KOTAK MHINDRA ASSET MANAGEMENT CO. LTD, MUMBAI V. ASST CIT (OSD) 3(2), MUMBAI

ITA 3424/MUM/2016

• Counselvise Citation: [2019] 115 COUNSELVISE.COM (IT) 6104 (ITAT-MUMBAI)
• Duration Of Justice: 3 year(s) 4 month(s) 2 day(s)
• Appeal Type: Income Tax Appeal
• Pronouncement Date: 19-09-2019
• Appeal Filed By: Assessee
• Order Result: Partly Allowed
• Bench Allotted: K
• Assessment Year: 2011-2012
• Appeal Filed On: 17-05-2016
• Result in Favour of: Partly Allowed
• Court: TRIBUNAL
• Department Lawyers: D G
• Assessee Lawyers: VISPI T PATEL
• Keywords: Business income; Transfer pricing; International transaction; Earning of tax free income; Question of law; Rule 8D
• Section: 92C; 14A; 10B

Judgement Text

IN THE INCOME TAX APPELLATE TRIBUNAL MUMBAI BENCH K , MUMBAI BEFORE SHRI C.N. PRASAD, HON'BLE JUDICIAL MEMBER AND SHRI RAJESH KUMAR , HON'BLE ACCOUNTANT MEMBER ITA NO. 3424 /MUM/201 6 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., 27 BKC, G. BLOCK BANDRA KURLA COMPLEX BANDRA (E), MUMBAI - 51 PAN: AAACK5576 C V. ASST. CIT RANGE 14(2)(1) AAYAKAR BHAVAN MUMBAI - 400 020 (APPELLANT) (RESPONDENT) ASSESSEE BY : SHRI VISPI T . PATEL DEPARTMENT BY : SHRI D.G. PANSARI DATE OF HEARING : 21.06.2019 DATE OF PRONOUNCEMENT : 19 .09 .2019 O R D E R PER C. N. PRASAD (JM) 1. THIS APPEAL IS FILED BY THE ASSESSEE AGAINST THE ORDER OF THE LEARNED COMMISSIONER OF INCOME TAX (APPEALS) 56, MUMBAI [HEREINAFTER IN SHORT LD.CIT(A)] DATED 2 9.02.2016 FOR THE A.Y. 2011 - 12. 2. THE FIRST G ROUND OF THE GROUNDS OF APPEAL IS IN RESPECT OF CO NFIRMING THE DISALLOWANCE OF . 11 , 65 , 000 / - MADE U/S. 14A R.W. RULE 8D (2)(III) OF I.T. RULES. 2 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., 3. BRIE FLY STATED THE FACTS ARE THAT, W HILE COMPLETING THE ASSESSMENT THE ASSESSING OFFICER NOTICED THAT DURING THE YEAR UNDER CONSIDERATION ASSES SEE EARNED DIVIDEND INCOME OF . 2 , 75 , 19 ,717 / - . HE ALSO NOTICED THAT IN THE COMPUTATION OF INCOME ASSESSEE MADE DISALLOWANCE U/S. 8D AT . 6 , 25 , 000/ - WITH A NOTE THAT THIS AMOUNT WA S CALCULATED AFTER EXCLUDING LONG TERM STRATEGIC INVESTMENTS C ONTENDING THAT NO EXPENDITURE IS INCURRED FOR INVESTMENTS MADE AS STRATEGIC AND LONG TERM INVESTMENTS MAD E IN GROUP COMPANIES HAS BEEN EXCLUDED WHILE ARRIVING THE DISALLOWANCE AT 0.5% AS PER RULE 8D OF I.T. RULES . THE ASSESSEE WAS ASKED TO SUBMIT WORKING U/S. 14A R.W. RULE 8D AND EXPENSES THERE TO AND ASSESSEE SUBMITTED LETTER DATED 30.12.2013 EXPLAINING THE REASONS FOR ARRIVING AT THE DISALLOWANCE CALCULATED AT .6 , 25 ,000/ - . THE ASSESSING O FFICER REJECTED THE CONTENTION OF THE ASSESSEE AND COMPU TED THE DISALLOWANCE U/S. 14A R.W. RULE 8D AN D ARRIVED AT DISALLOWANCE OF . 11 , 65 , 000/ - AND SINCE THE ASSESSEE HAD ALREADY MADE DISALLOWANCE OF . 6 , 25 , 000 / - HE RESTRICTED THE DISALLOWANCE TO 5 , 40 , 000/ - . ON APPEAL THE LD.CIT(A) SUSTAINED THE DISALLOWANCE OBSERVING THAT SINCE ASSESSING OFFICER WAS NOT SATISFIED WITH THE CLAIM MADE BY THE ASSESSEE IN RELATION TO THE EXPENSES INCURRED FOR EARNING EXEMPT INCOME FROM THE INVESTMENTS MADE AND THE APPROAC H OF THE ASSESSING OFFICER TO INVOKING THE PROVISIONS O F SECTION 14A(2) IS JUSTIFIED. 3 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., 4. BEFORE US , LD. COUNSEL FOR THE ASSESSEE FIRSTLY SUBMITS THAT THE ASSESSING OFFICER MADE DISALLOWANCE U/S. 14A R.W. RULE 8D (2)(III) WITHOUT RECORDING HIS SATISFACTION REGA RDING THE CORRECTNESS OF THE CLAIM OF THE ASSESSEE AND WITHOUT ESTABLISHING THE FACT WHETHER SUCH EXPENDITURE HAS BEEN REALLY INCURRED FOR EARNING THE EXEMPT INCOME BY THE ASSESSEE. RELIANCE WAS PLACED ON THE DECISION IN THE CASE OF GODREJ AND BOYCE MANUF ACTURING COMPANY LTD. V. DCIT [394 ITR 449 (SC)] AND THE DECISION IN THE CASE OF MAXOPP INVESTMENT LTD. V. CIT [402 ITR 640]. 5. WIT HOUT PREJUDICE TO THE ABOVE LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT FOR COMPUT ING THE ADMINISTRATIVE EXPENSES TO BE DISALLOWED UNDER RULE 8D (2)(III) OF I.T. RULES, ONLY THOSE INVESTMENTS ARE TO BE CONSIDERED WHICH YIELDED EXEMPT INCOME. RELIANCE WAS PLACED ON THE DECISION OF THE SPECIAL BENCH IN THE CASE OF AC IT V. VIREET INVESTMENTS PRIVATE LIMITED [165 ITD 27] AND THE COORDINATE BENCH DECISION IN THE CASE OF REVASHANKAR GEMS LIMITED V. DCIT IN ITA.NO. 1046/MUM/2016 DATED 05.02.2018. 6. LD. DR VEHEMENTLY SUPPORTED THE ORDERS OF THE AUTHORITIES BELOW. 7. WE HAVE HEARD THE RIVAL SUBMISSIONS, PERUSED THE ORDERS OF THE AUTHORITIES BELOW. ON A PERUSAL OF THE ASSESSMENT ORDER WE FIND THAT THE ASSESSING OFFICER REQUIRED THE ASSESSEE TO FURNISH THE WORKING OF SECTION 4 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., 14A R.W. RULE 8D OF I.T. RULES, ASSESSEE VIDE LETTER DATED 30.12.2013 CONTENDED AS UNDER: A) INVESTMENTS MADE IN GROUP COMPANIES ARE STRATEGIC IN NATURE AND HAVE BEEN MADE OUT OF OWN FUNDS. B) DURING THE YEAR UNDER ASSESSMENT, THERE IS NO INTEREST EXPENDITURE INCURRED TO EARN TAX FREE INCOME, C) AS REGARDS ADMINISTRATIVE EXPENSES, SINCE THE INVESTMENTS ARE STRATEGIC IN NATURE, NO DAY TO DAY EXPENDITURE IS INCURRED ONCE THE INVESTMENTS ARE MADE. THEREFORE, NO EXPENDITURE ARE INCURRED TOWARDS AD MINISTRATIVE NATURE DURING THE Y EAR UNDER ASSESSMENT. D ) THE DISALLOWANCE U/S 14A HAS BEEN MADE BY THE COMPANY U/S 14A(1) AND NOT IN ACCORDANCE WITH 14A(2) READ WITH RULE 8D. E) HOWEVER SINCE THE COMPANY HAS ALREADY DISALLOWED .6,25,000/ - IN THE RETURN OF INCOME, NO FURTHER DISALLOWANCE IS REQUIRED UNDER SECT ION 14A . 8. WE OBSERVE FROM THE ASSESSMENT ORDER THAT SUBSEQUENTLY ASSE SSEE SUBMITTED ANOTHER LETTER D ATED 13.02.2014 WITHOUT PREJUDICE TO ITS EARLIER LETTER DATED 30.12.2013 GIVING THE WORKING OUTSTANDING DEMAND DISALLOWANCE U/S. 14A AS PER RULE 8D ARR IVING AT THE DISALLOWANCE OF . 11 , 65 , 000/. WE OBSERVE FROM THE ASSESSMENT ORDER THAT THE ASSESSING OFFICER REJECTED THE CONTENTION OF THE ASSESSEE THAT THE STRATEGIC AND LONG TERM INVESTMENT SHOULD BE EXCLUDED FROM THE PURVIEW OF THE DISALLOWANCE. ACCORDINGLY, THE ASSESSING OFFICER COMPUTED THE DISALLOWANCE AT . 11 , 65 , 000/ - . THE CONTENTION OF THE ASSESSEE , THAT THERE IS NO SATISFACTION RECORDED BY THE ASSESSING OFFICER WITH REGARD TO THE CORRECTNESS OF THE DISALLOWANCE CLAIM MADE BY THE ASSESSEE IS NOT CORRECT. THE ASSESSING OFFICER REJECTED THE CONTENTION OF THE ASSESSEE 5 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., WHICH WERE SUBMITTED ON 30.12.2013 AND MOREOVER THE ASSESSEE HIMSELF HAS SUBMITTED ITS WITHOUT P REJUDICE CLAI M WORKING OUT DISALLOWANCE AT . 11 , 65 , 0 0 0 / - , IN SUCH CIRCUMSTANCES WE DO NOT SEE ANY FAULT OF THE ASSESSING OFFICER IN NOT RECORDING ANY SATISFACTION REJECT ING THE CLAIM OF THE ASSESSEE. THIS CONTENTION IS REJECTED. 9. COMING TO THE WITHOUT PREJUDICE CONTENTION OF THE ASSESSEE THAT WHILE COMPUTING ADMINISTRATIVE EXPENSES TO BE DISALLOWED U/S. 14A R.W. RULE 8D2 (III) OF I.T. RULES, ONLY THOSE INVESTMENTS ARE TO BE CONSIDERED WHICH YIELDED EXEMPT INCOME DURING T HE YEAR UNDER CONSIDERATION , WE AGREE WITH THE LD. COUNSEL FOR THE ASSESSEE . THE SPECIAL BENCH IN THE CASE OF THE ACIT V. VIREET IN VESTMENTS PRIVATE LIMITED (SUPRA), HAS TAKEN A SIMILAR VIEW . THUS , RESPECTFULLY FOLLOWING THE SAID DECISION WE DI RECT THE ASSESSING OFFICER TO CONSIDER ONLY THOSE INVESTMENTS WHICH YIELD ED EXEMPT INCOME DURIN G T HE YEAR UNDER CONSIDERATION AND RECOMPUTE THE DISALLOWANCE U/S. 14A R.W. RULE 8D OF I.T. RULES . THIS GROUND IS PARTLY ALLOWED. 10. COMING TO GROUND NO. 2 OF THE GROUNDS OF APPEAL REGARDING THE ADJUSTMENTS MADE U/S. 92C ( 3 ) OF THE ACT BY THE TPO , THE FOLLOWING GROUNDS HAVE BEEN TAKEN: - 6 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., 1. THE AO ERRED IN MAKING A TRANSFER PRICING ADJUSTMENT UNDER SECTION 92C(3) AMOUNTING TO INR 42,93,059 WITHOUT FOLLOWING THE DUE PROCESS OF LAW, 2. THE AO ERRED IN REJECTING THE DETAILED TRANSACTIONAL NET MARGIN METHOD (TNMM) ANALYSIS CONDUCTED BY THE APPELLANT FOR BENCHMARKING THE INTERNATIONAL TRANSACTION. 3. THE AO ERRED IN STATING THAT THE APPELLANT HAS SUBMITTED NON - CONTEMPORANEOUS DATA OF FINANCIAL YEAR (FY) 2009 - 2010 WHILE THE APPELLANT HAD SUBMITTED DATA OF COMPARABLE COMPANIES FOR FY 2010 - 2011. 4. THE AO ERRED IN APPLYING THE TNMM ON AN ARBITRARY BASIS I,E. BY REJECTING THE SCIENTIFIC SEARCH PROCESS CARRIED BY THE APPELLANT WITHOUT PROVIDING ANY COGENT REASONS AND BY SELECTING THE COMPANIES WHICH ARE NOT FUNCTIONALLY COMPARABLE TO THE BUSINESS O F THE APPELLANT. 5. THE AO ERRED IN THE FOLLOWING: A. CHERRY - PICKING COMPANIES FOR BENCHMARKING AND NOT GIVING DETAILED SEARCH PROCESS APPLIED BY HIM IN SELECTING THE COMPARABLE COMPANIES; B. NOT GIVING FINANCIAL STATEMENTS, DATA ABOUT THE COMPANIES AND CA LCULATION OF MARGINS OF THE COMPARABLE COMPANIES SELECTED BY HIM; C. SELECTING COMPARABLE COMPANIES WHICH HAVE RELAT ED PARTY TRANSACTIONS OVER 15 PER CENT OF TURNOVER. THUS, THE COMPARABLE COMPANIES SELECTED BY THE AO WERE ARBITRARY AND NEED TO BE REJECTE D. 6. THE AO ERRED IN NOT CONSIDERING THE SUBMISSIONS MADE BY THE APPELLANT ON THE COMPARABLE COMPANIES SELECTED BY THE AO, WHICH GAVE DETAILED REASONS WHY THEY NEED TO BE REJECTED AS THEY WERE NOT IN LINE WITH RULE 10B(1), (2) AND (3) OF INCOME - TAX RULES, 1962, R.W. SECTION 92C(2) OF THE ACT. . 11. THE LD. COUNSEL FOR THE ASSESSEE SUBMITTED THAT ASSESSEE COMPANY IS A CAPTIVE SERVICE PROVIDER EXPOSED TO LIMITED RI SKS ASSOCIATE CARRYING NON - BINDING INVESTMENT ADVISORY BUSINESS. LD. COUNSEL FOR THE 7 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., ASSESSEE SUBMITS THAT TRANSACTIONAL NET MARGIN METHOD [ TNMM ] HAS BEEN SELECTED AS THE MOST APPROPRIATE METHOD FOR BENCHMARKING THE FEES RECEIVED BY THE ASSESSEE COMPANY FOR PROVIDING NON - BINDING INVESTMENT ADVICE SERVICES TO ITS AE'S AND FOR DETERMINING THE ARMS LENGTH PRICE OF THE TRANSACTIONS. LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT ASSESSEE COMPANY HAS CHOSEN THREE COMPARABLE NAMELY AJCON GLOBAL SERVICES LIMITED, FUTURE CAPITAL INVESTMENT ADVISORS LIMITED A ND PALLAVAN TRANSPORT CONSULTANCY SERVICES LIMITED FOR COMPUTATION OF PROFIT MARGIN OF COMPARABLE COMPANIES ITS OPERATING PROFIT TO TOTAL COST AND THE AVERAGE OPERATING MARGIN OF THESE THREE COMPARABLE COMPANIES IS 4.92. THE LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT SINCE THE RETURN OF TOTAL COST OF THE COMPANY FOR THE YEAR ENDED 31 ST M ARCH 2011 IS 14.65% CONSEQUENTLY THE INTERNATIONAL TRANSACTION S OF THE ASSESSEE COMPANY IS CONSIDERED TO BE AT ARMS LENGTH . 12. LD. COUNSEL FOR THE ASSESSEE FURTHER SUBMITS THAT IN THE COURSE OF THE ASSESSMENT PROCEEDINGS IN TRANSFER PRICING STUDY A FRESH SEARCH WAS CARRIED OUT ON THE EXTERNAL DA T A BASE I.E. PROWESS ON 29.01.2014 AND SELECTED TWO COMPARABLE S NAMELY AJCON GLOBAL SERVICES LIMITED AND SREI V E NTURE CAPITAL LIMITED AND THE OPERATING MARGIN OF THE COMPARABLE COMPAN IES SELECTED AFTER CARRYING OUT QUALITATIVE ANALYSIS , T HE ARITHMETIC MEAN OF THESE TWO COMPARABLE IS AS UNDER : - 8 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., SR. NO. NAME OF THE COMPANY YEAR OP / OC (%) 1. AJCON GLOBAL SERVICES LTD. MARCH 20 11 - 2.20 2. S R E I VENTURE CAPITAL LTD. MARCH 2011 11.98 ARITHMETIC MEAN 4.89 SINCE THE SAME IS LOWER THAN COMPANYS MARGIN I.E. 14.65 % THE INTERNATIONAL TRANSACTIONS OF THE ASSESSEE COMPANY ARE AT ARMS LENGTH . 13. LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT THE ASSESSING OFFICER IN HIS ORDER SELECTED F O UR COMPANIES FOR BENCHMARKING THE ASSESSEES INTERNATIONAL TRANSACTIONS OF NON - BINDING INVESTMENT ADVISORY SE RVICES AS FOLLOWS: - SR. NO. NAME OF THE COMPANIES OP/OC (%) 1. ADITYA BIRLA CAPITAL ADVISORS PRIVATE LIMITED 33.49 2. MOTILAL OSWAL INVESTMENT ADVISORS PRIVATE LIMITED 22.56 3. A R VENTURE FUNDS MANAGEMENT LIMITED 83.18 4. NOONDAY CAPITAL MANAGEMENT INDIA PRIVATE LIMITED 23.00 ARITHMETIC MEAN 40.56 LD. COUNSEL FOR THE ASSESSEE SUBMITS THA T THE ASSESSING OFFICER COMPARED THE ATHEMATIC MARGIN OF COMPARABLE COMPANIES OF 40. 56% WITH THE ASSESSEES MARGIN OF 14.65% AND MAD E A TRANSFER PRICING ADJUSTMENT OF . 42 , 9 3059/ - AND THE LD.CIT(A) UPHELD THE TRANSFER PRICING ADJUSTMENT MADE BY THE ASSESSING OFFICER. 14. LD. COUNSEL FOR THE ASSESSEE REFERRING TO TRANSFER PRICING REPORT AT PAGE NO S . 130 TO 133 OF PAPER BOOK WHERE THE FUNCTI ONAL, ASSET AND RISK ANALYSIS AND ECONOMIC CHARACTERS OF THE ASSESSEE WAS PROVIDED SUBMITS 9 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., THAT BASED ON THE FAR ANALYS IS RISK ASSUMED THE ASSESSEE CAN BE CHARACTERIZE D AS CA PTIVE SERVICE PROVIDER EXPOSED TO LIMITED RISK ASSOCIAT ED WITH CARRYING ON NON - BINDING INVESTMENT ADVISORY BUSINESS. LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT ASSESSING OFFICER IN HIS ORDER REFERRING TO PAGE NO . 3 PARA 6.1 RECORDED A FINDING THAT T HE ASSESSEE PROVIDES SUPPORT SERVICES TO ITS AE BY WAY OF NON - BINDING INVESTMENT A DVISORY SERVICES. THE LD. COUNSEL FOR THE ASSESSEE SUBMITTED BEFORE US THAT OUT OF THE FOUR COMPARABLES SELECTED BY THE ASSESSING OFFICER IF MOTILAL OSWAL INVESTMENT ADVISORY PVT. LTD., I S EXCLUDED AND FROM OUT OF THE COMPARABLES SELECTED BY THE ASSESSEE AJCON GLOBAL SERVICES LIMITED IS INCLUDED THE INTERNATIONAL TRANSACTIONS OF THE ASSESSEE WOULD BE AT ARMS LENGTH CONSIDERING 5% BENEFIT AS PER PROVIS O TO SECTION 92C OF THE ACT. THE LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT ASSESSING OFFICER HAD REJECTED AJCON GLOBAL SERVICES LIMITED O N THE GROUND THAT FINANCIAL DATA FOR 31 ST MARCH 2011 WAS NOT AVAILABLE. THE LD. COUNSEL FOR THE ASSESSEE REFERRING TO THE ASSESSMENT ORDER SUBMITS THAT THE COMPARABLES SELECTED BY THE ASSESSEE WERE REJECTED STATING THAT DATA FOR A.Y. 2009 - 10 WERE USED TO ARRIVE AT COMPARABLE PLI AND THEY ARE FUNCTIONALLY DIFFERENT. LD. COUNSEL FOR THE ASSESSEE BEFORE US REFERRING TO THE ANNUAL REPORT OF THE AJCON GLOBAL SERVICES LIMITED SUBMITTED THAT OBSERVATION OF THE ASSESSING OFFICER THAT DATA FOR 31 ST MARCH 2011 IS NOT AVAILABLE IS NOT 10 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., CORRECT AND SINCE DATA FOR 31 ST MARCH 11 IS AVAILABLE IN RESPECT OF AJCON GLOBAL SERVICES LIMITED T HE SAME SHOULD BE ACC EPTED AS A C OMPARABLE COMPANY. 15. COMING TO MOTILAL OSWAL INVESTMENT ADVISORY PVT. LTD., THE COMPARABLE COMPANY WHICH THE ASSESSING OFFICER HAS CHOSEN , THE LD. COUNSEL FOR THE ASSESSEE REFERRING TO PAGE NOS. 167,173 AND 184 OF THE PAPER BOOK SUBMITS THAT MOTILAL OSWAL IN VESTMENT ADVISORY PVT. LTD., IS NOT FUNCTIONALLY COMPARABLE AS IT IS ENGAGED IN THE BUSINESS OF INVESTMENT BANKING, MERCHANT BANKING, MERGER AND ACQUISITION , PRIVATE EQUITY SYNDICATION ETC. , AND IT WAS NO WAY SIMILAR TO THE ASSESSEES BUSINESS OF NON - BINDING INVESTMENT ADVISORY SERVICES . RELIANCE WAS PLACED ON THE FOLLOWING DECISIONS: - (I) PR.CIT V. BAIN CAPITAL AND ADVISORS INDIA PVT. LTD., IN ITA.NO. 541 OF 2016 DATED 24.01.2018 (II) AGM INDIA ADVISORS PVT. LTD., V. DCIT [70 TAXMANN.COM 219] (III) ACIT V. BLA CKSTONE ADVISORS INDIA PVT. LTD., [101 TAXMANN.COM 116] 16. LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT OUT OF THE FOUR COMPARABLE S SELECTED BY THE ASSESSING OFFICER IF ADITYA BIRLA CAPITAL ADVISORS PVT. LTD., AND MOTILAL OSWAL INVESTMENT ADVISORY PVT. LTD., IS EXCLUDED AND IF AJCON GLOBAL SERVICES LIMITED IS INCLUDED AS COMPARABLE COMPANIES THE INTERNATIONAL TRANSACTION OF THE ASSESSEE WOULD BE AT ARMS LENGTH CONSIDERING 5% BENEFIT AS PER PROVIS O TO SECTION 92C OF THE ACT. 11 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., 17. LD. COUNSEL FOR THE ASSESSEE REFERRING TO PAGE NO. 154 OF THE PAPER BOOK WHICH IS THE DIRECTOR S REPORT IN THE FINANCIALS OF THE ADITYA BIRLA CAPITAL ADVISORS PVT. LTD., IT IS SUBMITTED THAT THIS COMPANY IS MAINLY INTO THE BUSINESS OF RAISI NG OF FUNDS, DEP LOYING AND MANAGING THE SAME AND HENCE , THE SAME WAS FUNCTIONALLY DIFFERENT FROM THE ASSESSEES BUSINESS ACTIVITY OF NON - BINDING INVESTMENT ADVISORY SERVICES. LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT IT IS NOT AN ADVISORY COMPANY UNLIKE THE ASSESSEE WHIC H IS ONLY A N INVESTMENT ADVISORY. REFERRING TO PAGE NO S. 158 AND 162, LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT ADITYA BIRLA CAPITAL ADVISORS PVT. LTD. , EARN ED MANAGEMENT FEE FOR THE INVESTMENT MANAGEMENT AGREEMENT ENTERED INTO BETWEEN COMPANY AND THE FUND MANAGERS. THEREFORE, IT IS SUBMITTED THAT THIS COMPANY CANNOT BE A COMPARABLE SINCE FUNCTIONALLY DIFFERENT . RELIANCE WAS PLACED ON THE DECISION IN THE CASE OF MCKINSEY KNOWLEDGE CENTRE (P.) LTD. V. DCIT [77 TAXMANN.COM 164]. HENCE THE LD. COUNSEL FOR THE ASSESSEE SUBMITS THAT THE ADITYA BIRLA CAPITAL ADVISORS PVT. LTD., SHOULD BE REJECTED AS A COMPARABLE COMPANY. 18. ON THE OTHER HAND, LD. DR REFERRING TO PAGE NO. 28 OF THE ANNUAL REPORT OF THE AJCON GLOBAL SERVICES LIMITED SUBMITTED THAT NO SEGMENTAL S HAVE BEEN PROVIDED AND ASSESSEE HAS NOT GIVEN ANY PDF FORM IN RESPECT OF THE AJCON GLOBAL SERVICES LIMITED TO THE ASSESSING OFFICER AND 12 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., T HEREFORE THE MATTER MAY GO BACK TO THE ASSESSING OFFICER FOR VERIFICATION. IN REPLY , LD. COUNSEL FOR THE AS SESSEE SUBMITS THAT MAJORITY OF INCOME OF AJCON GLOBAL SERVICES LIMITED W AS FROM ADVISOR IES SERVICES AND T HEREFORE A DIRECTION MAY BE GIVEN ONLY TO SEE COMPUTATION OF MARGINS. 19. WE HAVE HEARD THE RIVAL SUBMISSIONS, PERUSED THE ORDERS OF THE AUTHORITIES BELOW . ON A PERUSAL OF THE ASSESSMENT ORDER , WE FIND THAT THERE IS NO DISPUTE THAT ASSESSEE IS ONLY AN INVEST MENT ADVISORY COMPANY. ON A PERUSAL OF THE TRANSFER PRICING REPORT ALSO IT REVEALS THAT ASSESSEE IS PROVIDING NON - BINDING INVESTMENT ADVISORY SERVICES RELATED SUPPORT SERVICES TO ITS AE'S. IN THE CASE OF PCIT V. M/S. BAIN CAPITAL AND ADVISORS INDIA PVT. LTD., (SUPRA) T HE HON'BLE BOMBAY HIGH COU RT HAD TO CONSIDERED WHETHER BAIN CAPITAL AND ADVISORS INDIA PVT. LTD., ITS ACTIVITIES ARE NOT COMPARABLE TO T HE ACTIVITIES OF THE MOTILAL OSWAL INVESTMENT ADVISORY PVT. LTD., WHICH IS A MERCHANT BANKER AND NOT AN INVESTMENT ADVISOR AND THE HON'BLE BOMBAY HIGH COURT HELD AS UNDER: - 2. THE REV ENUE HAS URGED THE FOLLOWING RE - FRAMED QUESTION OF LAW FOR OUR CONSIDERATION: (I) WHETHER ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW, THE TRIBUNAL WAS JUSTIFIED IN HOLDING THAT MOTILAL OSWAL INVESTMENT ADVISORS PVT. LTD. AND M/S. IDFC LTD. NOT COMPARABLES FOR THE PURPOSE OF RULE 10B OF THE INCOME TAX RULES ? 3. THE IMPUGNED ORDER OF THE TRIBUNAL ALLOWED THE RESPONDENT ASSESSEE'S APPEAL BY HOLDING THAT IT IS ENGAGED IN PROVIDING INVESTMENT RESEARCH AND ADVISORY SERVICES TO BAINS CAPITAL A MAURITIUS BASED PVT. LTD. COMPANY. IN THE ABOVE FACTS, ITS ACTIVITY IS NOT COMPARABLE TO THE ACTIVITY OF MOTILAL OSWAL INVESTMENT ADVISORS PVT. LTD. WHICH IS A MERCHANT BANKER AND NOT AN INVESTMENT ADVISOR 13 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., AS THE RESPONDENT. SIMILARLY, IT HELD THAT IDFC INVESTMENT ADVISORS LTD. IS ALSO PERFORMING FUNCTIONALLY DIFFERENT ACTIVI TY I.E. OF PORTFOLIO MANAGEMENT FROM THAT OF NON BINDING INVESTMENT ADVICE GIVEN BY THE RESPONDENT. THUS, HOLDING THAT MOTILAL OSWAL INVESTMENT ADVISORS PVT. LTD. AND IDFC INVESTMENT AEDVISORS LTD. ARE NOT COMPARABLES TO THE RESPONDENT SO AS TO USE THEM AS COMPARABLES TO DETERMINE THE ARMS LENGTH PRICE OF THE RESPONDENT'S TRANSACTIONS WITH ITS RELATED PARTY I.E. BAINS CAPITAL (MAURITIUS). 4. MR. SURESH KUMAR, LEARNED COUNSEL APPEARING FOR THE REVENUE FAIRLY STATES THAT THE ISSUE ARISING HEREIN STANDS CONCL UDED AGAINST THE REVENUE AND IN FAVOUR OF THE RESPONDENT ASSESSEE BY THE DECISIONS OF THIS COURT IN CIT VS. CARLYLE INDIA ADVISORS (P) LTD. 357 ITR 584 AND CIT VS. GENERAL ATLANTIC (P) LTD. 384 ITR 271 AND THE ORDER DATED 17TH NOVEMBER, 2016 PASSED IN THE CASE OF CIT VS. TEMASEK HOLDINGS ADVISORS INDIA PVT. LTD. (INCOME TAX APPEAL NO. 1051 OF 2014). 5. IN VIEW OF THE ABOVE, AS THE ISSUE IS CONCLUDED BY ORDERS OF THIS COURT, THE QUESTION AS PROPOSED DOES NOT GIVE RISE TO ANY SUBSTANTIAL QUESTION OF LAW. THUS , NOT ENTERTAINED. 20. IN THE CASE OF ACIT V. BLACKSTONE ADVISORS INDIA PVT. LTD., (SUPRA) T HE COORDINATE BENCH CONSIDERED WHETHER MOTILAL OSWAL INVESTMENT ADVISORY PVT. LTD., IS A MERCHANT BANKER OR INVESTMENT ADVISOR COMPANY AND THE COORDINATE BENCH OBSERVED AS UNDER: - 28. THIS COMPANY, THOUGH, WAS SELECTED AS A COMPARABLE BY THE TRANSFER PRICING OFFICER, HOWEVER, THE DRP EXCLUDED THIS COMPANY AS A COMPARABLE BY HOLDING THAT IT IS A MERCHANT BANKER. BEING AGGRIEVED WITH THE AFORESAID DECISION OF THE DRP, REVENUE IS IN APPEAL BEFORE US. 29. THE LEARNED DEPARTMENTAL REPRESENTATIVE RELIED UPON THE OBSERVATIONS OF THE TRANSFER PRICING OFFICER. 30. THE LEARNED SR. COUNSEL FOR THE ASSESSEE STRONGLY RELYING UPON THE OBSERVATIONS OF THE DRP SUBMITTED THAT THE COMPANY BEING A MERCHANT BANKER CANNOT BE TREATED AS A COMPARABLE TO THE ASSESSEE. IN SUPPORT OF SUCH CONTENTION, HE RELIED UPON THE FOLLOWING DECISIONS: I) AGM INDIA ADVISORS PVT. LTD. V/S DCIT, [2017] 79 TAXMANN.COM 86; 14 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., II) TEMASEK HOLDING ADVISO RS INDIA PVT. LTD. V/S DCIT, [2016] 67 TAXMANN.COM 221; III) CARLYLE INDIA ADVISORS INDIA PVT. LTD. V/S DCIT, [2014] 43 TAXMANN.COM 184. 31. FURTHER, THE LEARNED SR. COUNSEL FOR THE ASSESSEE SUBMITTED THAT IN ASSESSEES OWN CASE FOR ASSESSMENT YEAR 2008 09, THE TRIBUNAL HAS HELD THAT THE COMPANY CANNOT BE A COMPARABLE TO THE ASSESSEE. 32. WE HAVE CONSIDERED RIVAL SUBMISSIONS AND PERUSED MATERIALS ON RECORD IN THE LIGHT OF THE DECISIONS RELIED UPON. AS COULD BE SEEN FROM THE FUNCTIONAL PROFILE OF THIS COMPANY AS REVEALED FROM THE MATERIAL BROUGHT ON RECORD, IT IS ENGAGED IN THE BUSINESS OF INVESTMENT BANKING, MERCHANT BANKING, MERGER AND ACQUISITION, PRIVATE EQUITY SYNDICATION, ETC., WHICH ARE NO WAY SIMILAR TO THE ASSESSEES ACTIVITIES OF NON BINDING INVESTMENT ADVISORY SERVICES. IN A NUMBER OF DECISIONS INCLUDING DECISIONS RELATING TO THE IMPUGNED ASSESSMENT YEAR, AS REFERRED TO ABOVE, THE TRIBUNAL HAS HELD THAT THIS COMPANY CANNOT BE A COMPARABLE TO AN INVESTMENT ADVISORY SERVICE PROVIDER. IN FACT, I N ASSESSEES OWN CASE FOR ASSESSMENT YEAR 2008 09 (SUPRA), THE TRIBUNAL TAKING NOTE OF THE FUNCTIONAL DIFFERENCES BETWEEN THE ACTIVITIES OF THE ASSESSEE AND THIS COMPANY HAS HELD THAT IT CANNOT BE A COMPARABLE TO THE ASSESSEE. THEREFORE, CONSIDERING THE OV ERALL FACTS AND CIRCUMSTANCES OF THE CASE, WE HOLD THAT THIS COMPANY CANNOT BE A COMPARABLE TO THE ASSESSEE. ACCORDINGLY, WE UPHOLD THE DECISION OF THE DRP ON THIS ISSUE . 21. IN THE CASE OF THE AGM INDIA ADVISORS (P.) LTD., V. DCIT (SUPRA) THE COORDINATE BEN CH OBSERVED AS UNDER: - 4.B. IN THE CASE OF TAMASEK (SUPRA)FOR THE AY.2010 - 11, THE TRIBUNAL HAS HELD THAT MOIAPL CANNOT BE CONSIDERED A VALID COMPARABLE, AS FAR AS INVESTMENT ADVISORY SERVICES ARE CONCERNED. PARA 25 OF THE ORDER READS AS FOLLOW: 25. THIS COMPARABLE HAS BEEN INCLUDED BY THE TPO AND WHILE INCLUDING THE SAID COMPARABLE HE HAS OBSERVED THAT ITS INCOME IS ONLY FROM ADVISORY FEES DURING THE YEAR AND IT IS PERFORMING ADVISORY SERVICES IN THAT FIELD OF INVESTMENT LIKE ASSESSEE. BEFORE US, LD. CIT DR ARGUING FOR ITS INCLUSION SUBMITTED THAT, IF THE ICRA MANAGEMENT SERVICES CAN BE INCLUDED FOR HAVING REVENUE FROM ADVISORY SERVICES THEN ON SAME ANALOGY THIS COMPANY SHOULD ALSO BE GIVEN THE SAME TREATMENT. FROM THE PERUSAL OF THE DIRECTORS RE PORT, IT IS SEEN THAT THIS COMPANY DERIVES ITS BUSINESS INCOME FROM FOUR DIFFERENT BUSINESS VERTICALS, I.E. EQUITY CAPITAL MARKETS, MERGER 15 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., AND ACQUISITIONS, PROFIT EQUITY SYNDICATIONS AND STRUCTURED DEBT. IT ALSO GIVE ADVISES ON CROSS BORDER ACQUISITION. I TS CORE COMPETENCE IS IN THE FIELD OF MERCHANT BANKING. IT ALSO PROVIDES COMPREHENSIVE INVESTMENT BANKING SOLUTIONS AND TRANSACTION EXPERTISE COVERING PRIVATE PLACEMENT OF EQUITY, DEBT AND CONVERTIBLE INSTRUMENTS IN INTERNATIONAL AND DOMESTIC CAPITAL MARKE TS, MONITORING MERGERS AND ACQUISITIONS AND ADVISING M&A AS PROFESSIONAL AND RESTRUCTURING ADVISORY AND IMPLEMENTATIONS. IT IS ALSO INVOLVED IN VARIOUS PROFESSIONAL ACTIVITIES OF THE MERCHANT BANKING. A MERCHANT BANKER PROVIDES CAPITAL TO COMPANIES IN THE FORM OF SHARE OWNERSHIP INSTEAD OF LOANS. IT ALSO PROVIDES ADVISORY ON CORPORATE MATTERS TO THE COMPANIES IN WHICH THEY INVEST. THE FOCUS IS ON NEGOTIATED PRIVATE EQUITY INVESTMENT. THE WIDE RANGE OF ACTIVITIES INCLUDE PORTFOLIO MANAGEMENT, CREDIT SYNDICAT ION, COUNSELING ON M&A, ETC. THIS WHOLE RANGE OF FUNCTIONS AND ACTIVITIES CARRIED OUT BY MOTILAL OSWAL IS DEFINITELY ARE FAR WIDER AND MUCH DIFFERENT FROM INVESTMENT ADVISORY SERVICES WHERE CORE FUNCTIONS IS TO GIVE ADVICES FOR MAKING THE INVESTMENTS IN DI VERSIFIED FIELDS. A COMPANY WHICH IS ENGAGED IN MERGER AND ACQUISITIONS, PRIVATE EQUITY SYNDICATION, LOAN/CREDIT SYNDICATION AND PERFORMING MOST OF THE FUNCTION OF A MERCHANT BANKER, THEN THE ENTIRE FUNCTIONS AND TRANSACTIONS AFFECTS THE GENERATION OF REVE NUE AND MARGINS. SUCH FUNCTIONS ARE ENTIRELY DIFFERENT FROM INVESTMENT ADVISORY SERVICES. MERE CLASSIFICATION OF REVENUE AS ADVISORY FEES WILL NOT PUT THE COMPANY IN A COMPARABLE BASKET SANS FUNCTIONAL SIMILARITY AND TRANSACTIONAL ANALYSIS. IN CASE OF CA RLYLE INDIA ADVISORS PVT. LTD (SUPRA), IT HAS BEEN HELD THAT, THE MERCHANT BANKING FUNCTIONS ARE ENTIRELY DIFFERENT FROM INVESTMENT ADVISORY SERVICES AND THIS DECISION OF THE TRIBUNAL HAS BEEN UPHELD BY THE HONBLE BOMBAY HIGH COURT. THUS, IN VIEW OF PLETH ORA OF JUDICIAL DECISIONS AS REFERRED TO BY LD. COUNSEL AND IN VIEW OF FUNCTIONAL DIFFERENCES AS DISCUSSED AS ABOVE, WE HOLD THAT MOTILAL OSWAL CANNOT BE PUT INTO THE COMPARABILITY LIST AND IS DIRECTED TO BE EXCLUDED. IN THE CASE OF WELLS FARGO REAL ESTAT E ADVISORS PVT.LTD.(SUPRA) SIMILAR VIEW WAS TAKEN AS UNDER: 6. WE HAVE HEARD THE RIVAL SUBMISSIONS AND PERUSED THE MATERIAL BEFORE US. WE FIND THAT ON 07.12.2012 THE ASSESSEE HAD SUBMITTED ITS PROFILE AND ANALYSIS OF THE FUNCTIONS PERFORMED, ASSETS UTILIS ED AND RISKS ASSUMED. AS PER THE FAR THE ASSESSEE WOULD IDENTIFY OPPORTUNITY FOR PARENT COMPANY TO PARTICIPATE IN EQUITY SECURITY PARTICULARLY RELATING TO COMMERCIALLY PHYSICAL PROJECTS IN THE REAL ESTATE SECTOR, THAT IT WAS SHARING BUSINESS INTELLIGENCE, MARKET RESEARCH, COMPLIANCE OF REGIONAL REGULATORY REQUIREMENT SO AS TO ASSIST ITS AE, THAT IT WOULD NOT CONCLUDE ANY CONTRACT ON BEHALF OF THE 16 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., AE NOR WAS IT FACILITATING EXTERNAL COMMERCIAL BORROWINGS IN REAL ESTATE BUSINESS. WE FIND THAT THE TPO HAD REJE CTED THE COMPARABLE SELECTED BY THE ASSESSEE AND HAD ADOPTED THREE NEW COMPARABLES. AS FAR AS MOIAPL IS CONCERNED, THERE IS NO DOUBT THAT THE JOB PROFILE OF BOTH THE COMPANIES ARE DIFFERENT. THE ASSESSEE IS ENGAGED IN INVESTMENT ADVISORY SERVICES, WHEREAS MOIAPL WAS CARRYING ON BUSINESS OF MERGERS AND ACQUISITIONS AND OTHER RELATED ACTIVITIES. THE ASSESSEE IS NOT A MERCHANT BANKER LIKE MOIAPL. IN THE CASE OF CARLYLE INDIA ADVISORS PRIVATE LIMITED (SUPRA), THE TRIBUNAL HAS HELD THAT MOIAPL CANNOT BE TAKEN AS A VALID COMPARABLE IN CASES, WHERE THE ASSESSEE IS RENDERING ADVISORY SERVICES . IN THAT MATTER THE TRIBUNAL HELD AS UNDER: 8. WE HAVE HEARD BOTH THE PARTIES AND PERUSED THE ORDERS OF THE REVENUE AUTHORITIES AS WELL AS THE RELEVANT MATERIAL PLACED BEFORE US. IT IS AN UNDISPUTED FACT THAT THE ASSESSEE IS ENGAGED IN THE BUSINESS OF RENDERING INVESTMENT ADVISORY AND RELATED SERVICES TO ITS PRINCIPAL CARLYLE HONG KONG. THE DISPUTE RAISED IN GROUND NO.4 RELATES TO WHETHER (I) KLG CAPITAL SERVICES LTD (KLG);(II) KJMC CORPORATE ADVISORS (INDIA) LIMITED (KJMC) AND(III)MOTILAL OSWAL INVESTMENT ADVISORS PVT LTD(MOIAPL)ARE FUNCTIONALLY COMPAR AB - LE CASES OR NOT CONSIDERING THE DECISION OF THE TRIBUNAL AS WELL AS THE JUDGMENT OF THE BOMBAY HIGH COURT RELIED UPON BY THE ASSESSEE. REGARDING MOIAPL, ASSESSEE RELIED HEAVILY ON THE ORDER OF THE TRIBUNAL IN ITS OWN CASE FOR THE AY 2008 - 2009, A COPY OF WHICH IS PLACED AT PAGE 282 OF THE PAPER BOOK. ON PERUSAL OF THE SAID ORDER OF THE TRIBUNAL, WE FIND THAT IT IS DECIDED IN FAVOUR OF THE ASSESSEE VIDE ITA NO.7367/MUM/ 2012(AY 2008 - 2009 ), DATED 7.2.2014. ON PERUSAL OF PARA 12 OF THE SAID ORDER OF THE TRIB UNAL, WHICH CONTAINS THE OPERATIONAL PART, WE FIND THE SAME IS RELEVANT AND THE TRIBUNAL HAS GIVEN ITS FINDING UNDER THE FACTS WHICH ARE SIMILAR TO THAT OF THE AY UNDER CONSIDERATION. THE MOIAPL, WHICH HAS ENGAGED IN THE BUSINESS OF MERCHANT BANKING IS NOT A GOOD COMPARABLE FOR DETERMINING THE ALP. RELEVANT CONTENTS OF THE SAID PARA 12 ARE REPRODUCED HERE FOR THE SAKE OF COMPLETENESS OF THIS ORDER WHICH READ AS UNDER: '12 .... THE ONLY DISPUTE IS WHETHER MOTILAL OSWAL INVESTMENT ADVISORS PVT LTD CAN BE CONS IDERED AS A COMPARABLE FOR DETERMINATION OF ALP.A PERUSAL OF THREE COMPARABLES CONSIDERED BY THE TPO SHOWS THAT M/S. FUTURE CAPITAL INVESTMENT ADVISORS LTD., HAS OPERATING PROFIT AT 21.79% WHEREAS OPM OF MOTILAL OSWAL INVESTMENT ADVISORS PVT LTD IS 72.33%. THE COMPARABLES USED BY THE TPO THEMSELVES ARE SHOWING EXTREME OPM.A PERUSAL OF THE DIRECTORS REPORT OF MOTILAL OSWAL INVESTMENT ADVISORS PVT LTD 17 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., SHOWS THAT DURING THE YEAR UNDER CONSIDERATION, THE SAID COMPANY HAS COMPLETED 23 ASSIGNMENTS SUCCESSFULLY AS AGAINST 14 COMPLETED IN THE IMMEDIATELY PRECEDING YEAR. A CLOSE LOOK AT THE FINANCIAL STATEMENTS OF THE SAID COMPANY SHOW THAT THE INCOME FROM OPERATIONS HAVE BEEN SHOWN ONLY AS ADVISORY FEES WHEREAS IT IS ADMITTEDLY AN UNDISPUTED FACTS THAT THE SAID COMP ANY IS ENGAGED IN DIVERSIFIED ACTIVITIES. SEGMENTAL REPORTING IS NOT AVAILABLE. PROFIT AND LOSS ACCOUNT APPEARS TO BE ONLY OF CONSOLIDATED ACCOUNTS. THE SAID COMPANY IS REGISTERED WITH SEBI AS A MERCHANT BANKER AND THE DIRECTORS REPORT SHOW THAT IT IS INTO TAKEOVER, ACQUISITIONS, DISINVESTMENTS ETC. IN THE ABSENCE OF SPECIFIC DATA IT IS NOT POSSIBLE TO MAKE COMPARISON. IT CAN THEREFORE, BE SAFELY SAID THAT THE SAID COMPANY BEING INTO MERCHANT BANKING AND CANNOT BE CONSIDERED AS A COMPARABLE. WE, ACCORDINGLY , DIRECT THE AO NOT TO CONSIDER MOTTIAL OSWAL INVESTMENT ADVISORS PVT LTD AS A COMPARABLE FOR DETERMINATION OF ALP ' 9. CONSIDERING THE ABOVE, WE DIRECT THE AO TO EXCLUDE THE MOIAPL FROM THE LIST OF THE COMPARABLES FOR DETERMINATION OF ALP OF THE SAID TR ANSACTION. THE HON'BLE JURISDICTIONAL HIGH COURT HAS DISMISSED THE APPEAL FILED BY THE DEPARTMENT IN THE CASE OF CARLYLE INDIA ADVISORS PRIVATE LIMITED (IT APPEAL 1286 OF 2012, DATED 22. 02.2013). HERE, WE WOULD ALSO LIKE TO REFER TO THE ORDER OF NVP VENT URE CAPITAL INDIA PRIVATE LTD. (SUPRA),WHERE IN A CASE OF INVESTMENT ADVISORY THE COMPARABLE OF MOIAPL WAS REJECTED BY THE TRIBUNAL. IN THAT MATTER THE TRIBUNAL HAD HELD AS UNDER: - 7. WE HAVE CAREFULLY CONSIDERED THE RIVAL SUBMISSIONS. WE FIND THAT THE ASSESSEE HAS BEEN CONSISTENTLY CANVASSING BEFORE THE LOWER AUTHORITIES THAT MOTILAL OSWAL INVESTMENT ADVISORS PRIVATE LIMITED BE EXCLUDED FROM THE FINAL SET OF COMPARABLES ON THE GROUND THAT ITS ACTIVITIES ARE FUNCTIONALLY INCOMPARABLE TO THE ACTIVITY OF PROVISION OF INVESTMENT ADVISORY SERVICES BEING RENDERED BY THE ASSESSEE TO ITS ASSOCIATED ENTERPRISES. IN FACT, BEFORE THE TPO, ASSESSEE POINTED OUT THAT THE SAID CONCERN WAS ENGAGED IN PROVIDING COMPREHENSIVE INVESTMENT BANKING SOLUTIONS AND THAT IT WAS RENDERING SERVICES ACROSS VARIOUS PRODUCTS, VIZ. EQUITY CAPITAL MARKETS, MERGERS & ACQUISITIONS, PRIVATE EQUITY SYNDICATIONS AND STRUCTURED DEBT, ETC. THE APPELLANT RELIED UPON THE DECISION OF THE TRIBUNAL IN THE CASE OF CARLYLE INDIA ADVISORS PRIVATE LIMI TED (214 TAXMANN 492), TO SUPPORT ITS PLEA FOR EXCLUSION OF THE SAID CONCERN FROM THE FINAL SET OF 18 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., COMPARABLES. THE TPO REJECTED THE AFORESAID PLEA ON THE GROUND THAT THE PROFIT AND LOSS ACCOUNT OF THE SAID CONCERN FOR THE YEAR UNDER CONSIDERATION SHOWED T HAT THE ONLY STREAM OF INCOME WAS FROM ADVISORY SERVICES AND NOT FROM ANY ACTIVITY OF MERCHANT BANKING AND, THEREFORE, THE SAID CONCERN WAS CARRYING OUT ONLY ADVISORY SERVICES AND, ACCORDING TO HIM, THE SAID CONCERN WAS INCLUDIBLE IN THE FINAL SET OF COMPA RABLES. THE DRP ALSO ACCEPTED THE POSITION THAT THE SAID CONCERN WAS ENGAGED IN ADVISORY SERVICES WHICH ARE BROADLY COMPARABLE TO THE ASSESSEE'S ACTIVITIES UNDER TEST. 8. WE HAVE PERUSED THE RELEVANT MATERIAL ON RECORD. IT IS STARKLY EVIDENT THAT THE SAID CONCERN M/S. MOTILAL OSWAL INVESTMENT ADVISORS PRIVATE LIMITED IS ENGAGED IN QUALITATIVELY DIFFERENT AND DIVERSIFIED BUSINESS ACTIVITIES, WHEREAS THE ACTIVITIES OF THE ASSESSEE ARE CONFINED TO RENDERING NON - BINDING INVESTMENT ADVISORY FOR ITS ASSOCIATED EN TERPRISES. NO DOUBT, BOTH THE CONCERNS MAY BE IN THE BUSINESS OF RENDERING ADVISORY SERVICES, SO, HOWEVER, IT WOULD ALSO BE NECESSARY TO EVALUATE THE MANNER AND THE SPECIFIC SECTORS, IN WHICH SUCH SERVICES ARE BEING RENDERED BY THE TWO CONCERNS. IT IS REVE ALED FROM THE ANNUAL FINANCIAL STATEMENT OF MOTILAL OSWAL INVESTMENT ADVISORS PRIVATE LIMITED THAT THE SAID CONCERN IS ENGAGED IN RENDERING SERVICES IN DIVERSIFIED FIELDS, VIZ. EQUITY CAPITAL MARKETS, MERGERS & ACQUISITIONS, PRIVATE EQUITY SYNDICATIONS AND STRUCTURED DEBT, ETC. IN THE CASE OF CARLYLE INDIA ADVISORS PRIVATE LIMITED(SUPRA) FOR A.Y.2008 - 09, THE TRIBUNAL CONCLUDED THAT THOUGH THE SAID CONCERN WAS DECLARING A SOLITARY STREAM OF OPERATING INCOME UNDER THE HEAD 'ADVISORY FEE', BUT UNDISPUTEDLY IT WAS ENGAGED IN DIVERSIFIED FIELDS AND THE FINANCIAL RESULTS FOR EACH SEGMENT WERE NOT AVAILABLE. THE TRIBUNAL ALSO FOUND THAT THE SAID CONCERN WAS REGISTERED WITH SEBI AS A MERCHANT BANKER, AND THAT IT WAS CARRYING ON MERCHANT BANKING ACTIVITIES. IN OUR CO NSIDERED OPINION, THE AFORE - SAID FEATURES WITH RESPECT TO THE ACTIVITIES OF THE M/S. MOTILAL OSWAL INVESTMENT ADVISORS PRIVATE LIMITED (SUPRA) NOTED BY THE TRIBUNAL IN THE CASE OF CARLYLE INDIA ADVISORS PRIVATE LIMITED (SUPRA) FOR ASSESSMENT YEAR 2008 - 09, ARE CLEARLY EMERGING IN THE INSTANT YEAR TOO AND, THEREFORE, IT CANNOT BE SAID TO BE A CONCERN WHICH IS COMPARABLE TO AN ENTITY WHICH IS RENDERING NON - BINDING ADVISORY INVESTMENT SERVICES ALONE. THUS, IN OUR CONSIDERED OPINION, THE ASSESSEE IS JUSTIFIED I N SEEKING THE EXCLUSION OF THE SAID CONCERN FROM THE FINAL SET OF COMPARABLES ON ACCOUNT OF FUNCTIONAL DISSIMILARITIES. IN FACT, IN OTHER PRECEDENTS CITED BY THE LD. REPRESENTATIVE FOR THE ASSESSEE, THE SAID CONCERN HAS ALSO BEEN EXCLUDED FROM THE SET OF C OMPARABLES UNDER SIMILAR CIRCUMSTANCES. 19 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., 9. IN CONCLUSION, ON THE BASIS OF THE AFORE - SAID DISCUSSION AND HAVING REGARD TO THE PRECEDENTS NOTED ABOVE, WE HOLD THAT M/S. MOTILAL OSWAL INVESTMENT ADVISORS PRIVATE LIMITED (SUPRA) IS LIABLE TO BE EXCLUDED FROM THE FINAL SET OF COMPARABLES. FOLLOWING THE ABOVE ORDERS, WE HOLD THAT JOB PROFILE OF MOIAPL WAS DIFFERENT AS COMPARED TO THE ACTIVITIES UNDERTAKEN BY THE ASSESSEE. IT WAS RENDERING INVESTMENT ADVISORY SERVICES, SPECIFICALLY RELATED WITH REAL ESTATE BUSINESS WHEREAS MOIPAL IS A MERCHANT BANKER. SO, WE HOLD THAT MOIAPL IS LIABLE TO BE EXCLUDED FROM THE FINAL SET OF COMPARABLES. RESPECTFULLY, FOLLOWING THE ABOVE, WE HOLD THAT KIACL AND MOIAPL WERE WRONGLY INCLUDED IN THE LIST OF VALID COMPARABLES. BOTH ARE FUNCTIONALLY DIFFERENT FROM THE ASSESSEE. ACTIVITIES CARRIED OUT THE ASSESSEE FOR THE YEAR UNDER APPEAL ARE DISTINCT AND QUITE SEPARATE FROM THE ACTIVITIES OF THOSE COMPANIES. SO, REVERSING THE ORDER OF THE FAA, WE DECIDE FIRST EFFECTIVE GROUND OF APP EAL IN FAVOUR OF THE ASSESSEE. 22. AS COULD BE SEEN FROM THE ABOVE JUDGMENTS , MOTILAL OSWAL INVESTMENT ADVISORY PVT. LTD., HAS BEEN HELD TO BE A MERCHANT BANKER AND NOT AN INVESTMENT ADVISOR COMPANY. THUS , I N VIEW OF THE ABOVE, WE DIRECT THE ASSESSING OFFICER TO EXCLUDE MOTILAL OSWAL INVESTMENT ADVISORY PVT. LTD., FROM THE COMPARABLE S CHOSEN BY HIM FOR BENCHMARKING T HE INTERNATIONAL TRANSACTIONS OF THE ASSESSEE . AJCON GLOBAL SERVICES LIMITED 23. THIS COMPANY WAS REJECTED BY THE ASSESSING OFFICER OBSERV ING THAT DATA FOR THE A.Y. 2009 - 10 WAS USED AND NOT A COMPARABLE COMPANY. ASSESSEE BEFORE US SUBMITTED THE ANNUAL REPORT FOR THE F. Y. 2010 - 11 RELEVANT TO THE A.Y. 2011 - 12 WHICH IS THE YEAR UNDER CONSIDERATION 20 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., ACCORDING T O WHICH WE SEE THAT 76% OF ITS R EVENUE IS FROM CONSULTANCY AND ADVISORY SERVICES AND THE BALANCE IS FROM STOCK MARKETING , DP OPERATIONS, AND SECURITY TRADING ACTIVITIES. THEREFORE, SINCE 76% OF THE INCOME IS FROM CONSULTANCY AND ADVISORY SERVICES IT CAN SAFELY BE HELD THAT THIS COMPANY IS INT O CONSULTANCY AND ADVISORY SERVICES. HOWEVER, FOR LIMITED PURPOSE OF EXAMINING WHETHER THIS COMPANY CAN BE CONSIDERED AS HAVING SIMILAR FUNCTIONALITIES THAT OF THE ASSESSEE COMPANY, WE DIRECT THE ASSESSING OFFICER TO EXAMINE THIS ASPECT AND CONSIDER THE S AME AS COMP ARABLE IF THE SAID COMPANY IS FUNCTIONALLY COMPARABLE. ADITYA BIRLA CAPITAL ADVISORS PVT. L IMITED 24. IN THE CASE OF MCKINSEY KNOWLEDGE CENTRE (P.) LTD., V. DCIT (SUPRA) THE DELHI BENCH OF THE TRIBUNAL HELD AS UNDER: 26.1. THE TPO PROPOSED THIS COMPANY AS COMPARABLE WHICH WAS OBJECTED BY THE ASSESSEE ON THE GROUND THAT IT WAS A COMPANY RENDERING ASSET MANAGEMENT SERVICES AND, HENCE, FUNCTIONALLY DISSIMILAR. THE TPO TREATED IT AS COMPARABLE, WHICH WAS APPROVED BY THE DRP. THE ASSESSEE IS AGGRIEVED AGAINST SUCH INCLUSION. 26.2. AFTER CONSIDERING THE RIVAL SUBMISSIONS AND PERUSING THE RELEVANT MATERIAL ON RECORD, WE FIND THAT THIS COMPANY, AS NOTED BY THE TPO HIMSELF ON PAGE 20 OF HIS ORDER: `OFFERS INVESTMENT MANAGEMENT AND AD VISORY SERVICES AS ADITYA BIRLA PRIVATE EQUITY TO DOMESTIC AND GLOBAL INVESTORS. THIS COMPANY IS `MANAGING A SERIES OF PRIVATE EQUITY FUNDS TO INVEST IN AND HARVEST BUSINESS GROWTH OPPORTUNITIES. WHEN WE VIEW THE ANNUAL REPORT OF THIS COMPANY, A COPY OF WHICH IS PLACED ON PAGE 246 OF THE PAPER BOOK, IT TURNS OUT THAT: THE COMPANYS FOCUS CONTINUES ON THE ALTERNATIVE ASSETS EXCLUDING REALTY AND HARD INFRASTRUCTURE INVESTMENTS. AT THE CURRENT ACTIVITY LEVELS, THE COMPANY HAS RAISED AND MANAGEMENTS TWO 21 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., SECT OR AGNOSTIC DOMESTIC FUNDS, NAMELY, ADITYA BIRLA PRIVATE EQUITY FUND - I AND ADITYA BIRLA PRIVATE EQUITY - SUNRISE FUND. BREAK - UP OF REVENUE FROM OPERATIONS GIVEN ON PAGE 253 OF THE PAPER BOOK GIVES THE DESCRIPTION OF THE NATURE OF ITS REVENUES, NAMELY: MANAGEMENT FEES. THUS, IT IS APPARENT THAT THE NATURE OF BUSINESS OF THIS COMPANY, BEING RAISING OF FUNDS AND DEPLOYING THE SAME, IS ENTIRELY DIFFERENT FROM WHAT THE ASSESSEE IS DOING IN THIS SEGMENT, NAMELY, RENDERING SERVICES IN THE NATURE OF KNOWLEDGE ON CALL, PRACTICE RESEARCH AND ANALYTICS. THIS COMPANY IS, THEREFORE, DIRECTED TO BE EXCLUDED FROM THE LIST OF COMPARABLES. 25. AS COULD BE SEEN FROM THE ABOVE , FOR THE VERY SAME ASSESSMENT Y EAR I.E. 2011 - 12 THE TRIBUNAL HELD THAT THE NATURE OF BUSINESS OF ADITYA BIRLA CAPITAL ADVISORS PVT. LTD., IS RISING OF FUNDS AND DEPLOYING THE SAME . THE TRIBUNAL ALSO OBSERVED THAT ON PERUSING THE MATERIAL ON RECORD IT WAS FOUND THAT COMPANY NAMELY ADITYA BIRLA CAPITAL ADVISORS PVT. LTD., OFFERS INVESTMENT MANAGEMENT A ND ADVISORY SERVICES AS ADITYA BIRLA PRIVATE EQUITY TO DOMESTIC AND GLOBAL INVESTORS AND IT IS MANAGING SERIES OF PRIVATE EQUITY FUNDS TO INVEST IN HARVEST BUSINESS GROWTH OPPORTUNITIES. THEREFORE, IT CAN BE HELD THAT ADITYA BIRLA CAPITAL ADVISORS PVT. LT D., I S NOT INTO NON - BINDING ADVISORY SERVICES BUT IT WAS INTO POO L ING OF FUNDS AND DEPLOYING THE SAME AND MANAGING SERIES OF PRIVATE EQUITY FUNDS AND ADVISORS TO DOMESTIC AND GLOBAL INVESTORS . HOWEVER, THE ASSESSEE IS ONLY INTO NON - BINDING A DVISORY SERVIC ES TO ITS AE AND T HEREFORE ADITYA BIRLA CAPITAL ADVISORS PVT. LTD., IS FUNCTIONALLY DIFFERENT AND CANNOT BE CONSIDERED AS A COMPARABLE. THUS, WE DIRECT THE ASSESSING OFFICER TO EXCLUDE THIS COMPANY FROM THE COMPARABLE FOR BENCHMARKING THE 22 ITA NO.3424/MUM/2016 (A.Y: 2011 - 12) M/S. KOTAK MAHINDRA ASSET MANAGEMENT COMPANY. LTD., INTERNATIONAL TR ANSACTION S OF THE ASSESSEE COMPANY AND RECOMPUTE THE ARMS LENGTH PRICE OF THE INTERNAT IONAL TRANSACTIONS ACCORDINGLY. 26. IN THE RESULT, APPEAL OF THE ASSESSEE IS PARTLY ALLOWED AS INDICATED ABOVE. ORDER PRONOUNCED IN THE OPEN COURT ON THE 19 TH SEPTEMBER , 2019 SD/ - SD/ - ( RAJESH KUMAR ) (C.N. PRASAD) ACCOUNTANT MEMBER JUDICIAL MEMBER MUMBAI / DATED 19 / 0 9 / 2019 GIRIDHAR , S R. PS COPY OF THE ORDER FORWARDED TO : 1. THE APPELLANT 2. THE RESPONDENT. 3. THE CIT(A), MUMBAI. 4. CIT 5. DR, ITAT, MUMBAI 6. GUARD FILE. //TRUE COPY// BY ORDER (ASSTT. REGISTRAR) ITAT, MUM