IN THE INCOME TAX APPELLATE TRIBUNAL DELHI BENCH A , NEW DELHI BEFORE SHRI I.C. SUDHIR, JUDICIAL MEMBER AND SHRI J. SUDHAKAR REDDY, ACCOUNTANT MEMBER ITA NO. 6059 /DEL/201 3 AY: 20 09 - 10 AMSERVE CONSULTANTS LTD. VS. ADIT, CIRCLE 2(1) 1 ST FLOOR, ELEGANCE TOWER, PLOT NO.8 INTERNATIONAL TAXATION NON HIERARCHICAL COMMERCIAL CENTRE NEW DELHI JASOLA NEW DELHI 110 025 PAN: AAECA 8626 K A N D ITA NO. 6090 /DEL/201 3 AY: 20 09 - 10 AMSURE INSURANCE AGENCY LTD. VS. ADIT, CIRCLE 2(1) NEW DELHI INTERNATIONAL TAXATION NEW DELHI (APPELLANT) (RESPONDENT) APPELLANT BY : SH. C.S.AGARWAL, SR.ADV. AND SH. R.P.MALL, ADV. RESPONDENT BY : SH. RAVI JAIN, CIT, D.R. ORDER PER J. SUDHAKAR REDDY, ACCOUNTANT MEMBER BOTH THESE APPEALS ARE FILED BY THE ASSESSEE S AGAINST THE ORDER OF LD.CIT(A) - IV, NEW DELHI DATED 26.8.2013 AND 13.9.2013 FOR THE ASSESSMENT YEAR (HEREINAFTER REFERRED TO AS THE A.Y.) 2009 - 10. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 2 A S THE ISSUES ARISING IN BOTH THESE APPEALS ARE COMMON, FOR THE SAKE OF CONVENIENCE THEY ARE HEARD TOGETHER AND ARE DISPOSED OF BY WAY OF THIS COMMON ORDER. 2. FACTS IN BRIEF: - M/S AMSERVE CONSULTANTS LTD. ( A MSERVE FOR SHORT ) IS A COMPANY AND DERIVES I NCOME FROM THE BUSINESS OF PROVIDING ADVISORY AND CONSULTING SERVICES TO COMPANIES ENGAGED IN THE BUSINESS OF GENERAL INSURANCE AND LIFE ASSURANCE. IT FILED ITS RETURN OF INCOME ON 29.10.2009 DECLARING INCOME OF RS.5,61,56,010/ - . THE ASSESSING OFFICER (H EREINAFTER REFERRED TO AS THE AO) PASSED AN ORDER U/S 143(3) OF THE INCOME TAX ACT, 1961 (HEREINAFTER REFERRED TO AS THE ACT ) DETERMINING THE TOTAL INCOME AT RS.20,00,13,880/ - INTER ALIA MAKING A DISALLOWANCE U/S 40A(2)(B) OF THE ACT OF DATA PROCESSING CHARGES PAID TO M/S AMWAY INDIA ENTERPRISES PVT.LTD. (AMWAY FOR SHORT). 2.1 . M/S AMSURE INSURANCE AGENCY LTD. ( AMSURE FOR S HORT ) IS A COMPANY WHICH DERIVES INCOME FROM THE BUSINESS OF PROVIDING SERVICES AS A CORPORATE INSURANCE AGENCY. THIS COMPANY FILED ITS RETURN OF INCOME ON 29.10.2009 DECLARING INCOME OF RS.3,61,16, 150 / - . THE ASSESSMENT WAS COMPLETED U/S 143 (3) OF THE AC T ON 30.12.2011 DETERMINING TOTAL INCOME AT RS.34,43,66,150/ - INTER A LIA MAKING A DISALLOWANCE U/S 40A(2)(B) OF THE ACT ON PAYMENT MADE FOR DATA BASE CHARGES PAID TO M/S AMWAY INDIA ENTERPRISES PVT.LTD. ( A MWAY FOR SHORT ). 3. AGGRIEVED BOTH THE ASSESSES ARE IN APPEAL. THE A.O. HAS MADE A DISALLOWANCE U/S 40A(2)(B) OF THE ACT FOR THE FOLLOWING REASONS. I . THAT A SUBSTANTIAL PORTION OF THE REVENUE IS BEING PASSED ON TO THEIR SISTER CONCERN , WHICH IS NOT COMMENSURATE WITH THE SERV ICES RENDERED. II . THE MANPOWER AND INFRASTRUCTURE HAS BEEN CREATED BY AMWAY , IS ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 3 FOR THE PURPOSE OF ITS OWN BUSINESS BUT IT IS PROVIDING THE SAME MANPOWER AND INFRASTRUCTURE TO AMSERVE AND PROVIDING SERVICES AS PER THEIR AGREEMENT. HOWEVER, IT MAY BE NOTED THAT IT IS NOT INCURRING ANY ADDITIONAL EXPENDITURE IN CREATING AND MAINTAINING THIS INFRASTRUCTURE. III . IN THE ABSENCE OF BREAK - UP OF DATA PROCESSING SERVICES, INFRASTRUCTURE SERVICES AND CUSTOMER FACILITATION SERVICES , IT IS NOT POSSIBLE TO ASCERTAIN AS TO WHAT EXTENT THE RESOURCES OF AMWAY WERE UTILIZED IN PROVIDING THE SERVICES. IV . COMPARISON WITH SIMILAR TRANSACTION IN RESPECT OF SOME UNRELATED PARTIES IS NOT POSSIBLE. V . THAT AMWAY HAS BEEN PAYING TAXES ON THE AMOUNT RECEIVED DOES NOT GIVE UNFETTERED RIGHTS TO THE ASSESSEE TO MAKE PAYMENTS TO ITS RELATED PARTY AT ITS SWEET WILL. VI . THE CONTENTION THAT FOR INVOKING SECTION 40A(2)(B) OF THE ACT, LEARNED AO HAS TO LOOK AT THE FAIR MARKET VALUE OF THE GOODS AND SERVICES, LEGITIMATE BUSINESS NEEDS AND BENEFIT DERIVED BY THE ASSESSEE IS THOUGH CORRECT IN PRINCIPLE BUT IS IMMATERIAL IN THE FACTS OF THE INSTANT CASE. VII . WHETHER OR NOT EMPLOYEES OR OTHER RESOURCES WERE BEING USED EXCLUSIVELY FOR THE PURPOSE OF PROVIDING SERVICES TO AMSERVE; THIS RESULTS IN A SCENARIO WHERE IT IS ALSO NOT POSSIBLE EVEN TO APPROXIMATE THE COST IN THE HANDS OF AMWAY, NOT TO MENTION THE IMPOSSIBILITY OF ARRIVING AT ANY CERTAIN FIGURE IN THIS RESPECT. VIII . ALTERNATIVELY, WHERE THERE ARE NO EXCLUSIVE EMPLOYEES OR RESOURCES OF AMWAY UTILIZED IN PROCESS ING SERVICES TO AMSERVE, THE ATTRIBUTABLE COSTS SHOULD BE REDUCED BY AMWAY FROM ITS OWN EXPENSES FOR ARRIVING AT ITS TRUE PROFITS. 4. ON APPEAL THE FIRST APPELLATE AUTHORITY UPHELD THE ORDER OF THE A.O. AT PARA 5.6 HE HELD AS FOLLOWS. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 4 5.6. THE ASSESSEE S RELIANCE ON THE DECISION OF HON BLE APEX COURT IN THE CASE OF CIT VS. GLAXO SMITHKLINE ASIA P. LTD. (SUPRA) IS MISPLACED AS THAT DECISION IS DISTINGUISHABLE ON FACTS. IN THAT CASE THE HON BLE APEX COURT HAS NOTED THAT THE AUTHORITIES BELOW H AVE RECORDED THE CONCURRENT FINDING THAT THE SAID TWO COMPANIES ARE NOT RELATED COMPANIES UNDER THE SAID SECTION 40 A(2) . HOWEVER, IN THE APPELLANT'S CASE UNDER CONSIDERATION, IT IS AN ADMITTED FACT THAT THE APPELLANT AND AMWAY INDIA ARE NOT ONLY RELATED BU T AMWAY INDIA HAS SUBSTANTIAL INTEREST IN THE APPELLANT COMPANY BY WAY OF 50% OF THE SHARES OF THE APPELLANT COMPANY. MOREOVER, IN THE CASE OF G L AXO SMITHK L INE ASIA (P) LTD., THE ISSUE INVOLVED WAS OF TRANSFER PRICING, WHICH IS NOT THE CASE , IN THE CASE O F THE APPELLANT COMPANY NOT ONLY THIS PAYMENT TO AMWAY INDIA IS NOT COMPARABLE WITH ANY OTHER INDEPENDENT CONCERN, BUT ITS OWN CONDUCT ON ACCOUNT OF PERCENTAGE OF PAYMENT OF TOTAL REVENUE AS DATABASE CHARGES TO AMWAY INDIA DIFFERS FROM YEAR TO YEAR. THE AP PELLANT HAS NOT PROVIDED THE BREAK - UP AS TO WHAT EXTENT THE RESOURCES OF AMWAY IN RESPECT OF DATA PROCESSING SERVICES, INFRASTRUCTURE SERVICES AND CUSTOMER FACILITY SERVICES ARE USED BY THE APPELLANT COMPANY . THE HON BLE SUPREME COURT IN THE CASE OF UPPER INDIA PUBLISHING HOUSE (P) LTD. V C IT , (1979) 117 ITR 569 (SC) HAS HELD THAT WHETHER A PARTICULAR EXPENDITURE IS EXCESSIVE AND REASONABLE OR NOT IS ESSENTIALLY A QUESTION OF FACT AND IT DOES NOT INVOLVE ANY Q UESTION OF LAW. IN VIEW OF THE ABOVE, THE CASE OF GLAXO SMITHK L INE ASIA (P) LTD. IS TOTALLY DISTINGUISHABLE ON FACTS FROM THE APPELLANT S CASE. IN VIEW OF THE ABOVE DISCUSSION, L AGREE WITH THE FINDINGS OF THE AO THAT DATABASE CHARGES PAID DURING THE YEAR WERE EXCESSIVE AND UNREASONABLE, THE AO HAS GIVEN DETAILED REASONS BEFORE COMPUTING THE DISALLOWANCE OF RS. 14,38,57,868/ - . 4.1. HE FURTHER HELD AS FOLLOWS: (A) THE PLEA OF THE ASSESSEE THAT THE DATA BASE IS NOT STATIC AS NUMBER OF DISTRIBUTORS ARE ADDE D AND DELETED DURING THE YEAR IS IRRELEVANT FOR THE REASON THAT THE DATA BASE FOR THE F.Y. 2005 - 06 WAS NEW AND THE ASSESSEE HAS PAID 39.38% OF ITS TOTAL REVENUE TO AMWAY. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 5 (B) THE ARGUMENT THAT DESPITE PAYMENT OF RS.34.25 CRORES DURING THE YEAR UNDER CONSID ERATION THE ASSESSEE EARNED HIGHER MARGINS THAN IN THE INDUSTRY, DOES NOT HELP IN SUPPORTING THE REASONABLENESS OF PAYMENT U/S 40A(2) OF THE ACT. THE ASSESSEE HAS PAID ONLY RS.29.39 CRORES IN THE NEXT F.Y. (C ) THE ARGUMENT THAT AMWAY INDIA HAS A VERY DI FFERENT BUSINESS OF DIRECT SELLING AND WILL NOT SHARE ITS CUSTOMERS WITH EVERYBODY AND THAT AMWAY INDIA IS ONLY 50% SHAREHOLDER IN THE JOINT VENTURE WILL NOT MAKE ANY DIFFERENCE. (D) FOR THE A.YS 2006 - 07, 2007 - 08, 2008 - 09 AND 2010 - 11, THE AMOUNT PAID AS DA TA BASE CHARGES RANGE FROM 27.08% TO 40% AND WHEREAS THE CHARGES ARE AS HIGH AS 59.63% OF THE TOTAL REVENUE DURING THE YEAR UNDER CONSIDERATION AND THE ASSESSEE HAS NOT GIVEN ANY CONV INCING ARGUMENT TO HOLD THAT THE AO S ACTION OF ALLOWING ONLY 10% OF THE DATA BASE CHARGES HAS NO JUSTIFICATION , AND ( E ) T HAT JUSTICE WILL BE MET IF 35% OF THE DATA BASE CHARGES ARE ALLOWED, AS THIS IS THE AVERAGE OF THREE YEARS. 5. AGGRIEVED THE ASSESSEE IS IN APPEAL BEFORE US ON THE FOLLOWING GROUNDS. (1). THAT ON FACTS AND IN LAW, CIT(A) ERRED IN UPHOLDING THE DISALLOWANCE OF DATA PROCESSING CHARGES OF RS. 14,38,57,868/ - PAID BY THE APPELLANT TO M/S AMWAY INDIA ENTERPRISES. (1.1) THAT ON THE FACTS AND IN LAW, THE CIT(A) ERRED IN UPHOLDING THE ACTION OF AO IN AND APPLYIN G THE PROVISIONS OF SECTION 40A(2) OF THE ACT TO THE FACTS OF INSTANT CASE. (2) THAT ON THE FACTS AND IN LAW THE AO/CIT(A) ERRED IN HOLDING: ( A ) THAT THE APPELLANT RECEIVED ONLY RS. 2,700/ - PER POLICY AS SERVICE INCOME BUT PAID SERVICE PROCESSING CHARGES OF R S. 3,288/ - PER POLICY TO M/S AMWAY INDIA ENTERPRISES PRIVATE LIMITED. ( B ) THAT THE APPELLANT HAS NOT PROVIDED ANY BASIS FOR PAYMENTS MADE TO M/S AMWAY INDIA ENTERPRISES PRIVATE LIMITED. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 6 ( C ) THAT IT WAS AN AFTER THOUGHT TO DECIDE AS TO HOW MUCH PAYMENT WAS REQUIR ED TO BE MADE TO M/S AMWAY INDIA ENTERPRISES PRIVATE LIMITED. (3). THAT ON FACTS AND IN LAW THE AO/CIT(A) ERRED IN IGNORING THE TRANSFER PRICING REPORT SUBMITTED BY THE APPELLANT TO JUSTIFY THE ARM S LENGTH NATURE OF THE TRANSACTION FOR PAYMENT OF DATA PRO CESSING CHARGES TO M/S AMWAY INDIA ENTERPRISES (4). THAT ON FACTS AND IN LAW THE ORDERS PASSED BY ASSESSING OFFICER {HEREIN ABOVE REFERRED TO AS THE AO ) AND THE COMMISSIONER OF INCOME TAX (APPEALS) {HEREIN ABOVE REFERRED TO AS THE CIT(A) } ARE VOID AB INTIO AND BAD IN LAW. (5). THAT THE APPELLANT CRAVES FOR LEAVE TO ADD, ALTER, AMEND, VARY, OMIT OR SUBSTITUTE ANY OF THE AFORESAID GROUNDS OF APPEAL AT ANY TIME BEFORE OR AT THE TIME OF HEARING OF THE APPEAL. 6. WE HAVE HEARD SHRI C.S.AGGARWAL, TH E LD.COUNSEL FOR THE ASSESSEE AND SHRI RAVI JAIN, LD.CIT, D .R. ON BEHALF OF THE REVENUE . 7 . THE ARGUMENTS OF SHRI C.S.AGARWAL, THE LD.SR.ADVOCATE REPRESENTING THE ASSESSEE ARE AS FOLLOWS. I. THAT THE LEARNED DCIT ACTED WITHOUT JURISDICTION FOR INVOKING THE PROVISIONS OF SECTION 40A(2)(A) OF THE INCOME TAX ACT, 1961, A PREREQUISITE, IN THE COMPLETE ABSENCE OF ANY VALID MATERIAL, FOR FORMING AN OPINION THAT THE ASSESSEE HAS INCURRED AN EXPENDI TURE WHICH IS EXCESSIVE OR UNREASONABLE HAVING REGARD TO THE FAIR MARKET VALUE OF THE GOODS, SERVICES OR FACILITIES. II. THE BURDEN LAY ON THE AO TO ESTABLISH BY LEADING POSITIVE MATERIAL THAT THE EXPENDITURE INCURRED IS AN EXCESSIVE OR UNREASONABLE HA VING REGARD TO THE FAIR MARKET VALUE OF THE DATABASE. THERE IS NO MATERIAL WITH THE A.O. IN THIS REGARD. III. SECTION 40A(2)(A) COULD NOT BE INVOKED UNLESS THE EXPENDITURE HAS BEEN ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 7 INCURRED WITH A MOTIVE OF TAX EVASION AND HAS RESULTED INTO OR WOULD EVEN RESULT IN A LOSS OF REVENUE AS LAID DOWN IN CBDT CIRCULAR NO.6 - P DT. 6.7.1968. IV. THE PAYEE COMPANY HAS PAID TAXES ON SUBSTANTIALLY HIGHER INCOME AND THUS THERE IS NO LOSS TO REVENUE. HENCE IT IS WRONG TO HOLD THAT THERE IS DIVERSION OF INCOME TO SAVE TAX. THE TRANSACTION IS TAX NEUTRAL. V. WITHOUT PREJUDICE AND EVEN OTHERWISE, UNLESS THERE IS A CLEAR FINDING SUPPORTED BY VALID AND TANGIBLE MATERIAL THAT THE FAIR MARKET VALUE OF THE DATABASE TAKEN FROM THE SISTER - CONCERN, IS EXCESSIVE WHEN COMPARED WI TH THE EXPENDITURE INCURRED, THERE CANNOT BE AN OCCASION TO APPLY THE DISABLING PROVISIONS OF S. 40A(2). VI . THAT THE ASSESSEE OTHERWISE TO HAVING LET EVIDENCE TO ESTABLISH THE FAIR MARKET VALUE OF DATABASE OBTAINED WAS AT ARM S LENGTH (TP REPORT) NO DISAL LOWANCE IS PERMISSIBLE IN LAW. THE DISALLOWANCE THUS MADE ON AD - HOC BASIS IS HIGHLY ARBITRARY. VII . NO DISALLOWANCE COULD BE MADE BY INVOKING THE PROVISIONS OF SECTION 40A(2)(A) EVEN ON THE ASSUMPTION THAT BY INCURRING SUCH EXPENDITURE THIRD PARTY HAS BENE FITTED. SUCH A CONSIDERATION IS NOT A RELEVANT CONSIDERATION FOR THE PURPOSE OF SECTION 40A(2) OR EVEN UNDER SECTION 37 OF THE IT ACT. THE RENDERING OF SERVICES ARE NOT IN DISPUTE. VIII I. THE EXERCISE OF COMMERCIAL AND BUSINESS PRUDENCY IS WITHIN THE EXCL USIVE DOMAIN OF THE ASSESSEE AND IS NOT SUBJECTED TO THE SCRUTINY OF THE AO. IN ANY CASE NO MATERIAL HAS BEEN BROUGHT ON RECORD THAT , THE ASSESSEE DID NOT EXERCISE SUCH A COMMERCIAL AND BUSINESS PRUDENCY OR IT WAS IMPROPER. THE EXPENDITURE WAS INCURRED F OR THE PURPOSE OF BUSINESS AND ON ACCOUNT OF COMMERCIAL EXPEDIENCY AND BUSINESS PRUDENCE. IX . THE DISALLOWANCE HAS BEEN MADE ON A HIGHLY HYPOTHETICAL GROUND AND IS ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 8 WITHOUT ANY BASIS. THE DISALLOWANCE SO MADE IS APPARENTLY BASED ON SUBJECTIVE BASIS UNSUPPORTED BY ANY VALID AND TANGIBLE MATERIAL. THUS THE DISALLOWANCE MADE OF RS. 30,82,50,000/ - OUT OF WHICH DISALLOWANCE SUSTAINED OF RS. 14,14,60,000 OUT OF EXPENDITURE INCURRED OF RS. 34,25,00,000 IS NOT MERELY HIGHLY ARBITRARY BUT ALSO LACKS ANY JUDICIAL ACCEPTAN CE. X . RULE OF CONSISTENCY HAS NOT BEEN FOLLOWED. XI . LASTLY THE DISALLOWANCE MADE HAS RESULTED IN TO DOUBLE TAXATION FOR THE SAME VERY INCOME - ONCE IN THE HANDS OF THE ASSESSEE AND ANOTHER IN THE HANDS OF ITS ASSOCIATE ENTERPRISE. XII . HE ALSO RELIED ON A NUMBER OF CASE LAWS WHICH WE WOULD BE DEALING DU RING THE COURSE OF OUR FINDINGS AS AND WHEN NECESSARY. 8 . THE LD. CIT, D.R. SHRI RAVI JAIN ON THE OTHER HAND VEHEMENTLY OPPOSED THE CONTENTIONS OF THE LD.COUNSEL FOR THE ASSESSEE . HE MADE ORAL AS WELL AS WRITTEN SUBMISSIONS. THE GIST OF HIS ARGUMENTS IS: (A) A PERUSAL OF THE AGREEMENTS DEMONSTRATE THAT THE ASSESSEE HAS BEEN GRANTED LICENSE FOR USE OF TH E DATA BASE , ONLY TO PROMOTE AND SELL INSURANCE POLICIES TO ITS DISTRIBUTORS AND THEI R CUSTOMERS , WHICH IS ACCESSED BY THE ASSESSEE ON A REAL TIME BASIS. THE ASSESSEE EXTRACTS THE DATA ON WEEKLY/DAILY BASIS , AS PER ITS NEED AND SOLICIT INSURANCE BUSINESS. IN ADDITION TO THE USE OF THE DATA BASE , THE ASSESSEE WAS ALSO ENTITLED TO MAKE AVAILABLE THE INSURANCE PROMOTION TECHNOLOGY TO AMWAY DISTRIBUTORS AND THEIR CUSTOMERS AND ALSO TO PARTICIPATE IN VARIOUS SEMINARS AND CONFERENCES ORGANISED BY AMWAY FOR ITS DISTRIBUTORS , AND IT WAS ALLOTTED TIME TO TALK ABOUT VARIOUS INSURANCE PRODUCTS . THIS ENABLED THE ASSESSEE TO DIRECTLY INTERACT WITH THE PROSPECTIVE CUSTOMERS. THIS MADE IT EASY FOR THE ASSESSEE TO SELL INSURANCE PRODUCTS BECAUSE OF THE GOODWILL OF M/S AMWAY INDIA P.LTD. FOR WHICH IT CHARGES A FEE. FOR THIS, THE ASSESSEE IS PAYIN G ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 9 SUBSTANTIAL PAYMENTS TO AMWAY INDIA, YEAR AFTER YEAR, FOR MORE OR LESS THE SAME DATA BASE WITH ONLY MINOR CHANGES. ( B) A PERUSAL OF THE AGREEMENT DEMONSTRATE THAT THERE IS NO EXCLUSIVITY CLAUSE IN THE AGREEMENT BETWEEN AMWAY AND AMSURE AND AMWAY IS FREE TO PROVIDE DATA BASE TO ANY OTHER THIRD PARTY. ( C ) AMWAY HAD NOT INCURRED ANY ADDITIONAL COST FOR CREATING THE DATA BASE. STILL HUGE AMOUNT IS CHARGED FROM AMSURE ON THIS ACCOUNT. NO DATA OR BREAK - UP HAS BEEN GIVEN BY THE ASSESSEE TO PROVE THE EXPENDIT URE OF USE OF RESOURCES OF AMWAY. ( D ) THE CONTENTION OF THE ASSESSEE THAT FOR INVOKING THE PROVISION OF S.40A(2)(B) , THE AO HAS TO LOOK AT THE FAIR MARKET VALUE OF THE GOODS AND SERVICES, LEGITIMATE BUSINESS NEEDS AND BENEFITS DERIVED BY THE ASSESSEE, TH OUGH CORRECT ON PRINCIPLE, IS IMMATERIAL IN THE CASE ON HAND, AS IT IS IMPOSSIBLE TO FIND COMPARABLES WHICH COULD BE TAKEN UP FOR THE PURPOSE OF ASCERTAINING THE MARKET VALUE OF THE GOODS AND SERVICES. ( E ) IT CAN BE SEEN THAT THE PAYMENTS MADE BY AMSURE TO AMWAY DO NOT JUSTIFY THE LEGITIMATE BUSINESS NEEDS AND BENEFITS. ( F ) THE CIRCULAR OF THE CBDT RELIED UPON BY THE ASSESSEE IS NOT APPLICABLE TO THE FACTS OF THE PRESENT CASE AS PAYMENTS MADE ARE UNREASONABLE AND EXCESSIVE. ( G ) THE CASE LAWS RELIED UPON B Y THE ASSESSEE RELATING TO THE TRANSFER PRICING STUDY CANNOT BE MADE APPLICABLE AS THE TRANSACTIONS OF THE ASSESSEE ARE DOMESTIC TRANSACTIONS UNDERTAKEN IN THE F.Y. 2008 - 09 BEFORE THE INTRODUCTION OF T.P. PROVISIONS TO SPECIFI ED DOMESTIC TRANSACTIONS BY TH E FINANCE ACT, 2012. THAT BURDEN TO PROVE THE GENUINENESS OF THE EXPENDITURE IS ON THE ASSESSEE. (H) TAX NEUTRALITY DOES NOT GRANT UNFETTERED RIGHTS TO THE ASSESSEE TO MAKE PAYMENTS TO ITS RELATED ENTERPRISES AT ITS SWEET WILL. THE CASES RELIED UPON BY T HE ASSESSEE ARE DISTINGUISHABLE AS THE PAYMENTS MADE WERE UNREASONABLE OR EXCESSIVE CONSIDERING THE SERVICES AVAILED BY THE ASSESSEE. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 10 ( I ) RELIANCE WAS PLACED ON THE DECISION OF CIT VS. NEPC INDIA LTD. REPORTED IN 303 ITR 271 (MADRAS H.C.) AND CIT VS. SHATRU NJAY DIAMONDS (2003) 261 ITR 258 (BOMBAY H.C.). 9. HE RELIED UPON THE ORDER OF THE A.O. AS WELL AS THAT OF THE LD.CIT(A) AND ALSO RELIED ON CERTAIN OTHER CASE LAWS WHICH WE WOULD BE DISCUSSING AS AND WHEN NECESSARY , DURING THE COURSE OF OUR FINDING. 10. IN RESPONSE THE LD.COUNSEL FOR THE ASSESSEE FILED WRITTEN SUBMISSIONS. HE ARGUED THAT UNDER THE S ECTION A DISALLOWANCE CAN BE MADE ONLY WHEN THE A.O. IS OF THE OPINION THAT , THE EXPENDITURE INCURRED IS EXCESSIVE OR UNREASONABLE HAVING REGARD TO THE FAIR MARKET VALUE OF THE GOODS, SERVICES OR FACILITIES FOR WHICH THE PAYMENT IS MADE. HE SUBMITTED THAT , IN THE CASE ON HAND THE AO HAS NOT DONE SUCH AN EXERCISE AS ADMITTEDLY THE RE IS NO COMPARATIVE DATA AVAILABLE. HE SUBMITTED THAT THE DISALLOWANCE WAS MADE ON AN ARBITRARY BASIS. 90% OF THE EXPENSES INCURRED WERE DISALLOWED ON ADHOC BASIS. HE SUBMITTED THAT THE A.O. IGNORED THAT THE ASSESSEE BENEFITTED FROM , THE GOODWILL, DA TA AND NET WORK OF AMWAY AND THE UNIQUE FEATURES OF THE DATA BASE OF AMWA Y. H E SUBMITTED THAT THE A.O. IGNORED AND DISREGARDED THE EVI DENCE PRODUCED BY THE ASSESSEE AND THAT THE PAYMENT IS MADE IN PURSUANCE OF AN AGREEMENT AND THE GENUINENESS OF THE S ERVICES IS NOT DOUBTED. 11 . RIVAL CONTENTS HEARD. ON A CAREFUL CONSIDERATION OF THE FACTS AND CIRCUMSTANCES OF THE CASE, ORDERS OF LOWER AUTHORITIES AND CASE LAWS CITED, WE HOLD AS FOLLOWS. 12. THE ASSESSEE COMPANY AMSE RVE CONSULTANTS LTD. WAS ESTABLI SHED IN THE YEAR 2004 AS A JOINT VENTURE BETWEEN AMWAY INDIA ENTERPRISES P.LTD. AND POLAND LIFE ASSURANCE CO.LTD., SOUTH AFRICA WITH A 50:50 SHARE HOLDING PATTERN. THE ASSESSEE COMPANY IS IN THE BUSINESS OF PROVIDING ADVISORY, ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 11 CONSULTANCY AND BUSINESS SU PPORT SERVICES TO COMPANIES ENGAGED IN INSURANCE BUSINESS. IT EARNED INCOME FROM SERVICE CHARGES PRIMARILY FROM COLLECTION OF FORMS, DATA ENTRY AND QUALITY CHECK SERVICES ETC. IT WAS ENGAGED IN POLICY PROCESSING AND OTHER RELATED SERVICES FOR INSURANCE BUSINESS OF MAX NEW YORK LIFE INSURANCE CO. LTD. AMSE RVE HAD AGREED TO PROVIDE VARIOUS DATA PROCESSING SERVICES TO MAX NEW YORK LIFE INSURANCE CO. LTD., AND THIS INCLUDED PHYSICAL COLLECTION OF COMPLETED PROPOSAL FORMS FROM THE CORPORATE AGENCIES, ORGANIS ING DETAILED QUALITY CHECKS, DATA ENTRY ETC. 12.1. AMSE RVE ALSO ENTERED INTO AN AGREEMENT WITH AMWAY FO R DATA PROCESSING SERVICES V IDE AGREEMENT DT. 25.11.2005 . T HE ASSESSEE AVAILS DATA PROCESSING SERVICES FROM AMWAY INDIA FROM 1 ST OCTOBER, 2005 TO 31 ST MARCH, 2007. THIS INCLUDES ARRANGEMENT FOR PHYSICAL COLLECTION OF COMPLETED PROPOSAL FORMS FROM CORPORATE AGENCIES OF MAX NEW YORK, PRELIMINARY QUALITY CHECKS AND DATA ENTRY. THUS FOR THE F.Y. 2008 - 09 AMWAY WHICH HAS OFFICES IN 45 LOCALITIES ACROSS INDIA , RENDER DATA PROCESSING SERVICES TO AMSE RVE . 12.2. AMSURE IS THE CORPORATE AGENCY OF MAX LIFE INSURANCE CO.LTD. AND ROYAL SUNDARAM ALLIANCE CO.LTD. FOR LIFE INSURANCE SOLUTIONS . IT DISTRIBUTES LIFE INSURANCE PROJECTS, HEALTH INSURANCE PRO JECTS, MOTOR INSURANCE PRODUCTS. IT ENTERED INTO AN AGREEMENT WITH M/S AMWAY INDIA ENTERPRISE LTD. ON 24.10.2005 FOR THE PERIOD 1.10.2005 TO 31.10.2007 FOR THE USE OF DATA BASE OF AMWAY INDIA ENTERPRISES P.LTD. WHICH CONTAIN DETAILS OF AMWAYS DISTRIBUTORS , THEIR STATUS ETC. UNDER THIS AGREEMENT THE ASSESSEE AMSURE WAS GRANTED LICENSE BY AMWAY FOR USE OF ITS DATA BASE FOR PROMOTION AND SALE OF INSURANCE POLICIES TO ITS DISTRIBUTORS AND THEIR CUSTOMERS. 12.3 . ON THESE FACTS WE SHOULD EXAMINE THE CORRE CTNESS OF DISALLOWANCE MADE U/S 40A(2) OF THE ACT. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 12 SEC.40 A OF THE INCOME TAX ACT READS AS FOLLOWS. EXPENSES OR PAYMENTS NOT DEDUCTIBLE IN CERTAIN CIRCUMSTANCES. 40A. (1) THE PROVISIONS OF THIS SECTION SHALL HAVE EFFECT NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED IN ANY OTHER PROVISION OF THIS ACT RELATING TO THE COMPUTATION OF INCOME UNDER THE HEAD 'PROFITS AND GAINS OF BUSINESS OR PROFESSION'. (2)(A) WHERE THE ASSESSEE INCURS ANY EXPENDITURE IN RESPECT OF WHICH PAYMENT HAS BEEN OR IS TO BE MADE TO ANY PERSONREFERRED TO IN CLAUSE (B) OF THIS SUB - SECTION, AND THE [ASSESSING] OFFICER IS OF OPINION THAT SUCH EXPENDITURE IS EXCESSIVE OR UNREASONABLE HAVING REGARD TO THE FAIR MARKET VALUE OF THE GOODS, SERVICES OR FACILITIES FOR WHICH THE PAYMENT IS MADE OR THE LEGITIMATE NEEDS OF THE BUSINESS OR PROFESSION OF THE ASSESSEE OR THE BENEFIT DERIVED BY OR ACCRUING TO HIM THERE FROM, SO MUCH OF THE EXPENDITURE AS IS SO CONSIDERED BY HIM TO BE EXCESSIVE OR UNREASONABLE SHALL NOT BE ALLOWED AS A DEDUCTIO N. 12.4. THE CENTRAL BOARD OF DIRECT TAXES VIDE ITS CIRCULAR NO.6 - B DATED 6 TH JULY, 1968 AT PARA 74 AND 75 STATED AS FOLLOWS. 74 . IT MAY BE NOTED THAT THE NEW PROVISION IS APPLICABLE TO ALL CATEGORIES OF EXPENDITURE INCURRED IN BUSINESSES AND PROFESSIONS, INCLUDING EXPENDITURE ON PURCHASE OF RAW MATERIALS, STORES OR GOODS, SALARIES TO EMPLOYEES AND ALSO OTHER EXPENDITURE ON PROFESSIO NAL SERVICES, OR BY WAY OF BROKERAGE, COMMISSION, INTEREST, ETC. WHERE PAYMENT FOR ANY EXPENDITURE IS FOUND TO HAVE BEEN MADE TO A RELATIVE OR ASSOCIATE CONCERN FALLING WITHIN THE SPECIFIED CATEGORIES, IT WILL BE NECESSARY FOR THE INCOME - TAX OFFICER TO SCRUTINIZE THE REASONABLENESS OF THE EXPENDITURE WITH REFERENCE TO THE CRITERIA MENTIONED IN THE SECTION. THE INCOME - TAX OFFICER IS EXPECTED TO EXERCISE HIS JUDGMENT IN A REASONABLE AND FAIR MANNER. IT SHOULD BE BORNE IN MIND THAT THE PROVISION IS MEANT TO CHECK EVASION OF TAX THROUGH EXCESSIVE OR UNREASONABLE PAYMENTS TO RELATIVES AND ASSOCIATE CONCERNS AND SHOULD NOT BE APPLIED IN A MANNER WHICH WILL CAUSE HARDSHIP IN BONA FIDE CASES. (EMPHASIS OURS). ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 13 FROM THIS CIRCULAR OF THE CBDT, IT IS CLEAR THAT THE PROVISION WAS MADE SPECIFICALLY TO CHECK TAX AVOIDANCE. THUS WHEN THERE IS NO TAX AVOIDANCE, THE APPLICABILITY OF THIS SECTION WOULD NOT BE APPROPRIATE. 12.5. THE HON BLE SUPREME COURT IN THE CASE OF CIT - IV, NEW DELHI VS. M/S GLAXO SMITHKLINE ASIA P.LTD . (SUPRA) HELD AS FOLLOWS. THE LARGER ISSUE IS WHETHER TRANSFER PRICING REGULATIONS SHOULD BE LIMITED TO CROSS - BORDER TRANSACTIONS OR WHETHER THE TRANSFER PRICING REGULATIONS BE EXTENDED TO DOMESTIC TRANSACTIONS . IN DOMESTIC TRANSACTIONS, THE UNDER - INVOICING OF SALES AND OVER - INVOICING OF EXPENSES ORDINARILY WILL BE REVENUE NEUTRAL IN NATURE, EXCEPT IN TWO CIRCUMSTANCES HAVING TAX ARBITRAGE SUCH AS WHERE ONE OF THE RELATED ENTITIES IS (I) LOSS MAKING OR (II) LIABLE TO PAY TAX AT A LOWER RATE AN D THE PROFITS ARE SHIFTED TO SUCH ENTITY; COMPLICATIONS ARISE IN CASES WHERE THE FAIR MARKET VALUE IS REQUIRED TO BE ASSIGNED TO TRANSACTIONS BETWEEN RELATED PARTIES U/S 40A(2). THE CBDT SHOULD EXAMINE WHETHER TRANSFER PRICING REGULATIONS CAN BE APPLIED T O DOMESTIC TRANSACTIONS BETWEEN RELATED PARTIES U/S 40A(2) BY MAKING AMENDMENTS TO THE ACT . THE AO CAN BE EMPOWERED TO MAKE ADJUSTMENTS TO THE INCOME DECLARED BY THE ASSESSEE HAVING REGARD TO THE FAIR MARKET VALUE OF THE TRANSACTIONS BETWEEN THE RELATED PA RTIES AND CAN APPLY ANY OF THE GENERALLY ACCEPTED METHODS OF DETERMINATION OF ARM S LENGTH PRICE, INCLUDING THE METHODS PROVIDED UNDER TRANSFER PRICING REGULATIONS. THE LAW CAN ALSO BE AMENDED TO MAKE IT COMPULSORY FOR THE TAXPAYER TO MAINTAIN BOOKS OF ACC OUNTS AND OTHER DOCUMENTS ON THE LINES PRESCRIBED IN RULE 10D AND OBTAIN AN AUDIT REPORT FROM HIS CA THAT PROPER DOCUMENTS ARE MAINTAINED; THOUGH THE COURT NORMALLY DOES NOT MAKE RECOMMENDATIONS OR SUGGESTIONS, IN ORDER TO REDUCE LITIGATION OCCURRING IN C OMPLICATED MATTERS, THE QUESTION OF EXTENDING TRANSFER PRICING REGULATIONS TO DOMESTIC TRANSACTIONS REQUIRE EXPEDITIOUS CONSIDERATION BY THE MINISTRY OF FINANCE AND THE CBDT MAY ALSO CONSIDER ISSUING APPROPRIATE INSTRUCTIONS IN THAT REGARD . ( EMPHASIS OURS). THE HON BLE APEX COURT HAS LAID DOWN THAT FAIR MARKET VALUE OF A TRANSACTION BETWEEN ASSOCIATE DOMESTIC ENTERPRISES CAN BE DETERMINED BY USING TRANSFER PRICING METHODOLOGIES AND STUDY. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 14 12.6. THE HON BLE BOMBAY HIGH COURT IN THE CASE OF CIT VS. IN DO SAUDI SERVICES (P) LTD. (2009) 219 CTR 562 BOMBAY AT PARA 4 HELD AS FOLLOWS. 4. WE HAVE HEARD THE LEARNED ADVOCATES APPEARING FOR BOTH SIDES. W 7 E HAVE ALSO PERUSED THE ORDER PASSED BY THE TRIBUNAL DATED 21ST OCT., 1999 WHICH IS IMPUGNED BY THE REVENUE IN THE PRESENT APPEALS. WE FIND THAT THE FOLLOWING FACTS WERE ESTABLISHED BEFORE THE TRIBUNAL AND THE SAME HAVE BEEN ACCEPTED BY THE REVENUE EVEN BEFORE US. ( I ) THAT THE ASSESSEE APART FROM PAYING HANDLING CHARGES @9 1/2 PER CENT TO ITS SISTER CONCERN, HAVE PAID HANDLING CHARGES AT THE SAME RATE TO OTHER AGENTS VIZ., M/S A.K.TRAVELS, M/S OM TRAVELS AND M/S JET AGE TRAVELS. ( II ) FOR ASST. YRS. 1986 - 87 AND 1987 - 88 THE ASSESSEE HAD PAID THE HANDLING CHARGES @ 10 PER CENT TO THE SISTER CONCERN OF THE ASSESSEE AND SUC H CHARGES PAID WERE CONSIDERED TO BE REASONABLE BY THE APPELLANT. ( III ) FOR ASST.YRS. 1989 - 90 AND 1990 - 91 THE ASSESSEE HAD REDUCED THE PAYMENT OF HANDLING CHARGES TO 9 1/2 PER CENT TO ITS SISTER CONCERN. THE AO HAS CONSIDERED THE PAYMENT OF COMMISSION TO THE SI STER CONCERN IN THE ASST. YR. 1989 - 90 AND ALLOWED THE CLAIM AFTER DUE SCRUTINY. FOR ASST. YR. 1990 - 91 ALSO THE CLAIM OF THE ASSESSEE @9 1/2 PER CENT HAS BEEN ALLOWED THOUGH THE SAME HAS NOT BEEN DEALT WITH BY THE AO SPECIFICALLY IN THE ORDER. ( IV ) FOR ASST.YRS . 1993 - 94 AND 1994 - 95 THE ASSESSMENT HAS BEEN MADE BY THE AO UNDER SECTION 143(3) AND HANDLING CHARGES PAID TO THE SISTER CONCERN @ 9.5 PER CENT HAVE BEEN CONSIDERED TO BE REASONABLE AND ALLOWED. ( IV ) THE SISTER CONCERN OF THE ASSESSEE M/S MIDDLE EAST INTERNAT IONAL IS ALSO ASSESSED TO TAX AND INCOME ASSESSED FOR THE ASST. YR. 1991 - 92 IS RS. 9,38,510 AND FOR ASST.YR. 1992 - 93 IS RS. 14,65,880 AND THE SAID ASSESSMENT ORDERS HAVE BEEN PLACED ON RECORD. ( V ) UNDER THE CBDT CIRCULAR NO. 6 - P, DATED 6TH JULY, 1968 IT IS ST ATED THAT NO DISALLOWANCE IS TO BE MADE UNDER SECTION 40A(2) IN RESPECT OF THE PAYMENTS - MADE TO THE RELATIVES AND SISTER CONCERNS WHERE THERE IS NO ATTEMPT TO EVADE TAX. 5. IN VIEW OF THE AFORESAID ADMITTED FACTS WE ARE OF THE VIEW THAT THE TRIBUNAL WAS CORRECT IN COMING TO THE CONCLUSION THAT THE CIT(A) WAS WRONG IN DISALLOWING HALF PER CENT COMMISSION PAID TO THE SISTER CONCERN OF THE ASSESSEE DURING THE ASST. YRS. 1991 - 92 AND 1992 - 93. THE LD.ADVOCATE APPEARING FOR THE APPELLANT WAS ALSO NOT IN A POSITI ON TO POINT OUT HOW THE ASSESSEE EVADED PAYMENT OF TAX BY ALLEGED PAYMENT OF HIGHER COMMISSION TO ITS SISTER CONCERN SINCE THE SISTER CONCERN WAS ALSO PAYING TAX AT HIGHER RATE AND COPIES OF THE ASSESSMENT ORDERS OF THE SISTER CONCERN WERE TAKEN ON ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 15 RECORD BY THE TRIBUNAL. (EMPHASIS OURS). 12.7. THE JURISDICTIONAL HIGH COURT IN THE CASE OF H IVE COMMUNICATIONS P.LTD. VS. CIT REPORTED IN 353 ITR 200 (DELHI) REFERRED TO THE CBDT CIRCULAR NO.6P DATED 6 .7.1968 AT PARA 11 AS UNDER. 11. WE MAY ALSO REFER TO THE SCOPE OF S.40A(2) AS EXPLAINED BY CBDT IN CIRCULAR NO.6P, DATED 6.7.1968. THE CBDT CLARIFIED THAT WHILE EXAMINING THE REASONABLENESS OF EXPENDITURE THE AO IS EXPECTED TO EXERCISE HIS JUDGEMENT IN A REASONABLE AND FAIR MANNER . IT SHOULD BE BORNE IN MIND THAT THE PROVISION IS MEANT TO CHECK EVASION OF TAX THROUGH EXCESSIVE OR UNREASONABLE PAYMENTS TO RELATIVES AND ASSOCIATE CONCERNS AND SHOULD NOT BE APPLIED IN A MANNER WHICH WILL CAUSE HARDSHIP IN BONA FIDE CASES. THEREAFTER IT WAS HELD AS FOLLOWS. 7. THE QUESTION WHETHER THE EXPENDITURE IS EXCESSIVE OR UNREASONABLE IN A GIVEN CASE HAS TO BE EXAMINED KEEPING IN MIND THE SERVICES (WITH WHICH WE ARE CONCERNED IN THE PRESENT CASE) FOR WHICH PAYMENT IS MADE. IN THE PRO CESS THE LEGITIMATE NEEDS OF THE BUSINESS OR PROFESSION OF THE ASSESSEE OR THE BENEFIT DERIVED BY OR ACCRUING TO THE ASSESSEE FROM SUCH SERVICES IS ALSO TO BE KEPT IN MIND. AFTER APPLYING THIS TEST IF IT IS FOUND THAT THE EXPENDITURE IS EXCESSIVE OR UNREAS ONABLE EXCESS, EXCESS OR UNREASONABLE PORTION OF THE EXPENDITURE IS TO BE DISALLOWED. WE HAVE ALSO KEPT IN MIND THE PROVISIONS OF SUB SECTION 2 (B) OF SECTION 40 - A OF THE ACT AS PER WHICH THE BURDEN IS UPON THE ASSESSEE TO ESTABLISH THAT THE PRICE PAID BY IT IS NOT EXCESSIVE OR UNREASONABLE AS IN THIS CASE MR.SUSHILPANDIT WAS HOLDING SUBSTANTIAL PORTION OF SHARE NAMELY 65 PERCENT IN THE ASSESSEE COMPANY. WHEN WE APPLY THE AFORESAID PRINCIPLE IN THE FACTS OF THIS CASE, WE FIND THAT THE ASSESSEE HAS BEEN ABLE TO DISCHARGE THE BURDEN THAT THE PRICE PAID BY IT TO MR. SUSHILPANDIT IS NOT EXCESSIVE OR UNREASONABLE. 12. IT WILL ALSO BE USEFUL TO REFER TO THE JUDGMENT OF ALLAHABAD HIGH COURT IN ABBAS WAZIR (P.) LTD. V. CIT [2004] 265 ITR 77/[2003] 133 TAXMAN 702 WHEREIN THE HIGH COURT HELD THAT EVEN WHILE INVOKING THE PROVISIONS OF ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 16 SECTION 40A(2) OF THE ACT, THE REASONABLENESS OF THE EXPENDITURE FOR THE PURPOSE OF BUSINESS HAS TO BE JUDGED FROM THE POINT OF VIEW OF A BUSINESSMAN AND NOT THAT OF THE REVENUE. THE A PPROACH HAS TO BE THAT OF A PRUDENT BUSINESSMAN AND THE REASONABLENESS MUST BE LOOKED INTO FROM BUSINESSMAN POINT OF VIEW. SIMILAR VIEW IS HELD BY THE MADRAS HIGH COURT IN CIT V. COMPUTER GRAPHICS LTD. [2006] 285 ITR 84/155 TAXMAN 612. IN CIT V. EDWARD KEVENTER (P.) LTD. [1972] 86 ITR 370 , THE CALCUTTA HIGH COURT CONSIDERING IDENTICAL PROVISION IN 1922 ACT, IT WAS HELD THAT THE SECTION PLACES TWO LIMITATIONS IN THE MATTER OF EXERCISE OF THE POWER. THE SECTION ENJOINS THE ASSESSING OFFI CER IN FORMING ANY OPINION AS TO THE REASONABLENESS OR OTHERWISE OF THE EXPENDITURE INCURRED MUST TAKE INTO CONSIDERATION (I) THE LEGITIMATE BUSINESS NEEDS OF THE COMPANY AND (II) THE BENEFIT DERIVED BY OR ACCRUING TO THE COMPANY. THE LEGITIMATE BUSINESS N EEDS OF THE COMPANY MUST BE JUDGED FROM THE VIEW POINT OF THE COMPANY ITSELF AND MUST BE VIEWED FROM THE POINT OF VIEW OF A PRUDENT BUSINESSMAN. IT IS NOT FOR THE ASSESSING OFFICER TO DICTATE WHAT THE BUSINESS NEEDS OF THE COMPANY SHOULD BE AND HE IS ONLY TO JUDGE THE LEGITIMACY OF THE BUSINESS NEEDS OF THE COMPANY FROM THE POINT OF VIEW OF A PRUDENT BUSINESSMAN. THE BENEFIT DERIVED OR ACCRUING TO THE COMPANY MUST ALSO BE CONSIDERED FROM THE ANGLE OF A PRUDENT BUSINESSMAN. THE TERM 'BENEFIT' TO A COMPANY IN RELATION TO ITS BUSINESS, IT MUST BE REMEMBERED, HAS A VERY WIDE CONNOTATION AND MAY NOT NECESSARILY BE CAPABLE OF BEING ACCURATELY MEASURED IN TERMS OF POUND, SHILLINGS AND PENCE IN ALL CASES. BOTH THESE ASPECTS HAVE TO BE CONSIDERED JUDICIOUSLY, DISPASS IONATELY WITHOUT ANY BIAS OF ANY KIND FROM THE VIEW - POINT OF A REASONABLE AND HONEST PERSON IN BUSINESS. THE AFORESAID JUDGMENT OF CALCUTTA HIGH COURT WAS AFFIRMED BY THE APEX COURT IN CIT V. EDWARD KEVENTER (P.) LTD. [1978] 115 ITR 149 . IN THE SAME LINE IS THE JUDGMENT OF BOMBAY HIGH COURT IN THE CASE OF CIT V. SHATRUNJAY DIAMONDS [2003] 261 ITR 258/ 128 TAXMAN 759. (EMPHASIS OURS). 12.8. IN THIS JUDGEMENT AT PARA 7 , THE JURISDICTIONAL HIGH COURT HAS LAID DOWN THAT THE BURDEN IS UPON THE ASSESSEE TO E STABLISH THAT THE PRICE ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 17 PAID TO A RELATED PARTY BY IT , IS NOT EXCESSIVE OR UNREASONABLE. THUS THE ARGUMENT OF THE LD.COUNSEL FOR THE ASSESSEE THAT TH IS BURDEN OF PROOF IS ON THE REVENUE IS CONTRARY TO THE PROPOSITIONS OF LAW LAID DOWN BY THE JURISDICTIO NAL HIGH COURT. 12.9 . IN THE CASE ON HAND THE REVENUE DOES NOT DISPUTE THE FACT THAT M/S AMWAY INDIA ENTERPRISES AS WELL AS THE ASSESSEE ARE BOTH ASSESSED AT THE MAXIMUM MARGINAL RATE. THE TRANSACTION IS TAX NEUTRAL . UNDER THESE CIRCUMSTANCES IT HAS TO BE HELD ON FACTS THAT THIS PAYMENT IS NOT MADE WITH AN INTENTION TO EVADE TAX. IN FACT THE INCOME OF THE PAYEE COMPANY IS MUCH MORE THAN THAT OF THE ASSESSEE. THUS THE CIRCULAR NO.6P DT. 6 TH JULY,1968 READ WITH THE DECISION OF THE HON BLE BOMBAY HIGH COURT IN THE CASEOF INDO SAUDI SERVICES (P) LTD. (SUPRA) APPLY TO THE FACTS OF THIS CASE. WHAT IS THE AMOUNT THAT SHOULD HAVE BEEN PAID FOR THESE SERVICES IS TO BE DECIDED BY THE ASSESSING OFFIC ER BY KEEPING IN VIEW THE REQUIREMENTS OF BUSINESS AND THE POINT OF VIEW OF THE BUSINESS MAN. 13. IT IS FURTHER FOUND THAT , IN THE CASE OF AMS ERVE CONSULTANTS , THE AO CHOSE TO DISALLOW 25% OF THE PAYMENTS MADE FOR NEW POLICY BUSINESS AND 75% OF PAYMEN TS MADE FOR RENEWAL OF POLICIES. SIMILARLY IN THE CASE OF AMS URE INSURANCE AGENCY , THE AO DISALLOWED 90% OF THE DATA BASE CHARGES PAID. ONLY 10% WAS ALLOWED AS REASONABLE. WHEN THE MATTER TRAVELLED TO THE LD.CIT(A) 35% OF THE DATA BASE CHARGES WERE ALL OWED AND THE BALANCE 65% WAS DISALLOWED. NO BASIS OR FACTUAL JUSTIFICATION WHATSOEVER IS GIVEN BY THE REVENUE AUTHORITIES IN BOTH THESE CASES FOR THIS AD - HOC DISALLOWANCE . THE FACTUM OF RENDERING OF SERVICES IS NOT IN DISPUTE. THE REQUIREMENT OF PAYM ENT OF FEES IS ALSO NOT IN DISPUTE. ONLY ON THE QUANTUM OF CHARGES, THE A.O. IS OF THE VIEW THAT IT IS EXCESSIVE AND UNREASONABLE. NO COMPARATIVE DATA OR INSTANCE IS AVAILABLE. NO EXERCISE IS MADE TO ARRIVE AT A FAIR MARKET PRICE BY THE A.O. THOSE A D - HOC DISALLOWANCES, IN OUR VIEW ARE BASED ON SURMISES AND CONJECTURES. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 18 14 . WE NOW EXAMINE THE LEGAL POSITION ON THIS ISSUE. ( I ) THE HON BLE DELHI HIGH COURT IN THE CASE OF CIT VS. B. DALMIA CEMENT (P) LTD., (200 1 ) 254 ITR 377 (DEL) AT PARA 7 HELD AS FOLLOWS. 7. IT IS TO BE NOTED THAT IN THE PRESENT CASE THE QUESTION THAT HAS BEEN RAISED BY THE REVENUE IS NOT ONE RELATING TO THE EXPENDITURE BEING NOT FOR THE PURPOSES OF THE BUSINESS. IT IS AN QUESTION OF THE APPROPRIATE AMOUNT WHICH WOULD HAVE BEEN PAID AS COMMISSION. IN FACT THE ASSESSING OFFICER HIMSELF HAS ALLOWED TO THE EXTENT OF RS. 4,35,854 HOLDING, INTER ALIA, 'THE PAYMENT OF RS. 1.75 PER M. T. TO CEMENT DISTRIBUTORS LIMITED IS VERY MUCH ON THE EXCESSIVE SIDE'. THIS IN OUR VIEW WAS IM PERMISSIBLE WITHIN THE FRAMEWORK OF SECTION 37 OF THE ACT. THE JURISDICTION OF THE REVENUE IS CONFINED TO 'DECIDING THE REALITY OF THE EXPENDITURE', NAMELY, WHETHER THE AMOUNT CLAIMED AS DEDUCTION WAS FACTUALLY EXPENDED OR LAID DOWN AND WHETHER IT WAS WH OLLY AND EXCLUSIVELY FOR THE PURPOSE OF THE BUSINESS. THE REASONABLENESS OF THE EXPENDITURE COULD BE GONE INTO ONLY FOR THE PURPOSE OF DETERMINING WHETHER, IN FACT, THE AMOUNT WAS SPENT. ONCE IT IS ESTABLISHED THAT THERE WAS A NEXUS BETWEEN THE EXPENDIT URE AND THE PURPOSE OF THE BUSINESS, THE REVENUE CANNOT JUSTIFIABLY CLAIM TO PUT ITSELF IN THE ARMCHAIR OF A BUSINESSMAN OR IN THE POSITION OF THE BOARD OF DIRECTORS AND ASSUME THE SAID ROLE TO DECIDE HOW MUCH IS A REASONABLE EXPENDITURE HAVING REGARD T O THE CIRCUMSTANCES OF THE CASE. WE NEED NOT GO INTO ANY HYPOTHETICAL ISSUE IN THIS CASE IN VIEW OF THE ACCEPTED POSITION THAT THE FACTUM OF SERVICES RENDERED BY THE CDL HAS NOT BEEN REFUTED BY THE REVENUE. IT NEEDS NO REITERATION THAT THE SETTLED POSITI ON IN LAW IS THAT NO BUSINESSMAN CAN BE COMPELLED TO MAXIMISE HIS PROFITS. THE OBVIOUS ANSWER TO THE FIRST QUESTION IS IN THE AFFIRMATIVE, IN FAVOUR OF THE ASSESSEE AND AGAINST THE REVENUE. ( II ) THE HON BLE SUPREME COURT IN THE CASE OF CIT VS. WALCH AND AND CO. P.LTD. 65 ITR 381 HELD THAT IN APPLYING THE TEST OF COMMERCIAL EXPEDIENCY FOR DETERMINING WHETHER EXPENDITURE WAS WHOLELY AND EXCLUSIVELY LAID OUT FOR THE PURPOSE OF BUSINESS, REASONABLENESS OF THE EXPENDITURE HAS TO BE ADJUDGED FROM THE POINT OF VIEW OF THE BUSINESS MEN AND NOT OF THE REVENUE. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 19 ( III ) IN THE CASE OF PRINCIPAL CIT - II VS. GUJARAT GAS FINANCIAL SERVICES LTD. 233 TAXMAN 532 (GUJ.) IT IS HELD AS FOLLOWS. 13. AS HAS BEEN FOUND BY US IN THE PRECEDING PARA OF THIS JUDGEMENT THAT THE RESPONDENT COMPANY AS WELL AS THE PARENT COMPANY, BOTH ARE ASSESSED TO INCOME TAX AT THE MAXIMUM MARGINAL RATE AND, THEREFORE, IT CANNOT BE SAID THAT THE SERVICE CHARGE IS PAID TO THE RESPONDENT COMPANY AT AN UNREASONABLE RATE TO EVADE INCOME TAX. EVEN THE LD.COUNSEL MR.BHATT FOR THE REVENUE DOES NOT DISPUTE THIS FACT. 14. WE ARE IN AGREEMENT WITH THE OBSERVATIONS MADE BY THE TRIBUNAL AS WELL AS THE RATIO LAID DOWN BY THE COORDINATE BENCH OF THIS COURT IN THE CASE OF ENVIRO CONTRO ASSOCIATED P.LTD. (SUPRA) ASHOK J PAT EL AND INDO SAUDI SERVICES (TRAVEL) P.LTD. 15. IT IS PERTINENT TO NOTE THAT SO FAR AS THE CIRCULAR DT. 6.7.1968 IS CONCERNED, IT MAKES CLEAR THAT THE PROVISIONS U/S 40A(2) AND PARTICULARLY WITH REGARD TO THE TRANSACTION BETWEEN THE RELATIVES AND ASSOCIATES IS CONCERNED, THE SAME SHALL BE TREATED AS BONA FIDE CASE UNLESS THE OFFICER FINDS IT THAT ONE OF THEM IS TRYING TO EVADE PAYMENT OF TAX. AS ALREADY STATED, IN THE CASE ON HAND, THERE IS NOT EVEN AN ALLEGATION THAT THE ASSESSEE HAS EVADED PAYMENT OF TAX . ( IV ) IN THE CASE OF MINDA ACOUSTIC LTD. VS. ACIT (2015) 69 SOT 162 THE ITAT DELHI BENCH AT PARA 21 HELD AS FOLLOWS. 21. WE HAVE HEARD THE RIVAL CONTENTIONS, PERUSED THE MATERIAL ON RECORD AND DULY CONSIDERED FACTS OF THE CASE IN THE LIGHT OF THE APPLICABLE LEGAL POSITION. WE FIND THAT THE DISALLOWANCE UNDER SECTION 40A(2)(A)/(B) CAN BE INVOKED WHEN THE A.O. IS OF THE OPINION THAT, INTER ALIA, SUCH EXPENDITURE IS 'EXCESSIVE OR UNREASONABLE HAVING REGARD TO THE FAIR MARKET VALUE OF THE GOODS, SERVIC ES OR FACILITIES FOR WHICH THE PAYMENT IS MADE OR THE LEGITIMATE NEEDS OF THE BUSINESS OR PROFESSION OF THE ASSESSEE'. IN THE PRESENT CASE, THE ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 20 DISALLOWANCE HAS BEEN MADE ON THE GROUND THAT THE PAYMENT IS EXCESSIVE OR UNREASONABLE HAVING REGARD TO THE FAIR MARKET VALUE AND THE SERVICES FOR WHICH THE PAYMENT IS MADE BUT THEN THERE IS NO FINDING BY THE A.O. AS TO WHAT ACCORDING TO HIM IS FAIR MARKET VAL U E OF THE SERVICES IN QUESTION. A DISALLOWANCE UNDER SECTION 40A(2), ON PERCENTAGE BASIS, IS INHERENTLY CONTRARY TO THE ACT IN AS MUCH AS IT IS A CONDITION PRECEDENT FOR INVOKING SECTION 40A THAT THE BENCHMARK TO BE SET AS TO WHAT IS A FAIR MARKET VALUE OF THE SERVICES QUESTION AND THEN THE EXPENDITURE IN EXCESS OF THE SAID BENCHMARK IS TO BE DISALLOWED BUT THEN SUCH BENCHMARK CANNOT BE IN TERMS OF PERCENTAGE OF PAYMENT BY THE ASSESSEE. FOR THIS REASON ALONE, THE IMPUGNED DISALLOWANCE INDEED DESERVES TO BE DISALLOWED. WE HAVE ALSO NOTED THAT IN THE PRESENT CASE, THERE IS NO DISPUTE ABOUT THE FACTS OF SERVICE BEING RENDERED AND THERE IS NO BENCHMARK SET FOR AS TO WHAT WOULD CONSTITUTE A FAIR MARKET VALUE OF THE SERVICES IN QUESTION. UNLESS THERE IS A CLEAR FINDING THAT THE MARKET VALUE OF THE SERVICES TAKEN FROM THE SISTER - CONCE RN IS LESS THAN THE PRICE AT WHI CH THE SERVICES ARE OBTAINED, THERE CANNOT BE AN OCCASION TO APPLY THE DISABLING PROVISIONS OF S. 40A(2). THIS EXERCISE, THEREFORE, NECESSITATES A FINDING ABOUT THE FAIR MARKET VALUE OF SUCH SERVICES. THERE IS NO SUCH FINDING IN THE PRESENT CASE. IN THESE CIRCUMSTANCES AS ALSO BEARING IN MIND ENTIRETY OF THE CASE, WE ARE OF THE CONSIDERED VIEW THAT THE DISALLOWANCE MADE BY THE A.O. WAS DEVOID OF LEGALLY SUSTAINABLE BASIS. THE LEARNED CIT(A) WAS THUS QUITE JUSTIFIED IN DELETING THE SAME. GROUND NO.2 IS THUS DISMISSED. (EMPHASIS OURS). THE PROPOSITION OF LAW LAID DOWN BY THIS BENCH OF THE ITAT, WHEN APPLIED TO THE FACTS OF THIS CASE, WE HAVE TO COME TO A CONCLUSION THAT THE DISALLOWANCE HAS TO BE DELETED. ( V ) THE HON BLE GUJARAT HIGH COURT IN THE CASE OF CIT VS. ENVIRO CONTROL ASSOCIATE D P.LTD. (2014) 43 TAXMANN.COM 291 (GUJ.) AT PARA 12 HELD AS FOLLOWS. ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 21 WE ARE IN COMPLETE AGREEMENT WITH THE REASONING AND OBSERVATIONS MADE BY THE LEARNED CIT(A) CONFIRMED BY THE LEARNED ITAT. IN ABSENCE OF ANY MATERIAL BEFORE THE ASSESSING OFFICER, SUCH AS COMPARATIVE CHART ETC. TO SUGGEST THAT ANY EXCESSIVE PAYMENT WAS MADE TO M/S. POLLUCON ENGINEERS AND THE 10% AD HOC DISALLOWANCE WAS MADE ON THE PAYMENT MADE UNDER SECTION 40A(2)(B) OF THE ACT TO M/S. POLLUCON ENGINEER S SOLELY ON THE GROUND THAT M/S. POLLUCON ENGINEERS TO WHOM THE PAYMENT WAS MADE, WAS RUN BY THE WIFE OF THE DIRECTOR OF THE ASSESSEE COMPANY AND THEREFORE, THERE WAS AN ELEMENT OF EXCESSIVE CLAIM, WE ARE OF THE OPINION THAT THE ASSESSING OFFICER WAS NOT J USTIFIED IN ADOPTING DISALLOWANCE TO THE EXTENT OF 10% PAYMENT UNDER SECTION 40A(2)(B) OF THE ACT . UNDER THE CIRCUMSTANCES, DISALLOWANCE MADE BY THE ASSESSING OFFICER IS RIGHTLY DELETED BY THE LEARNED CIT(A) CONFIRMED BY THE LEARNED ITAT. 14.1. IN THE CASE ON HAND THE ADHOC DISALLOWANCE MADE BY THE A.O. IN OUR VIEW IS ARBITRARY AND WITHOUT ANY BASIS. THE A.O. HAS NOT GIVEN A FINDING AS TO WHAT AS PER HIM, IS THE FAIR MARKET VALUE. EVEN IF IT IS ASSUMED THAT THE PAYMENT MADE IS EXCESSIVE AND UN REASONABLE, SUCH ARBITRARY AND BASELESS , ADHOC DISALLOWANCES CANNOT BE UPHELD . ON THIS GROUND ALSO THE ASSESSEE HAS TO SUCCEED . 14.2. WE NOW TAKE UP THE ISSUE AS TO WHETHER THE ASSESSEE HAS DISCHARGED THE BURDEN OF PROOF THAT LAY ON IT THAT , THE EXPEN DITURE PAID BY IT TO ITS SISTER CONCERN, IS NOT EXCESSIVE OR UNREASONABLE. AS ALREADY HELD, THE HON BLE DELHI HIGH COURT IN THE CASE OF HYPE COMMUNICATIONS P.LTD. (SUPRA) HAS LAID DOWN THAT SUCH BURDEN IS ON THE ASSESSEE. IN THIS CASE THE ASSESSEE HAS FILED TRANSFER PRICING REPORTS IN BOTH THE CASES JUSTIFYING THE PRICE PAID BY IT FOR THE SERVICES OBTAINED , AFTER CONDUCT ING A TRANSFER PRICING STUDY . ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 22 14.3. THE REVENUE AUTHORITIES HAVE NOT UTTERED A WHISPER AS TO WHY THE TRANSFER PRICING REPORT IS NO T ACCEPTABLE. THE METHODOLOGY O F DETERMINING THE ALP HAS BEEN LAID DOWN IN THE ACT AND HAS BEEN MADE MANDATORY FOR INTERNATIONAL TRANSACTIONS WITH ASSOCIATED ENTERPRISES (A.E.). SIMPLY SAYING THAT THESE PROVISIONS DO NOT APPLY TO A DOMESTIC COMPANY TRA NSACTIONS WITH ITS A.E S . FOR THIS PARTICULAR A.Y. DOES NOT SUFFICE. WHEN THE ASSESSEE HAS CHOSEN TO USE THESE TRANSFER PRICING PROVISIONS TO DEMONSTRATE ITS CLAIM THAT THE EXPENDITURE IN QUESTION IS AT ARM S LENGTH AND THAT THE SAME IS NOT EXCESSIVE O R UNREASONABLE, THE REVENUE AUTHORITIES ARE BOUND TO REBUT THIS CLAI M OF THE ASSESSEE WITH REASONS BEFORE COMING TO A CONCLUSION TO THE CONTRARY. WHEN THESE TRANSFER PRICING REPORTS SUBMITTED BY THE ASSESSEE ARE NOT REJECTED, WE HAVE TO CONCLUDE THAT THE ASSESSEE HAS DISCHARGED THE BURDEN OF PROOF THAT LAY ON IT ON THIS ISSUE . ON THIS GROUND ALSO THE ASSESSEE SUCCEEDS. 14.4. IN BOTH THE CASES THE ASSESSES HA VE FILED DETAILED ALTERNATIVE SUBMISSIONS IN SUPPORT OF ITS CONTENTIONS AS TO WHY THE PAYMEN T MADE TO AMWAY IS REASONABLE AND COMMENSURATE WITH THE NATUR E OF SERVICES PROVIDED BY THEM AND TO DEMONSTRATE THAT THE DISALLOWANCE IS BAD IN LAW. 15 . THE LD.SR.D.R. RELIED ON THE FINDING S IN THE ORDER OF THE LD.CIT(A) TO REBUT THESE ALTERNATIVE SUBMISSIONS. WE DO NOT PROPOSE TO GO INTO THESE ARGUMENTS FOR THE REASON THAT WE HAVE ALREADY COME TO A CONCLUSION THAT THE DISALLOWANCE IS BAD IN LAW AND THE OTHER CONTENTIONS WOULD BECOME ACAD EMIC IN THESE CASES ON HAND. 16. IN VIEW OF THE ABOVE DISCUSSION WE ALLOW THE APPEAL S OF THE ASSESSEE S IN BOTH THE CASES BY DELETING THE DISALLOWANC E MADE U/S 40A(2)(B) OF THE ACT FOR THE REASON THAT THE ASSESSEE HAS PROVED THAT THE PRICE PAID IS AT A RM S LENGTH AND NOT EXCESSIVE OR UNREASONABLE AND AS THE DISALLOWANCE ITA 6059/DEL/2013 M/S AMSERVE CONSULTANTS LTD. ITA 6090/DEL/13 M/S AMSURE INSURANCE AGENCY LTD. A.Y. 2009 - 10 23 MADE ON AD - HOC BASIS IS ARBITRARY. THERE IS NO EVASION OF TAX ALSO WARRANTING INVOCATION OF S.40A(1) OF THE ACT. HENCE WE DELETE THE DISALLOWANCE IN BOTH THE CASES TO THE EXTENT CONFIRMED BY THE LD.CIT(A). 17. IN THE RESULT BOTH THE APPEAL S OF THE ASSESSES ARE ALLOWED. ORDER PRONOUNCED IN THE OPEN COURT ON 29 TH J UNE , 2016 . SD/ - SD/ - ( I.C. SUDHIR ) (J. SUDHAKAR REDDY) JUDICIAL MEMBER ACCOUNTANT MEMBER DATED: THE 29 TH JUNE, 2016 MANGA COPY FORWARDED TO: - 1 . APPELLANT 2 . RESPONDENT 3 . CIT 4 . CIT(A) 5 . DR, ITAT TRUE COPY BY ORDER, ASSISTANT REGISTRAR