SAMSONITE SOUTH ASIA P.LTD, MUMBAI V. ACIT CIR 11(1)(2), MUMBAI

ITA 6850/MUM/2017

• Counselvise Citation: [2018] 125 COUNSELVISE.COM (IT) 1715 (ITAT-MUMBAI)
• Duration Of Justice: 8 month(s) 27 day(s)
• Appeal Type: Income Tax Appeal
• Pronouncement Date: 31-08-2018
• Appeal Filed By: Assessee
• Order Result: Allowed
• Bench Allotted: J
• Assessment Year: misc
• Appeal Filed On: 04-12-2017
• Result in Favour of: Assessee
• Court: TRIBUNAL
• Department Lawyers: JAYANT KUMAR
• Assessee Lawyers: DR K SHIVRAM
• Keywords: Depreciation; Transfer pricing; International transaction; Question of law; Commercial expediency; Revenue expenditure; Capital expenditure
• Section: 92D; 92B; 92E; 12

Judgement Text

IN THE INCOME TAX APPELLATE TRIBUNAL K BENCH, MUMBAI BEFORE SHRI SHAMIM YAHYA, AM AND SHRI SAKTIJIT DEY, JM I.T.A. NO. 6850/MUM/2017 ( ASSESSMENT YEAR: 2013 - 14 ) SAMSONITE SOUTH ASIA P. LTD. 402, AKRUTI STAR MIDC, ANDHERI (E), MUMBAI - 400 093 VS. ACIT , CIR 11(1)(2) R. NO.1, THROUGH ASK CENTRE ON GROUND FLOOR, AAYAKAR BHAVAN, MUMBAI - 400 020 PAN/GIR NO. AAACS 8598 L ( APPELLANT ) : ( RESPONDENT ) APPELLANT BY : DR. K. SHIVRAM RESPONDENT BY : SHRI JAYANT KUMAR DATE OF HEARING : 11.07.2018 DATE OF PRONOUNCEMENT : 31.08 .2018 O R D E R PER S HAMIM YAHYA, A. M.: THIS A PPEAL BY THE ASSESSEE IS DIRECTED AGAINST THE O RDER BY THE DISPUTE RESOLUTION PANEL 2, MUMBAI DATED 14.09.2017 AND PERTAINS TO THE A SSESSMENT YEAR 2013 - 14. 2. THE GROUNDS OF APPE AL RAISED BY THE ASSESSEE READS AS UNDER: 1. THE DISPUTE RESOLUTION PANEL (DRP) HAS ERRED IN CONFIRMING THE TRANSFER PRICING ADJUSTMENT OF RS. 2,26,00,272/ - PROPOSED BY THE TRANSFER PRICING OFFICER ('TPO') WITH RESPECT TO INTERNATIONAL TRANSACTIONS ENTERED INTO BY THE APPELLANT 1.1 THE TPO AND THE HON'BLE DRP ERRED IN DISREGARDING THE FACT THAT THE WORD 'TAXES' IN THE LICENSE OF TECHNICAL KNOW - HOW, PATENTS, TRADEMARK AND TRADE NAME AGREEMENT BETWEEN APPELLANT AND SAMSONITE IP HOLDINGS SARI ('SAMSONIT E IP') MUST BE READ IN ENTIRETY WITH THE OTHER PORTIONS OF THE SAID PARAGRAPH AND NOT TO BE READ IN ISOLATION. THE TERM 'TAXES' USED IN THE AGREEMENT REFERS ONLY TO WITHHOLDING TAX AND UNDER NO IMAGINATION COULD HAVE INCLUDED SERVICE TAX FOR 2 ITA NO. 6850/MUM/2017 SAMSONITE SOUTH ASIA P. LTD. PROVISION OF R OYALTY, WHICH WAS INTRODUCED A YEAR AFTER THE AGREEMENT WAS ENTERED. 1.2 THE TPO AND THE HON'BLE DRP ERRED IN DISREGARDING THE FACT THAT THE LIABILITY TO PAY SERVICE TAX IS CASTED UPON THE APPELLANT AS PER REVERSE CHARGE MECHANISM VIDE NOTIFICATION 30/2012 UNDER EMPOWERMENT OF SECTION 68(2) OF FINANCE ACT 1994. 1.3 TPO AND THE HON'BLE DRP ERRED IN NOT GIVING COGNISANCE TO THE DOCTRINE OF 'CONSISTENCY' AND THEREBY DISREGARDING THE FACT THAT THE IN PAST TPO HAS NOT HELD ANY ADVERSE OBSERVATION O N SERVICE TAX BEING COLLECTED BY APPELLANT. 1.4 WITHOUT PREJUDICE TO OTHER GROUNDS OF APPEAL, THE TPO AND CONSEQUENTLY THE HON'BLE DRP ERRED IN FACT AND IN LAW IN DISREGARDING THE FACT THAT THE COMMERCIAL EXPEDIENCY OF ENTERING INTO CONTRACT CANNOT B E CHALLENGED WHEN THE TRANSACTION OF PAYMENT OF ROYALTY WAS AT ARM'S LENGTH. THE PAYMENT OF SERVICE TAX ON THE ROYALTY PAID BY APPELLANT TO SAMSONITE IP IS NOT AN INTERNATIONAL TRANSACTION WITHIN THE MEANING OF SECTION 92B AND IS OUTSIDE THE SCOPE OF TRANS FER PRICING. THE HON'BLE DRP OUGHT TO HAVE APPRECIATED THE FINDINGS OF HON'BLE ITAT ORDER IN THE CASE OF JOHNSON & JOHNSON LIMITED VS. COMMISSIONER OF INCOME TAX - LTU (ITA NO. 83/MUM/2011) WHEREIN IT WAS HELD THAT REIMBURSEMENT OF SENDEE TAX IS NOT AN INTER NATIONAL TRANSACTION. 1.5 THE HON'BLE DRP ERRED IN DISREGARDING THE CLARIFICATION ON AGREEMENT FOR LICENSE OF TECHNICAL KNOW - HOW, PATENTS, TRADEMARK AND TRADE WITH SAMSONITE IP ('THE AGREEMENT') DATED 07 NOVEMBER 1995. IN THE CLARIFICATION, THE TERM 'TAXES' IN CLAUSE 3.8 OF THE AGREEMENT IS REPLACED WITH TERM 'INCOME - TAX' WHICH CLEARLY INDICATES THAT ONLY INCOME TAXES SHALL BE BORNE BY THE SAMSONITE IP. FURTHER A NEW CLAUSE 3.8.2. HAS BEEN INSERTED IN ADDENDUM TO AGREEMENT WHICH CLARIFIES THAT THE SER VICE TAX SHALL BE BORNE BY THE LICENSEE I.E. THE APPELLANT. 1.6 THE LD. AO/LD. TPO AND CONSEQUENTLY THE HON'BLE DRP OUGHT TO HAVE CONSIDERED THE GENERAL PRINCIPLE OF LAW IN RELATION TO THE CONTRACT ACT, THAT WHEN PARTIES ATTACH THE SAME MEANING TO TH E TERMS USED IN THEIR AGREEMENT, THE INTERPRETATION OF THE AGREEMENT SHOULD BE IN ACCORD WITH THAT MEANING EVEN IF A THIRD PARTY MIGHT INTERPRET THE LANGUAGE DIFFERENTLY. 2. THE ASSESSING OFFICER HAS ERRED IN PROPOSING THE ADHOC DISALLOWANCE (NET) OF RS.10 ,27,14,493/ - WITH RESPECT TO ADVERTISEMENT AND SALES PROMOTION EXPENSES ON THE GROUND THAT THE SAME IS CAPITAL IN NATURE AND HAS RESULTED IN CREATION OF AN INTANGIBLE ASSET (BRAND VALUE) OWNED BY A THIRD PARTY. 3. FROM THE ABOVE GROUNDS OF APPEAL, TWO IS SUES THAT ARE ARISING ARE AS UNDER: (1) WHETHER TAX I N THE AG REEMENT INCLUDED SERVICE TAX. (2) WHETHER AD HOC DISALLOWANCE OF AD VERTISEMENT AND SALE PROMOTION EXPENDITURE IS SUSTAINABLE 3 ITA NO. 6850/MUM/2017 SAMSONITE SOUTH ASIA P. LTD. APROPOS ISSUE NO. 1 : 4. SAMSONITE SOUTH ASIA PRIVATE LIMITED ('S AMSONITE INDIA') IS ENGAGED IN THE BUSINESS OF MANUFACTURE, IMPORT AND SALE OF LUGGAGE AND TRAVEL ACCESSORIES UNDER THE BRAND NAME OF 'SAMSONITE' AND 'AMERICAN TOURISTER'. DURING THE FINANCIAL YEAR END 31 MARCH 2013, THE ASSESSEE HAD ENTERED INTO CERTAIN I NTERNATIONAL TRANSACTIONS WITH ITS AES. THE SAID TRANSACTIONS WERE DULY REPORTED BY THE ASSESSEE HI FORM 3CEB U/S 92E OF THE ACT, WHICH WAS FILED ALONG WITH THE RETURN OF INCOME FOR THE AY 2013 - 14. THE COMPANY ALSO MAINTAINED A DETAILED TRANSFER PRICING DO CUMENTATION AS REQUIRED UNDER SECTION 92D OF THE INCOME - TAX ACT, 1961 ('THE ACT') READ WITH RULE 10D OF THE INCOME - TAX RULES, 1962 ('THE RULE'). IN THE DRAFT ORDER, ALL THE TRANSACTIONS WERE HELD TO BE AT ARM'S LENGTH PRICE EXCEPT THE ROYALTY TRANSACTION I N CONTEXT OF REIMBURSEMENT OF SERVICE TAX IN WHICH THE TPO/AO MADE AN UPWARD ADJUSTMENT OF RS. 3,42,02,6767 - . IN REGARD TO PAYMENT OF ROYALTY, THE ASSESSEE SUBMITTED THAT SAMSONITE IP HOLDINGS SARI ('SAMSONITE IP') HAS ENTERED INTO A ROYALTY ARRANGEMENT WI TH SAMSONITE INDIA, WHEREBY, SAMSONITE IP HAS GRANTED SAMSONITE INDIA LICENSE TO USE CERTAIN TRADEMARKS, TRADE NAME, PATENTS AND TECHNICAL KNOW - HOW RELATED TO MANUFACTURING, MARKETING, DISTRIBUTING AND SELLING OF LICENSED PRODUCTS. THE ASSESSEE BENCHMARK T HE ROYALTY TRANSACTION USING COMPARABLE UNCONTROLLED PRICE (CUP) METHOD AS THE MOST APPROPRIATE METHOD. SAMSONITE GROUP ENTITY HAS ALSO LICENSED IP TO INDEPENDENT THIRD PARTIES AND EARNED ROYALTY INCOME THEREON. FURTHER, IN SOME INSTANCES, SAMSONITE GROUP ENTITY HAS 4 ITA NO. 6850/MUM/2017 SAMSONITE SOUTH ASIA P. LTD. ALSO ENTERED INTO AN ARRANGEMENT WITH THIRD PARTY LICENSE OWNERS WHEREIN SIMILAR IP RIGHTS HAVE BEEN AVAILED. THE ROYALTY CHARGED/PAID TO INDEPENDENT THIRD PARTIES IS CONSIDERED AS COMPARABLE UNCONTROLLED PRICE FOR THE APPLICATION OF INTERNAL CU P METHOD. THE ROYALTY FEES PAID BY SAMSONITE INDIA TO SAMSOMTE IP WA S CONSIDERED TO BE AT ARM'S LENGTH PRICE BASED ON BELOW ANALYSIS: SR. NO INTERNATIONAL TRANSACTION NAME OF THE ASSOCIATED ENTERPRISE TRANSFER PRICING METHOD SSAPL TOTAL VALUE OF TRANSACTION [INK] ROYALTY (%) ARM'S LENGTH PRICE/ RATE 1 PAYMENT OF ROYALTY FEES SAMSONITE IP COMPARABLE UNCONTROLLED PRICE METHOD ('CUP METHOD') 276,720,683 5.00% 5.00% THE TPO HAS CONSIDERED SERVICE TAX ON PAYMENT OF THE ROYALTY AS AN INTERN ATIONAL RANSACTION U/S 92B OF THE INCOME TAX ACT, 1961 AND MADE AN UPWARD TRANSFER PRICING ADJUSTMENT OF INR 3,42,02,676 ON ACCOUNT OF REIMBURSEMENT OF ROYALTY PAID ON SERVICE TAX BY SAMSONITE IP TO SAMSONITE INDIA. THE TPO HAS OBSERVED THAT THE WORD 'TAXE S' USED IN THE AGREEMENT ALSO INDIRECT TAXES AND THE SAME SHALL BE BORNE BY THE SAMSOMTE IP. HENCE., SAMSONITE IP SHALL REIMBURSE THE SERVICE TAX ON ROYALTY PAID BY SAMSONITE INDIA ON THEIR BEHALF. THE TPO HAS REJECTED THE ASSESSEE'S CONTENTION THAT THE UL TIMATE LIABILITY OF SERVICE IS OF SERVICE RECIPIENT I.E. SAMSONITE INDIA UNDER REVERSE CHARGE MECHANISM (RCM). 5. UPON THE ASSESSEES OBJECTION, THE DISPUTE RESOLUTION PANEL GAVE THE FOLLOWING DIRECTION: 5 ITA NO. 6850/MUM/2017 SAMSONITE SOUTH ASIA P. LTD. 7.2 WE HAVE GONE THROUGH THE VARIOUS CASE LAWS AND THE LEGAL POSITION WHICH EMERGES FROM THESE DIRECTIONS IS THAT IF THE TAXES ARE BORNE BY AE, THE SAME SHOULD BE INCLUDED IN THE VALUATION OF TRANSACTION. WE HAVE GONE THROUGH THE AGREEMENT 'LICENSE OF TECHNICAL KNOW - HOW, PATENTS, TRADEMARK AND TRADE NAME' DATED 7 TH NOVEMBER, 1995 BETWEEN SAMSONITE CORPORATION ('SAMSONITE') AND THE ASSESSEE, CLAUSE 3.8 READS AS UNDER : - '3.8 TAXES LAWFULLY LEVIED BY GOVERNMENTAL BODIES WITHIN THE TERRITORY ON PAYMENTS DUE TO SAMSONITE HEREUNDER SHALL BE BORNE HY SAMSONI TE. HOWEVER, ON SAMSONITE'S BEHALF, LICENSEE SHALL TRY TO OBTAIN ANY REDUCTION OF THE RATE OF WITHHOLDING WHICH IS APPLICABLE UNDER ANY LAW OR DOUBLE TAXATION TREATY. ' 7.3 BEFORE US, ASSESSEE SUBMITTED THAT THE WORD 'TAXES' USED IN THE LICENSE OF TECHNIC AL KNOW - HOW, PATENTS, TRADEMARK AND TRADE NAME AGREEMENT BETWEEN ASSESSEE AND SAMSONITE IP HOLDINGS SARI ('SAMSONITE IP'V'AE') MUST BE READ IN ENTIRETY WITH THE OTHER PORTIONS OF THE SAID PARAGRAPH AND NOT TO BE READ IN ISOLATION. THE TERM 'TAXES' USED IN THE AGREEMENT REFERS ONLY TO WITHHOLDING TAX AND THE SAME COULD NOT HAVE INCLUDED SERVICE TAX FOR PROVISION OF ROYALTY, WHICH WAS INTRODUCED A YEAR AFTER THE AGREEMENT WAS ENTERED. 7.4 HOWEVER, WE ARE OF THE OPINION THAT THE LANGUAGE OF PARA 3.8 IS QUITE EXHAUSTIVE AND IT COVERS ALL THE TAXES LEVIED BY GOVT. BODIES. THEREFORE, WE DO NOT AGREE WITH THIS CONTENTION OF ASSESSEE. 7.5 THE ASSESSEE ALSO ARGUED THAT IN VIEW OF HON'BLE IT AT ORDER IN THE CASE OF JOHNSON & JOHNSON LIMITED VS. COMMISSIONER OF INCOM E - TAX - LTU (I.T.A.NO.83/MUM/2011) WHEREIN IT IS HELD THAT REIMBURSEMENT OF SERVICE TAX IS NOT AN INTERNATIONAL TRANSACTION U/S,92B OF THE INCOME - TAX ACT, 1961 AS IT HAS NOT TAKEN PLACE BETWEEN TWO ASSOCIATED ENTERPRISES. HOWEVER, WE RESPECTFULLY DISAGREE WI TH THE FINDING OF HON'BLE ITAT. WE ARE OF THE OPINION THAT IF A TRANSACTION INCLUDES TAXES, LEVIES, CESS ETC. THEN, THEY WILL FORM PART OF THE INTERNATIONAL TRANSACTION. 7.6 ASSESSEE IS THE RECIPIENT OF SERVICES, WHO IS REQUIRED TO PAY SERVICE - TAX IN REVE RSE - CHARGE MECHANISM. THE ASSESSEE ALSO ARGUED BEFORE US THAT IT IS ENTITLED FOR CENVAT CREDIT IN RELATION TO SERVICES TAX PAID BY ASSESSEE AS PER EXISTING LAW OF SERVICE - TAX. . THE ASSESSEE ALSO ARGUED THAT AS RECEIVER OF SERVICES, IT IS THE LIABILITY OF ASSESSEE COMPANY TO BEAR SERVICE TAX. THE ASSESSEE ALSO ARGUED THAT SERVICE TAX IS AN INDIRECT TAX AND THE COST IS ULTIMATELY RECOVERED FROM THE SERVICE RECIPIENT. THEREFORE, THE ULTIMATE COST IN THE FORM OF SERVICE TAX IS TO BE BORNE BY THE ASSESSEE (SER VICE RECIPIENT) AND NOT THE AE (SERVICE PROVIDER). 7.7 THE ASSESSEE ALSO CLAIMED BEFORE US THAT IF IT RECOVERS THE SERVICE TAX FROM SERVICE PROVIDER (AE) AND ALSO CLAIMS CENVAT CREDIT THEN, IT WOULD RESULT IN UNJUST ENRICHMENT WHICH IS PROHIBITED BY JAW. 7.7 WE HAVE GONE THROUGH THE FACTS OF THE CASE AND IT WAS SEEN THAT AS AGAINST SERVICE TAX PAID OF RS.3,42,02,676/ - , THE ASSESSEE AVAILED CENVAT CREDIT OF RS. 1,16,02,404 / - . THIS SHOWS THAT THE BALANCE AMOUNT OF RS.2,26,00,272 / - CAN BE 6 ITA NO. 6850/MUM/2017 SAMSONITE SOUTH ASIA P. LTD. RECOVERED FROM AE (SERVICE PROVIDER) WITHOUT TRIGGERING THE UNJUST ENRICHMENT PROVISIONS. 7.8 IN VIEW OF THE ABOVE DISCUSSION, WE ARE OF THE OPINION THAT SERVICE TAX TO THE EXTENT RECOVERABLE FROM AE WOULD FORM PART OF THE TRANSACTION. AS THE ASSESSEE HAS CLAIMED THE CREDI T OF CENVAT, THE BALANCE AMOUNT OF RS.2,26,00,272 / - IS HELD TO BE INCLUDIBLE IN THE ROYALTY. IN THE RESULT, THE AO IS DIRECTED TO RESTRICT THE ADDITION TO RS.2,26,00,272 / - . 6. AGAINST THE ABOVE ORDER, THE ASSESSEE IS IN APPEAL BEFORE US. 7. WE HAVE HEA RD BOTH THE COUNSEL AND PERUSED THE RECORDS. FROM THE ABOVE ORDER OF THE LD. DRP IT TRANSPIRES THAT THE LD. DRP HAD NOTED THAT THE ITAT IN THE CASE OF JOHNSON & JOHNSON LIMITED (SUPRA) HAD ALREADY HELD THAT THE REIMBURSEMENT OF SERVICE TAX IS NOT AN INTERN ATIONAL TRANSACTION U/S . 92B OF THE INCOME - TAX ACT, 1961 AS IT HAS NOT TAKEN PLACE BETWEEN TWO ASSOCIATED ENTERPRISES. HOWEVER, WITHOUT GIVING ANY REASON WHATSOEVER OR REFERRING TO ANY CONTRARY DECISION WHATSOEVER, THE LD. DRP HELD THAT IT DISAGREES WITH TH E FINDING OF ITAT. IT HAS ALSO NOTED THE ASSESSEES SUBMISSION THAT THE ASSESSEE IS THE RECIPIENT OF SERVICES, WHO IS REQUIRED TO PAY SERVICE - TAX IN REVERSE - CHARGE MECHANISM. IT HAS NOTED THE ASSESSEES ARGUMENT THAT IT IS ENTITLED FOR CENVAT CREDIT IN RE LATION TO SERVICES TAX PAID BY ASSESSEE AS PER EXISTING LAW OF SERVICE - TAX. THE ASSESSEE ALSO ARGUED THAT AS RECEIVER OF SERVICES, IT WAS THE LIABILITY OF ASSESSEE COMPANY TO BEAR SERVICE TAX. IT WA S ALSO NOTED THAT T HE ASSESSEE HAS ARGUED THAT SERVICE TAX IS AN INDIRECT TAX AND THE COST IS ULTIMATELY RECOVERED FROM THE SERVICE RECIPIENT. IT HAD ALSO NOTED THE ASSESSEES SUBMISSION THAT IF IT RECOVERS THE SERVICE TAX FROM SERVICE PROVIDER (AE) AND ALSO CLAIMS CENVAT CREDIT THEN, IT WOULD RESULT IN UNJUST EN RICHMENT WHICH IS PROHIBITED BY L AW. HOWEVER, THE DRP NOTED THAT THE ASSESSEE HAS AVAILED CENVAT CREDIT OF RS.1,16,02,404 / - AGAINST THE SERVICE TAX PAID OF RS .3,42,02,676/ - . HENCE, THE LD. DRP HELD 7 ITA NO. 6850/MUM/2017 SAMSONITE SOUTH ASIA P. LTD. THAT THE BALANCE AMOUNT OF RS.2,26,00,272 / - CAN BE RECOVER ED FROM AE (SERVICE PROVIDER) . IN THIS REGARD WE NOTE THAT AS REFERRED BY LD. DRP THE ITAT H AS DECIDED SUCH ISSUE IN FAVOUR OF THE ASSESSEE IN THE CASE OF JOHNSON & JOHNSON LTD. [ 2014] 150 ITD 377 (MUMBAI - TRIB.) . 8. WE FURTHER NOTE THAT THE REVENUE HAS FILED AN APPEAL BEFORE THE HON'BLE JURISDICTIONAL HIGH COURT IN THE CASE OF COMMISSIONER OF INCOME - TAX, (LARGE TAX PAYER UNIT) V. JOHNSON & JOHNSON LTD . [2017] 80 TAXMANN.COM 269 (BOMBAY) IN WHICH Q. NO. G WAS AS TO WHETHER ON FACTS AND IN THE FACTS AND CI RCUMSTANCES OF THE CASE AND IN LAW THE TRIBUNAL WAS JUSTIFIED IN HOLDING THE ADDITION ON ACCOUNT OF SERVICE TAX PAID BY THE ASSESSEE ON BRAND USAGE ROYALT Y . THE HONBLE HIGH COURT HAS ADMITTED THE APPEAL ON SUBSTANTIAL QUESTION OF LAW ON THIS ISSUE. HOWEVE R, IT IS NOT THE CASE THAT IN THE SAID ORDER, THE DECISION OF THE ITAT HAS REVERSED. IN THIS VIEW OF THE MATTER, WE FOLLOW THE CO - ORDINATE BENCH DECISION AND DIRECT THAT THE ADDITION IN THIS REGARD IS LIABLE TO BE DELETED. APROPOS ISSUE NO. 2 : 9 . ON THIS ISSUE, THE A.O.S ADHOC DISALLOWANCE OUT OF ADJUSTMENT OF SALES PROMOTION EXPENDITURE ON CAPITAL EXPENDITURE WAS UPHELD BY THE DISPUTE RESOLUTION PANEL BY FOLLOWING OBSERVATIONS: 9.1 THE DRP HAS CONSIDERED THE SUBMISSIONS MADE BY THE ASSESSEE AND THE CO NTENTIONS OF THE AO. THE AO IS JUSTIFIED IN MAKING A DISALLOWANCE ON A PORTION OF THE ADVERTISING, MARKETING AND PROMOTIONS EXPENSES INCURRED FOR THE PURPOSE OF THE BUSINESS OF ITS PARENT COMPANY. IT IS OBSERVED THAT THE VISIBILITY AND IMPACT THROUGH EVERY ADVERTISEMENT DISPLAYED HAS NOT LED TO THE PROMOTION OF ANY PARTICULAR PRODUCT AS SUCH BUT HAS EFFECTIVELY CONTRIBUTED TO THE PROMOTION OF THE OVERALL BRAND OF 'SAMSONITE' AND ITS PRODUCTS IN GENERAL. 8 ITA NO. 6850/MUM/2017 SAMSONITE SOUTH ASIA P. LTD. 9.2 THE AO HAS ALSO MADE A DETAILED DISCUSSION ON THI S ISSUE AND ARRIVED AT A CONCLUSION THAT THESE EXPENSES HAVE CONTRIBUTED TO THE CREATION OF INTANGIBLE RIGHTS IN THE FORM OF BRAND RIGHTS, ASSIGNABLE OVER A PERIOD OF TIME, THE EXPENDITURE INCURRED IN THIS REGARD THEREFORE, IT IS HELD TO BE CAPITAL IN NATU RE INVITING DISALLOWANCE AS AGAINST THE CLAIM OF THE ASSESSEE COMPANY AS REVENUE EXPENDITURE. IT IS HOWEVER EMPHASIZED THAT THE ASSESSEE COMPANY IS ALLOWED TO CLAIM DEPRECIATION ON SUCH EXPENDITURE PROPOSED TO BE CAPITALIZED AS THE NATURE OF THE ASSET CREA TED BY WAY OF THESE EXPENSES IS IN THE NATURE OF BRAND RIGHTS AND OTHER INTANGIBLE RIGHTS FALLING WITHIN THE BLOCK OF INTANGIBLE ASSETS ALLOWABLE FOR DEPRECIATION. 9.3 SIMILAR VIEW WAS UPHELD BY DRP IN A.Y.2012 - 13. 9.4 THE DRP UPHOLDS THE CONTENTION OF THE AO ON DISALLOWANCE OF A PORTION OF ADVERTISING, MARKETING AND PROMOTION EXPENSES AND TREATING IT AS INTANGIBLE ASSET. CONSEQUENTIALLY, WE ALSO DIRECT THE AO TO GIVE AN OPPORTUNITY TO THE ASSESSEE TO COMPUTE THE DEPRECIATION ON THE INTANGIBLE ASSET AND PASS AN ORDER THEREAFTER. 1 0 . AGAINST THIS DIRECTION, THE ASSESSEE HAS FILED OBJECTION BEFORE US. 1 1 . WE HAVE HEARD BOTH THE COUNSEL AND PERUSED THE RECORDS. WE FIND THA T THE ITAT IN ASSESSEES OWN CASE FOR ASSESSMENT YEAR 2012 - 13 HAS HELD AS UNDER: 24. UP ON CAREFUL CONSIDERATION, WE NOTE THAT ASSESSEE HAS INCURRED EXPENDITURE ON ADVERTISEMENT AND SALES PROMOTION. THE ASSESSING OFFICER & DRP HAVE HELD ON AN ADHOC BASIS THAT A CERTAIN PORTION OUT OF THE ABOVE IS AIMED AT BRAND BUILDING AND THE SAME IS TO BE HELD AS CAPITAL EXPENDITURE AND THE ASSESSEE CAN BE GRANTED DEPRECIATION THEIR UPON. WHEN THIS IS CONSIDERED IN LIGHT OF THE FACT THAT THE BRAND DOESN'T BELONG TO THE ASSESSEE AND IT IS NOT THE CASE OF THE REVENUE THAT ASSESSEE HAS INCURRED EXPEN DITURE AIMED AT BENEFITING THE ASSOCIATED ENTERPRISE THIS ADDITION IS CLEARLY NOT SUSTAINABLE. WHEN THE BRAND DOESN'T BELONG TO THE ASSESSEE THERE IS NO QUESTION OF INCURRING EXPENDITURE OVER BUILDING OF BRAND AND ASSESSEE CREATING ANY INTANGIBLE RIGHTS AS SIGNABLE OVER A NUMBER OF YEARS. 25. MOREOVER, IT IS IMPLICIT IN THE ORDER OF THE REVENUE THAT THESE ARE DEFERRED REVENUE EXPENDITURE FOR THE PURPOSE OF THE BUSINESS OF THE ASSESSEE AS THEY ARE ALLOWING DEPRECIATION THEIR UPON. FURTHER, THERE IS NO QUESTI ON OF DISALLOWANCE OF THE SAME AS IT IS ALSO SETTLED LAW THAT IN TAXATION LAWS THERE IS NO CONCEPT OF DEFERRED REVENUE EXPENDITURE. THE CASE LAWS REFERRED BY THE LEARNED COUNSEL OF THE ASSESSEE DULY INDICATE THAT EXPENDITURE INCURRED BY THE ASSESSEE COMPAN Y TO MAINTAIN ITS CORPORATE IMAGE WHICH RESULTED IN INCREASED SALES OF THE PRODUCT IS TO BE ALLOWED AS REVENUE EXPENDITURE. WE FIND THAT THESE CASE LAWS ARE DULY APPLICABLE TO THE FACTS OF THE PRESENT CASE. 9 ITA NO. 6850/MUM/2017 SAMSONITE SOUTH ASIA P. LTD. 26. HENCE IN THE BACKGROUND OF AFORESAID DISCUSS ION AND PRECEDENTS, WE SET ASIDE THE ORDERS OF THE AUTHORITIES BELOW WHICH ALLOCATED AD HOC PERCENTAGE OUT OF ADVERTISEMENT AND SALES PROMOTION AS DEPRECIABLE CAPITAL EXPENDITURE. WE HOLD THAT THE ENTIRE EXPENDITURE IS A REVENUE EXPENDITURE ALLOWABLE AS SU CH. 1 2 . FOLLOWING THE ABOVE PRECEDENT, WE SET ASIDE THE DIRECTION OF THE DRP IN THIS REGARD AND DECIDE THE ISSUE IN FAVOUR OF THE ASSESSEE. 1 3 . IN THE RESULT, THE ASSESSEES APPEAL IS ALLOWED. ORDER PRONOUNCED IN THE OPEN COURT ON 31.08.2018 SD/ - SD/ - ( SAKTIJIT DEY ) (S HAMIM YAHYA) J UDICIAL MEMBER A CCOUNTANT MEMBER MUMBAI ; DATED : 31.08.2018 ROSHANI , SR. PS COPY OF THE ORDER FORWARDED TO : 1. THE APPELLANT 2. THE RESPONDENT 3. THE CIT(A) 4. CIT - CONCERNED 5. DR, ITAT, MUMBAI 6. GUARD F ILE BY ORDER, (DY./ASSTT. REGISTRAR) ITAT, MUMBAI