VIEW THAT THE ADDITION MADE BY THE ASSESSING OFFICER BY ALLEGING THE UNDERSTATEMENT OF SALES PRICE BY TH E ASSESSEE ON THE BASIS OF MRP OF THE RELEVANT PRODUCTS WAS NOT SUSTAINABLE AND THE LD. CIT(APPEALS) WAS FULLY JUSTIFIED IN DELETING THE SA ME. WE, THEREFORE, UPHOLD THE IMPUGNED ORDER OF THE LD. CIT(APPEALS) O N THIS ISSUE AND DISMISS GROUND NO. 3 OF THE REVENUES APPEAL. 10. AS REGARDS THE ISSUE INVOLVED IN GROUND NO. 4 R ELATING TO THE DELETION BY THE LD. CIT(APPEALS) OF THE DISALLOWANC E MADE BY THE ASSESSING OFFICER ON ACCOUNT OF ADVERTISEMENT EXPEN DITURE, IT IS OBSERVED THAT THE ENTIRE ADVERTISEMENT EXPENSES INCURRED DUR ING THE YEAR UNDER CONSIDERATION WERE CLAIMED BY THE ASSESSEE IN KOLKA TA UNIT. SINCE THE SALE OF KOLKATA UNIT WAS ONLY 10% OF THE TOTAL SALES, TH E ASSESSING OFFICER ALLOWED THE ADVERTISEMENT EXPENSES ONLY TO THE EXTE NT OF 10% AND DISALLOWED THE BALANCE 90%. AS EXPLAINED ON BEHALF OF THE ASSESSEE BEFORE THE LD. CIT(APPEALS) AS WELL AS BEFORE US, T HE ENTIRE ADVERTISEMENT EXPENSES WERE INCURRED BY THE ASSESSEE IN RESPECT O F ITS OWN PRODUCTS, WHICH WERE MANUFACTURED IN KOLKATA UNIT WHEREAS NO ADVERTISEMENT EXPENSES WERE REQUIRED TO BE INCURRED IN RESPECT OF DEHRADUN UNIT WHERE THE ENTIRE SALES WAS MADE TO THE SISTER CONCERN M/S . SHREE BAIDYANATH AYURVED BHAWAN PVT. LIMITED OF THEIR OWN PRODUCTS. IT CLEARLY SHOWS THAT THE ENTIRE EXPENDITURE INCURRED BY THE ASSESSEE ON ADVERTISEMENT WAS I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 13 RELATED TO MARKETING OF ITS OWN PRODUCTS SOLD UNDER ITS OWN BRAND AND SINCE SUCH PRODUCTS WERE MANUFACTURED SOLELY IN KOL KATA UNIT, WE FIND OURSELVES IN AGREEMENT WITH THE LD. CIT(APPEALS) TH AT THE DISALLOWANCE MADE BY THE ASSESSING OFFICER OUT OF ADVERTISEMENT EXPENSES WAS NOT JUSTIFIED ESPECIALLY WHEN THE GENUINENESS OF THE SA ID EXPENSES WAS NEVER DOUBTED OR DISPUTED BY THE ASSESSING OFFICER. WE, T HEREFORE, UPHOLD THE IMPUGNED ORDER OF THE LD. CIT(APPEALS) DELETING THE DISALLOWANCE MADE BY THE ASSESSING OFFICER OUT OF ADVERTISEMENT EXPEN SES AND DISMISS GROUND NO. 4 OF THE REVENUES APPEAL. 11. AS REGARDS THE REVENUES APPEAL FOR A.Y. 2013-1 4 BEING ITA NO. 2486/KOL/2017, IT IS OBSERVED THAT THE SOLITARY ISS UE INVOLVED THEREIN RELATING TO THE DELETION BY THE LD. CIT(APPEALS) OF THE DISALLOWANCE MADE BY THE ASSESSING OFFICER ON ACCOUNT OF ASSESSEES C LAIM FOR DEDUCTION UNDER SECTION 80IC IS SIMILAR TO THE ONE INVOLVED I N GROUNDS NO. 1 AND 2 OF THE REVENUES APPEAL FOR A.Y. 2012-13, WHICH HAS ALREADY DECIDED BY US IN THE FOREGOING PORTION OF THIS ORDER. AS THE MATE RIAL FACTS RELEVANT TO THIS ISSUE AS INVOLVED IN A.Y. 2013-14 AS WELL AS T HE ARGUMENTS OF BOTH THE SIDES ARE SIMILAR TO A.Y. 2012-13, WE FOLLOW OUR CO NCLUSION DRAWN IN A.Y. 2012-13 AND UPHOLD THE IMPUGNED ORDER OF THE LD. CI T(APPEALS) DELETING THE DISALLOWANCE MADE BY THE ASSESSING OFFICER ON A CCOUNT OF ASSESSEES CLAIM FOR DEDUCTION UNDER SECTION 80IC. 12. IN THE RESULT, BOTH THE APPEALS OF THE REVENUE ARE DISMISSED. ORDER PRONOUNCED IN THE OPEN COURT ON APRIL 05, 201 9. SD/- SD/- (S.S. VISWANETHRA RAVI) (P.M. JAGTAP) JUDICIAL MEMBER VICE -PRESIDENT (KZ) KOLKATA, THE 5 TH DAY OF APRIL, 2019 CO PIES TO : (1) DEPUTY COMMISSIONER OF INCOME TAX, CIRCLE-10(1), KOLKATA, AAYAKAR BHAWAN, 3 RD FLOOR, P-7, CHOWRINGHEE SQUARE, KOLKATA-700 069 I.T.A. NOS. 2485 & 2486/KOL/2017 ASSESSMENT YEARS: 2012-13 & 2013-14 M/S. GOODCARE PHARMA PVT. LIMITED 14 (2) M/S. GOODCARE PHARMA PVT. LIMITED, 1, GUPTA LANE, KOLKATA-700 006 (3) COMMISSIONER OF INCOME TAX (APPEALS)-4, KOLKAT A, (4) COMMISSIONER OF INCOME TAX- , (5) THE DEPARTMENTAL REPRESENTATIVE (6) GUARD FILE BY ORDER ASSISTANT REGISTRAR, INCOME TAX APPELLATE TRIBUNAL, KOLKATA BENCHES, KOLKATA LAHA/SR. P.S.