IN THE INCOME TAX APPELLATE TRIBUNAL MUMBAI BENCH K MUMBAI BEFORE SHRI VIKAS AWASTHY (JUDICIAL MEMBER) AND SHRI N.K. PRADHAN (ACCOUNTANT MEMBER) ITA NO. 1292/MUM/2017 ASSESSMENT YEAR: 2011 - 12 M/S ELEGLANCE JEWELLERY PVT. LTD.,513, GOLD CREST BUSINESS CENTRE L.T. ROAD, BORIVALI (W), MUMBAI - 400092. VS. INCOME TAX OFFICER, WARD - 9 ( 1 )( 3 ), AAYAKAR BHAVAN, MUMBAI - 400020. PAN NO. AABCE9844J APPELLANT RESPONDENT ASSESSEE BY : MR. SAMEER G. DALAL , AR REVENUE BY : MR. ASHISH HELIWAL , DR DATE OF HEARING : 06/01 /20 20 DATE OF PRONOUNCEMENT : 13/01/2020 ORDER PER N.K. PRADHAN, A.M. THIS IS AN APPEAL FILED BY THE ASSESSEE. THE RELEVANT ASSESSMENT YEAR IS 2011 - 12. THE APPEAL IS DIRECTED AGAINST THE ORDER OF THE COMMISSIONER OF INCOME TAX (APPEALS) - 20, MUMBAI [IN SHORT CIT(A)] AND ARISES OUT OF THE ASSESSMENT COMPLETED U/S 143(3) OF THE INCOME TAX ACT 1961, (THE A CT). 2. THE GROUNDS OF APPEAL FILED BY THE ASSESSEE READ AS UNDER: 1 - ON THE FACTS AND CIRCUMSTANCES IN THE CASE AS WELL AS IN L AW THE CIT (A) HAS ERRED IN UPHOLDING ADDITION OF RS.13,26,323/ - ON ACCOUNT OF DIFFERENCE IN ARMS LENGTH PROFIT UNDER THE PR OVISIO N OF TRANSFER PRICING - U/S. 92C OF THE ACT . M/S ELEGLANCE JEWELLERY PVT. LTD ITA NO. 1292/MUM/2017 2 2 - ON THE FACTS AND CIRCUMSTANCES IN THE CASE AS WELL AS IN THE CIT (A) HAS ERRED IN UPHOLDING ACTION OF THE AO IN SELECTING COMPARABLES WHICH ARE FUNCTIONALLY AND OTHERWISE ARE DIFFERENT AND REJECTING ALL THE COMPARABLE, WHICH ARE SELECTED BY THE APPELLANT FOLLOWING SYSTEMATIC AND SCIENTIFIC METHOD AND APPLYING IMPORTANT K E Y S TRINGS FOR FINDING COMPARABLES. 3 - ON THE FACTS AND CIRCUMST ANCES IN THE C ASE AS WELL AS IN L AW THE CIT (A) H AS ERRED IN UPHOLDING THE A. O.'S ACTION IN APPLYING ARM S LENGTH OPERATING UNDER T NMM METHOD AT EN TITY L EVEL INSTEAD OF APPLYING THE SAME ON I NTERNATIONAL T RANSACTION WITH ASSOCIATED ENTERPRISES (AE ). 3. BRIEFLY STATED, THE FACTS OF THE CASE ARE THAT THE APPELLANT IS ENGAGED IN EXPORT OF ROUGH, CUT & POLISHED DIAMONDS, PRECIOUS & SEMI - PRECIOUS STONES, STUDDED GOLD JEWELLEY. IT HAS LOCAL AS WELL AS EXPORT SALES OF STUDDED JEWELLERY AND IS ALSO A TRADER OF C UT & POLISH ED DIAMONDS. IT IMPORTED ROUGH AND POLISHED DIAMONDS FROM M/S FLORA GEMS B. V. B. A. BELGIUM DURING THE YEAR UNDER CONSIDERATION AND THE DETAILS ARE AS UNDER : SL NO. ITEM QUANTITY CARAT AMOUNT RS. 1. ROUGH DIAMOND 11369.16 58,68,881/ - 2. CUT & POLISHED DIAMONDS 182.36 30,74,515/ - DURING THE COURSE OF ASSESSMENT PROCEEDINGS, THE APPELLANT FURNISHED BEFORE THE ASSESSING OFFICER (AO) A REPORT U/S 92E OF THE ACT. THE METHOD ADOPTED BY THE APPELLANT FOR DETERMINING THE ARMS LENGTH PRICE (ALP) WAS TRANSACTIONAL NET MARGIN METHOD (TNMM). THE APPELLANT VIDE ITS SUBMISSION DATED 18.12.2013 FILED A TRANSFER PRICING STUDY REPORT (TPSR) FOR BENCHMARKING ITS TRANSACTIONS. BASED ON THE SAID REPORT, THE AO ISSUED A SHOW CAUSE NOTICE TO THE APPELLANT WHICH IS EXTRACTED AT PARA 4 OF THE ASSESSMENT ORDER DATED 21.03.2014. THE APPELLANT FILED A REPLY DATED 15.01.2014 M/S ELEGLANCE JEWELLERY PVT. LTD ITA NO. 1292/MUM/2017 3 HOWEVER, THE AO WAS NOT CONVINCED WITH THE SAID REPLY AND TOOK INTO ACCOUNT THE FOLLOWING COMPANIES AS COMPARABLES FOR COMPUTING THE ALP: NAME OF COMPANY OPERATING PROFIT CLASSIC DIAMOND 13.16% GITANJALI GEMS 4.28% SANGHAVI EXPORTS 5.85% C MAHENDRA EXPORTS LTD 6.06% GOENKA DIAMONDS & JEWELS LTD. 8.50% ARITHMETIC MEAN 7.57 % OBSERVING THAT THE APPELLANT HAS NOT FURNISHED ITS AE AND NON - AE WISE PROFITABILITY STATEMENT, THE AO COMPUTED THE A L P ON THE BASIS OF THE ABOVE ARITHMETIC MEAN @ 7.57% AND THUS COMPUTED THE ADDITION AS UNDER : PARTICULARS AMOUNT (RS.) SALE 19,191,618 TOTAL COST 19,074,036 PROFIT BEFORE TAX 1,17,582 ARMS LENGTH PROFIT @ 7.57% (COST * ARM LENGTH PROFIT MARGIN) 1,443,905 DIFFERENCE BETWEEN ACTUAL PROFIT AND ARMS LENGTH PROFIT 1,326,323 ADDITION U/S 92C 1,326,323 THUS THE AO MADE A TRANSFER PRICING ADJUSTMENT OF RS.13,26,323/ - U/S 92C OF THE ACT. 4. AGGRIEVED BY THE ORDER OF THE AO, THE ASSESSEE FILED AN APPEAL BEFORE THE LD. CIT(A). WE FIND THAT VIDE ORDER DATED 02.12.2016 THE LD. CIT(A) OBSERVED THAT THE TRANSFER PRICING MECHANISMS ADOPTED BY THE APPELLANT IS NOT FOUND TO BE IN ORDER AS REGARDS COMP ARABILITY ANALYSIS VIS - - VIS THE COMPARABLES. ON THE OTHER HAND, HE FOUND THAT THE COMPARABLES ADOPTED BY THE AO ARE OF VERY SIMILAR NATURE TO THAT OF THE ASSESSEE AND CANNOT BE FOUND FAULT WITH. THEREFORE, HE UPHELD THE ADDITION OF RS.13,26,323/ - MADE BY THE AO. M/S ELEGLANCE JEWELLERY PVT. LTD ITA NO. 1292/MUM/2017 4 5. BEFORE US, THE LD . COUNSEL FOR THE ASSESSEE FILES A COPY OF THE PAPER BOOK (P/B) CONTAINING INTER ALIA LETTER DATED 28.06.2013, 26.08.201, 21.10.2013, 13.12.2013, 15.01.2014, 10.02.2014 FILED BEFORE THE AO. IT IS THEREBY SUBMITTED BY HIM THAT TRANSFER PRICING STUDY REPORT , STATEMENT OF COMPARABLE FOR ALP, WORKING GROSS PROFIT, DETAILS OF PURCHASES FROM AE AND NON - AE AND BENCHMARKING ANALYSIS WERE FILED BEFORE THE AO. FURTHER, IT IS STATED THAT VIDE LETTER DATED 01.03.2014, THE APPELLANT HAD FILED DESCRIPTION OF GOODS PURCH ASED FROM AE, DIAMONDS PURCHASED FROM NON - AE, DOCUMENTS TO SUPPORT SELECTED COMPARABLE, EXPLANATION FOR USING TURNOVER FILTER, COMPARATIVE ANALYSIS ON THE BASIS OF TNMM OF THE COMPARABLE SELECTED BY IT AND PROPOSED BY THE AO. THUS IT IS STATED BY HIM THAT THE APPELLANT HAD SUBMITTED ALL THE DOCUMENTS/DETAILS/EXPLANATIONS AS CALLED FOR BY THE AO. FINALLY, THE LD. COUNSEL SUBMITS THAT IN SPITE OF SPECIFIC REQUEST MADE BY THE APPELLANT VIDE LETTER DATED 10.02.2014 (SUBMITTED ON 18.02.2014 ) FOR FURNISHING OPE RATING PROFIT PERCENTAGE IN RESPECT OF COMPARABLE COMPANIES PROPOSED BY THE AO (AS OPERATING PROFIT AS PER AUDITED ACCOUNT WAS DIFFERING) VIDE HIS LETTER DATED 04.02.2014, THE AO FAILED TO FURNISH THE PERCENTAGE OF OPERATING MARGIN, HE HAS ADOPTED IN HIS L ETTER/SHOW CAUSE NOTICE DATED 04.02.2014. THUS IT IS STATED BY HIM THAT THE ADDITION OF RS.13,26,323/ - MADE BY THE AO BE DELETED. ON THE OTHER HAND, THE LD. DEPARTMENTAL REPRESENTATIVE (DR) RELIES ON THE ORDER OF THE LD. CIT(A). 6. WE HAVE HEARD THE RIV AL SUBMISSIONS AND PERUSED THE RELEVANT MATERIALS ON RECORD. WE FIND FROM AN EXAMINATION OF THE DOCUMENTS THAT THE APPELLANT M/S ELEGLANCE JEWELLERY PVT. LTD ITA NO. 1292/MUM/2017 5 HAD FILED BEFORE THE AO THE COMPUTATION, AUDIT REPORT, TAX AUDIT REPORT, INVENTORY DETAILS, TRANSFER PRICING REPORT, STATEMENT OF C OMPARABLE FOR ALP, DETAILS OF PURCHASES FROM AE AND NON - AE, BENCHMARKING ANALYSIS, EXPLANATION FOR USING TURNOVER FILTER, COMPARATIVE ANALYSIS ON THE BASIS OF TNMM OF THE COMPARABLE SELECTED BY IT AND PROPOSED BY THE AO. THE FACTS REMAINS THAT T RANSFER P RICE ACCEPTS THAT THE PRICE SHOWN BY THE ASSESSEE IN BOOKS OF ACCOUNTS AND DOCUMENTS IN RESPECT OF RELATED PARTY TRANSACTIONS AS THE ACTUAL PRICE AT WHICH DEALING HAS BEEN DONE AND THEN PROCEEDS TO BENCHMARK THAT AGAINST ARMS LENGTH PRICE (ALP). THE ALP I S WHAT WOULD HAVE BEEN THE PRICE IF THE TRANSACTIONS BETWEEN TWO UNRELATED PARTIES, SIMILARLY PLACED AS THE RELATED PARTIES IN SO FAR AS NATURE OF PRODUCT, CONDITIONS AND TERMS AND CONDITIONS OF THE TRANSACTIONS ARE CONCERNED? FINALLY, THE ONUS IS ON THE ASSESSEE TO SHOW THAT THE TRANSFER PRICES ARE CLOSE TO OR APPROXIMATE WHAT WOULD HAVE BEEN THE PRICES UNDER ARMS LENGTH CONDITIONS. IN THE INSTANT CASE, THOUGH THE APPELLANT HAD FILED THE DETAILS CALLED FOR BY THE AO, WE FIND THAT IN SPITE OF SPECIFIC REQUEST MADE BY THE APPELLANT VIDE LETTER DATED 10.02.2014 (SUBMITTED ON 18.02.2014) FOR FURNISHING OPERATING PROFIT PERCENTAGE IN RESPECT OF COMPARABLE COMPANIES PROPOSED BY THE AO (AS OPERATING PROFIT AS PER AUDITED ACCOUNT WAS DIFFERING) VIDE HIS LETTER DATED 04.02.2014, THE AO FAILED TO FURNISH THE PERCENTAGE OF OPERATING MARGIN HE HAS ADOPTED IN HIS LETTER/SHOW CAUSE NOTICE DATED 04.02.2014. IN VIEW OF THE ABOVE FACTS, WE SET ASIDE THE ORDER OF THE LD. CIT(A) AND RESTORE THE MATTER TO THE FILE OF THE AO TO MAKE A DE NOVO ORDER AFTER GIVING M/S ELEGLANCE JEWELLERY PVT. LTD ITA NO. 1292/MUM/2017 6 REASONABLE OPPORTUNITY OF BEING HEARD TO THE ASSESSEE. WE DIRECT THE APPELLANT TO FILE THE RELEVANT DOCUMENTS/EVIDENCE BEFORE THE AO. 7. IN THE RESULT, THE APPEAL FILED BY THE ASSESSEE IS ALLOWED FOR STATISTICAL PURPOSES. ORDER PRONOUNCED IN THE OPEN COURT ON 13/01/2020. SD/ - SD/ - ( VIKAS AWASTHY ) (N.K. PRADHAN) JUDICIAL MEMBER ACCOUNTANT MEMBER MUMBAI ; DATED: 13/01/2020 RAHUL SHARMA, SR. P.S. COPY OF THE ORDER FORWARDED TO : 1. THE APPELLANT 2. THE RESPONDENT. 3. THE CIT(A) - 4. CIT 5. DR, ITAT, MUMBAI 6. GUARD FILE. BY ORDER, //TRUE COPY// (DY./ASSTT. REGISTRAR) ITAT, MUMBAI