ITO (TDS) (OSD) 1(2), MUMBAI V. ENTERTAINMENT NETWORK (I) LTD, MUMBAI

ITA 5227/MUM/2014

• Counselvise Citation: [2017] 128 COUNSELVISE.COM (IT) 8973 (ITAT-MUMBAI)
• Duration Of Justice: 2 year(s) 4 month(s) 27 day(s)
• Appeal Type: Income Tax Appeal
• Pronouncement Date: 11-01-2017
• Appeal Filed By: Department
• Bench Allotted: E
• Assessment Year: 2012-2013
• Appeal Filed On: 14-08-2014
• Court: TRIBUNAL
• Department Lawyers: VISHWAS MUNDHE
• Keywords: Non-deduction of tax
• Section: 194C; 201(1)

Judgement Text

, , E, IN THE INCOME TAX APPELLATE TRIBUNAL MUMBAI BENCHES E, MUMBAI BEFORE SHRI MAHAVIR SINGH, JUDICIAL MEMBER, AND SHRI ASHWANI TANEJA, ACCOUNTANT MEMBER ITA NO.1352/MUM/2014 ASSESSMENT YEAR: 2011-12 & ITA NO.5227/MUM/2014 ASSESSMENT YEAR: 2012-13 ITO (TDS)(OSD) 1(2) R.NO.811 K.G. MITTAL HOSPITAL BLDG. CHARNI RD MUMBAI-400002 / VS. ENTERTAINMENT NETWORK (I) LTD. TRADE GARDEN, GR. FLOOR, KAMALA MILL COMPOUND, SENAPATI BAPAT MARG, LOWER PAREL,(W) MUMBAI-400013 ( REVENUE ) (RESPONDENT ) P.A. NO. AAACE7796G REVENUE BY SHRI VISHWAS MUNDHE ( D R) RESPONDENT BY SHRI MAYUR KISNADWALA (A R) / DATE OF HEARING: 15/12/2016 / DATE OF ORDER: 11/01/2017 / O R D E R PER ASHWANI TANEJA: THESE APPEALS HAVE FILED BY THE REVENUE PERTAINING TO THE SAME ASSESSEE FOR DIFFERENT YEARS INVOLVING IDENTIC AL ISSUES. THEREFORE, THESE WERE HEARD TOGETHER AND BEING DISP OSED OF BY THIS COMMON ORDER. ENTERTAINMENT NETWORK 2 2. DURING THE COURSE OF HEARING, ARGUMENTS WERE MADE B Y SHRI MAYUR KISNADWALA, AUTHORISED REPRESENTATIVES ( AR) ON BEHALF OF THE ASSESSEE AND BY SHRI VISHWAS MUNDHE, DEPARTMENTAL REPRESENTATIVE (DR) ON BEHALF OF THE R EVENUE. 3. FIRST WE SHALL TAKE APPEAL FOR A.Y. 2011-12 FILED AGAINST THE ORDER OF LD. CIT(A) ON 18.12.2013 PASSED AGAINST TH E ORDER U/S 201(1)/(1A) OF THE ACT, DATED 21.03.2013 ON THE FOLLOWING GROUNDS: 1. THE LD. CIT(A) HAS ERRED IN LAW AND ON FACTS IN HOLDING THAT THE ASSESSEE COMPANY IS NOT LIABLE TO DEDUCT T DS ON AGENCY DISCOUNT U/S 194H OF THE I.T. ACT. 2. THE LD. CIT(A) HAS ERRED IN LAW AND ON FACTS IN HOLDING THAT ASSESSEE COMPANY HAS RIGHTLY DEDUCTED TAX AT S OURCE U/S 194J OF THE I.T. ACT, 1961 ON PAYMENTS MADE TO RADIO JOCKEY. 3. THE LD. CIT(A) HAS ERRED IN LAW AND ON FACTS IN HOLDING THAT THE PAYMENTS MADE TO RADIO JOCKEY BY THE ASSES SEE IS NOT SALARY U/S 192 OF THE I.T. ACT. 4. ON THE FACTS AND IN THE CIRCUMSTANCES OF THE CAS E AND IN LAW, THE LEARNED CIT(A) HAS ERRED IN DELETING THE I NTEREST U/S 201(1A) OF THE IT ACT, 1961 DETERMINED BY THE AO AS THE TAX DETERMINED HAS ALREADY BEEN DELETED BY HER AND INTE REST DELETION IS CONSEQUENTIAL TO THE QUANTUM DELETION F OR WHICH FURTHER APPEAL HAS BEEN RECOMMENDED VIDE GROUND NOS . (1), (2)& (3). 5. THE APPELLANT CRAVES TO LEAVE OR LATER ANY GROUN D OR ADD A NEW GROUND WHICH MAY BE NECESSARY AT THE TIME OF HE ARING OF THE CASE OR THEREAFTER. 6. THE APPELLANT CRAVES TO LEAVE OR ALTER ANY GROUN D OR ADD A NEW GROUND WHICH MAY BE NECESSARY AT THE TIME OF HE ARING OF THE CASE OR THEREAFTER. 4. GROUND NO.1 : REVENUE IS AGGRIEVED WITH THE DECISION OF LD. CIT(A) IN REVERSING THE ACTION OF THE AO WHEREIN AO HAD HELD THAT AGENCY DISCOUNT ALLOWED BY THE ASSESSEE WAS IN THE NATURE OF COMMISSION AND THUS LIABLE FOR DEDUCTION OF TDS U/S 194H OF THE ACT. ENTERTAINMENT NETWORK 3 4.1. THE BRIEF FACTS ARE THAT THE ASSESSEE COMPANY WAS ENGAGED DURING THE YEAR IN THE BUSINESS OF OPERATIN G FM RADIO BROADCASTING STATIONS IN 32 INDIAN CITIES UNDER THE BRAND NAME RADIO MIRCHI. 4.2. THE ASSESSEE COMPANYS PRINCIPAL REVENUE STREAM IS ADVERTISING, WHICH IS GENERATED THROUGH THE SALE OF AIR TIME ON ASSESSEE COMPANYS FM RADIO BROADCASTING STATIONS. IT WAS NOTED BY THE AO THAT THE ASSESSEE COMPANY HAD GIVEN CREDIT OF RS.33,10,80,109/- TO VARIOUS CLIENTS IN THE FORMS O F AGENCY DISCOUNT, CLIENT DISCOUNT AND VOLUME INCENTIVE, ON WHICH NO TDS WAS DEDUCTED BY THE ASSESSEE. THE AO WAS OF THE OPINION THAT THESE AMOUNTS WERE IN FACTS IN THE NATURE OF C OMMISSION UPON WHICH TDS WAS REQUIRED TO BE DEDUCTED AS PER PROVISIONS OF SECTION 194H. THEREFORE, HE ISSUED SH OW CAUSE TO THE ASSESSEE IN THIS REGARD. IN RESPONSE, IT WAS EX PLAINED BY THE ASSESSEE THAT THERE IS NO PRINCIPAL-AGENT RELAT IONSHIP BETWEEN THE ASSESSEE AND THE ADVERTISEMENT AGENCY COMPANIES, THEREFORE NO AGENCY COMMISSIONS WAS PAID AND THUS NO TDS WAS REQUIRED TO BE DEDUCTED ON THE PAYM ENT MADE BY THE ASSESSEE TO THE SAID COMPANIES. THE REL EVANT PART OF THE REPLY DATED 15.03.2013 IS REPRODUCED HEREUND ER: ENTERTAINMENT NETWORK (INDIA) LIMITED(ENIL) RAISES INVOICE ON THE AGENCIES FOR THE SALE OF AIRTIME SPO TS IN ITS RADIO, AFTER ALLOWING DISCOUNT AT THE RATES MUTUALLY AGREED UPON GENERALLY 15%ON THE GROSS AMOUNT) PLUS THE APPLICABLE SERVICE TAX. THE SERVIC E TAX4IS LEVIED ONLY ON THE AMOUNT NET OF DISCOUNT, THE NET AMOUNT BILLED AFTER ALLOWING DISCOUNT IN SHOWN AS SALES IN THE PROFITS AND LOSS ACCOUNT. THE AGENCY PAYS ENIL THE AMOUNT BILLED AFTER DEDUCTION OF TDS @2% U/S.194C OF INCOME TAX ACT. THE BILLING DONE TO THE AGENCY BY ENIL IS IN THE FORM OF PRINCI PAL TO ENTERTAINMENT NETWORK 4 PRINCIPAL RELATIONSHIP. THE AGENCY RAISES INVOICE ON THE ULTIMATE CLIENTS' (ADVERTISER) FOR THE AMOUNT BILLED BY ENIL (NET OF DISCOUNT) PLUS THE APPLICABLE SERVICE TAX ON THE SA ME AS REIMBURSEMENT OF BROADCASTING CHARGES. THE AGENCY CHARGES A MEDIA AGENCY ' COMMISSION AT A RATE ON THE ULTIMATE CLIENTS ON THE GROSS AMOUNT OF BILLING DONE BY ENIL PLUS THE APPLICABLE SERVICE TA X SEPARATELY. THE CLIENT (ADVERTISER) PAYS THE AGENCY THE COMMISSION CHARGED AND THE REIMBURSEMENT OF BROADCASTING CHARGES AFTER DEDUCTION OF APPLICABLE TDS. HENCE FROM- THE ABOVE FACTS, IT IS VERY CLEAR THE ENIL DOES NOT PAY THE AGENCY ANY COMMISSION, HENCE THE PROVISION OF TDS ARE NOT APPLICABLE ON TH E SAME. THE ALLEGED DISCOUNT IS NEITHER ACCOUNTED AS EXPENDITURE IN THE BOOKS OF ENIL NOR ACCOUNTED AS INCOME IN THE BOOKS OF AGENCY. REFERENCE MAY BE MADE TO DECISION OF ALLAHABAD HIGH COURT IN THE CASE OF JAGRAN PRAKASHAN LTD VS. DCIT(TDS) WHEREIN IT WAS HELD THAT (I) TO CONSTITUT E 'COMMISSION OR BROKERAGE' U/S 194H, IT IS NECESSARY THAT PERSON RECEIVING PAYMENT SHOULD BE ACTING AS AGENT AND RENDERING SERVICES. THE RELATIONSHIP BETWEEN THE ASSESSEE AND THE ADVERTISING AGENCY IN ACCORDANCE WITH THE RULES IS THAT OF A PRINCIPAL TO PRINCIPAL BECAUSE (A) THE ASSESSEE HAS NO CONTROL O VER THE ADVERTISING AGENCY,(B) THE AGENCY IS RESPONSIBL E FOR PAYMENT EVEN IF THE ADVERTISER HAS NOT PAID THE ADVERTISING AGENCY,(C) THE ADVERTISING AGENCIES ARE RENDERING SERVICE TO THE ADVERTISERS/CUSTOMER & OTHER TERMS. THE 'DISCOUNT 'WAS NOT 'COMMISSION'. REFERENCE MAY BE MADE TO THE DECISION OF THE KOLKATA INCOME-TAX -TRIBUNAL WHERE IT WAS HELD THAT PAYMENT MADE BY AN ASSESSEE COMPANY TD ACCREDITED ADVERTISING AGENCIES COULD NOT BE TERMED AS PAYMENT OF COMMISSION, AND ACCORDINGLY NO TDS IS REQUIRED TO BE DEDUCTED UNDER THE PROVISIONS OF SECTION 194-H OF THE INCOME TAX ACT. 1961. THE ACCREDITED AGENTS GOT ADVERTISEMENT ORDER DIRECTLY FROM THE ADVERTISERS, WHO THEREAFTER PLACED ORDER T O THE ASSESSEE, ON WHICH THEY RECEIVED TRADE DISCOUNT. THE ASSESSEE PAID TRADE, DISCOUNT TO THE ENTERTAINMENT NETWORK 5 ADVERTISING AGENT WITHOUT DEDUCTING TDS. THE ASSESSING OFFICER CONTENDED THAT THE PAYMENT WAS IN NATURE OF COMMISSION AND LIABLE TO TDS UNDER SECTIO N 194H OF THE ACT. THE TRIBUNAL HELD THAT THE ADVERTISING AGENCY WAS PLACING ORDERS FOR ADVERTISEMENT TO VARIOUS NEWSPAPERS AND WAS BEING TAXED ON THE PROFITS SO MADE BY IT, AND HENCE THE TRANSACTIONS BETWEEN THE ASSESSEE-COMPANY AND THE ACCREDITED ADVERTISING AGENCIES WERE ON A PRINCIPAL TO PRINCIPAL BASIS AND NOT ON AS PRINCIPA L TO AGENT BASIS. HENCE, IT WAS HELD THAT THE PAYMENTS B Y THE ASSESSEE-COMPANY-TO ACCREDITED ADVERTISING AGENCIES COULD NOT BE TERMED AS PAYMENTS OF COMMISS ION. 4.3. BUT AO WAS NOT SATISFIED WITH THE SUBMISSIONS OF T HE ASSESSEE AND IT WAS HELD BY HIM THAT TDS WAS REQUIR ED TO BE DEDUCTED BY THE ASSESSEE ON THE AMOUNT OF DISALLOWA NCE TO BE ALLOWED TO THE ADVERTISING AGENCIES. THEREFORE, AO WORKED OUT THE LIABILITY OF THE ASSESSEE U/S 201(1) & 201(1A) BY OBSERVING AS UNDER: 8. IN THE INSTANT CASE THE ASSESSEE COMPANY IS ENGAGED, IN RUNNING RADIO FM SERVICES IN DIFFERENT CITIES OF THE COUNTRY. THE COMPANY'S PRINCIPAL REVENUE STREAM IS ADVERTISING. ADVERTING REVENUES ARE GENERATED THROUGH THE SALE OF AIRTIME OF THE COMPANY'S FM RADIO 'BROADCASTING STATIONS. FOR THE SALE OF AIR TIME THE ASSESSEE COMPANY BILLS THE AGENCY/CLIENT AFTER ALLOWING, THE DEDUCTION OF15%, WHICH IS MUTUALLY AGREED UPON. THIS '15% AMOUNT IS RETAINED BY THE AGENCY ON ACCOUNT OF THE SERVICE S PROVIDED TO THE PRINCIPAL (ASSESSEE) AND THE REST 85% IS PAID TO THE ASSESSEE. THE 15% COMMISSION RETAINED BY THE AGENCIES AS MENTIONED IN THE LIST PROVIDED IS FOR THE SERVICES PROVIDED IN THE FORM O F BRINGING ADVERTISING REVENUE FOR THE ASSESSEE. THUS THE AGENCY-IS ACTING AS ON AGENT FOR THE ASSESSEE COMPANY AID THE 15% RETAINED IS NOTHING BUT COMMISSION/BROKERAGE. FROM THE SAID ALSO THE ENTERTAINMENT NETWORK 6 RELATION BETWEEN A PRINCIPAL AND AGENT IS PROVED. 9. IN THIS CONTEXT IT IS IMPORTANT TO NOTE THAT EXPLANATION(...) TO SECTION 194H READS A UNDER:- 'COMMISSION OR BROKERAGE' INCLUDES ANY PAYMENTS RECEIVED OR RECEIVABLE, DIRECTLY OR INDIRECTLY, BY A PERSON ACTING ON BEHALF OF ANOTHER PERSON FOR SERVI CES RENDERED (NOT BEING PROFESSIONAL SERVICES) OR FOR A NY SERVICES IN THE COURSE OF BUYING OR SELLING OF GOOD S OR IN RELATION TO ANY TRANSACTION RELATING TO ANY ASSE T, VALUABLE ARTICLE OR THING, ROT BEING SECURITIES. 10. IN VIEW OF THE ABOVE EXPLANATION AS WELL AS CONSIDERING THE FACTS OF THE CASE AND AFTER DUE CONSIDERATION OF THE ASSESSEE SUBMISSION IT IS HELD THAT ASSESSEE COMPANY LIABLE TO DEDUCT TDS ON THE RETAINED MONEY OF-THE AGENCIES WHICH IS 'NOTHING BU T COMMISSION ALLOWED BY THE ASSESSEE COMPANY, @10% U/S 19441. SINCE THE ASSESSEE COMPANY HAS NOT DONE SO, HENCE THE ASSESSEE IS IN DEFAULT U/S AND 201(1A). THUS THE TOTAL DEMAND IN THIS REGARD IS COMPUTED AS UNDER:- 4.4. BEING AGGRIEVED, THE ASSESSEE FILED AN APPEAL BEFO RE LD. CIT(A) WHEREIN DETAILED SUBMISSIONS WERE MADE, WHIC H CAN BE SUMMARIZED AS UNDER: (I) AMOUNT OF DISCOUNT CREDIT DEDUCTED BY THE ASSES SEE FROM GROSS AMOUNT IN THE INVOICES IS NOT A REAL EXPENSE OF THE ASSESSEE. (II) SINCE, THERE WAS NO RELATIONSHIP BETWEEN THE A SSESSEE AND ADVERTISING AGENCIES, PROVISIONS OF SECTION 194H AR E NOT APPLICABLE. (III) PROVISIONS OF SECTION 194H APPLIES TO PAYMENT OF COMMISSION. ENTERTAINMENT NETWORK 7 (IV) REFERENCE WAS MADE TO THE CIRCULAR OF CBDT NO. 715 DATED 08.08.1995 AND CIRCULAR NO.133 DATED 12 TH SEPTEMBER 1995 WHEREIN IT WAS CLARIFIED THAT ADVERTISERS WOULD BE REQUIRED TO DEDUCT TAX U/S 194C OF THE ACT, ON THE GROSS AMOUNT OF BILL INCLUDING THE BILL OF THE MEDIA AGENCY. THUS, COMMI SSION INCOME, IF AT ALL IT HAS BEEN PAID, IT HAS BEEN PAI D BY THE ADVERTISER TO THE ASSESSEE AND NOT BY THE ASSESSEE TO THE AGENCY. (VI) ONCE IT HAS BEEN CLARIFIED BY THE BOARD THAT D EDUCTION WAS REQUIRED TO BE DONE U/S 194C BY THE ADVERTISER WHIL E MAKING PAYMENT TO THE AGENCY, THEN BY NECESSARY IMPLICATIO N, ASSESSEE WAS CLEARLY NOT REQUIRED TO DEDUCT TAX U/S 194H. BECAUSE TWO DIFFERENT PERSONS CANNOT BE REQUIRED BY THE LAW SIMULTANEOUSLY TO DEDUCT TAX ON THE SAME TRANSACTIO NS, AS IT WILL LEAD TO DOUBLE DEDUCTION OF TAX AT SOURCE ON T HE SAME AMOUNT. 4.5 . IT WAS ALSO ALTERNATIVELY SUBMITTED BY THE ASSESS EE THAT IN ANY CASE NON-DEDUCTION OF TAX WAS UNDER BONA FIDE BELIEF. UNDER THESE CIRCUMSTANCES, ASSESSEE SHOULD NOT BE D EEMED AS ASSESSEE IN DEFAULT IN VIEW OF JUDGMENT OF HONBLE SUPREME COURT IN THE CASES OF HINDUSTAN COCA-COLA BEVERAGES (P.) LIMITED 293 ITR 226 (SC) AND JUDGMENT OF HONBLE BOMBAY HIGH COURT IN THE CASE OF CIT V. KOTAK SECURITIES LTD 340 ITR 333 (BOM) . LD. CIT(A) CONSIDERED OBSERVATIONS MADE BY THE AO AS WELL AS DETAILED SUBMISSIONS OF ASSESSEE AND ALSO CONSIDERED THE JUDGMENTS AVAILABLE ON THIS ISSUE, A ND HELD THAT THE AMOUNT OF DISCOUNT OFFERED BY THE ASSESSEE COULD NOT PARTAKE THE CHARACTER OF COMMISSION AS ENVISAGED U/ S 194H ENTERTAINMENT NETWORK 8 AND THEREFORE ASSESSEE WAS NOT REQUIRED TO DEDUCT T AX AT SOURCE U/S 194H ON THE SAID AMOUNT. DETAILED FINDIN GS OF LD. CIT(A) ARE REPRODUCED BELOW: 5.3 I HAVE CONSIDERED THE FATS OF THE CASE THE SUBM ISSION, OF THE APPELLANT AND THE ORDER OF THE AO. THE DISPU TE BEFORE ME IS WHETHER THE AMOUNT SHOWN AS 15% TRADE DISCOUNT IS DISCOUNT OR COMMISSION AND WHETHER TAX IS REQUIRED TO BE DEDUCTED U/S 194H OF THE I.T ACT. THE DISTINCTION BETWEEN' COMMISSION AND DISCOUNT IS SUBTLE AND LOOSELY SPEAKING SOMETIMES THE WORDS ARE INTERCHANGED. THEREFORE, BEFORE DECIDING THE ISSUE, IT IS VERY IMPORTANT TO UNDERSTAND THE MEANING OF TWO WORDS COMMISSION CAN BE DEFINED AS UNDER:- I. COMMISSION IS PERCENTAGE OR ALLOWANCE OF FACTOR OR AGENT FOR TRANSACTING BUSINESS FOR ANOTHER II. 'COMMISSION' IS COMPENSATION PAID TO ANOTHER FOR SERVICE RENDERED IN THE HANDLING OF ANOTHER'S BUSINESS OR PROPERTY AND BASED PROPORTIONATELY UPON THE AMOUR OR VALUE THEREOF' III. 'COMPENSATION IS PAID FOR WORKS MEASURED BY RESULTS ACHIEVED, IV. 'COMMISSION' GENERALLY DENOTES THE COMPENSATIO N WHICH A PERSON CAN RECEIVE ON SALES' 5.3.1 A PRODUCER OR MANUFACTURER OF GOODS GENERALLY DOES NOT SELL HIS GOODS DIRECTLY TO THE ULTIMATE CONSUMER. THERE ARE AGENTS WHO PURCHASE THE GOODS FROM THE MANUFACTURER AND SELL THEM TO THE CONSUMER. IN A SENSE, SUCH AGENTS BRING THE MANUFACTURERS AND THE CONSUMERS TOGETHER, FOR TRANSACTION. THE REMUNERATION WHICH AN AGENT GETS FOR HIS SERVICES IN THE TRANSACTION IS CALLED COMMISSION. MOST OF THE BUSINESS TRANSACTIONS ARE MADE THROUGH INTERMEDIATE PERSONS 5.3.2 TRADE DISCOUNT IS AN ALLOWANCE OR REBATE FROM THE LISTED PRICE GRANTED BY THE SELLER TO BUYER. IN OTHER WORDS, TRADE DISCOUNT, IS AN ALLOWANCE MADE FROM TH E ENTERTAINMENT NETWORK 9 FULL INVOICE PRICE TO A CUSTOMER WHO BUYS GOODS IN THE ORDINARY COURSE OF TRADE. FOR EXAMPLE, A WHOLE SELL ER MAY INVOICE GOODS TO A RETAILER AT THE RETAIL SELLI NG PRICE LESS A DISCOUNT OF 25%; WHICH REPRESENTS THE RETAILER'S GROSS PROFIT. 5.3.3 FROM ABOVE IT IS OBSERVED THAT THE DISCOUNT I S FOR THE CUSTOMER OR THE BUYER AND COMMISSION IS TO THE AGENT/MIDDLEMEN. WHETHER THE APPELLANT HAS APPOINTED THE ADVERTISING AGENCY-AS ITS AGENT IS A QUESTION OF FACT AD HAS TO BE DETERMINED BAS ON THE PREVAILING EVIDENCE. 5.3.4 THE NATURE OF WORK OF THE APPELLANT AND' ADVERTISER IS COMPLETELY DIFFERENT. APPELLANT IS IN THE BUSINESS OF OPERATING ''RADIO CHANNEL AND SELLS ITS AIRTIME TO GENERATE REVENUE WHEREAS THE ADVERTISING AGENCY IS IN THE 'BUSINESS OF CREATING, ADVERTISEME NT AND BOOKS AIRTIME, ON RADIO/TV AND SPACE IN PRINT M EDIA ON BEHALF OF THE ADVERTISERS. 5.3.5 IN THIS BACKDROP LET US ANALYSE THE TRANSACTION OF THE APPELLANT. THE APPELLANT TO SELL ITS AIRTIME HAS ENTERED INTO TWO TYPES OF TRANSACTIONS. ONE IT SELLS DIRECTLY TO THE ADVERTISER AND THE OTHER I T SELLS TO ADVERTISER THROUGH THE ADVERTISING AGENCY. TO BO TH IT IS GIVING A DISCOUNT OF 15% AS PER ITS TARIFF CA RD WHICH IS NORMALLY ACCEPTED PREVAILING PRACTICE IN T HE INDUSTRY. 5.3.6 WHEN THE AIRTIME IS SOLD DIRECTLY TO THE ADVERTISER AND DISCOUNT OF IS GIVEN WHICH, IN MY CONSIDERED OPINION, CANNOT BE HELD, AS COMMISSION. THIS IS DUE TO THE REASON THAT NO MIDDLEMEN AGENT O R INTERMEDIARY IS; INVOLVED. THE SALE IS DIRECTLY MADE FROM SELLER TO THE BUYER: THEREFORE THE AGENCY IS, COUNT CREDIT AGGREGATING RS. 58,69,73/- PROVIDED TO CLIENTS (I.E. ADVERTISERS) DIRECTLY, CANNOT BE TREA TED AS COMMISSION PROVIDED-FOR IN THE FORM OF BRINGING ADVERTISEMENT REVENUE TO THE- . APPELLANT. THE A.O. IS ACCORDINGLY DIRECTED TO' NOT' TRADE THE, ASSESSEE I N DEFAULT ON THIS AMOUNT AND DELETE THE ADDITION U/S. 201(1) ON THIS AMOUNT OF RS.58,69,793/-. 5.4 THE OTHER TYPE OF TRANSACTION CORRESPONDS TO AI RTIME SOLD TO ADVERTISERS' THROUGH ADVERTISING AGENCY. IN THIS TRANSACTION TO THE APPELLANT HAS GIVEN 15% DISCOUNT ON ENTERTAINMENT NETWORK 10 THE TARIFF AMOUNT AS PER INDUSTRY PRACTICE. THE APPELLANT HAS NOWHERE IN ITS ACCOUNT SHOWN AS RECEIVABLE THIS 15% AGENCY DISCOUNT. THE AGREEMENT BETWEEN THE ADVERTISER AND THE APPELLANT WAS PERUSED. NONE OF THE CLAUSE OF AGREEMENT CONNOTES THAT THE APPELLANT HAS APPOINTED THE ADVERTISING AGENCY AS THEIR AGENT TO BRING THE ADVERTISEMENT FOR SA1E OF THEIR AIR- TIME. THERE IS NOTHING ON RECORD TO PROVE THAT THE ADVERTISING AGENCY ACTED AS AN AGENT OF THE APPELLANT. IN THIS REGARD THE SAMPLE OF THE INVOICES RAISED BY THE APPELLANT AS FILED WAS PERUSED AND REPRODUCED AS UNDER: INVOICE RAISED BY ENIL, ON LINTAS MEDIA GROUP. INVOICE NO,211670 DATED 15.03,2011 ADVERTISER KOKUYO CAMLIN LIMITED GROSS AMOUNT 315,000 AGENCY DISCOUNT CREDIT 47,250 SUBTOTAL 2,67,750 SERVICE TAX 27,578 NET DUE : 2,95,329 INVOICE RAISED BY ON LINTAS MEDIA GROUP . INVOICE NO.211 671 DATED 15.03.2011 ADVERTISER KOKU YO CAMLIN LIMITED GROSS AMOUNT 4,41,000 AGENCY DISCOUNT CREDIT .. 66,150 SUB TOTAL 3,74,850 NET DUE . 38,610 4,13,4 60 INVOICE RAISED BY LINTAS MEDIA GROUP TO KOKUYO CAML IN LIMITED INVOICE NO, 1016010299 DATED 1 4O4. 2011 ADVERTISER KOKUYO CAMLIN LIMITED REIMBURSEMENT OF BROADCASTING CHARGES 642,600 ENTERTAINMENT NETWORK 11 SERVICE TAX 66,188 TOTAL BROADCASTING CHARGES - 'REIMBURSEMENT 7,08,788 =========== ADVERTISING AGENCY COMMISSION @ 3.5% 26,460 SERVICE TAX 1, 725 NET DUE 38,610 7 , 3 7 , 9 7 3 = = = = = = = = = = = 5.4.1 THUS FROM ABOVE IT IS CLEAR THAT THE ADVERTIS ING AGENCY IS RAISING THE BILL TO THE ADVERTISER ON NET AMOUNT CHARGED BY THE APPELLANT I.E. RS.6,42,600/- (RS.2,6 7,750+ RS.3,74,850) AND CHARGING SEPARATE COMMISSION FROM THE ADVERTISER, NO COMMISSION IS CHARGED FROM THE APPELLANT BY THE ADVERTISING AGENCY NOR THE APPELLANT HAS -,GIVEN THE ADVERTISING AGENCY ANY COMMISSION ON PURCHASE/SALE OF AIRTIME. THEREFORE, NO AMOUNT IS TRANSACTED BETWEEN THE APPELLANT AND ADVERTISING AGENCY WHICH PARTAKES THE CHARACTER OF COMMISSION. HENCE THE APPLICATION OF SECTION 194 H IS NOT SATISFIED. 5.4.2 SECTION 194H TALKS ABOUT THE PAYMENT TO A RECIPIENT WHICH IS THE INCOME BY WAY OF COMMISSION OR BROKERAGE. THE COMMISSION UNDER THE EXPLANATION (I) TO SECTION 194H IS DEFINED IN AN INCLUSIVE MANNER. 'COMMISSION UNDER THE DEFINITION INCLUDES PAYMENT RECEIVED OR RECEIVABLE, DIRECTLY O R INDIRECTLY, BY A PERSON ACTING ON BEHALF OF ANOTHER PERSON FOR SERVICES RENDERED (NOT BEING PROFESSIONA L SERVICES) OR FOR ANY SERVICE IN THE COURSE OF BUYIN G OR SELLING OF GOODS OR IN RELATION TO ANY TRANSACTION RELATING TO ANY ASSET, VALUABLE ARTICLE OR THING (N OT BEING SECURITIES). IT TAKES INTO ACCOUNT A SITUATIO N WHERE A PERSON RENDERS SERVICE TO ANOTHER PERSON FO R WHICH THE PERSON RENDERING SERVICE EITHER RECEIVES OR IS ENTITLED TO RECEIVE, DIRECTLY OR INDIRECTLY; PAY MENT FROM THAT ANOTHER PERSON TO WHOM THE SERVICE IS REN DERED. 5.4. 3. ADVERTING TO THE FACT IN THE INSTANT CASE A ND ENTERTAINMENT NETWORK 12 FROM FACTS ON RECORD IT IS CLEARLY DISCERNIBLE THAT THE ADVERTISING AGENCIES ARE NOT THE AGENTS OF THE APPELLANT WHETHER DIRECTLY OR INDIRECTLY. THEY HAVE 'NOT RECEIVED ANY PAYMENT FROM THE APPELLANT DIRECTLY OR INDIRECTLY. THE AGENCY DISCOUNT CREDIT GIVEN BY THE APPELLANT IS SAME TO THE DIRECT ADVERTISERS AS WELL AS TO THE ADVERTISING AGENCY. 5.4.4 THE HON'BLE GUJARAT HIGH COURT IN THE CASE OF AHMADABAD STAMP VENDORS ASSOCIATION VS UNION OF INDIA HAS MADE A REFERENCE TO THE DISTINCTION BETWEEN THE COMMISSION' AND 'DISCOUNT' AS EXPLAINED IN LAW DICTIONARIES AND IN JUDICIAL PRONOUNCEMENT. THE DEFINITION OF COMMISSION AS GIVEN THE BLACK'S LAW DICTIONARY IS THAT; THE RECOMPENSE, COMPENSATION OR REWARD OF AN AGENT, SALESMAN, EXECUTOR, TRUSTEE, RECEIVER, FACTO R BROKER OR BAILEE, WHEN THE SAME IS CALCULATED AS A PERCENTAGE ON THE AMOUNT OF HIS TRANSACTIONS OR ON THE PROFIT TO THE PRINCIPAL. THIS WAS FURTHER ELABORATE IN THE DECISION OF THE .WEINER VS SWALES REPORTED IN 211 MD 123; IS A FEE PAID TO AN AGENT OR EMPLOYEE FOR TRANSACTING ' A PIECE OF BUSINESS OR PERFORMING A SERVICE.' 5:4. THE DISCOUNT, IN GENERAL SENSE IS', ALL ALLOWA NCE OR DEDUCTION MADE FROM A GROSS SUM ON ANY ACCOUNT WHATEVER; IN A MORE LIMITED AND TECHNICAL SENSE, THE TAKING OF INTEREST IN ADVANCE. IT WAS FURTHER ELABORATED BY HON'BLE COURT AS A DEDUCTION FROM AN ORIGINAL PRICE OR DEBT, ALLOWED FOR PAYING PROMPTLY OR IN CASH. 5.4.6 THE HONBLE GUJARAT HIGH COURT HAS ALSO CONSIDERED THE DISTINCTION BETWEEN, THE COMMISSION AND DISCOUNT AS EXPLAINED BY THE HON'BLE BOMBAY HIG H COURT IN THE CASE OF M/S.HARIHAR COTTON PRESSING FACTORY VS CIT REPORTED IN 39 ITR 594 WHEREIN IT HAS BEEN EXPLAINED THE EXPRESSION; 'COMMISSION' HAS NO TECHNICAL MEANING BUT ENTERTAINMENT NETWORK 13 BOTH IN LEGAL AND COMMERCIAL ACCEPTATION OF THE TERM IT HAS DEFINITE SIGNIFICATION AND IS UNDERSTOOD AS AN ALLOWANCE FOR SERVICE OR LABOUR IN DISCHARGING CERTAIN DUTIES SUCH FOR INSTANCE OF AN AGENT, FACTOR, BROKER OR ANY OTHER PERSON WHO MANAGES THE AFFAIRS OR UNDERTAKES TO DO SOME WORK OR RENDERS SOME SERVICE TO ANOTHER. REBATE, ON THE OTHER HAND, IS A REMISSION OR A PAYMENT BACK AND OF THE NATURE OF A EDUCATION FROM THE GROSS AMOUNT. 5.4.7 THE HON'BLE HIGH COURT HAS ALSO CONSIDERED THE DECISION OF THE H'ON'BLE APEX COURT IN THE CASE OF M/S.COROMANDEL FERTILIZERS LTD VS. UNION :OF INDIA REPORTED IN 17 ELT 607 WHEREIN THE, HONBLE APEX COURT HAS APPLIED THE AFORESAID PRINCIPLES AND OBSERVED THAT; THE TRADER DISCOUNTS GIVEN TO THE DEALERS BY @IE MANUFACTURER WERE HELD TO BE LIABLE TO BE DEDUCTED FROM THE PRICE CHARGED TO 'THE DEALERS FOR THE PURPOSE OF ARRIVING AT THE EXCISABLE VALUE OF THE GOODS; BUT THE COMRNISSIONS GIVEN TO THE AGENTS WERE HELD TO BE, NOT DEDUCTIBLE FROM THE THE PRICE-FOR THE 'PURPOSE OF ARRIVING AT THE EXCISABLE VALUE OF THE GOODS.' 5.4.8 IT IS CLEAR FROM THE VARIOUS DECISIONS AS CONSIDERED BY-THE HON'BLE GUJARAT' HIGH COURT THAT . A DISCOUNT, IS GIVEN FROM THE GROSS PRICE AND IT OCCURS AT THE INSTANCE OF SALE AND PURCHASE BETWEEN THE OWNER AND 'THE BUYER, WHEREAS THE COMMISSION IS IN THE NATURE OF REFUND OR COMPENSATION FOR ,PERFOR MING SOME TASK OR BUSINESS BY ONE PERSON ON BEHALF OF TH E OTHER. 5.4.9 IN THE CASE IN HAND, THE UNDISPUTED FACT IS T HAT THE AMOUNT OF DISCOUNT HAS BEEN REDUCED FROM THE VALUE OF PRICE CHARGED BY THE ASSESSEE FROM THE ADVERTISING AGENCY ON SALE OF AIRTIME. 5..1O ' THE HONBLE DELHI HIGH COURT IN THE CASE OF COMMISSIONER OF INCOME- TAX VS. M/S.IDEA ENTERTAINMENT NETWORK 14 CELLULAR LTD. REPORTED IN 325 ITR 148 HAS ALSO DISCUSSED THE DEFINITION OF COMMISSION AS WELL AS DISCOUNT 'AND ALSO THE DIFFERENCE, BETWEEN TWO TERMS/EXPRESSION. THERE IS NO DISPUTE THAT THERE , IS NO NECESSITY FOR A FORMAL CONTRACT OF AGENCY IT MAY BE IMPLIED WHICH ' COULD ARISE FROM THE ACT AND CONDUCT OF ALL THE PARTIES OR SITUATION IN WHICH TH E PARTIES ARE PUT AS-OBSERVED BY THE HONBLE SUPREME COURT IN THE CASE OF LAKSHMINARAYPN RAM GOPAL AND SONS LTD. V. GOVERNMENT OF HYDERABAD REPORTED IN 25 ITR 449. 5.4.11. IN T H E CASE IN HAND, IT IS MANIFESTED. FRO M THE RECORDS AS WELL AS FROM THE FACTS AND CIRCUMSTANCES OF THE CASE THAT THE BENEFIT/INCENTIVE GIVEN BY THE ASSES ' SEE IS IN THE NATURE OF DISCOUNT BECAUSE THE DISCOUNT IS ALWAYS GIVEN AT THE TIME OF TRANSACTION OF SALE AND PURCHASE BETWEEN THE OWNER AND THE ADVERTISING AGENCY AND THE SAID AMOUNT IS REQUIRED TO BE REDUCED FROM THE GROSS PRICE AND THEREFORE, THE SALE PRICE IS ALWAYS EX-DISCOUNT. 5.4.12 ON THE OTHER HAND, THE COMMISSION IS GIVEN ONLY AFTER THE COMPLETION OF THE TASK OR SERVICES OR THE SALE, IF IT IS ON SALE OF PRODUCTS BY THE DISTRIBUTOR OR DEALER TO THE RETAILER OR CONSUMERS. WHEN THE DISTRIBUTOR RECORDS THE PURCHASE PRICE WITHOUT REDUCING' THE AMOUNT OF SO CALLED DISCOUNT, THEN THE SAID BENEFIT ALLOWED BY THE ASSESSEE TO THE DISTRIBUTOR, WOULD NOT PARTAKE THE CHARACTER OF DISCOUNT.. 5.4.13 THE ASSESSEE RECOGNIZES THE REVENUE FROM SALE OF AIR TIME AS PER INVOICE/BILLS AT WHICH THE AIRTIME WERE SOLD 'TO THE ADVERTISING AGENCY AND THE AMOUNT OF DISCOUNT IS NOT SEPARATELY TREATED AS EXPENDITURE ON ACCOUNT OF SALE OF AIRTIME AND ACCORDINGLY, NOT DEBITED TO THE &L ACCOUNT. THIS CLEARLY BRINGS OUT THE ALL CASE OF THE ASSESSEE TO FALL' WITHIN THE AMBIT OF DISCOUNT. THE ASSESSEE HAS NOT APPOINTED THE ADVERTISING AGENCY AS ITS AGENT DIRECTLY OR INDIRECTLY. NO EVIDENCE ON RECORD IS PRODUCED BY AO TO SHOW THAT ENTERTAINMENT NETWORK 15 THE ADVERTISING AGENCY' WAS APPOINTED BY THE APPELLANT FOR SALE OF ITS AIRTIME. THE DISCOUNTS HA VE BEEN OFFERED BY THE APPELLANT AS PER PREVALENT TRADE PRACTICE. THE INVENTORY OF THE AIRTIME IS ALWAYS WITH THE APPELLANT. THE ADVERTISING AGENCY BUYS THE AIRTIME SLOTS AS PER THEIR DESIRE AND REQUIREMENTS OF THE ADVERTISER. THE APPELLANT HAS NO SAY IN THIS REGARD. IF A PARTICULAR TIME SLOT REMAINS VACANT THE LOSS IS OF THE APPELLANT THEREFORE THE DISCOUNT OFFERED BY THAT APPELLANT ON SALE OF AIRTIME DOES NOT PARTAKE THE CHARACTER OF COMMISSION. 5.4.14 THE HON'BLE ALLAHABAD HIGH COURT IN THE CASE OF JAGRAN PAKASHAN HAS HELD THAT T IS CLEAR THAT NO FOUNDATIONAL FACTS EXISTS ON THE BA~5IS OF WHICH ANY INFERENCE CAN BE DRAWN THAT ADVERTISING AGENCIES ARE AGENT OF THE PETITIONER AND FURTHER ADVERTISING AGENCIES RENDER ANY SERVICE TO THE NEWSPAPER' THE SLP FILED BY THE DEPARTMENT AGAINST THE DECISION IS DISMISSED BY THE SUPREME COURT HENC E THIS JUDGMENT HAS ATTAINED FINALITY. 5.4.15 IN THE INSTANT CASE ALSO, THERE IS, NO EVIDENCE ON RECORD TO SHOW THAT THE ADVERTISING AGENCIES WERE AGENTS OF THE APPELLANT DIRECTLY OR INDIRECTLY AND THEY HAVE RECEIVED ANY REMUNERATION FROM THE APPELLANT TO SELL OF THEIR AIRTIME. THE DISCOUNT GIVEN BY THE APPELLANT AS PER PREVAILING INDUSTRY PRACTICE WHICH THE APPELLANT WAS GIVING TO ANY PERSON WHO WAS BUYING AIRTIME FROM THEM I.E. DIRECT ADVERTISERS OR THE ADVERTISING AGENCY. 5.4.16 IN VIEW OF THE AFORESAID DISCUSSION, THE LEGAL AND FACTUAL MATRIX OF THE CASE, I AM OF THE CONSIDERED OPINION THAT APPELLANT IS NOT LIABLE TO DEDUCT TDS ON AGENCY DISCOUNT UNDER SECTION 194H OF THE I.T. ACT, THE ADDITION MADE BY AO IS ACCORDINGLY DELETED. 4.6. DURING THE COURSE OF HEARING BEFORE US, LD. DR SUP PORTED THE ORDER OF THE AO AND SUBMITTED THAT THERE WAS FA ILURE ON ENTERTAINMENT NETWORK 16 THE PART OF THE ASSESSEE IN DEDUCTING TAX AT SOURCE ON THE AMOUNT OF AGENCY COMMISSION PAID TO THESE AGENCIES AS HAS BEEN DISCUSSED BY THE AO IN HIS ASSESSMENT ORDER. 4.7. PER CONTRA, LD. COUNSEL OF THE ASSESSEE VEHEMENTLY SUPPORTED THE ORDER OF THE LD. CIT(A). IT WAS SUBMI TTED THAT NOW THIS ISSUE IS COVERED IN FAVOUR OF THE ASSESSEE ON THE BASIS OF VARIOUS JUDGMENTS. RELIANCE WAS PLACED ON THE JU DGMENT OF HONBLE ALLAHABAD HIGH COURT IN THE CASE OF JAGARAN PRAKASHAN LTD. V. DCIT 345 ITR 288 AND ACIT V. T.V. TODAY NETWORK LTD. (ITA NO.3943/DEL/2006 15 TH JULY 2011). RELIANCE WAS ALSO PLACED ON THE CBDT CIRCULAR NO.5/2016 DATE D 29.02.2016 REGARDING APPLICABILITY OF TDS PROVISION S ON PAYMENTS MADE BY TELEVISION CHANNELS TO MEDIAL AGEN CIES. IT WAS ALSO SUBMITTED THAT IN SUBSEQUENT YEARS TDS RET URNS WERE PROCESSED BY THE AO WHEREIN NO SUCH ISSUE HAS BEEN RAISED AND NO SUCH LIABILITY HAS BEEN RAISED. 4.8. WE HAVE GONE THROUGH THE ORDERS PASSED BY THE LOWE R AUTHORITIES AND FACTS OF THIS CASE AND ALSO THE JUD GMENT RELIED UPON BEFORE US. IT IS NOTED BY US THAT NOW THE ISSU E OF OBLIGATION OF DEDUCTION OF TAX AT SOURCE BY THE TEL EVISION CHANNELS OR MEDIA COMPANIES UPON THE PAYMENTS MADE TO ADVERTISING AGENCIES HAS BEEN SETTLED BY THE BOARD IN ITS CIRCULAR NO.5/2016 DATED 29 TH FEBRUARY 2016. WE FIND IT APPROPRIATE TO REPRODUCE THE RELEVANT PART OF THIS CIRCULAR AS UNDER: SUB: TAX DEDUCTION AT SOURCE (TDS) ON PAYMENTS BY TELEVISION CHANNELS AND PUBLISHING HOUSES TO ADVERTISEMENT COMPANIES FOR PROCURING OR CANVASSING FOR ADVERTISEMENTS. ENTERTAINMENT NETWORK 17 THE ISSUE OF APPLICABILITY OF TDS PROVISIONS ON PAYMENTS MADE BY TELEVISION CHANNELS OR MEDIA HOUSE S PUBLISHING NEWSPAPERS OR MAGAZINES TO ADVERTISING AGENCIES FOR PROCURING AND CANVASSING FOR ADVERTISE MENTS HAS BEEN EXAMINED BY THE BOARD IN VIEW OF REPRESENTATIONS RECEIVED IN THIS REGARD. 2. IT IS NOTED THAT THERE ARE TWO TYPES OF PAYMENTS INVOLVED IN THE ADVERTISING BUSINESS: (I) PAYMENT BY CLIENT TO THE ADVERTISING AGENCY, AND (II) PAYMENT BY ADVERTISING AGENCY TO THE TELEVISION CHANNEL/ NEWSPAPER COMPANY THE APPLICABILITY OF TDS ON THESE PAYMENTS HAS ALRE ADY BEEN DEALT WITH IN CIRCULAR NO. 715 DATED 8.8.1995, WHERE IT HAS BEEN CLARIFIED IN QUESTIONS NO. 1 & 2 THAT WHILE TDS UNDER SECTION 194C (AS WORK CONTRACT) WIL L BE APPLICABLE ON THE FIRST TYPE OF PAYMENT, THERE W ILL BE NO TDS UNDER SECTION 194C ON THE SECOND TYPE OF PAY MENT E.G. PAYMENT BY ADVERTISING AGENCY TO THE MEDIA COM PANY. 3. HOWEVER, ANOTHER ISSUE HAS BEEN RAISED IN VARIOU S CASES AS TO WHETHER THE FEES/ CHARGES TAKEN OR RETAINED BY ADVERTISING COMPANIES FROM MEDIA COMPANIES FOR CANVASING/ BOOKING ADVERTISEMENTS (TYPICALLY 15% OF THE BILLING) IS 'COMMISSION' OR 'DISCOUNT'. IT HAS BEEN ARGUED BY THE ASSESSEES THA T SINCE THE RELATIONSHIP BETWEEN THE MEDIA COMPANY AND THE ADVERTISING COMPANY IS ON A PRINCIPAL-TO- PRINCIPAL BASIS, SUCH PAYMENTS ARE IN THE NATURE OF TRADE DISCOUNT AND NOT COMMISSION AND, THEREFORE, OUTSIDE THE PURVIEW OF TDS UNDER SECTION 194H. THE DEPARTMENT, ON THE OTHER HAND, HAS TAKEN THE STAND IN SOME CASES THAT SINCE THE ADVERTISING AGENCIES ACT ON BEHALF OF THE MEDIA COMPANIES FOR PROCURING ADVERTISEMENTS, THE MARGIN RETAINED BY THE FORMER AMOUNTS TO CONSTRUCTIVE PAYMENT OF COMMISSION AND, ACCORDINGLY, TDS UNDER SECTION 1 94H IS ATTRACTED. 4. THE ISSUE HAS BEEN EXAMINED BY THE ALLAHABAD HIGH COURT IN THE CASE OF JAGRAN PRAKASHAN LTD AND DELHI HIGH COURT IN THE MATTER OF LIVING MEDIA LIMITED AND IT WAS HELD IN BOTH THE CASES THAT THE RELATIONSHIP BETWEEN THE MEDIA COMPANY AND THE ENTERTAINMENT NETWORK 18 ADVERTISING AGENCY IS THAT OF A 'PRINCIPAL TO PRINC IPAL' AND, THEREFORE, NOT LIABLE FOR TDS UNDER SECTION 19 4H. THE SLPS FILED BY THE DEPARTMENT IN THE MATTER OF L IVING MEDIA LTD. AND JAGRAN PRAKASHAN LTD HAVE BEEN DISMISSED BY THE SUPREME COURT VIDE ORDER DATED 11 .12.2009 AND ORDER DATED 05.05.2014, RESPECTIVELY. THOUGH THESE DECISIONS ARE IN RESPECT OF PRINT MEDIA, THE RATIO IS ALSO APPLICABLE TO ELECTRONIC M EDIA/ TELEVISION ADVERTISING AS THE BROAD NATURE OF THE ACTIVITIES INVOLVED IS SIMILAR. 5. IN VIEW OF THE ABOVE, IT IS HEREBY CLARIFIED THA T NO TDS IS ATTRACTED ON PAYMENTS MADE BY TELEVISION CHANNEL S/ NEWSPAPER COMPANIES TO THE ADVERTISING AGENCY FOR BOOKING OR PROCURING OF OR CANVASSING FOR ADVERTISE MENTS. IT IS ALSO FURTHER CLARIFIED THAT 'COMMISSION' REFE RRED TO IN QUESTION NO.27 OF THE BOARD'S CIRCULAR NO. 715 DATE D 8.8.95 DOES NOT REFER TO PAYMENTS BY MEDIA COMPANIE S TO ADVERTISING COMPANIES FOR BOOKING OF ADVERTISEMENTS BUT TO PAYMENTS FOR ENGAGEMENT OF MODELS, ARTISTS, PHOTOGRAPHERS, SPORTSPERSONS, ETC. AND, THEREFORE, IS NOT RELEVANT TO THE ISSUE OF TDS REFERRED TO IN THIS CI RCULAR. 4.8. THUS, FROM THE ABOVE CIRCULAR IT IS CLEAR THAT THI S ISSUE IS NOW SETTLED IN FAVOUR OF THE ASSESSEE ON THE BASIS OF JUDGMENTS OF HONBLE ALLAHABAD HIGH COURT IN THE CASE OF JAGR AN PRAKASHAN LTD. AND DELHI HIGH COURT IN THE MATTER O F T.V. TODAY NETWORK LTD. BOTH THESE JUDGMENTS HAVE BEEN A CCEPTED BY HONBLE SUPREME COURT BY DISMISSING SLPS FILED BY THE DEPARTMENT AGAINST THESE JUDGMENTS. FURTHER, RELYIN G UPON THESE JUDGMENTS, NOW BOARD HAS ALSO TAKEN A CLEAR S TAND THAT NO TDS IS REQUIRED TO BE DEDUCTED ON THE IMPUGNED P AYMENTS MADE BY THE ASSESSEE TO THE ADVERTISING AGENCY. THU S, WE FIND THAT THE ORDER PASSED BY THE LD. CIT(A) IS IN CONSO NANCE WITH THE AFORESAID JUDGMENTS AND BOARDS CIRCULAR. THERE FORE, NO INTERFERENCE IS CALLED FOR IN THE ORDER PASSED BY L D. CIT(A). THUS, GROUND NO.1 RAISED BY THE REVENUE IS DISMISSE D. ENTERTAINMENT NETWORK 19 5. GROUND NOS. 2 & 3: IN THESE GROUNDS, THE REVENUE IS AGGRIEVED WITH THE ACTION OF LD. CIT(A) IN HOLDING THAT THE ASSESSEE COMPANY HAS RIGHTLY DEDUCTED THE TAX AT SO URCE U/S 194J OF THE ACT, ON PAYMENTS MADE TO RADIO JOCKEY(I ES) AS AGAINST VIEW OF THE AO THAT THESE PAYMENTS WERE IN THE NATURE OF SALARY, THEREFORE TDS SHOULD HAVE BEEN DEDUCTED U/S 192 OF THE ACT. 5.1. DURING THE COURSE OF ASSESSMENT PROCEEDINGS, IT WA S NOTED BY THE AO THAT ASSESSEE COMPANY HAD MADE PAYM ENTS OF RS.2.26 CRORES DURING THE YEAR UNDER CONSIDERATI ON TO RADIO JOCKEYS (RJS) AND DEDUCTED TDS ON THIS PAYMENT @ 10% U/S 194J CONSIDERING ITS AS PAYMENT OF PROFESSIONAL/CON SULTANCY CHARGES. THE AO EXAMINED THE TERMS OF THE AGREEMENT MADE WITH RJS AND INFERRED THAT THERE WAS AN EMPLOYER-EM PLOY RELATION BETWEEN THE ASSESSEE AND RJ, THEREFORE PAY MENTS OF RJ SHOULD HAVE BEEN SUBJECTED TO DEDUCTION OF TDS U /S 192 BY TREATING IS AS SALARY AND NOT U/S 194J BY TREATING IS AS PROFESSIONAL/CONSULTANCY CHARGES. ACCORDINGLY, HE I SSUED SHOW CASUS NOTICE TO THE ASSESSEE. THE ASSESSEE SUB MITTED DETAILED REPLY ANALYZING VARIOUS CLAUSES OF THE AGR EEMENT IN DETAIL TO ARGUE THAT CONTENTS OF THE AGREEMENT WITH THE RJ CLEARLY SUGGEST THAT THESE ARE EXCLUSIVE PROFESSION AL CONTRACT. IT WAS ALSO SUBMITTED THAT RJS HAVE RAISED INVOICES ON THE ASSESSEE COMPANY FOR THE SERVICE RENDERED BY THEM. FINALLY, THE ASSESSEE SUMMARIZED ITS ARGUMENTS ON THIS ISSUE AS UNDER: 5. WE WISH TO CLARIFY THE FOLLOWING IN RESPECT OF T HE ENGAGEMENT OF RJ'S: A. THE RJ'S ARE NOT REQUIRED TO PROVIDE SERVICES IN ENTERTAINMENT NETWORK 20 COMPLIANCE-TO ALL INTERNAL CODES OF ENIL UNLIKE IN THE CASE OF ITS EMPLOYEE; B. THE RJ'S ARE NOT REQUIRED TO REPORT AS PER DUTY HOURS LIKE, THE EMPLOYEES; C. THE RJ'S ARE NOT GOVERNED BY THE LEAVE RULES OF THE COMPANY D. THE RJ'S ARE NOT ENTITLED TO TERMINAL AND RETIREMENT BENEFITS LIKE GRATUITY, LEAVE ENCASHMENT ETC. E. THE RJ'S ARE NOT ELIGIBLE FOR CONTRIBUTION OF PR OVIDENT FUND; F. THE RJ'S ARE REQUIRED TO PROVIDE EXCLUSIVE SERVI CES TO ENIL WITH THE EXCEPTION OF PROVIDING SERVICES SU CH AS COMPEERING, ANCHORING ETC (TO NON-RESTRICTED PERSONS) WITH THE PRIOR PERMISSION OF THE COMPANY. G. THE IN/OUT TIME ARE NOT APPLICABLE FOR RJ'S AS T HEY ARE NOT REQUIRED TO SIGN THE MUSTER. 5.2. BUT, AO WAS NOT CONVINCED WITH THE ARGUMENT OF THE ASSESSEE, AND AFTER ANALYSING AGREEMENT WITH RJ S, IT WAS HELD BY THE AO THAT TDS SHOULD HAVE BEEN DEDUCT ED BY TREATING THE IMPUGNED PAYMENT AS SALARY U/S 192, BY OBSERVING AS UNDER: FROM THE ABOVE MENTIONED TERMS AND CONDITIONS IT SEEMS THAT THE RADIO JOCKEYS ARE ENGAGED BY THE ASSESSEE COMPANY ON FIXED COMPENSATION/FEES AND ALSO THE RJ ARE EMPLOYED NOT FOR ONE YEAR BUT ALSO FOR THREE YEARS. IT IS ALSO SEEN THAT THEY ARE, ELIGIBL E FOR ANNUL PERFORMANCE BONUS AND THEY ARE AT THE DISCRET ION OF THE COMPANY TO RE-LOCATE AT ANY STATION. FURTHER THE RJS ARE NOT ALLOWED TO DO SIMILAR TYPE OF JOB WITH ANY OTHER ENTITY. IN VIEW OF THE ABOVE OBSERVATIONS IT IS CLEAR THAT THERE EXISTS AN EMPLOYER-EMPLOYEE RELATIONSHIP BETWEEN TH E RJS AND THE COMPANY. THEREFORE THE COMPANY IS SUPPOSE TO DEDUCT IDS U/S. 192 A' PER APPLICABLE RA TE WHICH IS @30% ON THE PAYMENT TO RADIO JOCKEYS WHICH IS SALARY BUT NOT PROFESSIONAL/ CONSULTARICY FEES. SINCE THE ASSESSEE COMPANY HAS DEDUCTED IDS @ 10% AS PER SECTION 194J ON TOTAL PAYMENT OF RS. 2.26 TO RADIO JOCKEYS, HENCE THE ASSESSEE IS IN ENTERTAINMENT NETWORK 21 DEFAULT U/S.201(1) AND 201(1A) OF IT ACT. 5.3. IN THE APPEAL BEFORE THE LD. CIT(A), THE ASSESSEE MADE DETAILED SUBMISSIONS. IT WAS SUBMITTED THAT TH E RELATIONSHIP BETWEEN THE ASSESSEE AND RJS IS ONE OF THE INDEPENDENT PROFESSIONAL SERVICE AND CANNOT BE CONSTRUED AS EMPLOYMENT. THE ASSESSEE SUGGESTED FOLLOWING FACTORS TO IMPRESS UPON THE POINT THAT TE RMS AND CONDITIONS OF THE AGREEMENT WITH THE RJS SUGGES T THAT THERE WAS NO RELATIONS OF EMPLOYER AND EMPLOYE E BETWEEN THE ASSESSEE AND RJS. RADIO JOCKEYS WERE NOT REGULATED BY EMPLOYEE RULE THEY WERE NOT ELIGIBLE FOR RETIREMENT BENEFITS THEY WERE NOT EXCLUSIVELY RENDERING SERVICES TO E NLL ANNUAL PERFORMANCE INCENTIVE PLAN - THE RADIO JOCKEYS WERE INCENTIVEZED ON THE BASIS OF POPULARIT Y. LIMITED LIABILITY - RADIO JOCKEYS WERE SOLELY RES PONSIBLE FOR THEIR ACTS. FULL INDEMNIFICATION BY THE RADIO JOCKEYS FOR INJ URIES TO ENIL NO PROBATION PERIOD RESTRICTION ON USE OF LOGO, TRADEMARK, PERSONALIT Y NAME, ETC. LIMITATION OF ENIL'S LIABILITY FOR ANY DAMAGES RELATIONSHIP OF INDEPENDENT CONTRACTORS ON A PRIN CIPAL TO PRINCIPAL BASIS. NO BREAKUP OF COMPENSATION INTO BASIC, ALLOWANCES , ETC. 5.4. IT WAS ALSO SUBMITTED BY THE ASSESSEE THAT RJS AR E FREE TO TAKE ASSIGNMENTS ELSEWHERE (EXCEPT WITH ANY OTHER RADIO BROADCASTING COMPANY). LD. CIT(A) CONSIDERED OBSERVATIONS OF THE AO AS WELL AS SUBMISSIONS MADE BY THE ASSESSEE AND ALSO EXAMINED COPIES OF AGREEMENTS PUT ENTERTAINMENT NETWORK 22 FORTH BEFORE HIM. IT WAS CONCLUDED BY HIM THAT THE RE WAS NO EMPLOYER-EMPLOYEE RELATIONSHIP BETWEEN ASSESSEE AND RJS. LD. CIT(A) DECIDED THIS ISSUE IN FAVOUR OF THE ASSESSEE BY OBSERVING AS UNDER: I HAVE CONSIDERED THE FACTS OF CASE THE SUBMISSION OF THE APPELLANT AND THE ORDER OF THE AO. ON PERUSAL OF THE AGREEMENT IT IS OBSERVED THAT 'NOWHERE IT IS MENTIONED THAT RJ'S ARE EMPLOYEES OF THE APPELLANT. IT IS ALSO ADMITTED FACT THAT RJ' S ARE NOT ENTITLED FOR BENEFITS WHICH A COMPANY EMPLOYEE IS ENTITLED FOR E.G. PROVIDENT FUND, GRATUITY, RETIREMENT BENEFITS ETC. THE AGREEMENT IS 'FOR A SPECIFIC PERIOD AND ITS 'RENEWAL IS NOT BINDING ON THE COMPANY. THE A.O. HAS ALSO, NOT BROUGHT ANY CONCLUSIVE EVIDENCE ON ' RECORD TO PROVE THAT RJ'S ARE EMPLOYEES. IN HIS ORDER THE AO HAS SIMPLY STATED THAT IT SEEMS THAT RJ'S ARE EMPLOYEES WITHOUT CORROBORATING IT WITH 'ANY EVIDENCE. THE RJ'S ARE PROFESSIONAL'S AND HAVE TAKEN OTHER ASSIGNMENTS TOO. THE PROOF FOR THE SAME IS ON RECORD. IN INCOME TAX RETURN ALSO THEIR INCOME IS SHOWN AS PROFESSIONAL RECEIPT AND NOT AS SALARY. THEREFORE, THE ASSESSEE HAS RIGHTLY DEDUCTED TAX AT SOURCE /S.194J. THE CLAIM OF THE ASSESSEE IS UPHELD AND THE ADDITION OF RS.61,03,334 /- STANDS DELETED: 5.5. DURING THE COURSE OF HEARING BEFORE US, LD. DR REL IED UPON THE ORDER OF THE AO. PER CONTRA LD. COUNSEL OF THE ASSESSEE VEHEMENTLY RELIED UPON THE ORDER OF THE LD . CIT(A) AND FURTHER RELIED SUBMISSIONS MADE BY THE ASSESSEE BEFORE LD. CIT(A). HE ALSO DREW OUR ATTENTION UPON THE SAM PLE AGREEMENT ENCLOSED IN THE PAPER BOOK TO IMPRESS UPO N THE POINT THAT THERE WAS NO EMPLOYER-EMPLOYEE RELATIONS HIP. IT WAS SUBMITTED THAT THE RJS HAVE OFFERED THE IMPUGNED IN COME AS PART OF THE PROFESSIONAL RECEIPTS AND HAS BEEN ACCE PTED AS ENTERTAINMENT NETWORK 23 SUCH. NOTHING HAS BEEN BROUGHT ON RECORD BY THE AO TO SHOW THAT IF IN ANY CASE THE SAID INCOME HAS BEEN TREATE D AS INCOME UNDER THE HEAD SALARY. IT WAS ALSO SUBMITTED THAT SERVICE TAX IS BEING PAID SINCE, JULY 2012. LD. COUNSEL ALSO SU BMITTED SAMPLE COPY OF APPOINTMENT LETTER AS IS ISSUED TO T HE EMPLOYEES BY THE ASSESSEE COMPANY AND ARGUED THAT T HE RULES APPLICABLE TO THE EMPLOYEES OF THE ASSESSEE ARE NOT APPLICABLE UPON THE RJS. THESE AGREEMENTS HAVE BEEN ENTERED WI TH THE PURPOSE OF BRING CONTINUITY AND STABILITY IN PROVID ING SERVICE BY THE RJS SO THAT LIVE PROGRAMMES ARE NOT ADVERSEL Y AFFECTED. 5.6. FINALLY, IN SUPPORT OF HIS ARGUMENT THAT IN SUCH C ASE NO EMPLOYER-EMPLOYEE RELATIONSHIP EXISTS, HE PLACED RE LIANCE UPON THE FOLLOWING JUDGMENTS: 1. ACIT (TDS) V. FORTIS HEALTHECARE LTD. ITA NO. 29 6, 297,649 & 650/CHD/2015 2. DCIT V. YASHODA SUPER SPECIALITY HOSPITAL [2010] 133 TTJ 17 (HYD) 3. CIT (TDS) V. YASHODA SUPER SPECIALITY HOSPITAL [ 2014] 365 ITR 356 (AP) 4. ITO V. CALCUTTA MEDICAL REASEARCH INSTITUTE [200 0] 75 LTD 484 (CALCUTTA) 5. CIT V. MRS. DURGA KHOTE [1952] 21 ITR 22 (BORN) 6. GODHRA ELECTRICITY CO. LTD. V. CIT [1997] 225 IT R 746 (SC) 7. ACIT V. USHODAYA ENTERPRISES (P.) LTD. [2012] 23 TAXRNANN.COM 258 (HYD.) 5.7. WE HAVE GONE THROUGH THE ORDERS PASSED BY THE LOWE R AUTHORITIES, COPIES OF AGREEMENT AND OTHER EVIDENCE S SHOWN TO US AND ALSO JUDGMENT PLACED BEFORE US. IT IS NOTED BY THE US AT THE VERY OUTSET THAT IT HAS BEEN POINTED OUT BY THE ASSESSEE THAT THE IMPUGNED PAYMENTS HAVE BEEN SHOWN AS PART OF PROFESSIONAL INCOME BY THE RJS IN THEIR RESPECTIVE RETURNS AND HAVE BEEN ACCEPTED AS SUCH BY THEIR RESPECTIVE AOS . NOTHING ENTERTAINMENT NETWORK 24 HAS BEEN BROUGHT ON RECORD BY THE AO OR BY THE LD. DR BEFORE US TO CONTRADICT THIS ASPECT TO SHOW WHETHER IN ANY CASE THE SAID INCOME HAS BEEN TREATED AS INCOME UNDER THE HE AD OF SALARIES. IT IS ALSO NOT THE CASE OF THE AO THAT UL TIMATELY ANY RJ IS LEFT TO BE ASSESSED BY THE DEPARTMENT OR IF A NY ONE OF THEM AVOIDED MAKING PAYMENT OF TAX. THE CASE OF THE ASSESSEE, WHICH REMAINS UNDISPUTED, IS THAT ALL THE RJ WERE DULY ASSESSED TO TAX AND THEY HAVE PAID TAXES AND F ILED THEIR RETURNS AS PER LAW. UNDER THESE CIRCUMSTANCES, IT W AS NOT JUSTIFIED ON THE PART OF THE AO TO MAGNIFY THIS ISS UE AND CHANGE THE RELATIONSHIP OF THE ASSESSEE AND RJS FRO M PROFESSIONAL CONSULTANT TO EMPLOYEE BY ANY INAPPROP RIATE READING OF TERMS OF THE AGREEMENT. FURTHER, IT IS N OTED BY US THAT LD. CIT(A) HAS RIGHTLY POINTED OUT RJS WERE NO T ENTITLED FOR THE VARIOUS BENEFITS WHICH ASSESSEE COMPANYS E MPLOYEES WERE ENTITLED E.G. PROVIDENT FUND, GRATUITY, RETIRE MENT BENEFITS ETC. THE AGREEMENTS WITH THEM WERE FOR A SPECIFIC PERIOD AND ASSESSEE COMPANY WAS NOT BOUND TO RENEW THE SAME. IT HAS ALSO BEEN NOTED BY US THA T RJ'S WERE FREE TO TAKE ASSIGNMENTS FROM ANY COMPANY (EXCEPT WITH ANY OTHER RADIO BROADCASTING COMPANY). THEY WERE NOT BOUND TO ACT SOLELY AS RJS. SUCH KIND OF PERMISSIONS CANNOT BE GIVEN TO EMPLOYEE. IT IS A LSO WORTH NOTING THAT WITH EFFECT FROM 1 ST JULY 2012, THE RADIO JOCKEYS WERE LIABLE TO PAY SERVICE TAX ON THE VALUE OF SERVICE RENDERED BY THEM. THE ASSESSEE SUPPORTED THIS FACT WITH THE HELP OF SAMPLE COPIES OF INVOICES SHOWING THAT SERVICE TAX WAS CHARGED BY TH E ENTERTAINMENT NETWORK 25 RADIO JOCKEYS. THUS, DIFFERENT TREATMENT CANNOT BE GIVEN UNDER THE INCOME TAX LAW AND SERVICE LAW TO DECIDE THE NATURE OF THE PAYMENTS. 5.8 . FURTHER, ON EXAMINATION OF VARIOUS CLAUSES OF THE AGREEMENT, IT IS NOTED THAT NEITHER IT IS MENTIONED ANYWHERE THAT RJ WOULD BE EMPLOYEE OF THE ASSESSEE, NOR IT CAN BE CONCLUDED ON THE BASIS OF HOLISTIC READING OF THE ENTIRE AGREEMENT THAT THERE WAS ANY EMPLOYER-EMPLOYEE RELATIONSHIP BETWEEN ASSESSEE AND RJS. 5.9. LASTLY, IT IS NOTED BY US THAT THE ASSESSEE HAS MADE PAYMENT BY TREATING IT AS PAYMENT FOR PROFESSIONAL SERVICES. UNDER THESE CIRCUMSTANCES, T HE ASSESSEE WAS OBLIGED TO DEDUCT THE TDS U/S 194J ONLY. SIMILAR VIEW HAS BEEN TAKEN IN VARIOUS CASES AS HAVE BEEN RELIED UPON BY THE LD. COUNSEL, AS REPRODUCED IN EARLIER PART OF OUR ORDER. IN THE CAS E OF CIT V. YASHODA SUPER SPECIALITY HOSPITAL 365 ITR 356(AP) FOLLOWING QUESTION WERE RAISED: '1. WHETHER, ON THE FACTS AND IN THE CIRCUMSTANCES OF THE CASE, THE APPELLATE TRIBUNAL IS JUSTIFIED IN SE TTING ASIDE THE ORDER PASSED AGAINST THE ASSESSEE UNDER SECTION 201 AND SECTION 201(1A) OF THE INCOME-TAX A CT ? 2. WHETHER, ON THE FACTS AND IN THE CIRCUMSTANCES OF THE CASE, THE FINDING OF THE APPELLATE TRIBUNAL THAT THERE EXISTED NO RELATIONSHIP OF EMPLOYER AND EMPLOYEE BETWEEN THE ASSESSEE AND THE CONSULT - OCTPRS, EMPLOYED IN THE HOSPITAL, CAN BE SAID TO BE BASED ON MATERIAL ON RECORD ? 5.10. THE MAIN ISSUE INVOLVED BEFORE HONBLE HIGH ENTERTAINMENT NETWORK 26 COURT WAS WHETHER DOCTORS WERE EMPLOYEES OF THE ASSESSEE HOSPITAL OR NOT, AND IF YES PAYMENTS MADE TO THE DOCTORS WERE TO BE TREATED AS PAYMENT OF THE SALARY SO AS TO ATTRACT PROVISIONS OF SECTION 192 O F THE ACT. HONBLE HIGH COURT EXAMINED THE AGREEMENT BETWEEN HOSPITAL AND DOCTORS, WHICH WAS ON IDENTICA L FACTS AND CIRCUMSTANCES AS BETWEEN ASSESSEE AND RJ, AND OBSERVED AS UNDER: THE LEARNED TRIBUNAL AS WELL AS THE COMMISSIONER OF INCOME-TAX (APPEALS), ON FACTS AND ON EXAMINING THE DOCUMENT'AGREEMENT OF ENGAGEMENT OF THE CONSULTANT DOCTORS BY THE ASSESSEE, FOUND THAT THERE IS NO RELATIONSHIP OF EMPLOYER AND EMPLOYEE. AFTER EXAMINING THE AGREEMENT AND VARIOUS TERMS AND CONDITIONS, IT WAS FOUND THAT THE DOCTORS ARE N OT ADMINISTRATIVELY CONTROLLED OR MANAGED BY THE ASSESSEE AND THEY ARE FREE TO COME AT ANY POINT OF TIME AS FAR AS THEIR ATTENDANCE IS CONCERNED AND TREAT THE PATIENTS. IN THE AGREEMENT, THERE IS NO PROVISION FOR PAYMENT OF ANY PROVIDENT FUND AND GRATUITY. THE ONLY CLAUSE IN THE AGREEMENT IS THAT THE DOCTORS CANNOT TAKE UP ANY OTHER ASSIGNMENT. READING THE AGREEMENT AS A WHOLE, BOTH THE AUTHORITIES BELOW OBSERVED THAT THE EXISTENCE OF ON E PROHIBITORY CLAUSE, AS STATED ABOVE, DOES NOT CHANGE THE BASIC CHARACTER OF THE RELATIONSHIP BETWEEN THE ASSESSEE AND THE DOCTORS CONCERNED. ON FACTS, THE TRIBUNAL FOUND THAT THERE IS NO EMPLOYER AND EMPLOYEE RELATIONSHIP AND THEIR PAYMENT CANNOT BE TREATED TO BE SALARIES AND, AS SUCH, DEDUCTION CANNOT BE MADE UNDER SECTION 192 OF THE INCOME-TAX ACT 5.11. SIMILARLY, IN THE CASE OF ACIT V. FORTIS HEALTHCAR E LTD. (SUPRA). HONBLE CHANDIGARH BENCH HAS TAKEN A SIMIL AR VIEW. RELEVANT PART OF DECISION IS REPRODUCED HEREUNDER: ENTERTAINMENT NETWORK 27 20. TO DECIDE THE ISSUE WHETHER TDS HAS TO BE DEDUC TED AS PER SECTION 192 OR 194J OF THE ACT, THE BASIC REQUIREMENT IS TO INTERPRET THE RELATIONSHIP BETWEE N THE ASSESSEE AND THE DOCTORS. FURTHER, A DISTINCTION IS ALSO TO BE DRAWN BETWEEN THE 'CONTRACT FOR SERVICE' AND 'CO NTRACT OF SERVICE'. THIS ISSUE HAS BEEN VERY APTLY DEALT WITH BY THE LEARNED CIT (APPEALS) IN HIS ORDER AT PARA 5.1. THE CONTRACT 'FOR SERVICE' IMPLIES A CONTRACT, WHEREBY ONE PARTY UNDERTAKES TO RENDER THE SERVICE, FOR EXAMPLE PROFE SSIONAL OR TECHNICAL SERVICES, TO OR FOR ANOTHER IN THE PER FORMANCE OF WHICH HE IS NOT SUBJECT TO DETAILED DIRECTIONS A ND CONTROL BUT EXERCISES PROFESSIONAL OR TECHNICAL SKILL AND U SES HIS OWN KNOWLEDGE AND DISCRETION. A 'CONTRACT OF SERVIC E' IMPLIES RELATIONSHIP OF MASTER AND SERVANT AND INVO LVES AN OBLIGATION TO OBEY ORDERS IN THE WORK TO BE PERFORM ED AND ALSO AS TO ITS MODE AND MANNER OF PERFORMANCE. AS W E HAVE ALSO STATED THAT FROM THE PERUSAL OF THE AGREE MENTS WITH THE DOCTORS, WE DO NOT SEE ANY RELATIONSHIP TH AT OF MASTER AND SERVANT BETWEEN THE ASSESSEE AND THE DOC TORS ON RETAINERSHIP BASIS. IT IS ALSO SEEN FROM THESE AGREEMENTS THAT THE DOCTORS WHO ARE ON THE PAY ROLL OF THE ASSESSEE ARE DEBARRED FROM TAKING UP ANY OTHER WORK FOR REMUNERATION PART TIME OR OTHERWISE OR WORK IN ADVI SORY CAPACITY OR ON INTEREST DIRECTLY OR INDIRECTLY IN A NY OTHER TRADE OR BUSINESS DURING THE EMPLOYMENT WITH THE ASSESSEE WITHOUT PERMISSION OF THE ASSESSEE, WHILE THE DOCTORS ON RETAINERSHIP BASIS ARE ONLY DEBARRED FRO M NOT GETTING IN SIMILAR OR ANY CAPACITY FOR ANY OTHER CO MPANY ENGAGED IN A BUSINESS SIMILAR TO THAT OF THE ASSESS EE. THE DIFFERENCE BETWEEN THIS CLAUSE IN TWO TYPES OF AGRE EMENTS ITSELF GOES TO PROVE THAT DOCTORS WHO ARE ENGAGED O N RETAINERSHIP BASIS ARE NOT THE SERVANTS OF THE ASSE SSEE SINCE THEY ARE ALLOWED TO DO WHATEVER THEY WANT EXC EPT JOINING THE SIMILAR BUSINESS WHILE OTHER DOCTORS WH O ARE ON THE PAY ROLL OF THE ASSESSEE ARE DEBARRED FROM DOIN G ANY OTHER ACTIVITY APART FROM THAT OF THE ASSESSEE. 21. FROM THE PERUSAL OF ALL THE MATERIAL PLACED BEF ORE US AS WELL AS THE JUDICIAL PRONOUNCEMENTS CITED, WE SE E THAT NO RELATIONSHIP OF MASTER AND SERVANT EXISTS BETWEE N THE ASSESSEE AND THE RETAINER DOCTORS. ENTERTAINMENT NETWORK 28 5.12. TURNING BACK TO THE FACTS OF THE CASE BEFORE US, I T IS NOTED THAT ACTUALLY THERE WAS NO RELATIONSHIP OF MA STER AND SERVANT BETWEEN THE ASSESSEE AND RJ. NOTHING HAS BE EN BROUGHT BEFORE US BY THE AO OR BY LD. DR TO ESTABLI SH ANY SUCH RELATIONSHIP BETWEEN THE TWO. UNDER THESE CIRCUMSTANCES, WE FIND THAT THE ORDER OF LD. CIT(A) IS PERFECTLY IN ACCORDANCE WITH LAW AND FACT OF THIS CASE. WE DO NOT FIND ANY JUSTIFICATION FOR MAKING ANY INTERFERENCE IN TH E ORDER OF THE LD. CIT(A). THEREFORE, SAME IS UPHELD. GROUND NOS. 2 & 3 ARE DISMISSED. 6. GROUND NO.4: THIS GROUND WAS STATED TO BE CONSEQUENTIAL, THEREFORE SAME IS HEREBY DISMISSED. NOW WE SHALL TAKE UP APPEAL FOR A.Y. 2012-13 IN ITA NO.5227/MUM/2014. 7. IT IS NOTED THAT GROUNDS RAISED BY THE REVENUE ARE IDENTICAL TO THE GROUNDS RAISED IN A.Y. 2011-12. THUS, THE OR DER FOR A.Y. 2011-12 SHALL APPLY MUTATIS AND MUTANDIS ON THE GRO UND RAISED IN A.Y. 2012-13. 8. IN THE RESULT, BOTH THE APPEALS FILED BY THE REVEN UE ARE DISMISSED. ORDER WAS PRONOUNCED IN THE OPEN COURT AT THE CONCL USION OF HEARING. SD/- (MAHAVIR SINGH ) SD/- (ASHWANI TANEJA) / JUDICIAL MEMBER / ACCOUNTANT MEMBER MUMBAI; DATED : 11 /01/2017 CTX? P.S/. .. ENTERTAINMENT NETWORK 29 !'#$%&%'# / COPY OF THE ORDER FORWARDED TO : 1. / THE APPELLANT 2. / THE RESPONDENT. 3. ( ) / THE CIT, MUMBAI. 4. / CIT(A)- , MUMBAI 5. #$% &' , &' ) , / DR, ITAT, MUMBAI 6. %*+ , / GUARD FILE. / BY ORDER, # //TRUE COPY// / (DY./ASSTT. REGISTRAR) , / ITAT, MUMBAI