IN THE INCOME TAX APPELLATE TRIBUNAL DELHI BENCH D, NEW DELHI BEFORE SH. G.D. AGRAWAL, PRESIDENT AND SH. SUDHANSHU SRIVASTAVA, JUDICIAL MEMBER ITA NO. 4747/DEL/2011 (ASSESSMENT YEAR: 2006-07) USHA INTERNATIONAL LTD. (EARLIER KNOWN AS THE JAY ENGINEERING WORKS LTD.) 19, KASTURBA GANDHI MARG NEW DELHI VS. ACIT CIRCLE-18(1) NEW DELHI PAN : AAACT0066A ITA NO. 4903/DEL/2011 (ASSESSMENT YEAR: 2006-07) ACIT CIRCLE-18(1), ROOM NO. 211A, C.R.BUILDING NEW DELHI VS. THE JAY ENGINEERING WORKS LTD. (NOW USHA INTERNATIONAL LTD.) SURYA KIRAN BUILDING, 19, K.G.MARG NEW DELHI PAN : AAACT0066A (APPELLANT) (RESPONDENT) ASSESSEE BY : SH. V.P.GUPTA, SH. ANUNAV KUMAR, ADV. REVENUE BY : SH.VIJAY VARMA, CIT( DR) DATE OF HEARING : 12.06.2018 DATE OF PRONOUNCEMENT : 27.06.2018 O R D E R PER BENCH : ITA NO. 4747/DEL/2011 IS PREFERRED BY THE ASSESSE E AGAINST ORDER DATED 25.08.2011 PASSED BY THE LD. CI T(A)-XXI, NEW 2 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) DELHI FOR ASSESSMENT YEAR 2006-07. ITA NO. 4903/DEL /2011 IS THE DEPARTMENTS CROSS APPEAL FOR THE SAME YEAR. 2. THE BRIEF FACTS OF THE CASE ARE THAT DURING THE YEAR UNDER CONSIDERATION, THE ASSESSEE WAS THE REGISTERED TRADE MARK OWNER OF USHA BRAND. IT DERIVED INCOME FROM THE BUSINESS OF MANUFACTURING, CONTRACT MANUFACTURING OF FANS AND T RADING THEREOF UNDER THIS BRAND NAME. THE ASSESSEE WAS HAVING ITS OWN MANUFACTURING FACILITIES AND IN ADDITION THERETO IT PROCURED MANUFACTURED FANS DULY PACKED FROM VARIOUS MANUFACT URERS UNDER THE TERMS OF INDIVIDUAL WRITTEN CONTRACTS. THE RETUR N OF INCOME WAS FILED DECLARING A LOSS OF RS. 2,60,67,206/-. AFTER INITIALLY PROCESSING THE RETURN U/S 143(1) OF THE INCOME TAX ACT, 1961 ( HEREINAFTER REFERRED TO AS THE ACT), THE CASE WAS SUBSEQUENTLY SELECTED FOR SCRUTINY. THE ASSESSMENT WAS COMPLETED AT A TOTAL IN COME OF RS. 44,73,45,025/- AFTER MAKING THE FOLLOWING DISALLOWAN CES/ADDITIONS: (I) INTEREST ON ADVANCES TAKEN FROM USHA INDIA LTD @ 13% WAS DISALLOWED IN THE ENTIRETY U/S. 40A(2)(B) OF THE AC T - RS. 2,40,61,300/- 3 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) (II) CASH DISCOUNT GIVEN BY THE ASSESSEE FOR EARLY PAYMENT AND CALCULATED @ 15% WAS DISALLOWED U/S 40(A)(IA) OF THE ACT - RS. 2,02,97,475/- (III) DISALLOWANCE OF PUBLICITY CHARGES REIMBURSED T O USHA INDIA LTD. AMOUNTING TO RS. 90,91,255/- AND DISALLOWED U/ S 40A(2)(B) OF THE ACT (IV) DISALLOWANCE OF 50% OF COMMISSION PAID TO USHA INDIA LTD. AMOUNTING TO RS. 1,39,29,851/- (V) DISALLOWANCE OF THE ENTIRE SALES PROMOTION EXPE NSES, DISCOUNT/INCENTIVES ALLOWED TO CUSTOMERS AND REIMBU RSED TO USHA INDIA LTD. AMOUNTING TO RS. 84,14,272/- (VI) DISALLOWANCE OF THE ENTIRE AMOUNT OF RS. 23,96 ,717/- REGARDING ART WORK RELATED EXPENSES FOR NEW DESIGNS FOR PACKIN G BOXES AND ADVERTISEMENTS REIMBURSED TO USHA INDIA LTD (VII) DISALLOWANCE OF RS. 3,98,97,893/- IN RESPECT OF SALARY COMMISSION AND OTHER EXPENSES REIMBURSED TO USHA I NDIA LTD (VIII) DISALLOWANCE OF RS. 39,52,663/- PERTAINING T O BILL DISCOUNTING CHARGES (IX) DISALLOWANCE OF RS. 24,65,72,121/- U/S 40(A)(I A) OF THE ACT AND PERTAINING TO COST OF PURCHASE OF FANS 4 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) (X) DISALLOWANCE OF RS. 12,73,93,965/- U/S 40(A)(IA) OF THE ACT AND PERTAINING TO COST OF IMPORT OF FANS FROM CHINA (XI) DISALLOWANCE OF RS. 1,14,72,083/- PERTAINING T O OCEAN FREIGHT CHARGES (XII) DISALLOWANCE OF SGS CHARGES AMOUNTING TO RS. 4,54,546/- 2.1 THE AO ALSO DENIED THE ASSESSEE THE BENEFIT OF SET OFF OF BROUGHT FORWARD LOSSES. 2.2 AGGRIEVED, THE ASSESSEE APPROACHED THE LD. FIR ST APPELLATE AUTHORITY CHALLENGING THE DISALLOWANCES. T HE LD. CIT (A) PARTLY ALLOWED THE ASSESSEES APPEAL BY HOLDING AS UNDER:- (I) WITH RESPECT TO DISALLOWANCE U/S 40A(2)(B) OF TH E ACT, THE LD. CIT (A) UPHELD THE DISALLOWANCE IN PRINCIPLE BUT REDUCE D THE RATE OF INTEREST TO 12% THEREBY GIVING A RELIEF OF RS. 2,22 ,10,430/- AND CONFIRMING THE BALANCE DISALLOWANCE OF RS. 18,50,870 /- (II) WITH RESPECT TO CASH DISCOUNT ALLOWED TO USHA INDIA LTD. @ 15%, THE LD. CIT (A) AGAIN GAVE RELIEF BY HOLDING T HAT 12% OF CASH DISCOUNT WAS ALLOWABLE. THUS, IN PRINCIPLE THE DISALL OWANCE U/S 40A (2)(B) WAS UPHELD BUT THE QUANTUM WAS REDUCED. AMOUNT OF RS. 1,62,37,980/- WAS HELD AS ALLOWABLE AND THE BALANCE AMOUNT OF RS. 40,59,495/- WAS CONFIRMED. 5 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) (III) WITH RESPECT TO DISALLOWANCE OF PUBLICITY CHA RGES REIMBURSED TO USHA INDIA LTD. AMOUNTING TO RS. 90,91,255/- AND DI SALLOWED U/S 40A(2)(B) OF THE ACT, THE LD. CIT(A) HELD THAT THE PROVISIONS OF THIS SECTION WERE NOT ATTRACTED IN REIMBURSEMENT OF EXPE NSES AND DIRECTED THAT THE ASSESSEES CLAIM WAS TO BE ALLOWED FULLY. (IV) WITH RESPECT TO DISALLOWANCE OF 50% OF COMMISSI ON PAID TO USHA INDIA LTD. AMOUNTING TO RS. 1,39,29,851/-. THE LD. CIT (A), FOLLOWING THE ORDER OF ITAT FOR ASSESSMENT YEARS 200 1-02 AND 2002- 03, HELD THAT SINCE THE ISSUE HAD BEEN DECIDED IN F AVOUR OF ASSESSEE, THE ASSESSEE WAS TO GET RELIEF OF THE ENTI RE AMOUNT OF RS. 1,39,29,851/-. (V) WITH RESPECT TO SALES PROMOTION EXPENSES, DISCO UNT/INCENTIVES ALLOWED TO CUSTOMERS AND REIMBURSED TO USHA INDIA L TD. AMOUNTING TO RS. 84,14,272/-, THE LD. CIT (A) DISMI SSED THE ASSESSEES GROUND CHALLENGING THE DISALLOWANCE AND U PHELD THE DISALLOWANCE. (VI) WITH RESPECT TO DISALLOWANCE OF RS. 23,96,717/ - REGARDING ART WORK RELATED EXPENSES FOR NEW DESIGNS FOR PACKING BO XES AND ADVERTISEMENTS REIMBURSED OF USHA INDIA LTD., THE L D. CIT(A) UPHELD THE DISALLOWANCE AND DISMISSED THE ASSESSEES GROUND. 6 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) (VII) WITH RESPECT TO DISALLOWANCE OF RS. 3,98,97,89 3/- IN RESPECT OF SALARY COMMISSION AND OTHER EXPENSES REIMBURSED TO USHA INDIA LTD, THE LD. CIT(A) UPHELD THE DISALLOWANCE AND DISM ISSED THE ASSESSEES GROUND. (VIII) WITH RESPECT TO THE DISALLOWANCE OF RS. 39,52 ,663/- PERTAINING TO BILL DISCOUNTING CHARGES, THE LD. CIT(A) ALLOWED THE CLAIM OF THE ASSESSEE SUBJECT TO VERIFICATION OF THE FIGURES BY THE ASSESSING OFFICER. (IX) WITH RESPECT TO DISALLOWANCE OF RS. 24,65,72,12 1/- PERTAINING TO COST OF PURCHASE OF FANS, THE LD. CIT(A) HELD THAT PROVISIONS OF SECTION 40(A)(IA) OF THE ACT WERE NOT APPLICABLE AND DIRECTED THE DELETION OF THE DISALLOWANCE. (X) WITH RESPECT TO DISALLOWANCE OF RS. 12,73,93,96 5/- PERTAINING TO COST OF IMPORT OF FANS FROM CHINA, THE LD. CIT(A) A GAIN HELD THAT PROVISIONS OF SECTION 40 (A)(IA) OF THE ACT WERE NOT ATTRACTED AND THE DISALLOWANCE WAS TO BE DELETED. (XI) WITH RESPECT TO DISALLOWANCE OF RS. 1,14,72,083 /- PERTAINING TO OCEAN FREIGHT CHARGES, THE LD. CIT(A) ALLOWED THE A SSESSEES CLAIM AND DIRECTED THE DISALLOWANCE TO BE DELETED. 7 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) (XII) WITH RESPECT TO SGS CHARGES AMOUNTING TO RS. 4,54,546/-, THE LD. CIT(A) DECIDED THE ISSUE IN FAVOUR OF THE ASSES SEE AND DIRECTED THE DISALLOWANCE TO BE DELETED. (XIII) WITH RESPECT TO THE ASSESSEES CLAIM OF SET OFF OF BROUGHT FORWARD, THE LD. CIT (A) DIRECTED THE AO TO ALLOW THE CLAIM OF THE ASSESSEE AFTER PROPER VERIFICATION. 2.3 AGGRIEVED BY THE ABOVE FINDINGS OF THE LD. CIT (A), NOW THE DEPARTMENT AS WELL AS THE ASSESSEE HAS APPROACH ED THE ITAT IN CROSS APPEALS AND THE GROUNDS TAKEN BY THE PARTIES ARE AS UNDER :- 2.4 ITA NO. 4747/DEL/2011 (ASSESSEES APPEAL) 1. THAT CIT(A) ERRED IN ALLOWING PAYMENT OF INTERE ST ON ADVANCES FROM ERSTWHILE USHA INTERNATIONAL LTD. AT THE RATE OF 12% AS AGAINST ACTUAL RATE OF 13%, WITHOUT ASSIGNIN G ANY REASON OR THE BASIS, WHEREAS THE APPELLANT HAD SUBM ITTED FULL JUSTIFICATION FOR INTEREST RATE OF 13% AND THEREBY UPHOLDING DISALLOWANCE TO THE EXTENT OF RS. 18,50,870/-. 2. THAT THE CIT (A) ERRED IN UPHOLDING OF DISALLOWA NCE ON ACCOUNT OF CASH DISCOUNT PAID BY THE APPELLANT COMP ANY TO ERSTWHILE USHA INTERNATIONAL LTD. ON EARLY PAYMENTS OF PURCHASE BILLS TO THE EXTENT OF RS. 40.59,495/- BY HOLDING THAT CASH DISCOUNT IS ALLOWABLE AT THE RATE OF 12% AS AG AINST PAYMENT MADE BY THE APPELLANT AT THE RATE OF 15% PE R ANNUM, WITHOUT GIVING ANY REASON AND THE BASIS, WHEREAS TH E 8 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) APPELLANT HAD GIVEN FULL JUSTIFICATION AND DOCUMENT ARY EVIDENCE IN SUPPORT OF RATE OF 15%. 3. THAT THE CIT(A) ERRED IN UPHOLDING DISALLOWANCE OF RS.84,14,272/- BEING THE PAYMENTS MADE BY THE APPEL LANT COMPANY TO ERSTWHILE M/S USHA INTERNATIONAL LIMITED ON ACCOUNT OF REIMBURSEMENT OF DISCOUNT/INCENTIVE ETC. ALLOWED TO DEALERS/CUSTOMERS FOR PROMOTION OF SALES AS PER INS TRUCTION OF THE APPELLANT, WITHOUT CORRECTLY APPRECIATING THE F ACTS AND PAST HISTORY' AND ALSO WRONGLY OBSERVING THAT ENTIRE MAR KETING LIABILITIES WERE TO BE DISCHARGED BY THE ERSTWHILE UIL FOR WHICH COMMISSION AT THE FIXED RATE WAS PAID ON SALES. 4. THAT THE CIT(A) ERRED IN UPHOLDING DISALLOWANCE OF RS.32,96,717/- BEING THE PAYMENTS MADE BY THE APPEL LANT COMPANY TO ERSTWHILE M/S USHA INTERNATIONAL LIMITED ON ACCOUNT OF REIMBURSEMENT OF ART WORK GOT DONE ON BE HALF OF THE APPELLANT COMPANY FOR NEW DESIGNS ETC. OF PACKING B OXES FOR PACKING OF THE PRODUCT AND OF THE ADVERTISEMENT FOR THE PRINT MEDIA WITHOUT CORRECTLY APPRECIATING THE FACTS AND PAST HISTORY AND ALSO WRONGLY HOLDING THAT ERSTWHILE UIL WAS IN CHARGE OF MARKETING AND WAS TAKING COMMISSION AND THEREFORE, THIS EXPENDITURE WAS NOT ALLOWABLE. 5. THAT THE CIT (A) ERRED IN UPHOLDING DISALLOWANCE OF RS.39,89,793/- BEING THE PAYMENTS MADE BY THE APPEL LANT COMPANY TO ERSTWHILE M/S USHA INTERNATIONAL LIMITED ON ACCOUNT OF REIMBURSEMENT OF SALARY OF CERTAIN EMPLO YEES AND ALSO FOR CERTAIN OTHER EXPENSES INCURRED BY ERSTWHI LE UIL ON BEHALF OF THE APPELLANT BY OBSERVING THAT THERE WAS NO NEED FOR THE APPELLANT COMPANY TO HAVE MARKETING STAFF W ITHOUT CORRECTLY APPRECIATING THE FACTS, PAST HISTORY AND ALSO NATURE OF EXPENSES. HE ALSO FAILED TO APPRECIATE THAT REIM BURSEMENT RELATED TO THE SALARIES OF THE PERSONNEL AND THEIR TRAVELLING EXPENSES FOR THE PERSONNEL DEPUTED BY UIL AND RENTS OF THE PREMISES OF UIL USED BY THE APPELLANT COMPANY. 9 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) 2.5 ITA NO. 4903/DEL/2011 (DEPARTMENTS APPEAL): 1. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW THE LEARNED CIT(A) HAS ERRED IN DELETING THE ADDITION O F RS. 2,22,10,430/- DISALLOWED BY THE AO ON ACCOUNT OF AD VANCE PAID TO M/S. USHA INTERNATIONAL LTD. 2. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW THE LEARNED CIT(A) HAS ERRED IN DELETING THE ADDITION O F RS. 1,62,37,980/- DISALLOWED BY THE AO ON ACCOUNT OF EA RLY PAYMENT OF BILLS. 3. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW THE LEARNED CIT(A) HAS ERRED IN DELETING THE ADDITION O F RS. 90,91,255/- DISALLOWED BY THE AO ON ACCOUNT OF ADVERTISEMENT. 4. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW THE LEARNED CIT(A) HAS ERRED IN DELETING THE ADDITION O F RS. 1,39,29,851/- DISALLOWED BY THE AO ON ACCOUNT OF CO MMISSION PAID. 5. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW THE LEARNED CIT(A) HAS ERRED IN DELETING THE ADDITION O F RS. 44,38,853/- DISALLOWED BY THE AO ON ACCOUNT OF BILL DISCOUNTING CHARGES. 6. ON THE FACTS AND CIRCUMSTANCES OF THE CASE AND IN LAW THE LEARNED CIT(A) HAS ERRED IN DELETING THE ADDITION O F RS. 38,58,92,715/- DISALLOWED BY THE AO U/S 40(A)(IA). 3. THE LD. AR SUBMITTED THAT THE COMPANY, NAMELY, J AY ENGINEERING WORKS LTD. (JE) WAS A MANUFACTURING COMP ANY AND WAS MANUFACTURING FANS, SEWING MACHINES ETC. USHA INT ERNATIONAL 10 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) LIMITED (UIL) WAS CARRYING ON THE ACTIVITIES OF MARK ETING OF THE PRODUCTS MANUFACTURED BY JE. THERE WERE TWO AGREEMEN TS BETWEEN THE COMPANIES, CALLED GENERAL AGREEMENT (PLACED AT PAGES 124 TO 127 OF THE PAPER BOOK - I) AND SELLING AGENCY AGREE MENT (PLACED AT PAGES 128 TO 130 OF PAPER BOOK -I). 3.1 WITH RESPECT TO THE GENERAL AGREEMENT, IT WAS S UBMITTED THE GENERAL AGREEMENT WAS FOR SALE OF GOODS BY JE TO UIL ON PRINCIPAL TO PRINCIPAL BASIS. THE MAXIMUM RETAIL PR ICE WAS FIXED BY JE FROM TIME TO TIME. UIL, HOWEVER, WAS FREE TO SELL THE GOODS AT LOWER THAN THE MAXIMUM PRICE FIXED BY JE. THE LD. A R SUBMITTED THAT CLAUSE 5(C) OF THE AGREEMENT PROVIDED THAT IN CASE JE ADVISED ANY REDUCTION IN PRICE, THE SAME WAS TO BE REIMBURSE D/ALLOWED TO UIL. IT WAS FURTHER SUBMITTED THAT CLAUSE 7 OF THE A GREEMENT PROVIDED FOR CREDIT PERIOD OF 75 DAYS AND THAT IT WA S ALSO PROVIDED THAT IN CASE PAYMENT IS MADE BEFORE THE CREDIT PERI OD OF 75 DAYS, CASH DISCOUNT WILL BE ALLOWED TO UIL FOR THE PERIOD OF EARLY PAYMENT. THE LD. AR FURTHER SUBMITTED THAT CLAUSE 9 PROVIDED THAT ALL ADVERTISING/SALES PROMOTION WORK IN RESPECT OF PROD UCTS WILL BE ORGANIZED BY UIL AND ALL COSTS OF SUCH ADVERTISING/ SALES PROMOTION WORK WILL BE REIMBURSED BY JE TO UIL. 11 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) 3.2 WITH RESPECT TO THE SELLING AGENCY AGREEMENT I T WAS SUBMITTED THAT IT WAS FOR ALLOWING COMMISSION ON THE BULK ORDERS PROCURED BY UIL AS AGENT OF JE FROM THE GOVERNMENT AGENCIES/ OTHER INSTITUTIONS AND ON EXPORT. IT WAS FURTHER SUB MITTED THAT CLAUSE 7 OF THIS AGREEMENT ALSO PROVIDED THAT ADVER TISING/SALES PROMOTION WORK WILL BE ORGANIZED BY UIL AND THE COST WILL BE REIMBURSED BY JE. 3.3 THE LD. AR SUBMITTED THAT THESE AGREEMENTS/ ARRANGEMENTS HAVE BEEN GOING ON BETWEEN THE TWO COMP ANIES FOR A LONG PERIOD EXTENDING MORE THAN 40 YEARS. AGREEMENT S WERE BEING RENEWED FROM TIME TO TIME FOR A PERIOD OF FIVE YEAR S. IT WAS SUBMITTED THAT THE GENERAL AGREEMENT FOR THE YEAR U NDER APPEAL WAS ENTERED INTO ON 4 TH AUGUST, 2004 EFFECTIVE FROM 01.05.2004 AND WAS FOR A PERIOD OF FIVE YEARS UP TO 30.04.2009. THE SELLING AGENCY AGREEMENT WAS DATED 21.02.2004 AND WAS EFFECTIVE FROM 01.05.2004 TILL 30.04.2009. IT ALSO HAD REFERENCE T O THE EARLIER AGREEMENT DATED 29.04.1999 EFFECTIVE FROM 01.05.199 9 TO 30.04.2004. 12 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) 3.4 THE LD. AR FURTHER SUBMITTED THAT THE ABOVE ME NTIONED TWO COMPANIES HAVE BEEN INDEPENDENT COMPANIES AND TH EY WERE NOT EVEN RELATED IN TERMS OF SECTION 40A(2) OF THE INCOME TAX ACT. HOWEVER, W.E.F. 25.03.2005 RELEVANT TO A.Y. 2005-06 UIL ACQUIRED THE SHARES OF JE AND AS A RESULT BECAME THE RELATED PARTY IN TERMS OF SECTION 40A(2)(B) OF THE INCOME TAX ACT. SUBSEQU ENTLY, HOWEVER, W.E.F. 01.04.2007 (ASSESSMENT YEAR 2008-09) UIL WAS AMALGAMATED WITH JE AND JE HAS BEEN RENAMED AS USHA INTERNATIONAL LIMITED W.E.F. 20.06.2008. IT WAS FURTH ER SUBMITTED THAT SINCE THE NAME OF THE COMPANY HAS BEEN CHANGED TO USHA INTERNATIONAL LIMITED PURSUANT TO AMALGAMATION W.E.F . 01.04.2007 THE APPEALS ARE IN THE NAME OF USHA INTERNATIONAL L IMITED BUT THE ASSESSEE/RESPONDENT COMPANY HEREIN IS JAY ENGINEERI NG WORKS LTD. THE LD. AR SUBMITTED THAT THESE FACTS HAVE BEE N DULY RECORDED IN THE ORDER OF ITAT IN ASSESSEES OWN CASE PASSED I N APPEALS FOR ASSESSMENT YEARS 2003-04 TO 2005-06 IN PARS 2.1 TO 8.4 ON PAGES 2 TO 11. 4. ADVANCING HIS ARGUMENTS IN SUPPORT OF THE ASSES SEES APPEAL, THE LD. AUTHORISED REPRESENTATIVE SUBMITTED THAT THE 13 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) ASSESSEES GROUND NO. 1 IN ITA NO. 4747/DEL/2011 CH ALLENGING THE INTEREST PAID TO USHA INTERNATIONAL LTD. AND SUSTAI NED TO THE EXTENT OF RS. 18,54,361/- WAS IDENTICAL TO GROUND NO. 1 OF THE ASSESSEES APPEAL BEFORE THE ITAT FOR ASSESSMENT YEAR 2005-06. IT WAS ALSO SUBMITTED THAT THIS GROUND OF THE ASSESSEE WAS RELAT ED TO GROUND NO. 1 OF THE DEPARTMENTS APPEAL BEARING NO. 4903/D EL/2001 WHEREIN THE DEPARTMENT WAS CHALLENGING THE DELETION O F DISALLOWANCE OF RS. 2,22,10,430/- BY THE LD. CIT(A). THE LD. AUTHORISED REPRESENTATIVE SUBMITTED THAT THE TOTAL INTEREST PAID @13% AND AMOUNTING TO RS. 2,40,61,300/- WAS DISALLOW ED BY THE ASSESSING OFFICER WHEREAS THE LD. CIT(A) HAD ALLOWED PAYMENT @ 12% THEREBY DELETING THE DISALLOWANCE OF RS. 2,22, 10,430/-. IT WAS SUBMITTED THAT THIS ISSUE HAD COME UP BEFORE THE IT AT IN ASSESSMENT YEAR 2005-06 IN ITA NO. 2025/DEL/2011 AS WELL AS ITA NO. 1622/DEL/2011 AND THE ITAT, VIDE ORDER DATED 25 .04.2016, HAD SET ASIDE THE ISSUE TO THE FILE OF THE AO WITH THE D IRECTION TO VERIFY THE FACT THAT INTEREST PAID WAS IN RESPECT OF ADVANC ES TAKEN BY THE ASSESSEE COMPANY FROM USHA INTERNATIONAL LTD. AND A LSO CONSIDER THE DETAILS FILED BY THE ASSESSEE IN THIS REGARD. T HE LD. AUTHORISED REPRESENTATIVE SUBMITTED THAT FOLLOWING THE ORDER OF THE TRIBUNAL IN 14 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) ASSESSMENT YEAR 2005-06 AS AFOREMENTIONED, THIS ISS UE MAY ALSO BE RESTORED TO THE FILE OF THE AO WITH SIMILAR DIRECTIO NS AS CONTAINED IN PARA 9.4 OF THE SAID ORDER FOR ASSESSMENT YEAR 2005 -06. 4.0.1 THE LD. CIT DR PLACED RELIANCE ON THE CONCUR RENT FINDINGS OF BOTH THE LOWER AUTHORITIES ON THE ISSUE . 4.1 WITH RESPECT TO GROUND NO. 2 IN THE ASSESSEES APPEAL WITH CHALLENGES THE SUSTENANCE OF DISALLOWANCE OF RS. 40,59,495/- TO USHA INTERNATIONAL LTD. FOR EARLY PAYMENT OF THE BILLS, THE LD. AUTHORISED REPRESENTATIVE SUBMITTED THAT THIS GROUN D WAS ALSO SIMILAR TO GROUND NO. 2 BEING RAISED BY THE DEPARTM ENT. IT WAS SUBMITTED THAT THE TOTAL DISALLOWANCE WAS RS. 2,02,9 7,475/- AND THE DISALLOWANCE WAS RESTRICTED TO RS. 1,62,37,980 /- BY THE LD. CIT(A). IT WAS FURTHER SUBMITTED THAT THIS ISSUE HAD ALSO COME UP BEFORE THE ITAT ASSESSMENT YEAR 2005-06 AND IN THE CROSS APPEALS BY THE ASSESSEE AS WELL AS THE DEPARTMENT, THE ITAT HAD ALLOWED THE ASSESSEES GROUND AND HAD DISMISSED THE GROUND RAIS ED BY THE DEPARTMENT. IT WAS SUBMITTED THAT THIS ISSUE WAS CO VERED IN FAVOUR OF THE ASSESSEE AND AGAINST THE DEPARTMENT BY THE O RDER OF THE ITAT FOR ASSESSMENT YEAR 2005-06 IN PARA 9.4 AND 10 AND IT WAS PRAYED THAT THE FACTS BEING IDENTICAL A SIMILAR ADJUDICATI ON BE MADE. 15 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) 4.1.1 THE LD. CIT DR PLACED RELIANCE ON THE CONCUR RENT FINDINGS OF BOTH THE LOWER AUTHORITIES ON THE ISSUE . 4.2 WITH RESPECT TO GROUND NO. 3 OF THE ASSESSEE S APPEAL RELATING TO DISALLOWANCE OF REIMBURSEMENT OF DISCOUN T/INCENTIVES ETC. TO DEALERS AND CUSTOMERS, THE LD. AUTHORISED R EPRESENTATIVE SUBMITTED THAT THIS GROUND WAS ALSO RELATED TO GROUN D NO. 3 OF THE DEPARTMENTS APPEAL. THE LD. AUTHORISED REPRESENTAT IVE SUBMITTED THAT THE ASSESSEE HAD CLAIMED AN AMOUNT OF RS. 84,1 4,272/- ON ACCOUNT OF SALES PROMOTION EXPENSES, DISCOUNTS/INCE NTIVES TO DEALERS AND CUSTOMERS REIMBURSED TO USHA INTERNATIO NAL LTD. BUT THE SAME WAS DISALLOWED U/S 40A(2)(B) OF THE ACT AND THE SAME WAS ALSO UPHELD BY THE LD. CIT(A). IT WAS FURTHER SUBMIT TED THAT THIS GROUND RELATED TO REIMBURSEMENT OF EXPENSES AND WAS ALSO BEFORE THE ITAT IN APPEAL FOR ASSESSMENT YEAR 2005-06 WHER EIN THE ITAT, VIDE ORDER DATED 25.04.2016, HAD UPHELD THE LIABILI TY OF REIMBURSEMENT OF EXPENSES. IT WAS FURTHER SUBMITTED THAT THE LD. CIT (A) HAD DELETED A RELATED ADDITION OF RS. 90,91 ,255/- INCURRED AND REIMBURSED ON ACCOUNT OF PUBLICITY/ADVERTISEMEN T EXPENSES. IT WAS SUBMITTED THAT THESE EXPENSES WERE ALSO IN THE N ATURE OF REIMBURSEMENT OF EXPENSES AND WERE COVERED IN FAVOUR OF THE 16 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) ASSESSEE BY ORDER OF THE ITAT IN ASSESSEES OWN CASE FOR ASSESSMENT YEAR 2005-06 (IN PARA 9.4 AND 10). IT WAS PRAYED THA T FOLLOWING THE EARLIER YEARS ORDER OF THE ITAT WHICH WAS IN FAVOUR OF THE ASSESSEE, THIS GROUND RAISED BY THE DEPARTMENT BE DISMISSED. 4.2.1 THE LD. CIT DR PLACED RELIANCE ON THE CONCUR RENT FINDINGS OF BOTH THE LOWER AUTHORITIES ON THE ISSUE . 4.3 THE LD. AUTHORISED REPRESENTATIVE SUBMITTED T HAT GROUND NO. 4 OF ASSESSEES APPEAL WAS CHALLENGING TH E DISALLOWANCE OF EXPENSES WHICH WERE IN THE NATURE OF REIMBURSEMENT OF ART WORK EXPENSES INCURRED FOR NEW DESIGNS ETC. IT WAS SUBMITT ED THAT THE ENTIRE AMOUNT OF RS. 32,96,707/- WAS DISALLOWED BY THE LD. CIT(A) WHEREAS THIS GROUND WAS ALSO COVERED IN FAVOUR OF TH E ASSESSEE BY THE ORDER OF THE ITAT IN ASSESSEES OWN CASE FOR AS SESSMENT YEAR 2005-06 WHEREIN ITAT HAD HELD THAT PUBLICITY RELATED EXPENSES/ REIMBURSEMENT OF PUBLICITY RELATED EXPENSES WAS ALLO WABLE. 4.3.1 THE LD. CIT DR PLACED RELIANCE ON THE CONCU RRENT FINDINGS OF BOTH THE LOWER AUTHORITIES ON THE ISSUE . 4.4 COMING TO GROUND NO. 5 OF ASSESSEES APPEAL, T HE LD. AUTHORISED REPRESENTATIVE SUBMITTED THAT GROUND NO. 5 CHALLENGED 17 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) THE ACTION OF THE LD. CIT (A) IN UPHOLDING THE DISA LLOWANCE OF RS. 39,89,793/- ON ACCOUNT OF REIMBURSEMENT OF EXPENSES ON ACCOUNT OF TRAVELLING, SALARY AND RENT INCURRED BY USHA INT ERNATIONAL LTD. IT WAS SUBMITTED THAT THIS GROUND WAS ALSO COVERED IN FA VOUR OF THE ASSESSEE BY THE ORDER OF ITAT IN ASSESSEES OWN CASE FOR ASSESSMENT YEAR 2005-06 WHEREIN IT HAD BEEN HELD THAT REIMBURS EMENT OF EXPENSES WAS ALLOWABLE. 4.4.1 THE LD. CIT DR PLACED RELIANCE ON THE CONCUR RENT FINDINGS OF BOTH THE LOWER AUTHORITIES ON THE ISSUE . 5. COMING TO THE REMAINING GROUNDS IN THE DEPARTME NTS APPEAL THE LD. AUTHORISED REPRESENTATIVE SUBMITTED THAT GROUND NO. 3 OF THE DEPARTMENTS APPEAL RELATED TO REIMBUR SEMENT OF PUBLICITY EXPENSES. IT WAS SUBMITTED THAT IN TERMS O F CLAUSE 9 OF THE GENERAL AGREEMENT AND CLAUSE 7 OF THE SELLING A GENCY AGREEMENT, USHA INTERNATIONAL LTD. WAS REQUIRED TO I NCUR ALL ADVERTISING/SALES PROMOTION EXPENSES AND JE HAD TO REIMBURSE THE COST INCURRED BY USHA INTERNATIONAL LTD. IT WAS SUBM ITTED THAT SIMILAR EXPENSES HAD BEEN REIMBURSED IN THE PAST AN D DEDUCTION OF THE SAME HAD BEEN ALLOWED BY THE AO. IT WAS FOR THE FIRST TIME THAT 18 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) A DISALLOWANCE WAS MADE IN ASSESSMENT YEAR 2005-06 U /S 40A (2) OF THE ACT WHICH WAS DELETED BY THE LD. CIT (A) AND T HE ORDER OF THE LD. CIT (A) WAS UPHELD BY THE ITAT IN ASSESSMENT YEA R 2005-06 IN PARA 9.4 AND 10 OF THE AFORESAID ORDER OF THE ITAT. IT WAS PRAYED THAT ON IDENTICAL FACTS, THE DEPARTMENTS GROUND BE DISMISSED. 5.0.1 THE LD. CIT DR PLACED RELIANCE ON THE OBSER VATIONS AND FINDINGS OF THE AO IN THIS REGARD. 5.1 WITH RESPECT TO GROUND NO. 4 OF THE DEPARTMENT S APPEAL CHALLENGING THE ACTION OF THE LD. CIT (A) IN DELETI NG THE ADDITION OF RS. 1,39,29,851/- PERTAINING TO COMMISSION, IT WAS S UBMITTED BY THE LD. AR THAT THIS GROUND WAS BEFORE THE ITAT IN A SSESSMENT YEARS 2003-04 AND 2004-05 AND THE ITAT IN THOSE TWO YEARS HAD AFFIRMED THE ORDER OF THE LD. CIT (A) DIRECTING THE DELETION OF DISALLOWANCE ON IDENTICAL FACTS. IT WAS FURTHER SUBMI TTED THAT A SIMILAR CLAIM WAS ALLOWED BY THE LD. CIT (A) IN ASSE SSMENT YEAR 2005-06 AGAINST WHICH THE DEPARTMENT HAD NOT RAISED ANY CHALLENGE BEFORE THE ITAT. 5.1.1 THE LD. CIT DR PLACED RELIANCE ON THE OBSERV ATIONS AND FINDINGS OF THE AO IN THIS REGARD. 19 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) 5.2 WITH RESPECT TO GROUND NO. 5 OF THE DEPARTMENT S APPEAL, THE LD. AUTHORISED REPRESENTATIVE SUBMITTED THAT TH IS GROUND CHALLENGED THE ACTION OF THE LD. CIT(A) IN DELETING THE DISALLOWANCE RELATED TO BILL DISCOUNTING CHARGES AND THIS GROUND IS IDENTICAL TO GROUND NO. 4 OF DEPARTMENTS APPEAL BEFORE THE ITAT FOR ASSESSMENT YEAR 2005-06. IT WAS SUBMITTED THAT THE ITAT, VIDE O RDER DATED 25.04.2016, HAD UPHELD THE ORDER OF THE LD. CIT (A) AND HAD DISMISSED THE GROUND RAISED BY DEPARTMENT AND, THER EFORE, ON IDENTICAL FACTS THIS ISSUE WAS COVERED IN FAVOUR OF THE ASSESSEE. 5.2.1 THE LD. CIT DR PLACED RELIANCE ON THE OBSERV ATIONS AND FINDINGS OF THE AO IN THIS REGARD. 5.3 COMING TO GROUND NO. 6 OF THE DEPARTMENTS APP EAL, IT WAS SUBMITTED BY THE LD. AUTHORISED REPRESENTATIVE T HAT THIS GROUND RELATED TO DELETION OF DISALLOWANCE OF RS. 38 ,58,92,715/- MADE U/S 40(A)(IA) OF THE ACT. IT WAS SUBMITTED THAT A SIMILAR DISALLOWANCE HAD BEEN MADE IN ASSESSMENT YEAR 2005-0 6 BY THE AO WHICH WAS DELETED BY THE LD. CIT (A) AND THE DEPARTME NT HAD NOT PREFERRED ANY FURTHER APPEAL AGAINST THE ACTION OF THE LD. CIT(A) IN DELETING THIS DISALLOWANCE. IT WAS ALSO SUBMITTED THA T THE ISSUE IS COVERED IN FAVOUR OF THE ASSESSEE BY THE JUDGMENT O F THE HONBLE 20 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) APEX COURT IN THE CASE OF CIT VS. SILVER OAK LABORA TORIES LTD. IN SLP NO. 18012 OF 2009. A COPY OF THE SAID JUDGMENT WAS PLACED ON RECORD BY THE LD. AUTHORISED REPRESENTATIVE. 5.3.1 THE LD. CIT DR PLACED RELIANCE ON THE OBSERV ATIONS AND FINDINGS OF THE AO IN THIS REGARD. 6. WE HAVE HEARD THE RIVAL SUBMISSIONS AND HAVE AL SO PERUSED THE MATERIAL AVAILABLE ON RECORD. WE NOW TAK E UP THE GROUNDS AND ADJUDICATE THE SAME AS UNDER:- ITA NO. 4747/DEL/2011 (ASSESSEES APPEAL): 6.1 GROUND NO. 1 CHALLENGES THE ACTION OF THE LD C IT (A) IN ALLOWING PAYMENT OF INTEREST ON ADVANCES FROM USHA I NTERNATIONAL LTD. @ 12% AS AGAINST THE RATE OF 13% PAID BY THE A SSESSEE. WE FIND THAT THIS ISSUE HAD COME UP BEFORE THE ITAT IN ASSE SSEES CASE FOR ASSESSMENT YEAR 2005-06 ALSO AND THE ITAT HAD RESTO RED THIS ISSUE TO THE FILE OF THE AO FOR VERIFICATION. THE AO WAS D IRECTED TO VERIFY THAT THE INTEREST PAID BY THE ASSESSEE WAS IN RESPEC T OF THE ADVANCE TAKEN BY THE ASSESSEE. ON SIMILAR FACTS, WE RESTORE GROUND NO. 1 TO THE FILE OF THE AO FOR VERIFYING THAT THE INTEREST BEING CLAIMED AS 21 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) PAID IS IN RESPECT OF THE ADVANCE TAKEN FROM USHA I NTERNATIONAL LTD. THE ASSESSEE WILL BE AT LIBERTY TO SUBMIT ALL N ECESSARY DOCUMENTS TO SUPPORT ITS CLAIM BEFORE THE AO. THUS, THIS GROUND STANDS ALLOWED FOR STATISTICAL PURPOSES. 6.2 GROUND NO. 2 OF THE ASSESSEES APPEAL CHALLENG ES THE ACTION OF THE LD. CIT (A) IN PARTLY UPHOLDING THE D ISALLOWANCE ON ACCOUNT OF CASH DISCOUNT PAID BY THE ASSESSEE COMPA NY TO USHA INTERNATIONAL LTD. ON EARLY PAYMENTS OF PURCHASE BI LLS TO THE EXTENT OF RS. 40,59,495/- BY HOLDING THAT CASH DISCOUNTS WAS ALLOWABLE @ 12% ONLY AS AGAINST THE PAYMENT MADE BY THE ASSESSE E @15%. IT IS SEEN THAT THIS ISSUE WAS ALSO CONSIDERED BY THE ITAT DELHI BENCH IN ASSESSEES OWN CASE IN ASSESSMENT YEAR 2005-06 AND I TAT DELHI BENCH HAD DELETED THIS ADDITION BY FOLLOWING THE JU DGMENT OF THE HONBLE DELHI HIGH COURT IN THE CASE OF HIVE COMMUN ICATION VS. CIT REPORTED IN 201 TAXMAN 99 (DEL). THE HONBLE DE LHI HIGH COURT HAD HELD THAT THE LEGITIMATE BUSINESS NEEDS OF THE ASSESSEE MUST BE EXAMINED FROM THE VIEWPOINT OF THE ASSESSEE ITSELF A ND IT WAS NOT FOR THE ASSESSING OFFICER TO DICTATE WHAT THE BUSINESS N EEDS OF THE COMPANY FROM THE POINT OF PRUDENT BUSINESSMAN SHOUL D BE. IT IS SEEN THAT THE LD. CIT (A), WHILE UPHOLDING A PARTIAL DISALLOWANCE, 22 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) HAD FOLLOWED HIS OWN ORDER IN ASSESSMENT YEAR 2005-0 6 BUT HAS NOT ASSIGNED ANY REASON OR BASIS FOR UPHOLDING THE DIFF ERENTIAL RATE OF 3% OF CASH DISCOUNT. WE ARE UNABLE TO CONCUR WITH TH E FINDINGS OF THE LD. CIT (A) AS, ALTHOUGH, HE HAS ACCEPTED THE C ASH DISCOUNT AS ALLOWABLE IN PRINCIPLE, HE HAS NOT GIVEN ANY REASONI NG FOR CONFIRMING A PARTIAL DISALLOWANCE. FURTHER, IN VIEW OF THE ORDER OF THE ITAT IN ASSESSEES OWN CASE OF ASSESSMENT YEAR 2 005-06 AND ALSO IN VIEW OF THE RATIO OF THE JUDGMENT OF THE HON BLE DELHI HIGH COURT IN THE CASE OF HIVE COMMUNICATION VS. CIT (SU PRA) WE HAVE NO OPTION BUT TO DELETE THE ADDITION IN RESPECT OF CASH DISCOUNT. THUS, THIS GROUND STANDS ALLOWED. 6.3 COMING TO GROUND NO. 3 OF THE ASSESSEES APPEA L WHICH CHALLENGES THE ACTION OF THE LD. CIT (A) IN UPHOLDI NG DISALLOWANCE OF RS. 84,14,272/- BEING PAYMENTS MADE TO M/S USHA INT ERNATIONAL LTD. ON ACCOUNT OF REIMBURSEMENT OF DISCOUNT/INCENT IVES ETC. ALLOWED TO DEALERS AND CUSTOMERS FOR SALES PROMOTIO N, IT IS SEEN THAT IT IS THE SUBMISSION OF THE LD. AR THAT THE ISSUE O F REIMBURSEMENT OF DISCOUNT/INCENTIVE WAS ALSO BEFORE THE ITAT IN AS SESSEES OWN CASE FOR ASSESSMENT YEAR 2005-06 AND HAD BEEN DECID ED. HOWEVER, A PERUSAL OF THE ORDER OF THE AFORESAID ORDER OF TH E ITAT SHOWS THE 23 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) ISSUE OF REIMBURSEMENT OF DISCOUNT/INCENTIVES WAS NO T SPECIFICALLY BEFORE THE ITAT AS HAS BEEN AVERRED BY THE LD. AR. THE AO, WHILE MAKING THE IMPUGNED DISALLOWANCE HAS OBSERVED THAT THE PAYMENTS WERE HIT BY THE PROVISIONS OF SECTION 40A (2)(B) OF THE ACT AND FURTHER THAT THE ASSESSEE COULD NOT PROVE THE GENUI NENESS OF THE EXPENDITURE. THE LD. CIT (A) HAS UPHELD THE OBSERV ATIONS OF THE AO BUT HAS NOT GIVEN ANY COGENT REASON FOR UPHOLDING T HE FINDINGS OF THE AO. IN THE PROCEEDINGS BEFORE US, THE LD. AR HA S SUBMITTED THAT THE ISSUE WAS COVERED BY THE EARLIER ORDER OF THE IT AT IN AY 2005- 06. HOWEVER, THIS IS NOT SO. THE ISSUE OF REIMBURSE MENT OF DISCOUNTS AND INCENTIVES WAS NOT SPECIFICALLY BEFOR E THE ITAT IN 2005-06. FURTHERMORE, THE ASSESSEE IS BOUND TO DEMO NSTRATE THAT THE REIMBURSEMENT WAS MADE STRICTLY IN TERMS OF THE GENERAL AGREEMENT AND THE SELLING AGENCY AGREEMENT. THE ASS ESSEE HAS ALSO TO DISCHARGE THE ONUS OF DEMONSTRATING THAT TH E REIMBURSEMENT WAS GENUINE AND WAS NOT HIT BY PROVISIO NS OF SECTION 40A(20(B). IN SUCH A SITUATION, INTEREST OF JUSTICE WOULD BE SERVED IF THIS ISSUE IS RESTORED TO THE FILE OF THE LD. CIT (A) TO ADJUDICATE THE ISSUE AFRESH AFTER DULY CONSIDERING OUR OBSERVATIONS IN THIS REGARD AND AFTER PROVIDING PROPER OPPORTUNI TY TO THE 24 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) ASSESSEE TO PRESENT ITS CASE. ACCORDINGLY, GROUND N O. 3 STANDS ALLOWED FOR STATISTICAL PURPOSES. 6.4 COMING TO GROUND NO. 4 OF THE ASSESSEES APPEA L WHICH CHALLENGES THE ACTION OF THE LD. CIT(A) IN UPHOLDIN G DISALLOWANCE OF RS. 32,96,717/- BEING PAYMENT MADE TO USHA INTERNAT IONAL LTD. ON ACCOUNT OF REIMBURSEMENT OF ART WORK ETC. FOR NEW DE SIGNS ETC. FOR PACKING BOXES AND ADVERTISEMENT IN THE PRINT MEDIA, IT IS SEEN THAT IT IS THE SUBMISSION OF THE LD. AR THAT THE ISSUE O F REIMBURSEMENT IN RESPECT OF ARTWORK/DESIGNS IS ALSO COVERED BY THE ORDER OF THE ITAT IN ASSESSEES OWN CASE FOR ASSESSMENT YEAR 2005 -06. HOWEVER, A PERUSAL OF THE ORDER OF THE AFORESAID ORDER OF TH E ITAT SHOWS THE ISSUE OF REIMBURSEMENT OF PERTAINING TO ART WORK/DES IGNS WAS NOT SPECIFICALLY BEFORE THE ITAT AS HAS BEEN AVERRED BY THE LD. AR. THE AO, WHILE MAKING THE IMPUGNED DISALLOWANCE HAS OBSERV ED THAT AS THE HOLDING COMPANY WAS IN CHARGE OF MARKETING AND WA S ALSO TAKING COMMISSION, THE EXPENSES ON DESIGNS AND ART WORK HAD TO BE INCURRED BY THE HOLDING COMPANY. THE LD. CIT (A) H AS UPHELD THE OBSERVATIONS OF THE AO BUT HAS NOT GIVEN ANY COGENT REASON FOR UPHOLDING THE FINDINGS OF THE AO. IN THE PROCEEDING S BEFORE US, THE LD. AR HAS SUBMITTED THAT THE ISSUE WAS COVERED BY T HE EARLIER 25 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) ORDER OF THE ITAT IN AY 2005-06. HOWEVER, THIS IS N OT SO. THE ISSUE OF REIMBURSEMENT WITH RESPECT TO DESIGN AND ART WORK WAS NOT SPECIFICALLY BEFORE THE ITAT IN 2005-06. FURTHERMOR E, THE ASSESSEE IS BOUND TO DEMONSTRATE THAT THIS REIMBURSEMENT WAS MADE STRICTLY IN TERMS OF THE GENERAL AGREEMENT AND THE SELLING A GENCY AGREEMENT. THE ASSESSEE HAS ALSO TO DISCHARGE THE O NUS OF DEMONSTRATING THAT THE REIMBURSEMENT WAS GENUINE AND IT WAS NOT AN ATTEMPT TO REDUCE THE EXPENSES OF THE HOLDING CO MPANY. IN SUCH A SITUATION, INTEREST OF JUSTICE WOULD BE SERVED IF THIS ISSUE IS RESTORED TO THE FILE OF THE LD. CIT (A) TO ADJUDICA TE THE ISSUE AFRESH AFTER DULY CONSIDERING OUR OBSERVATIONS IN THIS REG ARD AND AFTER PROVIDING PROPER OPPORTUNITY TO THE ASSESSEE TO PRE SENT ITS CASE. ACCORDINGLY, GROUND NO. 4 STANDS ALLOWED FOR STATIS TICAL PURPOSES. 6.5 COMING TO GROUND NO. 5 OF THE ASSESSEES APPEA L WHICH CHALLENGES THE ACTION OF THE LD. CIT (A) IN UPHOLDI NG OF DISALLOWANCE OF RS. 39,89,793/- WITH RESPECT TO THE REIMBURSEMENT OF EXPENSES ON ACCOUNT OF TRAVELLING, SALARY AND RENT TO USHA I NTERNATIONAL LTD., IT IS SEEN THAT IT IS THE SUBMISSION OF THE LD. AR THAT THE ISSUE OF REIMBURSEMENT IN TRAVELLING, SALARY AND RENT IS AL SO COVERED BY THE ORDER OF THE ITAT IN ASSESSEES OWN CASE FOR ASSESS MENT YEAR 2005- 26 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) 06. HOWEVER, A PERUSAL OF THE ORDER OF THE AFORESAI D ORDER OF THE ITAT SHOWS THE ISSUE OF REIMBURSEMENT OF PERTAINING TO TRAVELLING, SALARY AND RENT WAS NOT SPECIFICALLY BEFORE THE ITAT AS HAS BEEN AVERRED BY THE LD. AR. THE AO, WHILE MAKING THE IMPU GNED DISALLOWANCE HAS OBSERVED THAT AS ALL THE MARKETING ACTIVITIES WERE HANDLED BY THE HOLDING COMPANY, THERE WAS NO NEED FO R THE ASSESSEE TO INCUR THESE EXPENSES. THE LD. CIT (A) H AS UPHELD THE OBSERVATIONS OF THE AO BUT HAS NOT GIVEN ANY COGENT REASON FOR UPHOLDING THE FINDINGS OF THE AO. IN THE PROCEEDING S BEFORE US, THE LD. AR HAS SUBMITTED THAT THE ISSUE WAS COVERED BY T HE EARLIER ORDER OF THE ITAT IN AY 2005-06. HOWEVER, THIS IS N OT SO. THE ISSUE OF REIMBURSEMENT WITH RESPECT TO SALARY, TRAVELLING AND RENT WAS NOT SPECIFICALLY BEFORE THE ITAT IN 2005-06. FURTHERMOR E, THE ASSESSEE IS BOUND TO DEMONSTRATE THAT THIS REIMBURSEMENT WAS MADE STRICTLY IN TERMS OF THE GENERAL AGREEMENT AND THE SELLING A GENCY AGREEMENT. THE ASSESSEE HAS ALSO TO DISCHARGE THE O NUS OF DEMONSTRATING THAT THE REIMBURSEMENT WAS GENUINE AND THAT IT WAS NOT AN ATTEMPT TO REDUCE THE EXPENSES OF THE HOLDIN G COMPANY. IN SUCH A SITUATION, INTEREST OF JUSTICE WOULD BE SERVE D IF THIS ISSUE IS RESTORED TO THE FILE OF THE LD. CIT (A) TO ADJUDICA TE THE ISSUE AFRESH 27 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) AFTER DULY CONSIDERING OUR OBSERVATIONS IN THIS REG ARD AND AFTER PROVIDING PROPER OPPORTUNITY TO THE ASSESSEE TO PRE SENT ITS CASE. ACCORDINGLY, GROUND NO. 5 STANDS ALLOWED FOR STATIS TICAL PURPOSES. 6.6 GROUND NO. 6 IS GENERAL IN NATURE AND IS NOT B EING ADJUDICATED UPON. 7. IN THE RESULT THE APPEAL OF THE ASSESSEE STANDS ALLOWED IN TERMS OF OUR OBSERVATIONS AS CONTAINED IN THE PRECE DING PARAGRAPHS. ITA 4903/DEL/2011 (DEPARTMENTS APPEAL): 8. GROUND NO. 1 OF THE DEPARTMENTS APPEAL RELATE S TO DISALLOWANCE OF INTEREST PAID TO USHA INDIA LTD. THI S GROUND IS SIMILAR TO GROUND NO. 1 OF ASSESSEES APPEAL WHICH H AS ALREADY BEEN DECIDED IN FAVOUR OF THE ASSESSEE IN THE PRECEDING PARAGRAPHS OF THIS ORDER. IN VIEW OF OUR FINDINGS CONTAINED THEREI N, WE DISMISS GROUND NO. 1 OF THE DEPARTMENTS APPEAL. 8.1 GROUND NO. 2 CHALLENGES THE ACTION OF THE L D. CIT (A) IN DELETING ADDITION OF RS. 1,62,37,980/- PERTAINING T O CASH DISCOUNT. THIS GROUND IS SIMILAR TO GROUND NO. 2 OF THE ASSES SEES APPEAL 28 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) WHICH HAS ALREADY BEEN DECIDED IN ASSESSEES FAVOUR IN THE PRECEDING PARTS OF THIS ORDER. ACCORDINGLY IN VIEW OF OUR FINDINGS AND ADJUDICATION OF GROUND NO. 2 IN ASSESSEES APPE AL, GROUND NO. 2 OF THE DEPARTMENTS APPEAL ALSO STAND DISMISSED. 8.2 GROUND NO. 3 OF THE DEPARTMENTS APPEAL CHA LLENGES THE ACTION OF THE LD. CIT (A) APPEALS IN DELETING ADDIT ION OF RS. 90,91,255/- PERTAINING TO REIMBURSEMENT OF ADVERTIS EMENT EXPENSES. THIS GROUND IS RELATING TO REIMBURSEMENT OF PUBLICITY EXPENSES. IT IS THE SUBMISSION OF THE ASSESSEE THA T THIS REIMBURSEMENT IS IN TERMS OF CLAUSE 9 OF GENERAL AG REEMENT AND CLAUSE 7 OF SELLING AGENCY AGREEMENT AND USHA INTER NATIONAL LTD WAS REQUIRED TO INCUR ALL ADVERTISING/SALES PROMOTIO N EXPENSES AND JE HAD TO REIMBURSE THE COST INCURRED BY UIL. ACCOR DINGLY, PUBLICITY EXPENSES INCURRED BY UIL WERE REIMBURSED B Y JE. THE ASSESSING OFFICER DISALLOWED THE EXPENSES STATING T HAT SINCE FIXED PERCENTAGE OF COMMISSION WAS AGREED TO BE PAID TO TH E HOLDING COMPANY (UIL) THE ENTIRE MARKETING LIABILITY WAS TO BE DISCHARGED BY THE HOLDING COMPANY. IT IS ALSO THE AOS OBSERVATIO N THAT THE PAYMENT WAS BEEN MADE WITH A VIEW TO UNDERSTATE THE P ROFIT OF THE 29 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) ASSESSEE COMPANY (JE) TO ALLOW BENEFIT TO THE HOLDIN G COMPANY. WE NOTE THAT SIMILAR EXPENSES HAVE BEEN ALLOWED IN THE PAST AND IT WAS ONLY IN A.Y.2005-06 WHEN UIL HAD BECOME A RELATED CO MPANY UNDER SECTION 40A(2) OF THE ACT, THE AO FOR THE FIR ST TIME, DISALLOWED THE EXPENSES. HOWEVER, THE LD. CIT (A) ALLOWED THE D EDUCTION FOR THESE EXPENSES AND THE ORDER OF THE LD. CIT(A), IN APPEAL FOR A.Y.2005-06, WAS UPHELD BY THE ITAT AND THE DEDUCTIO N WAS DULY ALLOWED VIDE PARA 9.4 AND 10 OF THE SAID ORDER OF T HE BENCH OF ITAT. IN RESPECT OF THE YEAR UNDER APPEAL ALSO, THE LD. CIT (A) HAS ALLOWED THE DEDUCTION. ACCORDINGLY, THIS GROUND IS COVERED BY THE ORDER OF THE ITAT IN A.Y. 2005-06 IN FAVOUR OF THE ASSESSEE AND GROUND NO. 3 STANDS DISMISSED. 8.3 GROUND NO. 4 RELATES TO DISALLOWANCE MADE BY THE ASSESSING OFFICER ON AN AD HOC BASIS TO THE EXTENT OF 50% OF THE COMMISSION PAID. THIS GROUND IS ALSO COVERED IN FAVOUR OF THE ASSESSEE COMPANY BY THE ORDERS OF THE ITAT IN APPEALS FOR ASSESSMENT YEARS 2002-03, 2001-02 AND ALSO 2003-04 AND 2004-05. IN PARA 17 OF THE ORDER OF THE ITAT IN AY 2003-04 AND 2004-05, REFERENCE HAS A LSO BEEN MADE TO THE ORDER IN APPEAL FOR A.Y.2002-03. IT HAS FURT HER BEEN NOTED BY 30 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) THE ITAT THAT SIMILAR DISALLOWANCE MADE BY THE AO I N A.Y. 2005-06 WAS DELETED BY THE LD. CIT (A) AND THE DEPARTMENT HA D NOT FILED APPEAL AGAINST THE SAME BEFORE THE ITAT MEANING THE REBY THAT THE DECISION IN RESPECT OF THIS PARTICULAR ISSUE HAD BE EN ACCEPTED BY THE DEPARTMENT IN A.Y.2005-06. ACCORDINGLY, THIS GROUND IS COVERED IN FAVOUR OF THE ASSESSEE AND GROUND OF THE DEPARTMENT IS DISMISSED. 8.4 GROUND NO. 5 RELATES TO THE BILL DISCOUNTIN G CHARGES OF RS.39,52,663/- PAID TO VARIOUS BANKS AND THIS ISSUE IS ALSO COVERED IN FAVOUR OF THE ASSESSEE COMPANY. THE ITAT IN ASSE SSEES OWN CASE FOR AY 2005-06 IN PARA 11 AND 12 HAS REFERRED TO TH E ORDERS OF THE TRIBUNAL FOR EARLIER YEARS WHEREIN SIMILAR DEDUCTION HAD BEEN ALLOWED BY THE LD. CIT (A). WE ALSO NOTE THAT IDENT ICAL GROUNDS OF THE DEPARTMENT IN ASSESSMENT YEARS 2003-04 AND 2004 -05 HAVE ALSO BEEN DISMISSED BY THE ITAT VIDE. ACCORDINGLY, THIS GROUND ALSO STANDS DISMISSED. 8.5 GROUND NO. 6 IS REGARDING THE DISALLOWANCE OF RS. 38,58,92,715/- MADE BY THE ASSESSING OFFICER, BEING THE COST OF GOODS PURCHASED/IMPORTED ON THE GROUND THAT THE COM PANY HAD NOT DEDUCTED TAX AT SOURCE ON THESE PURCHASES. SIMI LAR 31 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) DISALLOWANCE WAS MADE BY THE ASSESSING OFFICER IN THE IMMEDIATELY PRECEDING ASSESSMENT YEAR I.E. A.Y.2005-06 AND THE LD. CIT (A) HAD DELETED THE DISALLOWANCE AFTER REFERRING TO THE AMEN DED SECTION 194C OF THE ACT AND ALSO BY PLACING RELIANCE ON THE DECISIONS OF THE HONBLE HIGH COURTS OF DELHI AND BOMBAY AND ALSO ON THE JUDGMENT OF THE HONBLE SUPREME COURT IN THE CASE OF CIT V. SILVER OAK LABORATORIES P. LTD., IN SLP NO. 18012/2009 DECIDED ON 17.08.2010. WE ALSO NOTE THAT THE DEPARTMENT HAS AC CEPTED THE ORDER OF THE LD. CIT (A) IN A.Y.2005-06 AND NO APPE AL AGAINST THE SAME HAD BEEN FILED BEFORE THE ITAT. IN A.Y.2006-07 ALSO THE AO HAS MADE A SIMILAR DISALLOWANCE AND THE LD. CIT (A) HAS DELETED THE DISALLOWANCE AFTER REFERRING TO HIS ORDER PASSED IN APPEAL FOR A.Y.2005- 06 AND ALSO BY NOTING THE FACT THAT THE I SSUE IS COVERED BY THE DECISION OF THE HONBLE SUPREME COURT IN THE CASE OF CIT V. SILVER OAK LABORATORIES P. LTD. DECIDED ON 17.08.20 10. THE LD. CIT (A) HAS ALSO NOTED THAT NO SIMILAR DISALLOWANCE WAS MADE BY THE A.O. IN A.Y.2008-09. HE HAS ALSO NOTED THAT ALL THE ITEMS IN RESPECT OF WHICH GROUND NOS. 12 TO 15 HAVE BEEN TAKEN WERE PA RT OF THE AGGREGATE EXPENDITURE OF RS. 43.38 CRORES DELETED I N APPEAL FOR A.Y.2005-06. WE ARE IN AGREEMENT WITH THE AVERMENTS OF THE LD. AR 32 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) THAT THE ISSUE IS COVERED BY THE JUDGMENT OF THE HO NBLE SUPREME COURT IN THE CASE OF CIT V. SILVER OAK LABORATORIES P. LTD., SLP NO. 18012/2009 DECIDED ON 17.08.2010 ON THE BASIS OF WHI CH THE DISALLOWANCE WAS DELETED BY THE LD. CIT (A) IN A.Y.20 05-06. WE ALSO NOTE THAT THE ASSESSING OFFICER, IN NONE OF THE SUB SEQUENT ASSESSMENT YEARS, HAS MADE A SIMILAR DISALLOWANCE. THIS IS EVIDENT FROM THE COPIES OF ASSESSMENT ORDERS PLACED BEFORE US AND PERTAINING TO SUBSEQUENT ASSESSMENT YEARS 2008-09 T O 2014-15. ACCORDINGLY, THIS GROUND ALSO STANDS DISMISSED. 8.6 IN THE RESULT, THE APPEAL OF THE DEPARTMENT S TANDS DISMISSED. 9. IN THE FINAL RESULT, THE APPEAL OF THE ASSESSEE STANDS ALLOWED IN TERMS OF OUR DIRECTIONS AND THE APPEAL OF THE DE PARTMENT STANDS DISMISSED. (ORDER PRONOUNCED IN THE OPEN COURT ON 27 TH JUNE, 2018). SD/- SD/- (G.D.AGARWAL) (SUDHANSHU SRIVASTAVA ) PRESIDENT JUDICIAL MEMBER DATE: 27 .06.2018 BR 33 ITA NO.4747, 4903/DEL/2011 (USHA INTERNATIONAL LTD.) COPY OF ORDER TO: - 1) THE APPELLANT; 2) THE RESPONDENT; 3) THE CIT; 4) THE CIT(A)-, NEW DELHI; 5) THE DR, I.T.A.T., NEW DELHI; TRUE COPY BY ORDER ITAT, NEW DELHI