IN THE INCOME TAX APPELLATE TRIBUNAL, „D„ BENCH MUMBAI BEFORE: SHRI AMIT SHUKLA, JUDICIAL MEMBER & SHRI GAGAN GOYAL, ACCOUNTANT MEMBER ITA No.289/Mum/2023 (Assessment Year :2015-16) ITA No.290/Mum/2023 (Assessment Year :2013-14) ITA No.291/Mum/2023 (Assessment Year :2016-17) ITA No.293/Mum/2023 (Assessment Year :2014-15) M/s. Medley Pharmaceuticals Ltd. D-2, Medley Houses 16 th Road, MIDC Area Andheri (E) Mumbai – 400 093 Vs. Dy. Commissioner of IncomeTax-10(2)(2) Mumbai PAN/GIR No.AAACM2764J (Appellant) .. (Respondent) ITA No.306/Mum/2023 (Assessment Year :2018-19) ITA No.305/Mum/2023 (Assessment Year :2013-14) Asst.Commissioner of Income Tax- 2(2)(1) Mumbai Vs. M/s.Medley Pharmaceuticals Ltd. D-2, Medley Houses 16 th Road, MIDC Area Andheri (E) Mumbai – 400 093 PAN/GIR No.AAACM2764J (Appellant) .. (Respondent) ITA No.289/Mum/2023 and other appeals M/s. Medley Pharmaceuticals Ltd 2 ITA No.292/Mum/2023 (Assessment Year :2018-19) M/s. Medley Pharmaceuticals Ltd. D-2, Medley Houses 16 th Road, MIDC Area Andheri (E) Mumbai – 400 093 Vs. National Faceless Assessment Centre Delhi PAN/GIR No.AAACM2764J (Appellant) .. (Respondent) Assessee by Shri Prakash Jotwani Revenue by Smt. Riddhi Mishra Date of Hearing 08/06/2023 Date of Pronouncement 28/06/2023 आदेश / O R D E R PER BENCH: In all the aforesaid appeals, one of the common grounds raised is disallowance of sales promotion expenses and apart from that, there are disallowance made u/s 14A and disallowance of claim u/s. 35(2AB) of the Income Tax Act. Since most of the issues are common arising out of identical set of facts and finding given therein, therefore, same were heard together and are being disposed of by this consolidated order. 2. We first take up the cross appeal for A.Y.2013-14. ITA No.289/Mum/2023 and other appeals M/s. Medley Pharmaceuticals Ltd 3 The brief facts are that Assessee Company is in the business of manufacturing and selling of pharmaceutical products. The assessee had manufacturing facilities at five locations namely Daman Unit I, Daman Unit II, Daman Unit III, Daman Unit IV and Jammu, in respect of which assessee was eligible to claim exemption of profits at the rate of 30% u/s.80IB of the Act. 3. Ground No.1 in assessee’s appeal relates to disallowance of sales promotion expenses of Rs.9,67,49,900/-. During the year relevant for A.Y.2013-14, assessee has incurred sales promotion expenses of Rs.22,72,39,633/- out of which ld. AO had disallowed Rs.15,15,23,628/- after allowing the expenses aggregating to Rs.7,57,16,006/-. These expenses include payment of small gifts made to non-doctors, payment made to doctors for less than Rs.1000/- and payment made to the doctors excess of Rs.1000/-. The details of which are as under:- i) Paid to non-doctors = Rs. 4,67,67,944/- (ii) Paid to doctors/non-doctors (amount